Mag. Nejc Rusjan, MBA
Master of Science in Strategy and Innovation
Managing Director
Nejc Rusjan, CEO and founder has been overseeing Essentia pura since 2018.
He is responsible for the business development of the company and possesses a strong background in strategy, business model innovation, and management control.
He started his professional career working as a product manager at Prealpi and then moved to working as a management consultant at Kearney and later founded Essentia Pura to follow his passion, which is creating high-quality nutraceutical products that can benefit consumers’ health and wellness.
He values integrity, relationships, and quality, and has a goal to help 10 million citizens achieve well-being by 2030 with the help of our products and business partners.
BSc in Marketing and International Business, Faculty of Economics, University of Ljubljana
- CTA
- EIHA
- Ross Alumni
- SIMC Alumni
- FELU Alumni
Mission
Follow The Science
Vision – Create Wellbeing
At Essentia Pura, we are passionate about hemp and with the help of our B2B wholesale partners, we want to restore the positive image that hemp deserves for its health benefits. That’s why we strive to produce superior CBD products from CBD oil into other safe CBD formulations and bring them to the CBD market.
Posts by Nejc
5 minutes read
White Label Products That Boost Your Brand in 2025
If you are choosing the best white label products for brands, the stakes are high. You need fast movers, clean…
4 minutes read
The Future of CBD: 3 Powerful Shifts Reshaping Health & Research in 2025
The days of CBD being seen as a trendy wellness buzzword are fading. In 2025, the industry is entering a…
6 minutes read
The Real Cost of CBD Oil: What Cheap Prices Hide
Why does one CBD oil cost €1.50 per bottle while another jumps to €4.00, despite having the same potency on…
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