Top 5 Clean Beauty Manufacturers in Europe
More and more often, we hear the term clean beauty when shopping for cosmetics. And it is a quality that is becoming increasingly important to many consumers. But what is it? What makes a product clean, and when can a company qualify for the label of being clean?
The clean beauty movement is gaining momentum across Europe as consumers demand safer, more natural skincare and cosmetic products. In this guide, we highlight the top clean beauty manufacturers in Europe — companies that set the standard for innovation, sustainability, and transparency in the beauty industry.
Clean beauty and what it is
Clean beauty is a relatively new term and still carries a broad meaning. It is becoming synonymous with non-toxic beauty. The term describes cosmetics and skincare products that are free from harmful chemicals like parabens, phthalates, sulfates, and synthetic fragrances. However, a clean beauty product is not necessarily ecological or vegan — it simply means it is not harmful. These days, more people are becoming aware of the dangers these ingredients pose. As a result, they are turning to clean beauty products to avoid exposure.
Clean beauty has become a major topic in recent years, driven by growing concerns about toxic ingredients in cosmetics and skincare. In response, consumers now pay more attention to the ingredients used in their products and demand greater transparency. This shift has pushed many companies to rise to the challenge of creating cleaner, safer, and more user-friendly cosmetics.
CBD in clean beauty
People often associate CBD products with being natural and beneficial, but few stop to consider what might be added to make them more appealing.
CBD itself is inherently clean. It comes directly from a plant, and current research shows no significant risks or side effects from using it. Studies suggest it offers real healing potential.
At first glance, CBD products feel natural and trustworthy. Images of green, leafy plants often reinforce this perception, linking CBD to nature and wellness. In recent years, CBD has also gained attention for its many potential health benefits, further strengthening its clean image. However, just like with any other beauty product, it’s important to check what gets added to CBD oils or moisturizers. Even a clean ingredient like CBD can lose its natural appeal if mixed with harmful substances.
Recently, many products seem to count on this effect, showing the plant on the front of the product but listing many questionable ingredients on the back. These include undisclosed fragrances, mineral oils, and more harmful substances.
So to sum up, even if CBD is clean by itself, we should be careful about other harmful ingredients that may be added to it, especially because of the unclear laws about its use.
Qualities of a good clean beauty manufacturer
There are a few qualities that clean beauty is expected to meet.
1. Clean ingredients: This is the basis on which we qualify clean beauty. It means that the ingredients that are used in a product are safe and will not harm the skin or risk your health in any way. The exact criteria are different for each company, but they usually demand that the products should be without any carcinogenic substances and free from hormone disruptors.
2. Transparent labels: This is another one of the most important criteria. Any company that makes an effort to list every single ingredient is on a good path to becoming cleaner since they essentially admit there is nothing to hide in their product. Somewhat controversial in this category are fragrances. Since they are not ingredients, they are not required to be listed,d but the wrong ones can be quite harmful to the skin. As mentioned before, packaging can also contribute to mislabeling a product as cleaner than it is.
3. Testing: Before claiming that a product is clean, the company should have it tested by a reliable source. Another factor here is ethical testing, a category that goes hand in hand with clean beauty. After all, it is all about being non-harmful.
Top clean beauty manufacturers in Europe
There are more and more beauty companies all over the world that emphasize the clean and ethical production of their products. Europe is no different. As people start to become more aware of the issue, many companies start to lean in this direction, and even more new companies pop up. Here are some examples of successful cosmetics companies that focus on clean beauty.
1. Essentia Pura
Essentia Pura has emerged as one of Europe’s leading clean beauty product manufacturers. Based in Slovenia, the brand focuses on creating high-quality, sustainable products that reflect the core principles of clean beauty. They combine innovation with age-old botanical knowledge to craft skincare solutions.
Essentia Pura’s products are made with natural ingredients, free from harmful chemicals, and certified cruelty-free. Their approach aligns with the global shift toward conscious and ethical consumerism. By maintaining rigorous production standards, investing in dedicated research, and embracing a full transparency policy, they allow customers to know exactly what goes into every product.
The brand is a true trailblazer in the European clean beauty industry, promoting health, sustainability, and luxury across its comprehensive skincare range.
2. Weleda
Weleda is a German company that was founded in 1921. It traces its roots to a medical plant garden and continues to be sustainable and clean from the very beginning. Even some products date back to the very beginning, but they keep adding more with progressing trends.
The company firmly believes that the best way to achieve healthy skin is by using natural ingredients. They guarantee all of their products are free from microplastic, genetically modified ingredients, or mineral oil-based ingredients.
Thanks to its long history and affordable products, Weleda has become one of Europe’s leading green cosmetics companies. You can find their products in many supermarkets across the continent.
3. Cosmetics NORD
Cosmetics NORD is an innovative, high-quality private label and white label cosmetics manufacturer that offers services of face care, body care, hair care, and make-up product development and manufacturing.
The company, based in Latvia, produces organic, vegan, and sustainable products that are ethically made and cruelty-free. To ensure all of these, they test the quality of their products in their own laboratories.
Since its founding in 2010, they have developed and created sustainable products that cause no harm to people or the environment while also trying to keep up with the trends to develop modern and effective products.
4. Labeau organic
This company is a community that believes that the products we use on our skin matter just as much as the food we eat. They care about leading a healthy lifestyle and understand well-being from a holistic point of view in which body and mind are fully connected. The company wants to create a different environment around the beauty industry in which well-being is just as important. This is why they have created a range of products to make you feel good and magnify your beauty from within. All-natural, organic, and with no questionable ingredients. Labeau Organic has ingredients free of pesticides and fertilizers that are effective and backed by scientific studies. Beneficial for your skin, your hair, and your vital balance.
5. The Organic Republic
The Organic Republic was born under the premise of being a brand with natural hair treatment products that seek real nature, without additives, and with spectacular results. Their ultimate goal is to provide hair health recovery treatments that restore density to the hair and allow it to breathe again. They are especially known for their natural shower gel, shampoos, bar soap, and clay masks that can be used for body or hair.
In addition, this Spanish company achieves this through Mediterranean ingredients, believing that it is not necessary to bring ingredients from India to make a good shampoo!
They seek maximum benefit per formulation through key ingredients and absolute transparency; that's why the packaging is transparent, so you can see the actual color of the shampoo.
Clean beauty movement
The clean beauty movement emerged as a response to growing concerns about the safety of cosmetics and skincare products. It focuses on transparency, educating consumers about product ingredients, and pushing manufacturers to use safer alternatives. It also encourages support for brands committed to clean beauty principles.
The movement began with a focus on researching ingredient lists. It highlighted the important role our skin plays and urged consumers to question ingredients that may cause irritation, cancer, or neurological harm.
Initially, few people paid attention to how skincare products affected health. However, experts now link increased skin irritation to synthetic chemicals, which helped shift consumer behavior. Today, more people demand products with simple, honest ingredients.
The future of clean beauty
Clean beauty has been one of the most exciting trends happening in the beauty space over the past few years. Consumers are becoming increasingly aware of what they put in and on their bodies, and how it can impact their health and well-being.
Accordingly, consumers are taking a much closer look at the products that are a part of their daily lives. Beauty has been a trendsetting category in many ways, leading much of the innovation around clean and sustainable personal products as they continue to become more mainstream
Summary
The clean beauty movement is reshaping the cosmetics industry across Europe as consumers seek safer, more transparent, and more sustainable products. Clean beauty emphasizes non-toxic ingredients, transparency, ethical testing, and a commitment to consumer health. While CBD naturally fits into the clean beauty world, scrutiny is still necessary to ensure truly clean formulations. This guide highlights the top clean beauty manufacturers in Europe, leading the way with innovation, sustainability, and trust.
About us
At Essentia Pura, we specialize in manufacturing high-quality white-label and private-label CBD products, helping businesses launch their own unique CBD brands. With cutting-edge hemp extraction methods and a commitment to compliance and quality, we support companies in the nutraceutical, pharmaceutical, and cosmetic industries. Whether you’re looking for ready-to-market formulations or custom solutions, we’re here to help you succeed in the growing CBD market.
