How to promote CBD on Instagram? (2025 update)

We are now living in the age of social media and thus, a necessity to promote CBD on Instagram. Having a website or using Google Ads to promote your product is just not enough.

The reason is simple: people spend much more time on social media than surfing websites. Consequently, they are increasingly looking for information on various social media platforms.

Some people even seem to trust social media more than websites. This could be due to the personal touch provided by social media platforms. Social media is also much more interactive.

Another benefit of social media is the ease of setup, with no upfront costs. Though most platforms offer sponsored ads or paid advertising, one can still achieve outstanding results through free advertising or regular information posting.

Statistics show that more than half of the global population is using social media now. But more important is the fact that people use social media daily. And they appear to spend more than 2 hours a day. Time spent on social media is several times greater than browsing websites.

When it comes to the choice of social media platforms, Instagram is among the top 5 most popular platforms. It primarily attracts adolescents and young adults. It is said that a picture is worth a thousand words, and Instagram is mostly about sharing images and is less about the text. Ease of use is one of the factors of its popularity.

Our Guide to Promoting CBD on Instagram in 2025

These days, it is possible to start any business solely through social media platforms, even without a website. If one can generate enough followership, it is possible to generate hefty revenues without spending a penny on advertising. Though, yes, getting a considerable number of genuine followers may take much effort and time.

When considering Instagram for the CBD business, it is vital to understand that the platform is highly popular among young adults, especially those below the age of 30. More than half of young adults regularly use Instagram. However, its popularity is also increasing in the older generation, that is, in people aged 40-65.

Instagram could be an excellent place to promote CBD products to health-conscious young adults. However, Meta, the owner company of Instagram and Facebook, also understands its social responsibility. Thus, advertising health products is relatively complex compared to other products like cosmetics or kitchenware.

Is CBD Legal to Promote on Instagram?

When we ask about the legality of CBD, we need to understand that though health products are legal to promote on Instagram, the healthcare industry is relatively more regulated. It means that promoting healthcare products is much more complex than other products. This is true not only for Instagram but other social media platforms and even for Google Ads.

Instagram and other platforms are so strict about healthcare product promotion because of the health risks posed by some of the products.

So, is it legal to promote CBD on Instagram? Unfortunately, there is no straightforward answer to this. Promoting CBD products on Instagram is possible, but there is a caveat. One cannot mention the word CBD in their posts or hashtags.

The reason is that CBD is related to the marijuana plant. Thus, some wrong people can use the term for advertising high THC products used for recreation.

However, Instagram does allow the use of the term "Hemp" or "Hemp oil," as it is naturally free of THC. Moreover, laws regarding hemp oil are more transparent, and it is legal almost in every nation.

What Are Instagram's CBD Advertising Guidelines?

To date, Instagram does not allow the use of the term CBD in posts or hashtags. These limitations are due to its association with the cannabis plant, relation to marijuana, and the ability of some poorly made CBD products to cause euphoria.

Thus, if you mention CBD in Instagram Ads and target young adults, this would generally result in an account block. However, if you mention only CBD but do not target any specific age group, it would result in a warning for violation of privacy policy.

However, using the word Hemp or the term Hemp seed is legal and safe. Moreover, one can promote products in many other ways without mentioning the term CBD. For example, one can share tips regarding overcoming anxiety and provide more information on the website. Thus, gradually taking visitors to the CBD product page.

In short, using the term hemp, talking about various health conditions in which CBD may work (without using the term "CBD"), and other ways of soft selling work.

How To Start a CBD Business on Instagram

So, yes, you can start a CBD business on Instagram if you understand the limitations and know the right way to do it. Just avoid a direct mention of CBD, and focus on soft selling. This means creating posts related to health conditions in which CBD may help—using the term "Hemp" instead of "CBD." Additionally, you can use Instagram to drive traffic to your CBD-related website.

Below are some tips or effective ways of getting started with Instagram when selling CBD products:

Non-Paid Advertisements

Non-paid advertisements mean regular Instagram posts that form the backbone of the platform. You can create content related to CBD but without mentioning the term "CBD" anywhere. Instead, use the term "Hemp" in your captions. Additionally, you can tag up to 10 people per post to increase its outreach.

Another way to boost engagement is to use targeted hashtags, which help people discover your posts when searching for specific topics.

Make sure your posts never directly indicate that you are selling CBD products. Once someone is interested in your post, they will find their way to your website or store.

Repost Relevant Content

Reposting relevant content is another effective strategy. Share posts related to the health effects of CBD, such as testimonials or scientific findings. Additionally, you can include a hyperlink to your website to drive customer traffic.

Post CBD-Related Images

Posting visually appealing, CBD-related images is a powerful way to attract attention. Share educational infographics about the endocannabinoid system, the health benefits of hemp oil, or tips for managing pain and anxiety. Indirect content, like wellness tips or stress-relief hacks, can subtly introduce your audience to your products.

Hire Influencers

Not just any influencer will work; find someone with a significant following, strong credibility, and alignment with natural remedies. Influencers can redirect traffic to your website by promoting your products without mentioning "CBD."

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Use Brand Name/Organization Name in Advertising

Your business needs a recognizable brand. For instance, you could have a company called "Nature Remedies LLC" and a CBD product called "Canoil." Promote your brand name or company rather than directly advertising CBD products. Over time, brand recognition will lead customers to explore your product offerings.

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Be Social

Social media marketing thrives on engagement. It's not just about daily posts; it's about being active, responding to comments, and engaging with your community. Building relationships and trust through meaningful interactions is the key to long-term success.

Below is the summary of how to promote CBD on Instagram:

• Never use the term CBD in your posts.
• Avoid targeting any specific age group.
• Share informative posts that do not indicate that you are selling CBD.
• Provide health tips, especially discussing health conditions in which CBD can help, but do not mention CBD.
• Do not use paid advertising, as early or later. Instagram will discover that you are selling CBD, which may result in an account ban.
• You can use the word hemp in your Insta posts.
• Use images related to your products.
• Use the right kind of hashtags to grab the attention of your target audience.
• Go live on Instagram, and share stories regarding natural remedies and even Hemp oil benefits.
• Tie up with Instagram influencers.

How to Find a CBD Influencer for social media

Finding an Instagram influencer who can help promote your product must not be an issue; there are many ways to do it. Moreover, you do not essentially need someone who specializes in promoting CBD products. You can also find someone who promotes natural remedies, supplements, health tips, and more.

Below are some of the ways of finding CBD influencers for social media:

• Check for the most popular posts for certain hashtags. For example, if your focus is on promoting your CBD product for managing anxiety, look for hashtags like #anxietyhelp, #anxietyrelief, #anxietyfighter, and so on.
• Start creating a list of people active on Instagram and promoting natural remedies, and then check the number of followers. Anyone with followers of more than 100,000 may work.
• Search for influencers on the Explore page of the Instagram app.
• Use paid tools like Shout to search for influencers.
• Use Google search! It is getting better and can suggest and help identify some of the top influencers in the region.

Where Can I Buy Wholesale White Label CBD?

If you have decided to start your CBD business, the next logical question would be where to source CBD products. The most straightforward way of getting started with the CBD business is by buying white-label CBD products. These are products ready to be sold.

An excellent white-label manufacturer can provide you with a range of products they have ready for supply. Then, after your order, they can just put your label or pack according to your requirements so that the products meet your organization's needs and look as if your company produced them.

One such organization with a massive range of CBD products is Essentia Pura. Essentia Pura produces all CBD products using supercritical CO2 extraction, and these products are rich in terpenes and flavonoids.

About us

At Essentia Pura, we specialize in manufacturing high-quality white-label and private-label CBD products, helping businesses launch their own unique CBD brands. With cutting-edge hemp extraction methods and a commitment to compliance and quality, we support companies in the nutraceutical, pharmaceutical, and cosmetic industries. Whether you’re looking for ready-to-market formulations or custom solutions, we’re here to help you succeed in the growing CBD market.

You Ask. We Answer.

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