PPC for CBD Everything You Need to Know
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The ABCs of PPC for CBD: What You Should Know
So, what exactly is the PPC (pay per click). As the name suggests, it means that Google or Facebook does not charge you a penny for showing your ads. Instead, you only pay when someone clicks your ads and thus brings that person to your website. This is undoubtedly one of the most cost-effective and efficient ways of advertising. Once the person clicks your advert, they are redirected to your landing webpage. Whether a person buys your product will now depend on the quality of the landing page. How much do you pay for each click? It depends on the keywords you target. Google has a free tool called “keyword planner”, which informs the approximate cost of each click. Generally, the cost is a dynamic thing and keeps changing. It means that any keyword may become cheaper or more expensive over time. Google just shows the average price of that particular keyword. Thus, running on a low budget can choose low-volume keywords, generally costing much less. Some keyword clicks cost several dollars, while others may cost just a few pennies. In Google or Facebook campaigns, one can automate most tasks and even decide the daily budget. Thus, there is no risk that the platform would overcharge you.What Do We Mean By ‘PPC’?
As already explained that PPC is “pay per click”. It means that Google or Facebook shows your ads for free, but you pay if someone clicks your ad. Once the person clicks your ad, that person is redirected to your website. Whether you get sales or not will ultimately depend on the quality of the landing page. Studies show that, on average, 3% of people will click your ad on Google, though experts recommend that your target must be 10% or above. If very few people click your ads, it means they did not find your ads exciting or informative enough. To understand how it looks in practice, let’s say that you start a PPC campaign on Google ads and have a conversion rate of 5%, which is more or less normal. It means that if 100 people saw your ad, out of them, 5 clicked your ad and visited your website. However, it is worth understanding that not everyone visiting your website will buy the product. So, let’s say that only 10% of those who visit your website buy your product, then the actual conversion rate comes down to 0.5% only. This means that though PPC campaigns might not be very expensive to run if the landing page is not attractive, one may lose more money than make gains.What Are Some of The Benefits of Pay Per Click?
Going for a PPC campaign is a difficult choice. However, it does almost guarantee some traffic to your website. How much traffic can you drive from such a campaign would depend on your choice of keywords and budget. The main benefit of PPC is that you can get a massive amount of traffic almost immediately after starting the campaign. Unlike organic growth, which occurs slowly over the period of months and even years. Thus, for example, it may take you two years to get 50 000 visitors (a day) to your website without PPC, that is, by maintaining a high-quality website and continually updating it with quality content. In contrast, you may get the same number of visitors through PPC in just about a month or two. It means that PPC, to some degree, is essential for faster business growth as attracting more traffic to the website through other means is a very slow and prolonged process.