Exploring the CBD Edibles Market

The CBD edibles market is gaining significant momentum, becoming a crucial segment within the larger CBD industry. From gummies to chocolates and honey, CBD-infused foods are changing consumer preferences, offering convenience and versatility. Despite challenges like regulatory hurdles and shorter product lifespans, this market is projected to grow at an impressive CAGR, making it an attractive opportunity for businesses. Whether it's catering to young adults or expanding into niche segments like vegan or keto edibles, the CBD edibles market offers vast potential for growth and innovation.

Overview of the CBD Edibles Market in 2025

The CBD market has been experiencing consistent growth, with the global market valued at $4.9 billion in 2024 and projected to reach $7.6 billion by 2025, growing at a compound annual growth rate (CAGR) of 12.1%. This growth is driven by increasing consumer interest in wellness and natural health products. However, the CBD edibles market remains a complex and dynamic segment.

CBD edibles are often defined differently depending on the region. While most experts classify CBD foods or chewables like gummies, chocolates, brownies, and honey as edibles, some also include CBD oils and capsules in this category. For clarity, it's better to keep CBD edibles distinct from traditional oral formulations like oils and capsules. Instead, CBD edibles should focus on products designed as food items or snacks infused with CBD.

The CBD edibles market is growing rapidly. In 2024, it is estimated to represent over 35% of the total CBD market, with a valuation exceeding $1.7 billion. By 2025, it is expected to grow at a CAGR of 14%, driven primarily by the popularity of gummies and CBD-infused chocolates. Gummies alone account for a significant portion of the market, with projections showing sales exceeding $2 billion by 2025.

The demand for CBD edibles is fueled by their ease of use, appealing flavors, and suitability for various demographics, including young adults and professionals seeking wellness benefits. This segment provides substantial opportunities for businesses to innovate and capture market share.

CBD Edibles Market Size & Growth

It would be difficult to say about the market size of an industry that is still poorly regulated and where many manufacturers do not share their sales data. Nonetheless, it would be correct to say that the market size of CBD edibles is at least 30% or more of the total CBD market. 

Thus, it may be correct to say that the CBD edibles market is at about 1 billion USD or even a bit more. Moreover, as per conservative estimates, it will continue to grow at the CAGR of 24.30% and is expected to reach or even cross the 5 billion mark by 2027. 

It appears that these estimates do not include CBD gummies. It is because CBD gummies alone have greater sales than perhaps all other CBD edibles combined. Thus, if CBD gummies are taken into consideration, it would be a much bigger segment. That is why some experts predict that CBD gummies are a big thing, and they alone may account for as much as 13 billion USD plus sales by 2028 and are growing at a CAGR of 30.7%.

It does not matter what figures we consider. The market is bound to grow at a CAGR of 24 to 30%, which is quite a fantastic growth rate in comparison to other industries.

CBD Edibles Industry Trends

When it comes to CBD, gummies rule, they remain the most popular form of CBD products. Gummies are generally becoming quite popular in the health supplements market. In some cases, they are even overtaking traditional preparations like oils, tinctures, and capsules. It could be because consuming gummies is comfortable, and it does not feel like taking medications, and they also come in many flavors.

Next comes CBD-infused food items like chocolates, brownies, and even other edibles. However, they have been slow to pick up due to multiple challenges. Because, generally, such edibles have a shorter product life, are bulkier, and involve logistics challenges. Further, they also have specific regulatory challenges. As the CBD market becomes more regulated, getting regulatory approval for CBD-infused food products may become challenging.

Another exciting segment to watch out for is CBD-infused beverages. These are not indeed edibles, but some would include them in the segment. It is a niche segment, but its popularity is growing. It may grow considerably, as visible from the market growth of various other health drinks.

Another exciting trend to watch for is the acceptability of CBD by young and active adults. Lots of sales in CBD indeed come from adults aged 30 to 65 years, as they buy CBD for specific health benefits. However, a greater number of adults below the age of 30 are using CBD regularly. These are not individuals who are essentially living with some disease conditions. Instead, they buy CBD edibles to stay active, focused, and energized. Many of these young adults may buy CBD edibles to overcome sports-related fatigue or to improve their mood.

Essentia Pura’s Analysis of the CBD Edibles Market

Essentia Pura’s take on the CBD edibles market is that although this particular segment is bound to grow, it has some specific challenges. There is a good probability that sales of edibles may grow greater than other CBD types. This particular segment also has lower competition in comparison to CBD oils and caps. However, its diversification would depend on regulatory changes in the market. It may be challenging to get regulatory approval for products like CBD-infused cookies or honey. In addition, CBD edibles' legality remains an area of concern.

The safest bet at present is to expand in the gummies market. This is because CBD gummy bears are relatively easy to manufacture. They also have a dedicated and huge consumer base. Therefore, gummies do not pose much regulatory challenge. Moreover, studies show that 90% of the gummies market is of low CBD content gummies. Thus, 1 mg to 20 mg of CBD per gummy is what most consumers are looking for.

Although, it may be a good idea to experiment with some new offerings, too. Thus, one may increase brand value by introducing CBD chocolates, honey, candies, and similar other products.

The COVID-19 pandemic has significantly accelerated the shift from brick-and-mortar stores to online platforms in the CBD industry. While offline stores accounted for about half of all CBD sales in 2020, projections indicate that from 2021 onwards, the majority of sales will occur online. This trend is expected to continue, with e-commerce sales of CBD in the U.S. projected to increase from $3.01 billion in 2022 to $6.08 billion by 2026.

CBD edibles in different regions

Finally, regarding the regions to focus on. Although data may show considerable and equal sales of CBD globally, most sales come from North America, the UK, and the EU. Other regions Latin America, the Middle East, and South Asia are less likely to pick up any time soon. However, Asia Pacific is a region to keep an eye on, as it has a considerable middle-income population and a tradition of using natural remedies.

One may produce CBD edibles using water soluble CBD for better bioavailability. Further, water-soluble CBD just mixes quite well with various edibles. Else, one may consider buying CBD edibles wholesale and repacking them.

Opportunities for Businesses Expanding into CBD Edible Products

In CBD edibles market is dominated by CBD gummies. It is a segment that is also projected to grow considerably in the next five to ten years. Gummies are relatively easy to produce. Thus, those selling CBD oil may consider making gummies. Even new manufacturers may start their business with gummies. 

Gummies may overtake CBD oil, tinctures, and capsule sales in certain age groups and specific locations. Gummies are especially an attractive product offered for young adults, and busy professionals. 

Additionally, one may consider certain niche segments like edibles for vegans or those on the keto diet. 

The good thing about CBD edibles is that consumers are not expecting a high concentration of CBD in these products. It is because they are not consuming these products to treat some medication conditions. Instead, they use CBD to stay healthy, focused, energized, and yet calm.

About us

At Essentia Pura, we specialize in manufacturing high-quality white-label and private-label CBD products, helping businesses launch their own unique CBD brands. With cutting-edge hemp extraction methods and a commitment to compliance and quality, we support companies in the nutraceutical, pharmaceutical, and cosmetic industries. Whether you’re looking for ready-to-market formulations or custom solutions, we’re here to help you succeed in the growing CBD market.

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Scientific Literature

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Mordor Intelligence. (2024). Global CBD Edibles Market - Growth, Trends, and Forecasts (2024 - 2029). Retrieved from https://www.mordorintelligence.com/

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