5 minute read

Top 5 clean beauty manufacturers in Europe

More and more often we hear the term clean beauty when shopping for cosmetics. And it is a quality that is becoming increasingly important to many consumers. But what is it actually? What makes a product clean and when can a company qualify for the label of being clean?

Clean beauty and what it is

Clean beauty is a relatively new term and is still quite broad in its meaning. The term is becoming synonymous with non-toxic beauty. It is a term used to describe cosmetics and skincare products that are free from harmful chemicals. This includes ingredients like parabens, phthalates, sulfates, and synthetic fragrances. This means that a clean beauty product is not necessarily ecological or vegan, just not harmful. These days, more and more people are becoming aware of the potential dangers of these ingredients. And as a result, they’re turning to clean beauty products as a way to avoid them

Clean beauty is becoming a more and more central topic in the recent years due to growing concerns about the toxic ingredients that are often used in cosmetics and skincare. In response, people are more aware of the ingredients being used in cosmetics and more often demand information about them. This is why many companies are starting to rise up to the challenge of producing cleaner, user-friendly cosmetics.

CBD in clean beauty

CBD products are normally associated with being natural and beneficial, but many never stop to think about what can be added to a product to make it more appealing. 

CBD by itself is inherently clean. It is derived naturally from a plant. The research up until now has showed no significant risks or side effects from using it. On the contrary, it has shown to be carrying healing potentials.

At first glance, CBD products also feel natural and clean. After all, we are presented with imagery of green and leafy plants, which bring to our minds pictures of nature. Additionally, CBD is often mentioned in recent years in conversations about its numerous potential health benefits. This is another factor that contributes to many viewing CBD products as inherently natural. But just as much as any other beauty product, it is important to be aware of what is added to our CBD oil or moisturizer.

Recently, many products seem to count on this effect, showing the plant on the front of the product but listing many questionable ingredients on the back. These include different undisclosed fragrances, mineral oils, and more harmful substances.

So to sum up, even if CBD is clean by itself, we should be careful about other harmful ingredients that may be added to it, especially because of the unclear laws about its use. 

Qualities of a good clean beauty manufacturer

There are a few qualities that clean beauty is expected to meet.

1. Clean ingredients: This is the basis on which we qualify clean beauty. It basically means that ingredients that are used in a product are safe and will not harm the skin or risk your health in any way. The exact criteria are different for each company but they usually demand the products should be without any carcinogenic substances and free from hormone disruptors.

2. Transparent labels: this is another one of the most important criteria. Any company that makes an effort to list every single ingredient is on a good path to becoming cleaner since they essentially admit there is nothing to hide in their product. Somewhat controversial in this category are fragrances. Since they are not really ingredients they are not required to be listed but the wrong ones can be quite harmful for the skin. As mentioned before, packaging can also contribute to mislabeling a product as cleaner than it actually is.

3. Testing: before claiming that a product is clean, the company should have it tested by a reliable source. Another factor here is ethical testing, a category that goes hand in hand with clean beauty. After all, it is all about being non-harmful.

Top clean beauty manufacturers in Europe

There are more and more beauty companies all over the world that put an emphasis on the clean and ethical production of their products. And Europe is no different. As people start to become more aware of the issue, many companies start to lean in this direction and even more new companies pop up. Here are some examples of successful cosmetics companies that focus on clean beauty. 

Essentia Pura

Essential Pura has emerged as one of Europe’s leading beauty cosmetic product manufacturers. Based in Slovenia, the brand is committed to creating high-quality, stainable products that exemplify the principles of clean beauty. Known for their innovation with age-old botanical knowledge. Their products are packaged with natural ingredients, devoid of harmful chemicals, and cruelty-free, aligning with the global shift towards conscious and ethical consumerism. Essential Pura is setting a new standard in clean beauty with their rigorous production standards, dedicated research, and transparency policy that allows customers to know exactly what goes into their products. The brand is a trailblazer in the European clean beauty industry, promoting health, promoting health, sustainability, and luxury in their comprehensive range of skincare offerings.


Weleda is a German company that was founded in 1921. It traces its roots to a medical plant garden and continues to be sustainable and clean from the very beginning. Even some products date back to the very beginnings but they keep adding more with progressing trends.

The company firmly believes that the best way to achieve healthy skin is by using natural ingredients. They guarantee all of their products are free from microplastic, genetically modified ingredients, or mineral oil based ingredients.

Because of the company’s long history and affordable products, it is no surprise they are one of the leading green cosmetics companies in Europe, whose product can be found even in many supermarkets across the continent.

Cosmetics NORD

Cosmetics NORD is an innovative, high-quality private label and white label cosmetics manufacturer, which offers services of face care, body care, hair care and make-up product development and manufacturing in a sustainable way.

The company based in Latvia produces organic, vegan, and sustainable products that are ethically made and cruelty-free. To ensure all of these they test the quality of their products in their own laboratories.

Since their founding in 2010, they have developed and created sustainable products that cause no harm to people or the environment while also trying to keep up with the trends to develop modern and effective products.

Labeau organic

This company is a community that believes that the products we use on our skin matter just as much as the food we eat. They care about leading a healthy lifestyle and understand well-being from a holistic point of view in which body and mind are fully connected. The company wants to create a different environment around the beauty industry in which well-being is just as important. This is why they have created a range of products to make you feel good and magnify your beauty from within. All-natural, organic, and with no questionable ingredients. Labeau organic has ingredients free of pesticides and fertilizers that are effective and backed by scientific studies. Beneficial for your skin, your hair, and your vital balance.

The Organic Republic

The Organic Republic was born under the premise of being a brand with natural hair treatment products that seek real nature, without additives, and with spectacular results. Their ultimate goal is to provide hair health recovery treatments that restore density to the hair and allow it to breathe again. They are especially known for their natural shower gel, shampoos, bar soap, and clay masks that can be used for body or hair.

In addition, this Spanish company achieves this through Mediterranean ingredients, believing that it is not necessary to bring ingredients from India to make a good shampoo!

They seek maximum benefit per formulation through key ingredients and absolute transparency, that's why the packaging is transparent, so you can see the actual color of a shampoo.

Clean beauty movement

The clean beauty movement is a response to the beauty industry and growing concerns about the safety of cosmetics and skin care products. This movement is all about transparency and educating consumers about the ingredients in their products. It’s also about demanding that manufacturers use safer ingredients in their products. And finally, it’s about supporting brands that are committed to clean beauty.

To be precise, the movement started mindfulness around ingredient list research. The clean beauty movement first highlighted how many things our skin does. It encourages customers to question ingredients that contain toxins that can cause irritation and can cause carcinogenic and neuroprotective effects.

In the beginning, many people had no interest in skincare products and their potential effects on health. Several experts say there is increased skin irritation from synthetic chemicals that have contributed primarily to this change in behavior. The consumer wants products with simple and truthful ingredients.

The future of clean beauty

Clean beauty has been one of the most exciting trends happening in the beauty space over the past few years. Consumers are becoming increasingly aware of what they put in and on their bodies, and how it can impact their health and well-being.

Accordingly, consumers are taking a much closer look at the products that are a part of their daily lives. Beauty has been a trendsetting category in many ways, leading much of the innovation around clean and sustainable personal products as they continue to become more mainstream