Mag. Nejc Rusjan, MBA

Master of Science in Strategy and Innovation
Managing Director

Nejc Rusjan, CEO and founder has been overseeing Essentia pura since 2018.

He is responsible for the business development of the company and possesses a strong background in strategy, business model innovation, and management control.

He started his professional career working as a product manager at Prealpi and then moved to working as a management consultant at Kearney and later founded Essentia Pura to follow his passion, which is creating high-quality nutraceutical products that can benefit consumers’ health and wellness.

He values integrity, relationships, and quality, and has a goal to help 10 million citizens achieve well-being by 2030 with the help of our products and business partners.

MBA from the University of Michigan – Stephen M. Ross School of Business

MSc in Strategy, Innovation and Management Control, WU Vienna School of Business and Economics

BSc in Marketing and International Business, Faculty of Economics, University of Ljubljana

  • LBLE
  • FLA
  • Certified International Business Expansion Manager
  • CTA
  • EIHA
  • Ross Alumni
  • SIMC Alumni
  • FELU Alumni

Follow The Science

Vision – Create Wellbeing

At Essentia Pura, we are passionate about hemp and with the help of our B2B wholesale partners, we want to restore the positive image that the hemp deserves for its health benefits. That’s why we strive to produce superior CBD products from CBD oil into other safe CBD formulations and bring them to the CBD market.

CBD in India: Legality, Manufacturing, History and More

CBD products have been on an incredible rise around the world and the global market for this beneficial product seems to be rapidly expanding. In this article, we at Essentia Pura want to…

6 minute read

Is CBD Legal in Finland?

Finland is an EU member nation with high happiness index and a vibrant economy. Moreover, it constantly outperforms many other EU nations on different indexes like freedom of speech, healthcare, access to education,…

5 minute read

Is CBD Legal in Georgia?

Georgia is a beautiful, geographically and culturally diverse nation located in the Caucasian mountains and has access to the black sea. Its location at the edges of Europe and Asia makes it a…

Essentia Pura Attends the Natural & Organic Products Europe in London

Finally, after 2 long years spent mostly on online calls and meetings due to Covid-19, we were finally able to meet with our partners in person and make new connections on the 3rd…

9 minute read

CBD Isolate: What it is and How to Use it

As CBD continues to make headlines across the globe and more people realise the tremendous benefits this non-psychoactive compound derived from hemp can offer, CBD isolate is becoming increasingly more popular every day. In this…

4 minute read

What is CBD Distillate? An Overview

  With terms like CBD distillate, full-spectrum oil, and isolate, navigating the ever-growing market can easily become overwhelming. Cannabidiol, also known as CBD, is one of the many derivatives of the hemp plant.…

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