9 minute read

Meet Nejc Rusjan, the Founder of Essentia Pura

Introduction

In the world of CBD, where countless brands compete for attention, Essentia Pura stands out for its premium products and the passion and vision of its founder and CEO, Nejc Rusjan.

From Management Consultant to CBD Pioneer

From a management consultant in Ljubljana to the helm of a pioneering CBD company, Nejc’s journey is a blend of serendipity and strategic decision-making. 

Nejc’s introduction to the world of supercritical CO2 extraction happened over a business lunch in 2018. While he had a promising career in management consulting ahead of him, this meeting became a turning point. 

The botanical extracts industry, especially the segment focusing on hemp extraction, presented a world of opportunities. Nejc recognized the potential of merging his expertise with this emerging field.

The Creation of Essentia Pura

Upon further exploration, Nejc and his partners stumbled upon a company that had been specializing in hemp extraction since 2002. 

While the company had a noble aim of connecting industry stakeholders for the benefit of end-users, it lacked the commercial expertise to truly make its mark. 

Nejc and his team saw this as an opportunity. By infusing their business knowledge and resources, they transformed this company, creating what we now know as Essentia Pura.

Essentia Pura: A Mission of Well-being

Essentia Pura isn’t just another CBD manufacturer. It’s a company with a mission: to develop practical solutions for real-life problems.

With issues like anxiety, depression, and inflammation becoming increasingly prevalent, Essentia Pura aims to combat these challenges with high-quality CBD products.

But what sets them apart? Nejc believes it’s their commitment to consistency and quality. They manufacture proprietary products and ensure consumers have a consistently good experience with their offerings.

Customer-Centric Approach

One of the most memorable moments for Nejc was when a customer called to express their amazement at the superior quality of Essentia Pura’s CBD oil. Such feedback reinforces the company’s commitment to delivering top-notch products.

The Future of CBD and Essentia Pura’s Role

Nejc envisions two distinct markets for CBD in the future. One will be for standard CBD Oil, while the other will focus on high-quality CBD oil enriched with additional cannabinoids and extracts. Essentia Pura aims to lead in the latter category, focusing on research, innovation, and delivering efficient CBD products.

A CEO’s Perspective

For Nejc, the most rewarding aspect of being a CEO is threefold:

  • Hearing about the positive impact of Essentia Pura’s products on consumers.
  • Helping customers grow their businesses.
  • Ensuring that employees at Essentia Pura realize their full potential.

In essence, it’s the relationships, collaborations, and partnerships that fuel Nejc’s passion and drive.

Conclusion

Nejc’s journey from a management consultant to the CEO of Essentia Pura is a story of passion, dedication, and a desire to make a difference. With a clear vision for the future and a commitment to quality, Essentia Pura is poised to remain at the forefront of the CBD industry.

8 minute read

CBD Business Opportunities in the UK: Navigating the Green Gold Rush

CBD Business Opportunities in the UK: Navigating the Green Gold Rush or How to Start a CBD Business

The world has witnessed a seismic shift in the perception of CBD (cannabidiol). Its journey is remarkable, from being a controversial remedy to a celebrated wellness product. 

With a rapidly growing market for CBD in the UK and globally, many are jumping at the chance to start a CBD business. As of now, the demand for CBD products has skyrocketed, positioning the UK CBD market to potentially reach £1 billion by 2025.

With the global trend pointing upwards, the UK has quickly capitalized on this green gold. Let’s delve into the growth of the CBD market in the UK and the numerous opportunities it brings to the entrepreneurial table.

So, You Want to Start a CBD Business in the UK?

If you want to start a CBD business, you’re not alone. Many business owners in the UK are exploring CBD business opportunities, excited by the growth of the CBD market. The rewards are tempting, but starting a business, especially a CBD business in the UK, demands understanding the laws and regulations around CBD.

CBD Market in the UK

Reports suggest that the UK’s CBD market is one of Europe’s largest, with projections pointing to significant growth over the next few years. The demographics are diverse, with millennials leading the charge and baby boomers turning to CBD for potential relief from age-related ailments. Such a diverse clientele base offers myriad possibilities for product diversification and targeted marketing.

Types of CBD Products

The UK offers a wide range of CBD products. CBD edibles like gummies infuse delightful treats with the benefits of CBD. Meanwhile, UK CBD oil drops and sprays for aches and pains are reaching many homes. 

CBD business opportunities in the UK with cbd oil products

CBD Business Ideas and Opportunities

Business ideas in the realm of CBD are vast. If you’re considering business opportunities, you might:

  1. Launch a CBD brand focusing on a specific category of CBD.
  2. Explore online business models, like CBD websites.
  3. Venture into selling CBD products containing unique blends or focus on CBD food infused with flavors.

Retailing and Wholesale

The UK’s high streets and online marketplaces have a growing demand for CBD products. With a strategic approach, entrepreneurs can establish brick-and-mortar stores or e-commerce platforms to cater to this demand.

Manufacturing and Production 

With a keen focus on quality and adherence to UK regulations, businesses can venture into producing an array of CBD-infused products. Given the consumers’ discerning taste, premium quality can command higher market prices.

CBD-infused Food and Beverages 

The fusion of culinary arts with CBD has given birth to a tempting range of edibles and beverages. Cafes offering CBD-infused teas, coffees, or bakeries showcasing CBD-laced pastries are making waves in major cities.

CBD-based Wellness and Spa Services 

The wellness industry is booming, and integrating CBD into therapeutic and beauty treatments seems logical. Spas offering CBD massages or facials are attracting a niche clientele.

Research and Development 

Investing in R&D can position a business as an industry leader. Collaborating with universities and institutions to develop innovative products can also be a significant differentiator.

CBD-related Events and Tourism 

There’s potential in hosting CBD workshops, seminars, or even themed tours. Such experiences can cater to both residents and tourists curious about CBD.

Steps You Need to Take to Start a CBD Business in the UK

Starting a CBD business, like any venture, requires meticulous planning:

Market Research 

Understand the local demand, identify gaps, and recognize trends. Knowledge is power.

Legal Framework 

The UK has stringent regulations around CBD. Ensure compliance with the latest laws to avoid potential pitfalls.

Business Plan & GTM Strategy

A well-structured business plan and a robust Go-to-Market strategy will help secure funding and serve as a roadmap for your venture.

Networking 

Building relationships with suppliers, distributors, and other industry stakeholders can be pivotal for success.

Marketing 

A strong brand presence, both online and offline, can give your business the edge it needs. 

What’s Holding Back CBD in the UK?

Despite the enormous potential, the CBD industry in the UK faces challenges:

Regulatory Hurdles 

The ever-changing CBD laws by the UK’s Medicines and Healthcare Products Regulatory Agency can be complex. UK’s regulations around CBD are in flux, and businesses need to remain adaptable.

Public Perception 

While improving, some segments of the population still harbor misconceptions about CBD, often confusing it with THC, the psychoactive compound in cannabis.

Market Saturation 

Differentiation becomes crucial as more businesses jump onto the CBD bandwagon.

Quality Assurance 

Reports of counterfeit or low-quality products can undermine the industry’s credibility.

How to Start Your Own CBD Business

For those ready to dive into this green wave, remember that starting a CBD business in the UK requires preparation:

Knowledge

Dive deep into CBD’s effects and understand everything you need to know about its uses. Familiarize yourself with different CBD offerings, from CBD edibles to oil drops.

Ideation & Business Plan

Identify a unique selling proposition. What makes your CBD business different?

Regulatory Adherence 

Understand local laws. Collaborate with legal experts if necessary. Opening a bank account for your CBD business can be tricky due to its association with the cannabis industry, so research is vital.

Supplier Agreements 

Ensure your suppliers adhere to quality and ethical standards.

Branding and Marketing

Carve out a niche and effectively communicate your brand’s ethos to your target audience.

Conclusion

The CBD industry in the UK is a vibrant tapestry of opportunities interwoven with challenges. For those willing to navigate the complexities, the rewards can be immense. With the market still in its relative infancy, now might be the right moment to join the UK’s green gold rush. With the correct approach, your brand can be among the many CBD companies carving a niche in the cannabidiol market. Remember, products are generally well-received when they meet the consumer’s needs, so always prioritize quality and compliance.

3 minute read

Inside the Lab with Manca Bolčina: The Science Behind Essentia Pura’s Exceptional CBD Products

When producing high-quality CBD products, the magic, or rather the science, happens behind the scenes. At Essentia Pura, our commitment to quality, innovation, and well-being has always been unwavering. We believe in transparency, and what better way to delve deeper into our production processes and quality assurance than a conversation with our Head of R&D, Manca Bolčina?

From Seed to Shelf: Ensuring Quality at Every Step

Manca began by explaining the ethos of Essentia Pura, “We are aiming for consistent quality and practically applicable products.” Our company’s dedication to quality assurance is evident at every stage of the supply chain. From cultivating a proprietary EU-certified variety of industrial hemp organically in Italian regions to a closed-loop supercritical CO2 process for solvent-free hemp extract – every step is meticulously handled to ensure exceptional quality.

Manca shared that to ensure every product meets the high standards set by the company, the manufacturing takes place in a controlled environment, managed by a team of experts from the pharmaceutical, cosmetic, and food industries. She emphasized, “We subject both our extracts and products to numerous tests to ensure that Essentia Pura’s standards are met and we are happy with the products. The whole process might take a bit longer, but that way, we can stand behind our products and values.”

On Sourcing and Consistency

Raw materials sourcing is another critical aspect. Our company’s attention to detail ensures we work with suppliers that meet rigorous criteria. Especially when it comes to sourcing hemp biomass, consistency is paramount. As Manca put it, “For us, this is of great importance in order to manufacture high-quality and consistent CBD products.”

A Commitment to Innovation

The R&D department, under Manca’s leadership, has been at the forefront of introducing breakthroughs in extractions and new formulations. At Essentia Pura, science, dedication, and passion intertwine to create genuinely effective products that solve everyday problems like sleep issues, anxiety, or pain. Our goal is to tangibly improve people’s lives.

The Sleep Well Oil

The Sleep Well oil is the latest testament to this commitment. A broad-spectrum CBD oil with 5% CBD and 5% CBN, it caters to those seeking improved sleep quality. And the best part? It’s available in two varieties – one enhanced with melatonin and the other with valerian essential oil. When asked about the product, Manca said confidently, “I really can’t wait for people to try it.”

Conclusion

Consistency in quality and a genuine desire to improve well-being is at Essentia Pura’s heart. As we await the launch of the Sleep Well oil, the insights shared by Manca reaffirm our commitment to these principles. We hope our partners and customers feel as excited and confident in its efficacy as we do. Dive deeper, ask questions, and join us on this well-being journey.

8 minute read

Unlocking the Secrets of Restful Sleep: Announcing Essentia Pura’s CBD Sleep Well Oil

Sleep is the cornerstone of our well-being, and yet, for many, it remains elusive. With the increasing global demand for natural sleep solutions, we are thrilled to introduce our latest innovation: the CBD Sleep Well oil. After 12 months of strict research and development, we are confident that this product will redefine the way you think about sleep.

Benefits of CBD Sleep Well Oil

  • Natural Serenity: Drift into a tranquil state, setting the stage for a peaceful slumber.
  • Enhanced Sleep Quality: Combat insomnia by ensuring you easily fall and remain asleep.
  • Combat Stress & Anxiety: Let the soothing properties of CBD melt away daily stresses, ensuring sleep isn’t compromised.
  • Relief from Restless Legs Syndrome: Diminish the unsettling sensations of RLS for a serene night.
  • Pain Alleviation: CBD’s analgesic traits minimize physical discomfort, paving the way for uninterrupted sleep.
  • Consistent Sleep Rhythms: Foster a regular sleep-wake cycle for a more rejuvenating sleep experience.
  • Lengthened Sleep: Minimize nighttime disruptions for extended, undisturbed rest.
  • Boosted REM Sleep: Enhance the REM sleep phase, vital for mood and memory, for a profound sleep journey.
  • Safety First: Move past the drawbacks of conventional sleep aids. CBD Sleep Well is non-addictive and devoid of adverse effects.

Introducing CBD Sleep Well Oil Products Range

Understanding the diverse needs and regulatory landscapes of different regions, we have developed two distinct formulations under our CBD Sleep Well range:

  1. Sleep well Oil with CBD and Melatonin (10ml & 30ml)
  • CBD Content: 5%
  • CBN Content: 5%
  • Melatonin Content: 0.9%
  • THC Content: < 0,2% THC (THC-free formula available on request)

The Sleep Well CBD Oil is derived from hemp extracts obtained with supercritical and subcritical CO2 extractions of the proprietary cultivated hemp plant (Cannabis Sativa L.). The product contains only naturally occurring ingredients and the full spectrum of phytocannabinoids, flavonoids, phenols, and terpenes that are present in the hemp plant in

addition to melatonin. No artificial colors, aromas, or preservatives are added.

The product contains two potent cannabinoids known for their calming and relaxing properties, CBD and CBN. Additionally, the oil contains melatonin, a natural hormone that regulates sleep-wake cycles. It plays a crucial role in controlling our sleep-wake cycle, signaling the body when it’s time to rest. Supplementing with melatonin can be especially beneficial for individuals experiencing disruptions in their natural sleep patterns, such as those caused by jet lag or shift work.

This combination of natural ingredients works together to help your customers achieve a peaceful and restful night’s sleep, allowing them to wake up feeling refreshed and energized.

  1. Sleep Well oil with CBD & Valerian Root
  • CBD Concentration: 5%

The difference between the two products is the exchange of melatonin for valerian root. 

Valerian root is an herb native to Europe and parts of Asia. It has been used for centuries for its calming and soothing properties.

The herbal extract is a traditional medicine dating back to ancient Greek and Roman times. It is often recommended as a natural remedy to promote relaxation and improve sleep quality.

Essentia Pura’s Proprietary Formula

Extensive Research & Development 

Our team has spent the last year researching and perfecting the CBD Sleep Well formula. We’ve combined the therapeutic benefits of CBD with other natural ingredients to create a product that promotes sleep and enhances overall well-being.

Tailored for Sleep

CBD Sleep Well Oil is designed with sleep in mind. Experience the tranquility of CBD without the drowsiness typical of other sleep aids. Plus, based on your product selection, enjoy the added benefits of either melatonin or valerian root.

Regulatory Compliance

We understand the importance of safety and transparency. Our product has undergone stringent regulatory checks to meet the highest standards. You can rest assured that CBD Sleep Well Oil is effective and safe. 

We follow the strict requirements in the cosmetic and food supplements industry according to ISO 22716, ISO 22000, GMP FOOD, and FDA throughout our entire business process.

We analyze each and every product twice. Every product is lab-tested in-house with chromatographic analysis of cannabinoids with our HPLC chromatography system to ensure that the product meets the legal requirements. An evaluation from an external independent organization follows the in-house testing.

Melatonin Regulations Around the World: A Closer Look

Melatonin, often called the “sleep hormone,” is naturally produced by our brain’s pineal gland. Its primary role is to regulate our sleep-wake cycle, signaling the body when it’s time to rest. As a supplement, it is often used for the short-term treatment of insomnia, such as from jet lag or shift work. 

While melatonin supplements can be beneficial, especially for those experiencing disruptions in their natural sleep patterns, their dosage and availability are regulated in many countries. The regulation is primarily due to concerns about potential side effects, interactions with other medications, and the need for proper usage guidelines.

Over-the-counter (OTC) Availability

These countries allow the sale of melatonin without a prescription but often with concentration limits:

  • Iceland <1mg
  • Australia <2mg (for those 55 and older)
  • Germany <1mg
  • France <2mg
  • Italy <1mg
  • Spain <2mg
  • Brazil <0.21mg (for those 19 and older)
  • Canada <10mg
  • Norway <1mg (for those 18 and older)

Prescription Required

In these countries, melatonin is available only with a doctor’s prescription, emphasizing its medicinal value and the need for professional oversight:

  • UK
  • New Zealand
  • South Africa
  • Switzerland

Banned

These countries have prohibited the sale of melatonin due to various health concerns or a lack of comprehensive research:

  • Japan
  • Czech Republic

No Restrictions

In countries like the USA, melatonin is freely available, reflecting a different regulatory stance on the supplement:

  • USA

For a more detailed overview of melatonin regulations, visit this source. If you can’t find your country on the list, please check with the regulatory authorities in your country.

A Glimpse into the Future

The global acceptance of CBD products and the increasing demand for natural sleep solutions make this the perfect time to introduce CBD Sleep Well. As the market for CBD products with practical applications grows, we are excited to be at the forefront of this revolution.

Final Thoughts

Sleep disturbances no longer have to dictate the quality of your life. With CBD Sleep Well Oil, you have a natural, effective, and safe solution at your fingertips. We invite you to experience the difference and embark on a journey towards restful nights and energized days.

Ready to Offer Your Customers a Restful Night?

Dive into a world of restful nights and rejuvenated mornings with CBD Sleep Well Oil. Pre-orders are now open, with the official launch slated for the first week of October.

Contact Us to Pre-Order Now at info@essentiapura.com or contact your sales representative.

6 minute read

The Growing Demand for CBD as a Sleep Aid: Understanding Insomnia, Sleep Issues, and Potential Benefits of CBD Oil

Sleep is a fundamental human need. Losing just one or two hours of sleep per night can have the same impact on motor and cognitive functions as going without sleep for a full day or two. Experts in sleep medicine have long emphasized that developing good sleeping habits can help maintain our physical, mental, and emotional well-being.

62% of people worldwide don't get enough quality sleep

Sleep problems are common around the world. According to the World Economic Forum, 62% of adults worldwide feel they don’t sleep well, with 70% of Americans not getting the right amount of sleep and millions of people worldwide dealing with disorders that affect sleep and impact their health and daily life.

As the demand for effective sleep solutions grows, CBD emerges as a potential aid. But what is driving this demand, and how exactly can CBD help?

Understanding Sleep Disorders

Common sleep disorders include insomnia, restless legs syndrome, narcolepsy, and sleep apnea. These issues can lead to fatigue, mood disturbances, and severe health complications. Poor sleep has many causes, including lifestyle, stress, and medical conditions.

Environmental factors like screen time, caffeine intake, and irregular sleep schedules also play a significant role. Genetics, age, and hormonal changes can further influence sleep patterns.

Insomnia

Insomnia is defined by persistent difficulty falling and staying asleep or waking up too early, often resulting in fatigue during the day and poor concentration. Its causes can range from stress, anxiety, and depression to medical conditions, medications, and poor sleep habits. 

Restless Legs Syndrome

Restless Legs Syndrome, or RLS, is a neurological disorder. It causes an uncomfortable urge to move the legs, especially during periods of inactivity or when lying down. It often interferes with sleep. The sensations, described as tingling, crawling, or throbbing, can be temporarily relieved by moving or stretching the legs.

Narcolepsy

Narcolepsy is a chronic neurological disorder where the brain struggles to regulate sleep-wake cycles leading to sudden bouts of sleep during the day, regardless of the environment. Common symptoms include excessive daytime sleepiness, cataplexy (a sudden loss of muscle tone), sleep paralysis, and vivid hallucinations during sleep onset or awakening. 

Sleep Apnea

Sleep apnea is characterized by repeated interruptions in breathing during sleep, often resulting in loud snoring, restless sleep, and excessive daytime fatigue. These pauses in breathing, called apneas, can last from a few seconds to minutes and may occur 30 or more times an hour.

The Impact on Health and Well-being

A lack of quality sleep doesn’t just lead to grogginess. It’s linked to various health issues, from weakened immunity and weight gain to heart disease and diabetes. Sleep deprivation can impair cognitive functions, reducing concentration, memory problems and mood swings.

Chronic sleep deprivation has been linked to mental health issues like depression and anxiety. It can also exacerbate chronic conditions like hypertension and weaken the body’s ability to heal and repair.

The Rising Demand for Natural Sleep Solutions

Given the profound impact of a good night’s sleep, it’s no surprise that there’s a growing demand for practical solutions. People seek remedies, from lifestyle changes and therapy to medications and natural supplements. Among the most popular natural sleep aids are CBD, melatonin, and valerian root.

CBD market

CBD (Cannabidiol)

Derived from the hemp plant, CBD has garnered significant attention in recent years for its potential therapeutic benefits. Unlike THC, another compound found in cannabis, CBD doesn’t produce a “high.” Instead, it’s believed to have calming and anti-anxiety effects. For sleep, CBD might help by addressing some of the root issues that cause sleeplessness.

Melatonin

Melatonin is the body’s natural sleep hormone, responsible for signaling our bodies that it’s time to wind down and rest. As a supplement, melatonin is commonly used to treat insomnia and regulate sleep patterns, especially for those dealing with jet lag or shift work.

Valerian Root

Valerian root has been used for centuries as an herbal remedy for various ailments, including sleep disorders. Its soothing properties can help calm the mind and body, making it easier to fall asleep. 

CBD Oil as a Practically Applicable Solution and Business Opportunity

In the rapidly evolving health and wellness world, CBD (Cannabidiol) has emerged as a front-runner in offering potential therapeutic benefits for various ailments, including sleep disturbances. 

Its practical applicability in diverse forms, such as oils, tinctures, edibles, and topicals, has made it an attractive solution for consumers seeking natural remedies. This versatility, combined with growing consumer awareness and acceptance, has opened up many business opportunities in the CBD sector.

How CBD Can Help with Sleep in Practice

  • Relaxation: CBD may help reduce stress, a common culprit behind sleep issues. Many studies have found CBD to be a potential treatment for anxiety disorders.
  • Reduced Pain and Discomfort: CBD has analgesic (pain-relieving) properties, which can help you sleep by reducing pain and discomfort that may keep you awake.
  • Management of Insomnia: Studies suggest that CBD may be beneficial in alleviating the symptoms of insomnia and improving sleep quality. 
  • Regulated Sleep-Wake Cycle: CBD may help regulate the body’s sleep-wake cycle, also known as the circadian rhythm, promoting better overall sleep patterns.
  • Minimizing symptoms: CBD has been found to reduce symptoms of sleep disorders such as sleep apnea and restless leg syndrome.
  • Extended Sleep: Some studies suggest CBD can increase total sleep time, helping those who wake up frequently during the night.
  • REM Sleep: CBD might influence REM sleep, the deep sleep phase associated with dreaming, which plays a role in mood and memory.

Scientific Backing

In a 2019 study titled “Cannabidiol in Anxiety and Sleep: A Large Case Series,” the team aimed to determine if CBD improves sleep and/or anxiety in a clinical setting. 

Out of the final sample of 72 adults, anxiety scores decreased within the first month in 57 patients (79.2%) and remained reduced throughout the study. Sleep scores improved in the first month for 48 patients (66.7%) but fluctuated over time. CBD was well-tolerated by all but three patients. The study concluded that CBD may benefit those with anxiety-related disorders. However, controlled clinical studies are needed.

The Market for CBD as a Sleep Aid

Europe

The market for CBD as a sleep aid is growing rapidly, with more people becoming aware of its benefits for sleep. In 2020, Europe’s Cannabidiol Market size exceeded USD 1.9 billion, and experts estimate it will experience a compound annual growth rate (CAGR) of over 33.5% between 2021 and 2027. 

Worldwide

According to a recent report by Contrive Datum Insights Pvt. Ltd, the global CBD oil market is expected to grow at a CAGR of 38.90% and reach a staggering USD 136.64 billion by 2030. This is a significant increase from the estimated value of USD 9.3 billion in 2020.

This growth is fueled by the global acceptance and changing regulations around cannabis products and the increasing demand for natural sleep aids without the psychoactive effects of THC.

Will CBD Help You Sleep?

Sleep disturbances are a pressing concern, impacting countless individuals globally. CBD stands out for its potential benefits in the ongoing quest for viable solutions. 

Initial studies have demonstrated that CBD may be a valuable supplement for enhancing sleep duration.

However, it’s essential to consult with healthcare professionals and ensure any CBD product is high quality and free from contaminants.

Our Mission

Essentia Pura prides itself on producing high-quality CBD products. But we want more than that. We believe in CBD as a practically applicable real-life solution. In plain terms, we want to develop practical solutions for people seeking aid for their problems. And we will continue to do so in the future.

5 minute read

Finding balance in an always-connected world: 4 Essential Tips for escaping burnout and prioritizing well-being

In this blog post, we’ll discuss the current situation of work well-being. We’ll learn to recognize the signs of burnout and discover practical strategies to set boundaries and prevent burnout from happening in the first place. So, let’s dive right in and find our path to balance and well-being.

The current situation of a work-life balance

As technology keeps advancing, it has become simpler and more convenient for us to stay connected to our work. We are always 2-3 clicks away from accessing emails, documents, and various tools, enabling us to remain “plugged in.” While staying connected has its perks, it’s essential to be mindful of the importance of unplugging. 

Many of us like to believe that we have mastered the art of detaching ourselves from work. We diligently put our phones aside and disable notifications when we have free time. If we have self-control, we may even stop sending work emails during non-working hours. While these habits are very welcome, let’s be honest. The truth is, we still can’t resist the temptation to check our inbox for new emails, even when we have muted notifications. We find ourselves constantly anticipating those messages, always keeping an eye on that red inbox badge.

According to a LinkedIn study, a staggering 70 percent of professionals admit to not fully disconnecting from work. Furthermore, a recent Microsoft-commissioned study involving 1,400 information workers revealed that 40 percent of individuals engage in work-related activities beyond their regular hours, leading to interference with their family time. Even designated vacation periods are not spared from work intrusion, as 67 percent of respondents in the LinkedIn survey stated their willingness to contact colleagues regarding work matters while the colleagues are on vacation.

Be on the lookout for these signs of burnout

But before you go on the lookout, let us define burnout first. According to the APA Dictionary of Psychology, burnout is not a medical condition. It is defined as “physical, emotional or mental exhaustion, accompanied by decreased motivation, lowered performance and negative attitudes toward oneself and others.

You may not realize you’ve hit burnout until it’s too late. When you cross that line between “really tired” and “I can not function in everyday life”, you’ll have to do a lot more work to dig yourself out of the hole you dug for yourself. So let’s discuss what you can do to prevent from falling in that hole.

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White label CBD products

Fatigue

The first and most often symptom is fatigue. Your brain is so overwhelmed you might feel like sleeping all the time, or you find your simple tasks take longer to complete. Working from home during Covid made things only worse. Parents had to take care of their children while being bombarded with e-mails.

Common headaches for no reason

People often say that they experienced short but hard headaches multiple times a day before they experienced burnout.

Feeling uninterested or unhappy with your job

Here and there, everyone has a day when they don’t feel like getting out of bed. That is completely normal, but when this becomes a habit, we have a problem. If you are constantly questioning yourself, a question like this: What is the meaning of my work? Does it bring any value? What’s the point? you may want to dial it down a notch and prioritize self-care. This can happen to workers at all stages of their careers and any job level you can imagine. Funny enough, it is more common for people with higher-paying jobs to experience burnout sooner and more often.

Sleep pattern way off

Are you waking up in the middle of the night? Sleeping past your alarm clock? Can’t fall asleep for 2 hours after going to bed? On a regular basis, these are red flag signs for you to start doing something different regarding work-life balance.

4 CRUCIAL STEPS TO PREVENT BURNOUT

We have discussed the current situation among people around work-life balance. We have identified the signs we need to be on the lookout for, and now let’s find out the 4 most beneficial steps you must take to prevent burnout.

Embrace the Practice of Unplugging:

In today’s digital age, it’s crucial to recognize the importance of disconnecting from screens. Set specific times each day to detach yourself from digital devices. Whether it’s during meals, an hour before bedtime, or designating certain weekends as “unplugged” time, create dedicated moments to recharge and focus on non-work activities. You deserve it!

Cultivate Mindfulness in Your Routine

Incorporating mindfulness activities into your daily regimen can significantly contribute to your mental well-being. Consider integrating practices like meditation, yoga, or spending time in nature. These mindful moments offer an opportunity for relaxation, stress reduction, and a heightened sense of inner calm. A 15-minute meditation a day goes a long way.

Engage in Personal Hobbies

Work shouldn’t be the only thing that defines you. It’s crucial to find joy and fulfillment outside of your professional life. What activities truly light up your heart? Whether it’s painting, cooking, playing sports, or learning a musical instrument, let your passions take center stage. These hobbies will serve as a delightful escape, allowing you to recharge and find a sense of purpose beyond the workplace.

Prioritize Meaningful Connections

Building and nurturing relationships with loved ones is essential for your overall well-being. Make it a priority to spend quality time with family and friends. Engage in shared activities, have meaningful conversations, and cherish the moments of connection. These interpersonal connections serve as a source of support, happiness, and a reminder of what truly matters in life.

Let’s take a moment to go beyond just discussing these steps and put them into action. I want to encourage you to set aside your phone or step away from your computer for a brief 10-minute meditation session. Close your eyes and just breathe for the next 10 minutes. Accept every thought and just BE. Ready? Let’s begin.

5 minute read

Top 5 clean beauty manufacturers in Europe

More and more often we hear the term clean beauty when shopping for cosmetics. And it is a quality that is becoming increasingly important to many consumers. But what is it actually? What makes a product clean and when can a company qualify for the label of being clean?

Clean beauty and what it is

Clean beauty is a relatively new term and is still quite broad in its meaning. The term is becoming synonymous with non-toxic beauty. It is a term used to describe cosmetics and skincare products that are free from harmful chemicals. This includes ingredients like parabens, phthalates, sulfates, and synthetic fragrances. This means that a clean beauty product is not necessarily ecological or vegan, just not harmful. These days, more and more people are becoming aware of the potential dangers of these ingredients. And as a result, they’re turning to clean beauty products as a way to avoid them

Clean beauty is becoming a more and more central topic in the recent years due to growing concerns about the toxic ingredients that are often used in cosmetics and skincare. In response, people are more aware of the ingredients being used in cosmetics and more often demand information about them. This is why many companies are starting to rise up to the challenge of producing cleaner, user-friendly cosmetics.

CBD in clean beauty

CBD products are normally associated with being natural and beneficial, but many never stop to think about what can be added to a product to make it more appealing. 

CBD by itself is inherently clean. It is derived naturally from a plant. The research up until now has showed no significant risks or side effects from using it. On the contrary, it has shown to be carrying healing potentials.

At first glance, CBD products also feel natural and clean. After all, we are presented with imagery of green and leafy plants, which bring to our minds pictures of nature. Additionally, CBD is often mentioned in recent years in conversations about its numerous potential health benefits. This is another factor that contributes to many viewing CBD products as inherently natural. But just as much as any other beauty product, it is important to be aware of what is added to our CBD oil or moisturizer.

Recently, many products seem to count on this effect, showing the plant on the front of the product but listing many questionable ingredients on the back. These include different undisclosed fragrances, mineral oils, and more harmful substances.

So to sum up, even if CBD is clean by itself, we should be careful about other harmful ingredients that may be added to it, especially because of the unclear laws about its use. 

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Combating many pathological conditions and skin diseases, we decided to include CBD in each of our formulations along with other ingredients but blend them in such a way that maximizes the specific function the product is meant to perform.

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Qualities of a good clean beauty manufacturer

There are a few qualities that clean beauty is expected to meet.

1. Clean ingredients: This is the basis on which we qualify clean beauty. It basically means that ingredients that are used in a product are safe and will not harm the skin or risk your health in any way. The exact criteria are different for each company but they usually demand the products should be without any carcinogenic substances and free from hormone disruptors.

2. Transparent labels: this is another one of the most important criteria. Any company that makes an effort to list every single ingredient is on a good path to becoming cleaner since they essentially admit there is nothing to hide in their product. Somewhat controversial in this category are fragrances. Since they are not really ingredients they are not required to be listed but the wrong ones can be quite harmful for the skin. As mentioned before, packaging can also contribute to mislabeling a product as cleaner than it actually is.

3. Testing: before claiming that a product is clean, the company should have it tested by a reliable source. Another factor here is ethical testing, a category that goes hand in hand with clean beauty. After all, it is all about being non-harmful.

Top clean beauty manufacturers in Europe

There are more and more beauty companies all over the world that put an emphasis on the clean and ethical production of their products. And Europe is no different. As people start to become more aware of the issue, many companies start to lean in this direction and even more new companies pop up. Here are some examples of successful cosmetics companies that focus on clean beauty. 

Essentia Pura

Essential Pura has emerged as one of Europe’s leading beauty cosmetic product manufacturers. Based in Slovenia, the brand is committed to creating high-quality, stainable products that exemplify the principles of clean beauty. Known for their innovation with age-old botanical knowledge. Their products are packaged with natural ingredients, devoid of harmful chemicals, and cruelty-free, aligning with the global shift towards conscious and ethical consumerism. Essential Pura is setting a new standard in clean beauty with their rigorous production standards, dedicated research, and transparency policy that allows customers to know exactly what goes into their products. The brand is a trailblazer in the European clean beauty industry, promoting health, promoting health, sustainability, and luxury in their comprehensive range of skincare offerings.

Weleda

Weleda is a German company that was founded in 1921. It traces its roots to a medical plant garden and continues to be sustainable and clean from the very beginning. Even some products date back to the very beginnings but they keep adding more with progressing trends.

The company firmly believes that the best way to achieve healthy skin is by using natural ingredients. They guarantee all of their products are free from microplastic, genetically modified ingredients, or mineral oil based ingredients.

Because of the company’s long history and affordable products, it is no surprise they are one of the leading green cosmetics companies in Europe, whose product can be found even in many supermarkets across the continent.

Cosmetics NORD

Cosmetics NORD is an innovative, high-quality private label and white label cosmetics manufacturer, which offers services of face care, body care, hair care and make-up product development and manufacturing in a sustainable way.

The company based in Latvia produces organic, vegan, and sustainable products that are ethically made and cruelty-free. To ensure all of these they test the quality of their products in their own laboratories.

Since their founding in 2010, they have developed and created sustainable products that cause no harm to people or the environment while also trying to keep up with the trends to develop modern and effective products.

Labeau organic

This company is a community that believes that the products we use on our skin matter just as much as the food we eat. They care about leading a healthy lifestyle and understand well-being from a holistic point of view in which body and mind are fully connected. The company wants to create a different environment around the beauty industry in which well-being is just as important. This is why they have created a range of products to make you feel good and magnify your beauty from within. All-natural, organic, and with no questionable ingredients. Labeau organic has ingredients free of pesticides and fertilizers that are effective and backed by scientific studies. Beneficial for your skin, your hair, and your vital balance.

The Organic Republic

The Organic Republic was born under the premise of being a brand with natural hair treatment products that seek real nature, without additives, and with spectacular results. Their ultimate goal is to provide hair health recovery treatments that restore density to the hair and allow it to breathe again. They are especially known for their natural shower gel, shampoos, bar soap, and clay masks that can be used for body or hair.

In addition, this Spanish company achieves this through Mediterranean ingredients, believing that it is not necessary to bring ingredients from India to make a good shampoo!

They seek maximum benefit per formulation through key ingredients and absolute transparency, that’s why the packaging is transparent, so you can see the actual color of a shampoo.

Clean beauty movement

The clean beauty movement is a response to the beauty industry and growing concerns about the safety of cosmetics and skin care products. This movement is all about transparency and educating consumers about the ingredients in their products. It’s also about demanding that manufacturers use safer ingredients in their products. And finally, it’s about supporting brands that are committed to clean beauty.

To be precise, the movement started mindfulness around ingredient list research. The clean beauty movement first highlighted how many things our skin does. It encourages customers to question ingredients that contain toxins that can cause irritation and can cause carcinogenic and neuroprotective effects.

In the beginning, many people had no interest in skincare products and their potential effects on health. Several experts say there is increased skin irritation from synthetic chemicals that have contributed primarily to this change in behavior. The consumer wants products with simple and truthful ingredients.

CBD Edibles Improve your everyday life

Essentia Pura Full-Spectrum CBD Paste is formulated in a way that maximizes the full spectrum of substances contained in hemp extracts, such as phytocannabinoids, flavonoids, phenols, and terpenes.…

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The future of clean beauty

Clean beauty has been one of the most exciting trends happening in the beauty space over the past few years. Consumers are becoming increasingly aware of what they put in and on their bodies, and how it can impact their health and well-being.

Accordingly, consumers are taking a much closer look at the products that are a part of their daily lives. Beauty has been a trendsetting category in many ways, leading much of the innovation around clean and sustainable personal products as they continue to become more mainstream

10 minute read

UNLEASH THE FULL POTENTIAL OF MARKETING IN 2023 FOR YOUR CBD BUSINESS

The popularity of cannabidiol (CBD) has been on the rise in recent years. It has been embraced by people who are looking for natural ways to improve their well-being. CBD companies have noticed the trend and are offering a variety of CBD products to match consumer demand. However, marketing CBD can be a challenge because of advertising restrictions. But we know marketing is a holistic approach that goes beyond just paid advertising. It involves everything from A-Z. Businesses can effectively reach their target audience, despite restrictions, using organic strategies such as email marketing, affiliate marketing, user-generated content, and programmatic advertising. By the end of this blog, you should have a clearer understanding of how to utilize these strategies.

HOW TO LEVERAGE CONTENT TO POWER YOUR BUSINESS

Content marketing is a valuable tool for CBD companies to bypass advertising restrictions and connect with their target audience. By creating valuable and informative content, companies can establish themselves as industry experts and build a loyal customer base. Some of the ways CBD companies can leverage content marketing include:

UTILIZE BLOG POSTS TO EDUCATE YOUR AUDIENCE

CBD companies can create blog posts on their websites to educate their audience on the benefits of CBD and how to improve their overall well-being. This is a great way to establish themselves as experts in the industry and build trust with their customers.

USE SOCIAL MEDIA TO CREATE INFORMATIVE VIDEOS

Companies can use social media to create informative videos and brief interviews with satisfied customers. This is a great way to showcase the benefits of their products and build trust with their target audience.

LEVERAGE USER-GENERATED CONTENT

CBD companies can leverage user-generated content (UGC) to showcase their products on social media and their website. UGC involves sending products to creators who create high-quality photos that the brand can use. This approach is relatively cost-effective and can be done through platforms like Collabstr, where creators can be filtered by their country and the type of profile they have. Choose the right creator. The one that fits your values!

CREATE PODCASTS

Podcasts are a popular form of audio content for CBD companies looking to delve deeper into CBD-related topics and expand their knowledge and understanding. They are also a great way to showcase the benefits of CBD and build trust with the target audience. Or you can make a topic on well-being, anxiety and stress and then showcase CBD as the solution.

BOOST BRAND AWARENESS WITH CBD INFLUENCER MARKETING

Influencer marketing is a powerful tool for CBD companies to reach their target audience. By partnering with influencers who have a large social media following, companies can promote their products to a specific audience. Here are some helpful friendly guidelines to help you start off the right way.

PARTNER WITH THE RIGHT INFLUENCER

It’s important to find the right influencers for success. Start searching for them by what they promote like anxiety, well-being, mental health, or natural products. Focus on a maximum of three niches at the start. Once you have a list of potential partners, trust your instincts to choose the best fit. Reach out to a few and see if you connect. If it works out, great! If not, don’t worry, there are plenty of other influencers out there.

UTILIZE MICRO-INFLUENCERS

While partnering with macro-influencers with large followings can be effective, utilizing micro-influencers can also be a game-changer. Micro-influencers typically have smaller followings but tend to have a highly engaged audience that trusts their recommendations. “Topics such as anxiety, stress, and depression tend to be better received by a smaller audience as they are still considered taboo to discuss openly. Working with a few micro-influencers can provide a more targeted and cost-effective approach to influencer marketing, making it a valuable strategy for CBD companies looking to boost brand awareness.

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LOW RISK HIGH REWARD: WHY AFFILIATE MARKETING IS A SMART CHOICE FOR CBD BUSINESS

Are you a CBD business owner or an entrepreneur diving into CBD business looking for a cost-effective and low-risk marketing strategy? Look no further than affiliate marketing. With its “pay-for-performance” model, affiliate marketing allows businesses to only pay a commission when a sale is made through an affiliate’s referral link. This means no upfront cost is necessary, hence it is risk-free. In this blog post, we’ll explore the benefits of affiliate marketing and how to set up a winning campaign.

BENEFITS OF THE AFFILIATE MARKETING

One of the most significant advantages of affiliate marketing is its low-risk, high-reward nature. Unlike traditional advertising methods where businesses pay upfront for ads that may or may not lead to sales, affiliate marketing only requires businesses to pay when a sale is made through an affiliate’s referral link. This means that businesses only spend money on marketing that directly results in revenue.

Another advantage of affiliate marketing is the ability to reach a wider audience. Affiliates have their platforms, such as websites, blogs, or social media accounts, where they promote CBD products to their followers who are interested in health and wellness. By partnering with the right affiliates, CBD businesses can tap into a new customer base that they may not have reached through traditional advertising methods.

SETTING UP A WINNING AFFILIATE CAMPAIGN

To set up a winning affiliate campaign, a business needs to select the right affiliate network that aligns with its needs and goals. Popular affiliate networks include Commission Junction, ShareASale, and Amazon Associates. Once you select the network, businesses need to create an affiliate program that outlines the specifics of the program, including commission rates, promotional materials, and other necessary details. Negotiate for the smallest commission rate possible.

EMAIL MARKETING: A STRATEGY YOU CAN’T SLEEP ON

Email marketing remains a valuable tool for businesses looking to establish or maintain a strong connection with their customers. With over 300 billion emails exchanged daily, it’s evident that email marketing is far from outdated. The initial task on your checklist should be collecting email addresses. A prevalent method to achieve this is by featuring a pop-up on your website, where individuals can sign up and receive, for example, a 10% discount in return.

SEGMENTATION STRATEGIES

Once you have collected email addresses, segmentation is the next step. Segmenting your email list based on interests, purchase history, engagement, demographics, and behavior is a powerful strategy to personalize your email content, increase engagement, and drive conversions.

1. Interests and preferences:

Try to identify what your subscribers are interested in, you can tailor your messaging and promotions to match their preferences. For example, if you run a CBD business, you could segment your list into groups such as pain relief, anxiety relief, or sleep improvement. This allows you to send targeted emails that focus on the specific benefits of your products for each group, increasing the chances of conversion.

2. Purchase history:

By grouping your subscribers based on their previous purchases, you can send relevant product recommendations, cross-sell and upsell opportunities, and loyalty rewards. This strategy helps you personalize your email content and increase customer loyalty.

3. Engagement

By dividing your subscribers into groups based on their engagement with your emails, you can send different messaging and promotions to each group. For instance, if a subscriber consistently opens and clicks on your emails, they are likely more interested in your products, and you can offer them exclusive promotions or early access to new products.

4. Demographics

Group your subscribers based on factors such as age, gender, location, and income, you can create personalized content that resonates with each group. For example, if you run a CBD business that targets seniors, you can send emails that focus on the benefits of CBD for aging-related conditions such as arthritis or chronic pain. Individuals who are in the prime of their careers with high incomes are likely experiencing high levels of stress in their jobs. By leveraging this information, you can create targeted marketing strategies to help them ease that stress, providing a win-win situation for both your business and your customers.

5. Behavior

By analyzing your subscribers’ behavior on your website or social media channels, you can create targeted messaging and promotions that encourage them to take the desired action. For instance, if a subscriber has visited your website but hasn’t made a purchase, you can send them a discount code to incentivize them to make a purchase.

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UNLOCK THE POWER OF PROGRAMMATIC ADVERTISING: REACH YOUR TARGET AUDIENCE WITH DATA-DRIVEN PRECISION

Due to strict regulations and the niche nature of the market, it can be difficult to effectively target the right audience and achieve a high return on investment. That’s where programmatic advertising comes in as an essential tool for CBD marketers.

Programmatic advertising is a data-driven approach that allows marketers to place ads on high-traffic mainstream sites such as HuffPost, Newsweek, BBC, Le Monde, and others. This provides CBD businesses with an opportunity to reach a larger digital audience and overcome the challenge of targeting a specific demographic. By utilizing a data-driven platform (TradeDesk), businesses can gain valuable insights into the performance of their campaigns such as:

1. Viewability

 This metric measures how much of an ad was viewed by users. Programmatic advertising platforms can track viewability and help advertisers optimize their campaigns for better viewability rates.

2. Engagement:

This metric measures how users interact with an ad, such as clicking on it, watching a video, or sharing it on social media. Programmatic advertising can provide insights into engagement rates, helping advertisers understand how their audience is interacting with their ads.

3. Frequency

This metric measures how many times an ad is displayed to a user. Programmatic advertising can help advertisers optimize frequency by showing ads only to users who are most likely to engage with them. 

4. Conversion rate

 This metric measures the percentage of users who complete a desired action, such as making a purchase or filling out a form. Programmatic advertising can track conversion rates and help advertisers optimize their campaigns for better conversion rates.

5. Cost per acquisition (CPA)

This metric measures the cost of acquiring a new customer. Programmatic advertising can help advertisers optimize their campaigns for better CPA by targeting users who are most likely to convert at the lowest cost.

One of the key benefits of programmatic advertising is its ability to target specific demographics and interests, ensuring that ads are shown only to relevant audiences. This is particularly important for cannabis businesses, as they are required by law to target only adults over the age of 18. By using detailed targeting options, marketers can reach their desired audience and maximize their return on investment.

HOW CONNECTED TV IS REDEFINING THE INDUSTRY

BENEFITS OF CTV ADVERTISING

With more and more consumers cutting the cord and turning to streaming services, CTV has become an indispensable platform for businesses to reach audiences in their own homes. And the benefits are numerous. One of the key advantages of CTV is its ability to deliver ads in a less intrusive and more engaging way. 

TAILORED AND INTERACTIVE ADS

When you’re watching traditional TV, you’re likely to tune out during commercial breaks or fast-forward through them if you’re watching recorded content. However, CTV ads can be tailored to match the content being viewed and can even be interactive, allowing viewers to engage with brands in a more meaningful way. Consider a scenario where you are watching a cooking show, and a targeted advertisement appears showcasing a kitchen appliance. By utilizing CTV, the advertisement can feature a recipe for a dish recently presented on the show or provide an exclusive offer on the appliance. This approach not only captures the audience’s attention but also delivers something worthwhile, enhancing the chances of brand recall and increasing the likelihood of a purchase.

POPULAR CTV DEVICES

There are several popular CTV devices that businesses can use to reach their target audiences. One of the most popular devices is Roku, which has over 50 million active accounts. Advertisers can use Roku’s advertising platform to reach audiences across its channels, including The Roku Channel. Amazon Fire TV is another popular device with over 40 million active users. Advertisers can reach these viewers through Amazon’s programmatic advertising platform, Amazon DSP.

In conclusion, the CBD industry has tremendous potential for growth in 2023. By leveraging content, user-generated content, influencers, affiliate marketing, and email marketing, CBD businesses can overcome advertising restrictions, reach their target audience, and build a loyal customer base. Creating valuable and informative content, partnering with the right influencers, selecting the appropriate affiliate network, and personalizing email content are all crucial steps to take. With these strategies, CBD businesses can effectively promote their products and build their brand, while also contributing to the growing mental health and wellness market. The future looks bright for CBD marketing, and businesses that embrace these strategies can unlock their full potential in 2023 and beyond.

Common Agricultural Policy and CBD – what does the new 0,3 % THC threshold mean?

In late 2021, the European Council and the European Parliament adopted a new Common Agricultural Policy (“CAP”), which included the significant change, namely, that the permitted THC level in hemp products will be raised from 0,2% to 0,3% in January 2023. 

As you might have expected the news made quite a splash in the hemp and CBD community, with multiple articles discussing the news, however not much was said about what this actually means.

We are now already deep into the year 2023 and the changes to the Common Agricultural Policy should already be in place across the EU member states. Many of you might be asking yourself, how does this affect the CBD market or even your own CBD business? 

We at Essentia Pura want to make the CBD and hemp regulation understandable to all, this is why we strive to prepare concise overviews of CBD regulation all around the world and to keep you up to date with any new developments in the CBD world.

If you are interested in learning more about the Common Agricultural Policy and its effects on CBD business, please read on.

A brief overview of Common Agricultural Policy

We must first clear out what exactly changed in the EU and to do this we should briefly explain what the Common Agricultural Policy actually is. 

The CAP is one of the pillars of the modern European Union and its single market as it was established already in 1962. In brief, it is a comprehensive system dealing with the issues of agricultural production in the European Union. Essentially, it is a policy system that provides direct payments and different subsidies to EU farmers in order to make them competitive in the global food market. 

This of course means that the EU authorities, together with the governments of the EU member states can choose which agricultural products to subsidize and which will have to compete on the global food market without any help from the authorities. 

The Common Agricultural Policy thus has two sides. One aspect of the CAP is that it helps the EU food market to stay viable in the face of cheaper products from outside of the EU and thus encourage people to continue farming their land. 

On the other hand the CAP steers the production of agricultural products towards crops the EU and member states authorities prioritize for various reasons. 

The EU defined five goals of the common agricultural policy:

  1. to increase productivity, by promoting technical progress and ensuring the optimum use of the factors of production, in particular labour;
  2. to ensure a fair standard of living for the agricultural Community;
  3. to stabilize markets;
  4. to secure availability of supplies;
  5. to provide consumers with food at reasonable prices.

Cannabis and CAP

This is where the cannabis plant, also known by its latin name: Cannabis Sativa enters the story. Through the last couple of decades, governments faced many issues regulating cannabis, as it has a rich tradition in Europe and it is used in many aspects of everyday life. 

For example, cannabis is widely used in the textile and construction industry, as well as for food and feed. The European Union also recognized the tremendous environmental potential of the cannabis plant. The ability of cannabis to sequester CO2 may be of great importance in the fight against climate change.

Nonetheless, the cannabis plant may also be used as a drug – for people to feel intoxicated or high. The plant contains numerous different compounds, which are also known as cannabinoids that have various effects on the human body. One of the most famous cannabinoids is also CBD, which as the new scientific research shows, might have various benefits for humans, such as skin benefits, relaxation, etc.

On the other hand, the cannabinoid that gets people high is tetrahydrocannabinol or better known as THC. However, as discussed above, despite being used as a drug, the cannabis plant still has numerous beneficial uses and its complete ban would cause harm to the economy and to the community. If you are interested you can read more about the difference between THC and CBD here.

This notorious trait of THC is the main reason most governments around the world started differentiating between hemp and marijuana. 

Hemp is the type of cannabis plant that has a very low content of THC, but is still rich in various other cannabinoids, while marijuana is the type of cannabis plant that is rich in THC and is used in getting high and thus prohibited. 

This differentiation was also introduced by the EU when drafting the Common Agricultural Policy. The EU recognized that hemp has multiple beneficial aspects, but was not prepared to legalize marijuana and thus decided to allow the EU member states to treat it as a narcotic drug. 

The EU authorities chose a middle path and set a limit that only hemp plants with less than 0,2 % THC content were eligible for direct payments and other agricultural subsidies, while allowing the member states to set a different threshold. 

However, in the face of the rapidly growing hemp and CBD market and the scientific discoveries of many different benefits cannabinoids may have, the EU was forced to reconsider its position in 2022.

Common Agricultural Policy 2023 – 2027 and its effects on hemp

As just explained, the common agricultural policy set the threshold for eligibility of EU direct payments and other agricultural subsidies at 0,2% THC level. This changed on 1 January 2023, when the threshold was increased by 0,1% to 0,3% of THC content in hemp. This means that now farmers may grow hemp with up to 0,3% of THC content and still be eligible for EU direct payments and other subsidies. Note that, if you want to grow hemp you still have to follow particular national laws and some of those laws require previous governmental authorization in order to grow hemp. 

This move was widely applauded by the EU hemp community, while also recognizing some of its shortcomings. 

Lrenza Romanese, Managing Director of the European Industrial Hemp Association said:  “I am proud of what has been achieved today. We worked hard to ensure that hemp had the recognition it deserves in the Common Agricultural Policy. I would say that this small step reflects that EU legislators are closer to fully acknowledging and recognising the existence of a legitimate European hemp sector. However, as I have said other times, this is not it. We need to keep working together, as there are still other areas where hemp deserves to be better regulated, but we are on the right track.”

What does the change mean for the CBD and hemp sector?

The change was greeted with great enthusiasm across the hemp and CBD sectors, as it could now allow a greater variety of hemp to be used in CBD production. 

Due to the stringent limitations for hemp production in most countries this meant that CBD and hemp producers were far more limited than their counterparts in the United States. The EU hemp farmers only had access to direct payments and subsidies if they used one of the 75 eligible types of hemp. This might also be the reason why the European hemp and CBD market lags behind the US market – however this might change in the next couple of years. With the increased THC threshold of 0,3%, the EU farmers may have more than 500 types of hemp available to them – this could be the push the EU hemp market needs to become more competitive. 

Another great benefit of the change is that the amount of CBD in hemp raises with the amount of THC in the cannabis plant, which means that better CBD products and isolates can be produced from hemp with a higher THC content. While an increase from 0,2% to 0,3% might not seem like a lot, even marginal increases may produce great results. 

Nonetheless, we would urge you to be careful. Hemp is still a tightly regulated plant and the differentiation between what is legal and what is illegal is not always clear, while the consequences for you and your business may be grave. 

The new EU Common Agricultural Policy is in place from 1 January 2023 onwards, however not all EU member states have enacted national laws or regulations that would implement the change and that would thus grant farmers the right to plant hemp with 0,3% THC content or that would allow hemp plants with less than 0,3% THC content to be used in production. 

While it is expected  that the member states would implement the change, you should always consult component authorities in your country to make sure that what you are doing is completely legal. Otherwise you might end up in complex legal proceedings which may take months or years to finalize all the while your business will face great uncertainty and regulatory scrutiny. 

Conclusion

We can safely say that great changes are underway in the EU hemp and CBD market. This is why we believe that the CBD market has the necessary conditions to further develop and continue its tremendous growth streak. 

Alongside the change in the EU Common Agricultural Policy, the EU also change its cosmetics regulation to further liberalize the CBD cosmetics market. The CBD community is still awaiting the EU novel foods decision regarding CBD, however, with the science on the side of the CBD business, there is not much to worry about.

 Disclaimer: The laws and regulations on this topic are always changing, which means that any information on this topic can quickly become outdated. Moreover, we at Essentia Pura do not guarantee the accuracy of the data, as this article is for informational purposes only. However, it should give you a good overview of the current state in the EU and act as a solid starting point for more thorough research. We cannot stress enough the importance of thorough and correct knowledge on this subject for CBD sellers as well as customers.

Last updated in February 2023

Just How Safe is Vaping CBD? Here Are The Facts:

Vaping was first promoted as a way to give up smoking, and this holds true to the day. When compared to tobacco smoking, it is a much safer option. However, slowly vaping picked up, and now many adults who never smoked tobacco are vaping.

Health regulatory authorities like the CDC (centre of disease prevention) US says that if you never smoked or vaped earlier, it is good to avoid it. This is because there are some reports of lung issues caused by vaping.

Nonetheless, it seems that vaping rarely causes any significant health issues, especially if one vapes casually. Hence, it is good to ask how safe vaping CBD is. 

Is Vaping CBD Safe?

Regulatory agencies like CDC are quite cautious, and there is a reason. After all, they are responsible for protecting public health. And they must caution people against the dangers of certain habits and lifestyle choices, even if the threat is small. 

Data suggests that vaping is quite safe. In the US, an estimated 10 million young adults vape regularly, and there are reports of about 3000 lung issues related to vaping. These figures may sound big, but indeed they are not. Considering the number of people vaping, it is clear that lung disease caused by vaping is rare.

Moreover, it is interesting to note that cases of lung diseases peaked in 2019, and after that, there has been a constant decline in the reports of severe lung disease. It is because researchers could identify the cause of lung disease caused by vaping.

Investigation done by CDC shows that there were two main culprits for lung disorders. One reason was smoking high THC products produced illegally. And another reason was the use of vitamin E to increase vaping juice viscosity. Additionally, some vape juice producers added toxic compounds to their juices, like formaldehyde.

Hence, it would be right to say that vaping CBD is safe. However, one should only buy vaping juices produced legally and from well-known manufacturers. Additionally, one should ensure that their vaping juice does not contain toxins like formaldehyde, must be vitamin E free, and should have THC in the permitted amounts or just in traces.

Thus, it would be right to say that vaping CBD is safe. However, most side effects occur when people use vaping juices produced by unethical producers. Such a risk exists even when buying other consumables. For example, contaminated foods may also cause health harm. However, this does not mean that food must be blamed for some health issues.

What Goes into CBD Vape Juice?

Of course, any CBD vape juice would contain CBD, but it would be a minor constituent. Almost all vaping liquids would contain four components or more like fats such as propylene glycerol or glycerin, moisture, flavour, CBD, nicotine, and other chemicals.

Most of the components mentioned above are relatively safe and rarely cause any side effects. However, one should avoid vape juices containing diacetyl, diethylene glycol, and formaldehyde, as these are some of the components known to cause severe lung disease.

Additionally, vaping juices may contain some contaminants like heavy metals, cadmium, and other carcinogens. This is the reason why one should only buy popular brains, as CBD juices from good manufacturers are generally free from toxins or have very low impurities levels.

Can It Be Harmful to My Lungs?

Although vaping is quite safe, it is essential to know that it is not completely safe. Most vaping fluids may contain one or another compound known to cause harm to the lungs. Although, in most cases, the risk is minimum, nonetheless, some risk exists. 

It appears that some young adults are just too sensitive to vaping juices. Additionally, it is worth understanding the effect of prolonged inhalation of some compounds, like flavours and aromas, which remain unknown. Many of these compounds are pretty safe when inhaled casually. However, people develop a vaping habit over time, unlike CBD oil or gummies, and thus health risks of vaping CBD are greater.

Here it is vital to understand that harms caused by vaping are not due to CBD but might occur due to other components.

Almost all vaping juices would contain some kind of fatty acids like glycerin or propylene glycol, as these fatty acids form the basis of vaping liquids. Vaping juices are fat-based and not water-based, which is why even a small amount of vaping juice lasts for so many puffs.

Of course, these fatty acids are safe for oral intake and even a nutrition source. However, inhaling them may cause the building of fatty acid blocks in the lungs, causing lipoid pneumonia in some people. Although the risk of such an illness is quite low, it only occurs in habitual vapers. As if you vape irregularly, body can remove these fats and even some milder toxins.

Smoking vs Vaping CBD

It would be unwise to compare smoking with vaping. Smoking is hundreds of times more harmful. In contrast, vaping causes harm only when someone uses poor-quality vape juices, is sensitive to some of the components, or vapes too much.

The reason is simple, tobacco smoke contains hundreds of highly toxic chemicals, and their toxicity is not limited to the lungs. Smoking exposes a person to carbon monoxide, arsenic, benzene, massive amounts of tar, formaldehyde, and nicotine. 

Smoking causes damage to the lungs and increases the risk of lung cancer and other cancers like prostate, breast, and many more. 

Nicotine is very bad for blood vessels and causes peripheral vascular disease, thus significantly increasing the risk of heart attack, stroke, and other coronary diseases.

It is vital to know that millions of people vape, yet only about 3000 cases of lung diseases are reported to date. However, smoking kills more than 40,000 people in the US alone. Globally, smoking causes disability and severe illnesses in millions of people.

So, yes, vaping is a relatively much safer option. Of course, it causes some side effects, but it would be unwise to classify it as something highly harmful, especially considering the alternatives. 

Can I Vape CBD While Pregnant?

No, you should not be vaping while pregnant. The reason is simple; science still does not know much about the harms caused by vaping. In addition, some impurities in vaping juices may be bad for fetal health. 

It is always good to avoid unessential activities that might cause harm in pregnancy, even if the risk is minimal. However, it is not possible to justify vaping CBD while pregnant.

Is It Safe to Vape CBD Oil While Breastfeeding? 

Like in pregnancy, one should avoid anything that might cause even the minutest harm to the young bodies of breastfed children. Hence, vaping CBD while breastfeeding is not recommended.

Here again, it is vital to note that vaping CBD is not known to cause harm to the breastfed child. However, we do not know. Vaping juices do contain some harmful substances and impurities. Therefore, even doctors have to be very careful when prescribing medications to breastfeeding mothers. 

CBD can help in many health conditions; however, those are not medical emergencies. There are other safer ways of managing those conditions.  

Is It Safe for Children?

No, vaping is not recommended for children. Moreover, growing lungs are more sensitive to certain irritants. Although there is limited data, experts think that even passive exposure to smoke or vaping vapours is not good for children.

Of course, lots would also depend on the age of the children, in the case of passive exposure to the vape cloud. However, it is probably quite safe if you vape now and then and children are grown up. Moreover, one can vape CBD oil when children are away to avoid passive exposure. 

It means that children should not be allowed to vape. However, those who have children can vape CBD, ensuring that they keep some distance and avoid passive exposure.

Summary

It would be right to say that vaping CBD is safe but not completely safe. It is relatively less safe when compared to CBD oil or gummies. Nonetheless, raising unnecessary alarms would also be wrong since it rarely causes any harm. Moreover, injury occurs due to vaping juices containing vitamin E or products with very high THC and not being produced following certain standards. It means that if one buys CBD vaping liquids from popular brands, they are quite safe, and there is only a small risk of lung injury.

CBD E-Liquid: Everything You Need to Know

As the name suggests, these are vaping liquids. Initially, vaping was created as a safer option than tobacco smoking. However, now, it has become a kind of activity in its own right. Thus, many people who vape now have never smoked tobacco.

Vaping is relatively safe, though much still remains unknown, and it may still cause some side effects. However, vaping juices are improving, and their side effects are quite rare.

When it comes to CBD E-liquids, they are even safer, as they are free from nicotine. Nicotine has many ill effects on health, even when inhaled in small amounts. However, CBD, on the other hand, has multiple health benefits.

There are also some well-known benefits of CBD E-liquids, like higher CBD bioavailability and immediate health effects. Thus, CBD vaping is good for quick stress relief. However, health benefits would depend on how the CBD E-liquid was made, the concentration of CBD in any CBD E-liquid, and what other constituents are.

What Is It?

CBD e-liquid is a vaping liquid or vaping juice that is enriched with CBD. As a rule, it is nicotine free and thus has completely distinct health effects when compared to regular vaping juices.

CBD E-liquid mainly contains four components: propylene glycol or vegetable glycerine base (or sometimes a mixture of PG and VG), some moisture, flavour, and CBD. 

However, the ratio of PG and VG would vary, and so would the choice of flavour. Similarly, some may use CBD isolate to make CBD E-liquid, while others use broad-spectrum distillate. Vaping juices may also contain other ingredients like terpenes for improved flavour and enhanced health benefits.

In all CBD E-liquids, PG and VG form the oily base that produces the cloud. However, these oils lack many characteristics. Hence, CBD E-liquids have other components like flavour, and terpenes, for improved product experience, along with CBD or cannabidiol.

What is 50/50 CBD E-Liquid?

When it comes to CBD E-liquid, it is mainly made of two components, and those are PG and VG, as other components are there in small amounts. So, for example, CBD vaping juice contains mostly PG and VG and only a few milligrams of CBD, terpenes, and flavour. 

Hence, the quality of any CBD E-liquid depends on the quality and ratio of PG and VG added. It is these oils that are responsible for the formation of the cloud. Among them VG ish thicker in consistency, while PG has a relatively sweeter taste.

50/50 CBD E-Liquid contains PG and VG in equal amounts. It is among the most commonly used combination, as most people like the cloud produced by such a combination. However, some vaping juice manufacturers may alter this ratio to provide a distinct vaping experience. 

Generally, higher VG is preferred in CBD E-liquids for direct-to-lung (DTL) vaping, and higher PG content is better suited for mouth-to-lung (MTL) vaping.

Does It Smell Like Weed?

It may or may not. Generally, CBD E-liquid does not smell like weed at all. This is because most producers of CBD vaping juices would use pure CBD isolate or broad-spectrum distillate to make their products. These high-purity ingredients do not have a weak smell. Moreover, most CBD E-liquids would have added terpenes to enhance the vaping flavour and boost its health effects.

People need to understand that manufacturers of CBD E-liquids would not use some crude CBD extract. Since crude extracts would have low potency and a higher risk of side effects, they prefer buying high-quality CBD isolate or distillate to make their products. This high-purity CBD is extracted using supercritical CO2 extraction, thus ensuring that one only gets health benefits from CBD products and the final product is free from impurities.

Of course, some CBD E-liquids may smell like weed, as some people do not like flavours and prefer the original weed-like smell. Hence, some CBD vaping juice producers may intentionally produce such products.

Does CBD E-Liquid Get You High?

No, CBD E-liquid will not get you high, and if it does, then it means that the liquid was probably not produced legally. Legally produced CBD E-liquids are mostly THC-free. However, some of them may have THC in small concentrations, like 0.02%. 

However, there are reports when people reported high from CBD E-liquids. However, such liquids are not good for health. In addition, it is worth understanding that THC is not good for lung health, and high THC products are more likely to cause lung disease. Thus, one should only buy CBD E-liquid from reputed brands.

Are There Different Strengths?

It is vital to understand that CBD vaping juices have excellent bioavailability. One may also experience CBD benefits from vaping in small amounts. Hence, CBD E-liquids would have lower CBD concentrations when compared to CBD oil. 

Moreover, CBD E-juices are made to last much longer. Thus, for example, one may need several drops of CBD oil daily to experience its benefits, but one would experience similar benefits from a much smaller amount of vaping juice. Hence, for example, one millilitre of vaping juice may last for as many as 300 puffs.

These juices come in different strengths, like 300 mg, 500 mg, 600 mg, and even 1200 mg per bottle or tank of CBD E-juice. The most common packing is 30 millilitres.

Hence, let’s say that you bought a 1200 mg pack of 30 ml CBD E-juice. It means that each ml of it would contain about 40 mg of CBD. So even if one smokes 30 puffs, one would still get just about 4 mg of CBD. Studies show that 75 mg of CBD a day is good and safe.

Hence, CBD E-juices are good and safe. They contain an adequate amount of CBD, but overdosing using CBD E-juices is not possible unless one vapes too much.

How Is It Made?

CBD E-liquid is made in a very similar way to CBD oil. However, one uses a mixture of propylene glycol (PG) and vegetable glycerine (VG) instead of carrier oil. 

It is common practice to take equal amounts of PG and VG (50/50) and mix CBD isolate or distillate to it. Additionally, manufacturers would add flavour to the juice. These are the bare minimum requirements. Of course, to differentiate their products, manufacturers may need other organic compounds like terpenes.

How Are Different Flavours Created?

It is pretty simple; manufacturers added different flavours to CBD E-liquid. It is worth noting that most of these flavours are synthetic, though one may also add natural flavours. 

Synthetic flavours are often less costly and, more importantly, safer as they are less likely to cause allergies or other health issues.

To sum up, making CBD E-liquid is not challenging. If you are already into the CBD business, making vaping juices must not pose any challenge to you. If you still have questions, contact us, and we will gladly assist you.

CBD Oil vs CBD Vape Juice: Similarities & Differences

CBD is among the most popular natural remedies. It has tens of health benefits. Therefore, no surprise that it comes in many forms. 

CBD oil is one of the oldest and most popular ways of consuming CBD. Other oral forms are gummies and tinctures. However, in recent years the popularity of tinctures has decreased for various reasons.

Before we move on to discussing similarities and differences between CBD oil and CBD vape juice, it is essential to understand that CBD tincture is a very different thing, though many online sources wrongly use these terms interchangeably.

CBD is an oil-based product, whereas tincture is an alcohol-based product, thus making them very different things. Though they are used for similar reasons, their chemical properties differ, as alcohol is highly flammable and relatively volatile.

What Is CBD Oil, exactly?

CBD oil is not extracted from cannabis plants, as many people imagine. Instead, manufacturers extract CBD from the plant and then mix it with carrier oils creating CBD oil. Using this method results in a high-purity product. 

First, extracting pure CBD using supercritical CO2 extraction or other extraction methods ensures that one gets highly refined CBD isolate or CBD distillate. 

When we have CBD isolate or distillate, we can mix them in oils of our choice, add other beneficial compounds like terpenes, and create safe yet highly beneficial health products.

Thus, CBD oil is a cannabinoid/CBD mixed in carrier oils like olive oil, other vegetable oils, MCTs, and so on. It may also contain other phytocompounds like terpenes and some essential oils to improve its aroma and provide added health benefits.

CBD oil is relatively simple to produce, safe, and thus the preferred way of using CBD. 

However, in recent years, the popularity of vaping is also increasing. Thus, many young adults are looking for CBD-infused vape juices as they understand that this would have some added benefits.

CBD Oil vs CBD Vape Juice: What’s The Difference?

Interestingly enough, there are many similarities between CBD oil and CBD vape juice, which is why it is very important to know the minor differences that make them entirely different products.

Manufacturers would use either CBD isolate or CBD distillate to produce these products. They would mix CBD in an oil base, add some other compounds like terpenes for added benefits, and might add aromas to improve the product experience. 

Different kinds of oils/fats used to produce the products

However, the difference between the two groups is in the kind of oil manufacturers use to produce these two very different products. For CBD oil, theoretically, producers can use any edible oil. However, for vape juice, just any oil would not work. One needs to use oil that would create vapours on heating. Hence, vape juice is most likely to use propylene glycol, glycerin, and no other vegetable oils.

Vaping juices tend to have a more intense flavour

Additionally, vaping oils also have a stronger flavour. After all, people vape not just for health benefits but also for relaxation, pleasure, and stress reduction.

When it comes to CBD oil, many people prefer CBD’s earthy flavour and do not like masking agents or flavours. Moreover, CBD oil is taken sublingually and not for enjoying the flavour. 

However, vaping has a dual purpose. One also expects it to provide a pleasant experience.

CBD oil has fewer additives

There is a reason why CBD oil is safer, and it generally has fewer additives. However, some producers of vaping juices may add different chemicals to improve the overall product experience. Some of these additives may also help in the formation of vapours. However, this also makes vaping juices less safe when compared to CBD oil.

Vaping juices have lower amounts of volatile compounds

Vaping juice is heated to produce vapour; thus, even small amounts of volatile oils may produce intense flavour. However, there are also limitations to what kind of essential oils or phytocompounds can be added to vaping juice. Some compounds are less stable, and when heated, they might change or lose some of their properties. 

This is why we have CBD tincture for ingestion, but one cannot add alcohol to vaping juices, as it is unstable at extreme heat and flammable. It means that when adding any substance or compound to vaping juices, manufacturers need to pay special attention to its boiling point and inflammability. 

Can I Vape CBD Oil?

Theoretically, you may vape CBD oil, but in practice, no. Some CBD oils might produce vapour, depending on the kind of oil used to produce those products. However, in most cases, it will not work; thus, it is not recommended even to try it, as it may spoil your vaping pen.

CBD oil contains oils that do not produce vapours. Instead, they might burn at higher temperatures. Thus, inhaling this smoke may even harm health. Moreover, it is not likely that your vaping pod would be able to produce those kinds of high temperatures. Hence, you may be able to inhale only some of the volatile parts of the CBD oil, like terpenes that vaporize at lower temperatures.

Since CBD oil has far more viscous oils, if heated, they may form a layer on the heating coil of the vaping pod and thus spoil it. Vaping pod may also become clogged. 

Therefore, it is not a good idea to use CBD oil for vaping, as they were never produced for the purpose.

Can I Ingest CBD Vape Juice?

Though not recommended, the answer is yes. CBD vape juice does not contain anything that may be highly toxic, though it may have a more intense flavour. Hence, one can ingest CBD juice in small amounts. 

However, some CBD juice might contain substances that are harmful to health when ingested in larger amounts, like some may cause allergies. Hence, consuming CBD vape juice is not recommended. However, if someone swallows it accidentally, it is not likely to cause any side effects.

Are There Any Similarities Between the Two?

As we have already mentioned above, there are more similarities between the two than differences. Both are made using CBD isolate or distillate mixed in an oil base. In addition, both of them may contain other beneficial compounds like terpenes and flavours. 

The main difference between the two is the kind of oils used to produce these products. This difference is minor yet relevant, making two of them completely different kinds of products.

CBD Oil vs CBD Vape Juice: Which One Should I Use?

There is no right or wrong answer to this, as lots would depend on personal choices. However, if you don’t vape, then the recommendation is not to start vaping due to some associated health risks. In such cases, you should choose CBD oil.

Therefore, this question is valid for those who vape. However, for non-vapers, CBD oil is the logical and healthier choice.

However, if you vape, then CBD vape juice may be a better choice for managing stress and anxiety, as these emotional changes are better countered by vaping. In addition, Vaping CBD can have an almost immediate effect.

However, CBD oil may be a better choice for more severe issues like chronic pain due to its prolonged action. Moreover, CBD concentration in CBD oils is often higher when compared to CBD vape juice.

5 minute read

CBD Vape Pens How to Choose the Right One?

People are using CBD for all the reasons, and why not? After all, it helps in so many health conditions. But, more importantly, it is good to reduce stress and anxiety and stay calm. 

Therefore, no surprise that after CBD oil and gummies, CBD vaping is the most popular way to experience the benefits of CBD. 

However, there are many questions regarding CBD vape pens, and we have already written an article about if these pens work or not. In another article, we have answered some common questions regarding vaping CBD.

Additionally, we have also written a detailed article about Geek bars, which are single-use or disposable vape pens containing nicotine but not CBD.

This article looks into how to choose the right kind of CBD vape pen. We will focus more on non-disposable vape pens, factors to consider when choosing one, and more. Moreover, we cannot neglect another aspect: the vape pen is a style statement.

What Is a Vape Pen?

These are pretty simple devices. Any vape pen has a rechargeable battery and a heating coil. The battery heats the coil, thus heating the vaping juice, producing inhalable vapours. So, everything is pretty simple. 

However, there are different kinds of models for different needs. For example, some people vape frequently and would like to have something more reliable, while others prefer more discreet models. Thus, the smallest among them look almost like cigarettes and are therefore called cigalikes. 

However, larger ones produce more vapour and are made to last long. Therefore, they are much thicker and are called vape mods. Then there are models which are in between these two options. These are slightly larger than cigalikes, but smaller than vape mod and are often called vape pens.

Thus, a vape pen is essentially a mid-sized vaping device that has the benefit of both the smaller cigalikes and vape mod. This is the reason why some people prefer vape pens over other models.

Vape pens could be for multiple uses; thus, they can be refilled with e-liquid. However, they might also be disposable. Some people just like disposable ones due to ease of use, as they are almost hassle-free. Nonetheless, disposable pens are still made to last for quite a long like a few thousand puffs. Hence, with casual vaping, they might last for several weeks and even months.

Choosing Correctly Depends on Your Inhalation Style…

Theoretically, you can just buy any vaping device according to your liking, and it is likely to work well. Nonetheless, there are some minute differences that matter. For example, every device produces different amounts of vapour and has varying resistance to inhalation. Thus, your ultimate experience of using any vaping device would vary.

Most vaping device manufacturers make their products by keeping inhaling styles in mind. They know that some prefer vape devices that are more like cigarettes, while others prefer devices that may produce more vapour. Some the feeling vaping produce in their throat, while others may prefer inhaling all the vapour directly to the lungs. Then there are those who vape differently every time. Fortunately, there are vaping devices for every inhaling or vaping style.

Mouth To Lung Vaping (MTL)

These are people who vape more like they are smoking a cigarette. They would like to draw vapour into their mouth before inhaling it into their lungs. These people living the strong throat hit provided by such kind of inhaling habit. These kinds of people also prefer higher CBD or nicotine concentrations.

Best Vape Pens for MTL Vapers

These categories of vape pens are the most selling devices. There are many models in this category, like Innokin T22 PRO, Aspire Zelos 3, Voopoo Seal, and many more. Most of these devices are quite good for beginners and experienced vapers alike. They have excellent batter life and wattage, provide good flavour, and come in different shapes and sizes. 

Direct To Lung Vaping (DTL)

This is a very distinct category of vapers, and they like to directly inhale most of the vapor to their lungs. Thus, they want devices that produce lots of clouds and yet it must not have much resistance. Such people may prefer low-dose CBD or nicotine e-juices.

Best Vape Pens for DTL Vapers

These vape pens last long as they generally utilize lower power coils. However, their experience differs from cigarette smoking. Some of the good vape pens for those who prefer DTL style are Voopoo Vmate, Aspire Favostix, and many more.

Restricted Direct Lung Vaping (RDL)

This vaping style is between MTL and DTL. These people like the feeling in their throat, and yet they also like to inhale bigger clouds. Thus, RDL vape pens would have generally higher resistance to provide that nice feeling in the throat and yet allow smooth inhaling.

Best RDL Vape Pens

Quite like DTL vaping pens, they do not require much power and generally have a low resistance coil to preserve the flavour of the vapours. Thus, they last for quite a long. However, they only have a bit higher inhaling resistance compared to DTL vaping pens. Some good examples of these devices are Aspire Riil X Vape Pod Kit, Geekvape Z50 Vape kit, SMOK Nord 50W Pods Vape kit, and many more.

Tank-Based Vapes vs Pod-Based Vapes: Which Is Better for Me?

The difference between the two types, which are traditional tank-based and pod-based, is minor, and it would not have any major influence on your vaping experience. However, it still may influence your choice. Some find take-based pens more comfortable to use, while others pod based.

For most people getting started with CBD vaping, perhaps tank based vape pen would be a better choice. These vape pens are sturdier, have a larger coil, and have a better battery life to produce more vapour. But, more importantly, their tank can be refilled with the e-liquid of your choice. Thus, one would have a greater choice of CBD vaping juices.

Unlike tank-based systems, pod-based pens use pods specifically made for that vape pens. As one can imagine, it means that this may limit your choice of CBD vaping juices. In most cases, your choice may be limited to the pods that fit into that particular vaping pen. However, pod-based pens are easier to use, as there is no need to clean tanks, and they are sleeker.

Summary:

There are many benefits of CBD. CBD vaping is surely better than nicotine. Although vaping is safer than smoking cigarettes, nicotine is still bad for health. Therefore, it is quite a good idea to switch to CBD vaping, which is least likely to cause side effects. Moreover, it would help provide an immediate relaxing effect. When choosing a vaping pen, there are a few things to consider, like your inhaling style and how often you vape. 

6 Scientifically-Backed Benefits of Vaping CBD

Are There Any Benefits to Vaping CBD? 

When studying CBD and its effects on the human body and mind, scientists usually chose to evaluate the results of taking CBD orally and not through inhalation. This is one of the main factors that contributes to the decision of the CDC to recommend against vaping as the long term events are still not known. Still, more and more people are now using e-cigarettes or CBD pens as a device to introduce cannabis-based products into the body, including CBD.

Vaping or consuming CBD via aerosoles is particularly attractive for people with asthma and other obstructive pulmonary diseases. Though it may seem odd, by doing it this way, the substance flows directly into the lungs, which results in quicker and more noticeable effect. We know this because of other medication that is already prescribed to take this way. In addition, the doses needed are generally smaller when comparing to other forms of consumption.

For more detailed information you can also visit this article.

How Does It Differ From Other Ways of Consuming It?

There are many different ways of consuming CBD oil. Vaping is seen as the quickest way to feel the effects of CBD and it is also the quickest to process through your body. But what about some other choices?

Another popular way is tincture, which is just spraying the oil straight into the mouth or placing a few drops of it under the tongue. This area has many small capillaries, meaning the oil can reach your bloodstream quickly.

For a more consistent dose you can decide on capsules. This is a more controlled way of consumption but the effects may take a little longer to kick in as the CBD has to pass through the digestive tract to be absorbed.

CBD oil capsules
CBD Oil – the common way of consuming CBD

One of the most versatile ways of introducing CBD into the body is with food. The oil can basically be baked into anything, such as various sweets, brownies and CBD-infused gummies. These kinds of products are processed through the liver and digestive system and they linger in your body for a longer time, but we also need a bit longer to start feeling the effects. Another reason people may want to mix CBD oil into their food is to mask its flavor as some blends have an earthy taste that many don’t enjoy.

Regardless of the way we choose to consume it, what is important is to always be careful with dosing and maintenance throughout the day. If you are interested to learn more about dosing, you can find more detailed information in this article.

To summarize, vaping CBD is one of the quickest ways to feel its effects. It is also pretty easy to conceal considering vaping produces very little smoke. It is, however, one of the less researched ways, meaning we know much less about its long-term effects in comparison to other ways of taking it.

6 Science-Backed Benefits of CBD Vaping

As vaping CBD for medical reasons becomes more and more popular, scientists are starting to focus on researching if it is actually effective, who should take it, and in what doses. The field is still relatively new but with promising results for some illnesses.

It Can Alleviate Stress & Anxiety 

According to the authors of one 2015 review, CBD interacts with serotonin receptors and other receptors in the brain that regulate fear and some behavior that may be induced by anxiety. So it should come as no surprise that CBD has some effect on stress.

Based on recent studies, researchers are starting to note the positive effects of CBD if used as a treatment for generalized anxiety disorder, social anxiety disorder, PTSD, OCD, and other anxiety-related disorders. When talking about taking a bigger one-time dose (acute dosing) the effects are evident, while the effects of smaller doses over a longer time (chronic dosing) are not yet conclusive.

Although the positive effects are undeniable, further testing is required to determine the appropriate dosing guidelines. We should however note that many studies included mainly oral dosing of CBD. The ones that included inhaled forms of CBD, such as vaping, are considerably less consistent at showing positive effects on anxiety.

It Can Combat Insomnia (In High Doses) 

CBD has been shown to have a calming effect on the nervous system but the research on sleep disorders is still in the early stages. Some studies on CBD and sleep point to positive outcomes but not everyone experiences the same sleep benefits. That is why dosing is a very important factor. According to research low doses of CBD are stimulating, while high doses are sedating.

Patients suffering from insomnia are often burdened by their history of sleepless nights and poor sleep in general. That may lead to anxiety about not getting enough sleep and make the situation even worse. This correlates with research about anxiety and suggests that the role of CBD in combating sleep issues may actually be in reducing the anxiety associated with insomnia.

It Can Improve Alertness (In Low Doses) 

As mentioned in the previous paragraph, CBD is stimulating in low doses, potentially helping with energy and alertness. It is said to help with memory and other cognitive functions which means that it may very be a valuable tool for improving focus. Currently, there is still very little evidence to support this claim, but there is promising research which suggests that CBD can improve some other issues that may affect your energy levels and ability to concentrate.

As established, the dose is key when looking to benefit from the effects of CBD. And looking for the right product can be tricky so it is necessary to know what is most important to you before deciding.

It Can Relieve Pain 

Pain management is becoming a more and more common reason why people consume cannabis. It can be beneficial in managing some types of chronic pain, cancer-related pain, migraines, stiffness and it can act anti-inflammatory. The dosage naturally depends on the amount of CBD present in the product, your body weight and the way you take it so it will differ from person to person.

Unfortunately, there are not any conclusive studies that evaluate the effect of vaping CBD on pain, however, the existing research suggests that the potential benefits of cannabis-based medicine outweighs its potential harms. But in spite of the lack of high-quality evidence (to support the positive effects that CBD may have on pain relief), there are many with chronic nerve pain that benefit from long-term use.

It Has Anti-Oxidative and Neuroprotective Effects 

CBD is known to be an antioxidant. These kinds of substances have a role in reducing the risk of heart disease, cancer and other diseases. They protect your cells from free radicals, which are molecules produced in our body with exposure to radiation or tobacco smoke. Some well-known antioxidants include vitamins C and E as well as fruits, vegetables and grains. But the neuroprotective ability of CBD is supposed to be higher in comparison to these.

In addition, CBD also has neuroprotective effects, meaning it can be used to preserve the central nervous system against injury (e.g. stroke) and disorders (dementia) that may damage it. Many of these diseases involve destruction or loss of nerve cells which can to an extent be protected. CBD can even promote the regeneration of nerve cells. For a more detailed description of the effect on different disorders, you can visit this article.

It Can Help Those Suffering From Chronic Conditions (such as Epilepsy & Type 2 Diabetes))

We have already established that vaping CBD can be helpful with managing pain and anxiety. But it is especially useful when dealing with chronic conditions including cancer, epilepsy, lupus, and related diseases.

In the case of epilepsy, CBD is known to help with seizures, even preventing them in some cases. Clinical trials have demonstrated a significant reduction in seizures for people taking CBD to treat Lennox-Gastaut, Dravet syndrome, or tuberous sclerosis complex. And even though research is still in the early stages it appears to be very promising, indicating that CBD may help prevent other types of seizure or increase the efficacy of other antiepileptic medications.

Another condition that CBD oil is used to aid with is type 2 diabetes. Patients with this disease usually seek it to help with nerve pain, rubbing the oil on painful areas. Many report significant improvement with the pain. But according to research, there is no noticeable effect on blood sugar or insulin levels in people with type 2 diabetes.

What Are The Down Sides to Vaping CBD? (unhealthy compared to other methods like topical/ingesting CBD oil)

The biggest problem right now is that we do not know enough about vaping and its side effects so recommending it is tricky. 

But the most problematic is vaping itself. Right now, the most common negative side effects reported are pretty similar to smoking as breathing in any product directly is not ideal. People notice throat irritation, cough, headaches, and even nausea, which all seem to fade away after some time. But it is important to add that vaping is largely seen as an alternative way of consuming nicotine so much of the research focuses on this.

When comparing vaping to other ways of consuming CBD, we should mention that the industry is still not regulated enough and studies found some inconsistencies between the labels and actual levels of CBD contained in products. But as more and more countries aim to legalize cannabis and take advantage of its medicinal properties, the market is expanding and stricter regulations are being put in place. With time, this will greatly increase safety in using CBD-based products. And even though breathing any product directly into the lungs is not ideal, it means that everything is absorbed quicker and more efficiently, resulting in smaller and more accurate doses.

CBD in India: Legality, Manufacturing, History and More

CBD products have been on an incredible rise around the world and the global market for this beneficial product seems to be rapidly expanding. In this article, we at Essentia Pura want to explore the legality of CBD products in India. We will not stop there. We intend to also provide you with some useful tips on checking the quality of CBD and share our thoughts regarding the dominant players on the Indian CBD market. 

Nonetheless, in order to better understand the CBD oil market, the legal status of CBD and the peculiarities of the CBD oil business in India we must first briefly discuss the history of CBD in India as well as the history of drug regulation on the Indian subcontinent. 

A Brief History of India drug laws

But before we get too deep into the evolution of the drug laws in India, it would be useful to clear up what exactly CBD is and why drug laws are still such an important part of the CBD business landscape.

What is CBD?

As you might know, CBD is short for Cannabidiol, which is one of 113 cannabinoids (compounds) that come from the cannabis plant. 

Cannabis is without a doubt one of the most well known plants in the world. however it has been treated in many different ways throughout history – this of course affects how everything connected to Cannabis is seen by the authorities and this includes CBD. There were eras in the history when cannabis was praised and widely used – we will see that this was the case in India thorough most of history. On the other hand, in recent decades Cannabis was treated quite differently – as a dangerous drug!

The tide seems to be turning! In recent years, researchers have worked intensely on the cannabis plant and its potential uses. The results point to numerous positive effects of cannabidiol (CBD), a phytocannabinoid extracted from Cannabis sativa L. This research sparked the interest of consumers and started a boom of economic activity in the sector. 

Some legal obstacles to the growth of the CBD market are still present. Even though the World Health Organization proclaimed CBD products as generally safe to use in its report, governments around the world are still reluctant to let anything associated with cannabis into wider use.

This is why good knowledge of the drug laws, the history of drug regulation and the trajectory of the regulation is still crucial if you are to be active in the CBD world. But even if CBD can legally be extracted from cannabis, how can it be used?

Effects and uses of CBD and cannabis

Cannabis is a plant with numerous effects. Some claim it is responsible for relaxation and health benefits, others prefer recreational use, some see other beneficial value in it. It is a plant with plenty of uses and it is grown for food, entertainment, industrial and pharmaceutical purposes. It is grown around the globe for fiber, seeds, seed oil, and medicinal products, however it also grows in the wild in some places, including in India. 

CBD has been shown to have numerous benefits to individuals’ health as well as to the health and well being of pets. One important aspect of CBD use is that using CBD products is not connected to getting high. The high feeling which is often associated with cannabis is due to THC, another cannabinoid, found in the cannabis plant but totally unrelated to CBD products, as CBD is isolated from other cannabinoids found in the cannabis plant – such as THC. 

There is a broader difference in the plants used. The plant that is rich in THC and is used for getting high is commonly known as marijuana, whereas the plant used for CBD products is commonly known as hemp. You can read more about the difference between CBD and THC in our special article.

Hemp does not get you high, at the same time the numerous cannabinoids in this strain of the cannabis plant may have major beneficial effects on your well being. This is something that had been discovered a long time ago in India and was part of the cultural heritage for hundreds if not thousands of years. 

Cannabis had a big role to play in Indian society through its history. Hemp, together with CBD products is now beginning to emerge as one of the most important products in the growing Indian subcontinent.

Use and regulation of Cannabis in Indian history

As mentioned above, Cannabis has been used in India since about 2000 BCE – the cannabis plant has been part of Indian society for more than 4000 years

Even more, it is considered to be one of the five sacred plants in the holy texts of the Hindu religion. The Hindus believe that the famous god Shiva has chosen cannabis as favorite food as it refreshed him. Even the gods of India recognized the potential for well being in CBD products.

Even though hemp and consequently CBD have a rich cultural history in India, various colonial authorities tried to criminalize its use. The Brits tried to criminalize hemp and cannabis in 1838, 1871, and 1877, however they were not successful. Hemp was so popular and important in India that the Brits feared social unrest if they banned it, so they decided to tax it instead. 

Cannabis was only made illegal in independent India, following the the adoption of the Single Convention on Narcotic Drugs in 1961. The international treaty classified cannabis together with hard drugs. India was strongly against such classification, however it was only partially successful in convincing other countries to follow them in opposition. Nonetheless, products made from leaves of the cannabis plant were still considered as appropriate for use! 

India did not immediately comply with the Single Convention on Narcotic Drugs and only adjusted its laws in 1985, while still allowing for the use of leaves. 

The act stipulates that cannabis with more than 0.3% of THC is considered a narcotic drug, not complying with this can have grave consequences for you and your business. Although the act allowed the use of leaves due to the great cultural heritage of cannabis in India, the new laws still had a devastating effect on the hemp industry.

Nonetheless, we want to end on an upbeat note – things are looking upwards now. Due to the extraordinary work of the Great Legalisation Movement India and Indian Industrial Hemp Association the authorities in India are changing their stance as well. 

Is CBD legal in India?

So, to answer the original question, is CBD legal in India? 

Yes, under certain circumstances – if it is extracted from the leaves of the cannabis plant and does not contain more than 0,3% of THC, then it is considered to be completely legal and can be sold. However this does not mean that just about anyone can produce CBD products – if you want to sell CBD oil as a medicinal product, it has to be manufactured by a CBD producer with a valid license if.

Furthermore, if you are thinking of trying yourself out at selling CBD oil in India, your mind can be at ease. The Indian authorities are going so far as to encourage the research and cultivation of cannabis with low THC content – such as CBD oil and CBD cosmetic products. This shows incredible goodwill on the side of the government and their understanding of the benefits of CBD for the well being of Indians and potential that the CBD industry has in India.

Even more, the National Policy on Narcotic Drugs and Psychotropic Substances is aware that hemp is an excellent source of biomass, fiber, and, an important source of high-value oil – this includes CBD oil. 

Nonetheless there are a couple more things you should be aware of, before starting to sell CBD products in India. 

As mentioned, CBD oil products can only be derived from leaves of the cannabis plant and cannot contain more than 0,3% of THC. The other major takeaways are the limits on labeling and advertising. You should not market the product as having psychoactive effects; and the image of the cannabis plant cannot be used on the product’s label!

We would like to emphasize that some Indian states still have their own, specific rules regarding the sale of CBD, especially if it is marketed as a medicinal product – in this case the CBD products may have to be licensed by a competent authority. We strongly advise to check the specific laws and regulations and seek advice of local legal counsel prior to commencing with your CBD business.

TOP 5 CBD MANUFACTURERS THAT SELL IN INDIA

As you are now well aware, hemp and CBD are big in India, so there is no shortage of companies trying to manufacture, distribute and sell CBD all throughout India. 

Nonetheless there are still significant differences between companies in the market. The companies that sell CBD oil products in India differ on the ingredients and the quality of hemp they use for extraction, the quality of their production facility and the control measures they have in place to provide their customers with the best possible products.

All of the above means that the market is full of superb products and companies innovating and experimenting with different products. Unfortunately, you might occasionally stumble upon a subpar product which may ruin your CBD experience.

Do not let a one time bad experience discourage you! If you want to distribute and sell CBD products to India and you are looking for a supplier, you should prepare for a good vetting process in order to be sure that you are only dealing with the best manufacturers. We understand that this is a difficult task and you can easily get lost in the thousands of different products that you can purchase. This is why we have prepared our list of top 5 CBD manufacturers that sell to India. 

  1. Essentia Pura

Even though Essentia Pura is not an Indian company it has all the necessary expertise and drive to succeed in the Indian CBD market. Essentia Pura is a Slovenian company, founded in 2014, but works on the global scale. 

It is engaged in manufacturing and wholesale of CBD oils and other CBD related products. It specializes in supercritical CBD extraction and has, together with industry experts and scientists, pioneered numerous applications, processes, and developments that merge science, technology, nature, and healthcare. 

Quality of the products is of paramount importance to the company. Essentia Pura aims for the highest possible standards in its quality control procedures, based on this, their supply chain is regularly audited and all manufacturing and R&D are performed in a highly controlled laboratory environment and by a team experienced in the pharmaceutical, cosmetic and food industries. Essentia Pura is committed to best industry practice regarding sustainability of CBD oil products it manufactures.

  1. Hempstrol

Hempstrol is one of the biggest manufacturers of hemp and CBD products in India, which has been on the market for quite a while. Their products are lab tested and is a licensed seller of CBD products from Rajasthan Drug Development Authority. It is proud to be a socially conscious company, which only works with authentic and best sourced hemp.

  1. Cannavedic

Cannavedic is another one of the premier manufacturers of CBD products in India. In its production process and marketing materials it emphasizes the deep cultural importance CBD has in India, due to the popularity of hemp. It works to provide its customers with Herbal and plant-based medicines that have been at the center of Indian medicine, which uses comprehensive practices to help prevent, alleviate, or combat certain ailments and diseases and enhance wellbeing.

  1. BOHECO

BOHECO is short for the Bombay hemp company and this is a business that takes pride in the Indian hemp heritage and therefore ensures that all their products are made from local, Indian hemp that was grown right by the Himalaya mountains. It offers various different hemp products to their customers and focuses on sustainable products while maintaining top notch quality of their hemp products.

  1. Satliva

Satliva is a hemp based shop and manufacturer in Bagalore, India. It is proud of the fact that its suppliers are based on the foothills of the Himalayas, providing their products with distinct characteristics of the mountains. As the other producers, it places a lot of thought into choosing its suppliers with sustainability in mind. They offer a great range of skin and body care products.

Where else is CBD legal?

If you are interested in learning more about the legality of CBD around the world make sure to check out our articles about other countries.

We have covered in depth, the legality of CBD in:

We at Essentia Pura always strive to make as many informative topics as possible in order to spread awareness regarding CBD and its benefits. Make sure to check out our blog if you are interested in these topics. 

Disclaimer: The laws and regulations on this topic are always changing, which means that any information on this topic can quickly become outdated. Moreover, we at Essentia Pura do not guarantee the accuracy of the data, as this article is for informational purposes only. However, it should give you a good overview of the current state in the EU and act as a solid starting point for more thorough research. We cannot stress enough the importance of thorough and correct knowledge on this subject for CBD sellers as well as customers.