9 minute read

Meet Nejc Rusjan, the Founder of Essentia Pura


In the world of CBD, where countless brands compete for attention, Essentia Pura stands out for its premium products and the passion and vision of its founder and CEO, Nejc Rusjan.

From Management Consultant to CBD Pioneer

From a management consultant in Ljubljana to the helm of a pioneering CBD company, Nejc’s journey is a blend of serendipity and strategic decision-making. 

Nejc’s introduction to the world of supercritical CO2 extraction happened over a business lunch in 2018. While he had a promising career in management consulting ahead of him, this meeting became a turning point. 

The botanical extracts industry, especially the segment focusing on hemp extraction, presented a world of opportunities. Nejc recognized the potential of merging his expertise with this emerging field.

The Creation of Essentia Pura

Upon further exploration, Nejc and his partners stumbled upon a company that had been specializing in hemp extraction since 2002. 

While the company had a noble aim of connecting industry stakeholders for the benefit of end-users, it lacked the commercial expertise to truly make its mark. 

Nejc and his team saw this as an opportunity. By infusing their business knowledge and resources, they transformed this company, creating what we now know as Essentia Pura.

Essentia Pura: A Mission of Well-being

Essentia Pura isn’t just another CBD manufacturer. It’s a company with a mission: to develop practical solutions for real-life problems.

With issues like anxiety, depression, and inflammation becoming increasingly prevalent, Essentia Pura aims to combat these challenges with high-quality CBD products.

But what sets them apart? Nejc believes it’s their commitment to consistency and quality. They manufacture proprietary products and ensure consumers have a consistently good experience with their offerings.

Customer-Centric Approach

One of the most memorable moments for Nejc was when a customer called to express their amazement at the superior quality of Essentia Pura’s CBD oil. Such feedback reinforces the company’s commitment to delivering top-notch products.

The Future of CBD and Essentia Pura’s Role

Nejc envisions two distinct markets for CBD in the future. One will be for standard CBD Oil, while the other will focus on high-quality CBD oil enriched with additional cannabinoids and extracts. Essentia Pura aims to lead in the latter category, focusing on research, innovation, and delivering efficient CBD products.

A CEO’s Perspective

For Nejc, the most rewarding aspect of being a CEO is threefold:

  • Hearing about the positive impact of Essentia Pura’s products on consumers.
  • Helping customers grow their businesses.
  • Ensuring that employees at Essentia Pura realize their full potential.

In essence, it’s the relationships, collaborations, and partnerships that fuel Nejc’s passion and drive.


Nejc’s journey from a management consultant to the CEO of Essentia Pura is a story of passion, dedication, and a desire to make a difference. With a clear vision for the future and a commitment to quality, Essentia Pura is poised to remain at the forefront of the CBD industry.

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