Top 5 Wellness Products in 2025 – CBD, collagen and more
The health and beauty market is evolving rapidly, and the top wellness products of 2025 reflect this shift toward clean, functional, and science-backed solutions. Consumers increasingly prioritize holistic well-being, driving demand for innovative supplements, plant-based skincare, and performance-enhancing natural remedies.
Whether you're a health-conscious shopper, a brand owner, or an industry insider, staying on top of the latest trends is key to thriving in the evolving wellness space. From collagen supplements and CBD skincare to mushroom-based adaptogens and probiotics, 2025 promises a wave of innovation that merges ancient wisdom with modern science.
In this blog, we’ll explore:
- 🌿 What are the top wellness products of 2025?
- 💧 Is collagen still worth the hype in skin and joint health?
- 🌱 What makes CBD a leading skincare and recovery ingredient?
- 🧠 How are adaptogens evolving this year?
- 💡 Which natural beauty ingredients are trending now?
- 🔬 What should brands look for when choosing white-label supplements?
Let’s dive into the biggest wellness innovations of 2025—and what they mean for you or your business.
1. Collagen - Still the Reigning Champion?
Collagen continues to dominate the wellness industry in 2025, solidifying its place as one of the top wellness products of 2025. Once considered a niche beauty supplement, collagen has become a daily essential for a broad range of consumers—from skincare enthusiasts to athletes and aging populations.
Why Is Collagen Still So Popular?
Collagen is the most abundant protein in the human body, responsible for maintaining skin elasticity, joint flexibility, and strong hair and nails. But as we age, natural collagen production declines—leading to wrinkles, joint stiffness, and brittle hair.
This growing awareness and scientific validation have boosted the market for hydrolyzed collagen peptides, marine collagen, and multi-collagen blends.
2025 Trends in Collagen
- Targeted collagen formulations: Brands now offer collagen products enhanced with hyaluronic acid, vitamin C, and biotin to increase absorption and deliver visible results.
- Plant-based collagen boosters: With the rise of vegan consumers, products supporting natural collagen synthesis (like bamboo silica and amino acid blends) are becoming popular.
- Functional formats: From collagen coffee creamers to effervescent tablets and ready-to-drink beauty shots, convenience is key in 2025.
Collagen remains a reliable revenue driver. Whether you’re a wellness brand or a beauty entrepreneur, offering white-label collagen products—in trending delivery formats and with complementary active ingredients—is a strategic move.
Leading collagen manufacturers
1. Tosla Nutricosmetics (Slovenia)
Tosla Nutricosmetics is a science-driven Slovenian manufacturer specializing in ready-to-bottle liquid collagen supplements. Focused on nutricosmetic solutions, Tosla is renowned for its minimalist ingredient formulas, sugar-free collagen shots, and seamless white-label services. The company emphasizes clean label transparency, sustainability, and clinical-backed efficacy.
2. GELITA AG (Germany)
A global pioneer in collagen peptides and gelatin production, GELITA supplies ingredients for the food, nutrition, pharmaceutical, and health sectors. With patented bioactive collagen peptides like VERISOL® and FORTIGEL®, they lead in R&D and clinical validation. Their innovation and compliance with EU standards make them a trusted source in the European nutraceutical market.
3. Vital Proteins (United States)
Vital Proteins is arguably one of the most recognizable consumer-facing collagen brands. Acquired by Nestlé, they offer a wide range of flavored and unflavored collagen powders, capsules, and bars. Their success demonstrates how strong branding and influencer partnerships can drive massive awareness in the collagen space.
2. CBD Products - skincare, oils...
Cannabidiol (CBD) continues to hold a leading position in the wellness space in 2025, thanks to its wide range of functional benefits—from calming the skin and relieving muscle soreness to supporting restful sleep and daily stress management. As regulations become clearer and consumer education improves, more brands are turning to white-label CBD products to meet growing demand across skincare, supplements, and pet care. In this chapter, we explore the most in-demand CBD formats dominating shelves and search engines alike.
Here’s what brands and consumers are looking for in CBD products right now:
1. CBD Skincare
CBD-infused skincare is booming thanks to its anti-inflammatory and antioxidant properties. Products like CBD day creams, balms, and serums are now staples in wellness routines. Brands are focusing on dermatologically tested, vegan, and EU-compliant formulations. Our own Essentia Pura CBD Balm is a top choice for treating sensitive skin, eczema, and rosacea—without corticosteroids.
2. CBD Gummies and Edibles
Consumers want convenience and taste. THC-free CBD gummies with natural flavorings and precise dosing are among the most sought-after wellness supplements. Companies like Nordic Oil lead the way in delivering lab-tested, flavorful options. Due to Novel Food restrictions, many businesses are turning to white-label CBD gummies as a compliant, low-risk entry point into the edible market.
3. CBD Oils and Drops
While oils remain the backbone of the industry, the 2025 trend is clear: functional blends. Think CBD + melatonin for sleep, or CBD + turmeric for inflammation. Consumers are also asking for water-soluble CBD oils, which improve bioavailability and blend well with drinks.
4. Pet CBD Products
CBD for pets is gaining momentum as pet owners look for natural alternatives for anxiety, arthritis, and general wellness. Products like oils, treats, and sprays are trending across Europe and the U.S., particularly when developed by trusted brands like Canna-Pet, which offers full transparency and veterinarian-backed formulations.
3. Functional Mushroom Supplements
One of the biggest supplement trends in 2025 is the surge in functional mushroom-based supplements. These adaptogenic and nootropic ingredients are being embraced for their ability to support mental clarity, immune health, and stress management—making them ideal for modern wellness products seekers.
Why Mushrooms?
Functional mushrooms like lion’s mane, reishi, cordyceps, and chaga are rich in beta-glucans, antioxidants, and other bioactive compounds. Unlike psychedelic varieties, these mushrooms are legal and widely available as powders, capsules, and tinctures.
What They’re Used For:
- Lion’s Mane: Boosts cognitive function and memory
- Reishi: Supports sleep and reduces anxiety
- Cordyceps: Enhances stamina and oxygen uptake
- Chaga: Powerful immune modulator with antioxidant effects
What to Look for in 2025
- Dual-extraction methods for better potency (alcohol + hot water)
- Standardized beta-glucan levels
- Clean-label, vegan, and organic certifications
- Blends with CBD, ashwagandha, or L-theanine for synergistic effects
Companies such as Dirtea and FreshCap Mushrooms are pushing innovation by creating science-backed, sustainably sourced mushroom supplements that don’t rely on hype—just results.
4. Adaptogens & Botanicals
As consumers increasingly seek natural and preventative health solutions, adaptogens and botanical supplements have become staples in the 2025 wellness market. These plant-based compounds help the body resist stressors—whether physical, chemical, or biological—and are often used to support energy, mood, focus, and hormonal balance.
Trending Adaptogenic Ingredients
- Ashwagandha: Popular for reducing stress and supporting adrenal function. It’s also known to enhance sleep quality and boost testosterone in men.
- Rhodiola Rosea: This alpine herb is prized for improving stamina, endurance, and mental performance, especially during periods of high stress.
- Holy Basil (Tulsi): Often used in Ayurvedic medicine, it’s believed to protect against inflammation and regulate blood sugar levels.
- Maca Root: Increasingly found in hormonal balance supplements, maca is used to support energy and libido, especially among women.
Why They’re Booming in 2025
Adaptogens are at the intersection of being natural wellness products and having scientific validation in 2025. As consumers look beyond basic vitamins, brands are responding with synergistic blends of adaptogens and functional botanicals in everything from capsules to powders and tinctures.
Notable brands like Moon Juice, Gaia Herbs, and HUM Nutrition have helped popularize adaptogens globally, while newer startups are launching targeted formulations for sleep, energy, or mental clarity.
5. Greens and Superfood Powders
As health consciousness continues to rise, greens and superfood powders have become integral to many individuals' daily routines. These nutrient-dense supplements offer a convenient way to enhance overall well-being, providing essential vitamins, minerals, and antioxidants derived from natural sources.
Market Growth and Consumer Trends
The global green supplement market is experiencing significant growth. Valued at USD 580.33 million in 2025, it is projected to reach approximately USD 960.30 million by 2035, expanding at a compound annual growth rate (CAGR) of 4.2%. This surge is driven by increased health awareness and a shift towards plant-based nutrition.
Key Ingredients in Greens Powders
Common components found in leading greens powders include:
- Spirulina: A blue-green algae rich in protein, vitamins, and minerals.
- Chlorella: A type of green algae known for its detoxifying properties and high nutrient content.
- Wheatgrass and Barley Grass: Young grass shoots packed with chlorophyll, enzymes, and antioxidants.
- Leafy Greens: Kale, spinach, and other greens providing fiber, iron, and folate.
Notable Greens Powders in 2025
- Huel Daily Greens: Featuring 91 vitamins, minerals, greens, superfoods, and adaptogens, this powder offers a comprehensive nutritional profile.
- AG1 by Athletic Greens: Known for its NSF-certified formulation, AG1 includes probiotics and a nutrient-dense superfood complex.
- Amazing Grass Greens Blend: An affordable option delivering essential nutrients through a blend of greens, fruits, and vegetables.
- Bloom Greens & Superfoods: This blend contains fiber, prebiotics, probiotics, and digestive enzymes, aiming to support digestion and energy levels.
Emerging Superfoods
In addition to traditional greens, new superfoods are gaining attention:
- Chlorella vulgaris: Historically used in sewage treatment, this microalga is now recognized for its nutritional benefits, including high protein and omega-3 content.
- Açai Berries: Originating from Brazil, açai bowls have become a popular health food trend, offering antioxidants and a rich nutrient profile.
- Crowberries: Native to cool climates, crowberries are emerging as a powerful superfood due to their high antioxidant content and potential health benefits.
Summary: Best wellness products of 2025?
As the wellness products industry surges into 2025, consumers are prioritizing clean, science-backed ingredients that support both inner and outer health. From collagen and CBD to functional mushrooms and adaptogens, the focus is on products that deliver real, noticeable benefits. Below, we answer the most common questions brands and consumers are asking this year:
🌿 What are the top wellness products of 2025?
Collagen, CBD, adaptogens, functional mushrooms, and greens powders lead the market, driven by consumer demand for natural, holistic solutions.
💧 Is collagen still worth the hype in skin and joint health?
Yes—backed by growing clinical research, collagen remains essential for skin elasticity, hydration, and joint mobility, especially in marine and hydrolysed forms.
🌱 What makes CBD a leading skincare and recovery ingredient?
CBD offers anti-inflammatory, antioxidant, and calming benefits, making it a top choice in skincare, stress recovery, and wellness routines.
🧠 How are adaptogens evolving this year?
Adaptogens like ashwagandha, rhodiola, and maca are being formulated into gummies, drinks, and hormone-balancing blends for modern stress relief.
💡 Which natural beauty ingredients are trending now?
Look for collagen peptides, CBD, sea buckthorn, and hyaluronic acid in multifunctional, clean-label beauty products.
🔬 What should brands look for when choosing white-label supplements?
Transparency, EU regulatory compliance, clinically backed ingredients, and proven manufacturing partners like Tosla Nutricosmetics or Essentia Pura are key.
About us
At Essentia Pura, we specialize in manufacturing high-quality white-label and private-label CBD products, helping businesses launch their own unique CBD brands. With cutting-edge hemp extraction methods and a commitment to compliance and quality, we support companies in the nutraceutical, pharmaceutical, and cosmetic industries. Whether you’re looking for ready-to-market formulations or custom solutions, we’re here to help you succeed in the growing CBD market.
