Mag. Nejc Rusjan, MBA
Master of Science in Strategy and Innovation
Managing Director
Nejc Rusjan, CEO and founder has been overseeing Essentia pura since 2018.
He is responsible for the business development of the company and possesses a strong background in strategy, business model innovation, and management control.
He started his professional career working as a product manager at Prealpi and then moved to working as a management consultant at Kearney and later founded Essentia Pura to follow his passion, which is creating high-quality nutraceutical products that can benefit consumers’ health and wellness.
He values integrity, relationships, and quality, and has a goal to help 10 million citizens achieve well-being by 2030 with the help of our products and business partners.
BSc in Marketing and International Business, Faculty of Economics, University of Ljubljana
- CTA
- EIHA
- Ross Alumni
- SIMC Alumni
- FELU Alumni
Mission
Follow The Science
Vision – Create Wellbeing
At Essentia Pura, we are passionate about hemp and with the help of our B2B wholesale partners, we want to restore the positive image that hemp deserves for its health benefits. That’s why we strive to produce superior CBD products from CBD oil into other safe CBD formulations and bring them to the CBD market.
Posts by Nejc
4 minutes read
CBD Innovation and Leadership: Nejc Rusjan’s Story of Essentia Pura
CBD innovation is reshaping the wellness and pharmaceutical industries, and Essentia Pura stands at the forefront of this change. Driven…
7 minutes read
Is CBD legal in India in 2025?
CBD products have been on an incredible rise around the world, and the global market for this beneficial product seems…
6 minute read
Is CBD Legal in Finland in 2025?
Finland is an EU member state known for its high quality of life, strong institutions, and progressive policies. However, when…
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