Mag. Nejc Rusjan, MBA
Master of Science in Strategy and Innovation
Managing Director
Nejc Rusjan, CEO and founder has been overseeing Essentia pura since 2018.
He is responsible for the business development of the company and possesses a strong background in strategy, business model innovation, and management control.
He started his professional career working as a product manager at Prealpi and then moved to working as a management consultant at Kearney and later founded Essentia Pura to follow his passion, which is creating high-quality nutraceutical products that can benefit consumers’ health and wellness.
He values integrity, relationships, and quality, and has a goal to help 10 million citizens achieve well-being by 2030 with the help of our products and business partners.
BSc in Marketing and International Business, Faculty of Economics, University of Ljubljana
- CTA
- EIHA
- Ross Alumni
- SIMC Alumni
- FELU Alumni
Mission
Follow The Science
Vision – Create Wellbeing
At Essentia Pura, we are passionate about hemp and with the help of our B2B wholesale partners, we want to restore the positive image that hemp deserves for its health benefits. That’s why we strive to produce superior CBD products from CBD oil into other safe CBD formulations and bring them to the CBD market.
Posts by Nejc
20 minutes read
CBD wholesale Europe: Complete guide for brands and manufacturers (2026)
Bulk CBD purchasing is how successful wellness brands, supplement manufacturers, and cosmetic companies secure high-quality cannabidiol at competitive prices for…
9 Minutes read
How to Start a CBD Business in Europe: Complete 2026 Guide
Starting a CBD business in Europe requires understanding product types, regulatory requirements, manufacturing options, and go-to-market strategies. This guide explains…
14 minutes read
CBD Wholesale vs Bulk CBD: What’s the Difference?
The terms “CBD wholesale” and “Bulk CBD” are often used interchangeably in the cannabidiol industry, creating confusion for entrepreneurs entering…
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