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5 minutes read

Essentia Pura’s CBD Night Cream

In the last few years, CBD has invaded the skincare market. Today's cosmetics aisle of the drugstore has almost twice as many moisturizers, sunscreens, and face masks as compared to just a few years ago, and CBD is gaining more and more recognition among skincare products. 

On the other hand, as with each skincare ingredient, proper research is required. It is essential that you learn something before determining if a product is actually of any value or not. Why would you mindlessly use a cream without gaining any benefit from it? We sure wouldn't!

As we all know by now, cannabidiol, or CBD for short, is a very potent ingredient of the cannabis plant that takes a lot of different forms. Even though there are many myths about CBD, we believe in its positive effects for skincare, regardless. It is packed with a range of skin-loving properties, which can help with many skin conditions. 

What is it about CBD oil that makes it different from other active ingredients in cosmetics? – It's non-comedogenic, meaning it won't clog your pores! As a matter of fact, a lot of oils are not suitable for the skin, but CBD oil is a rare exception.

Why Should You Use a CBD Night Cream?

Many different factors can impact your skin by the end of the day, such as impurities in the air, make-up, stress, an improper diet, etc. Therefore, having a good night-time skincare routine is crucial for waking up with refreshed and calm skin, prepared for the day ahead.

Besides, oxygen can be delivered much more efficiently to the cells while asleep. Our skin rests, regenerates, and replenishes its antioxidant protection during the night.

With all this, it is important that you choose your night cream with care. Our choice for the night-time skincare regimen? Essentia Pura's CBD Night Cream.

What is Essentia Pura's CBD Night Cream?

Essentia Pura's CBD Night Cream is the CBD night cream of your dreams. It will deliver a potent punch of soothing and hydrating properties as you sleep. It is suitable for all skin types, including normal, oily, dry, problematic, or sensitive skin. CBD skincare products are great for acne-prone skin due to their calming and hydrating properties, as well as regenerative and anti-inflammatory effects. Hence, it's not only for the young generations but it's also suitable for mature generations who want to treat fine lines and wrinkles.

Function of the CBD Night Cream

CBD Night Cream is intended for daily evening facial care before bedtime. It can also be used during the day for dry skin types or during dry winter months when the skin is affected by the cold.

Besides CBD, this night cream consists of various other ingredients, including different kinds of butters and oils, which are going to replenish the look of your skin.

Are you still not convinced? Here are some of the reasons to start using our CBD Night Cream:

- it can reduce acne breakouts

- it is non-comedogenic and, thus will not block your pores

- it is excellent for skin hydration 

- it reduces skin inflammation

- it might potentially solve some skin concerns like eczema, psoriasis or rosacea

- it minimizes the visibility of fine lines and wrinkles

The Ingredients

Cannabis Sativa Leaf Extract

Supercritical CO2 hemp extract with its active ingredients - cannabinoids works great as a topical ingredient. It is loaded with antioxidant properties and other compounds which make it a crucial ingredient in soothing sensitive and irritated skin

Shea Butter

According to research, shea butter's anti-inflammatory properties make it a great solution for relieving inflammation and redness. Rich oils in shea butter can penetrate the skin, creating a soft and smooth barrier, thereby delivering a very long-lasting moisturizing effect.

Cocoa Butter

Cocoa butter contains fatty acids which is why it is highly effective in providing skin hydration, and nourishment and promoting skin elasticity. Its fats form a shield to protect the skin from losing moisture. In addition to that, cocoa butter consists of phytochemicals, and plant-based compounds, which may increase blood flow to the skin tissue and slow down aging by protecting it from harmful UV rays.

Coconut Butter

Coconut butter is a natural moisturizer that works wonders on the skin as it improves elasticity and fights free radicals to preserve the youthful look of your skin. Its antioxidant compounds are rapidly absorbed, penetrating deep layers of the skin. Cocoa butter is also a rich source of triglycerides, which form a protective layer on the skin that helps to lock in moisture.

Grape Seed Oil and Jojoba Oil

Grapeseed oil is lightweight and well-absorbing, which allows it to hydrate well and maintain the skin’s natural moisture barrier. Jojoba oil is similar to skin's natural sebum, making it ideal for moisturizing, and it hydrates the skin without clogging the pores.

Immortelle Hydrolate

Immortelle hydrolate is one of the best options for those with oily skin - it can help with acne breakouts, reducing scarring, discoloration and age spots. Immortelle is also considered to be an ideal ingredient in products for sensitive skin due to its mildness. It helps with dry skin, and it also provides anti-wrinkle effects - it makes the skin more firm and elastic, it smoothes out the fine lines and helps with the rough texture.

Glycerin

Glycerin as a skincare ingredient provides various beneficial effects, but the main one is its capability to hydrate the skin and hold on to moisture on its surface. Other benefits of glycerin include improving skin's elasticity, enhancing the penetration of other active ingredients, protecting the skin from external pollutants, and strengthening the skin barrier.

Allantoin

Allantoin has many health benefits and it’s a very multifunctional ingredient. It plays a vital role in hydrating the skin, keeping it soft, and reducing inflammation. It relieves itchiness and heals minor injuries, as well as enhances the skin appearance and texture. Allantoin's soothing properties make it very suitable for dry skin, however, it can be beneficial for all skin types, including sensitive skin.

Summary: What Kind of Skin is CBD Night Cream Good For?

- Dry skin

- Problematic skin with acne breakouts

- Sensitive skin

- Mature, wrinkle-prone skin

- Irritated, inflamed skin

- Normal skin

Warnings and Storage Conditions

Essentia Pura's CBD Night Cream is for external use only. Avoid direct contact with eyes and mucosa. It's not recommended for people who are sensitive to any of the ingredients. Store in original packaging away from heat and direct sunlight. Store at a temperature from 5 to 25*C.

                   

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5 minutes read

Essentia Pura’s CBD Balm

Curious about CBD Balms? They offer the benefits of CBD in a topical form of application, allowing you to incorporate them into your self-care routine to soothe problematic and sensitive skin. 

But what exactly is a CBD Balm? And how can it enhance your skincare regimen?

Here's a complete breakdown of Essentia Pura's acclaimed CBD Balm, along with tips to help alleviate skin problems like dryness, and itching, and provide overall nourishment to your skin.

P.S. Stay tuned until the end, where you'll find the before & after images following the use of the CBD Balm over time.

What is a CBD Balm?

Essentia's CBD Balm is formulated as a topical ointment with a thicker, almost solid - waxy consistency, designed for direct application onto the skin. It is carefully handcrafted, featuring a blend of essential ingredients, with the primary focus on the supercritical CO2 extract of industrial hemp. This extract contains active cannabinoids that aid in soothing dry and itchy skin. Additionally, the balm is enriched with shea, cocoa, and coconut butter to provide extra nourishment. It also includes other components that impart a pleasant aroma and a subtle cooling sensation, which we'll delve into shortly.

The Ingredients

Let's break down the ingredients of Essentia Pura's CBD Balm, one by one.

Cannabis Sativa Leaf Extract (Hemp Extract)

Primarily, hemp extracts are typically sourced from strains of the Cannabis sativa plant with extremely low THC levels. Full spectrum hemp extracts typically contain a broad range of cannabinoids and terpenes, with CBD being the primary cannabinoid. 

CBD, when used as a topical ingredient, provides antioxidant properties and other beneficial features, making it a key ingredient for soothing irritated, dry, and sensitive skin. Additionally, it aids in alleviating specific skin conditions such as psoriasis and dermatitis.

Shea Butter

Shea butter has been proven to have anti-inflammatory properties, which help to alleviate swelling and redness. The rich tree-nut oils found in shea butter deeply penetrate the skin, creating a smooth and soft barrier, thereby delivering moisturizing effects that can persist for several hours.

Cacao Seed Butter

Cacao seed butter protects injured skin and provides relief to the skin, while also reducing an uneven skin tone. It also has an occlusive effect – it forms a barrier on the skin's surface, therefore preventing water loss, and thus makes the skin softer and smoother.

Hemp Seed Oil

Hemp seed oil, derived from hemp seeds, typically does not contain THC. It is excellent for most skin types as it provides moisture without clogging your pores. Unlike many other seed oils which often contain a thicker oleic acid, hemp seed oil is rich in omega-6 linoleic and omega-3 linolenic fatty acids, which are easily absorbed into the skin, offering moisturizing benefits. The fatty acids present in hemp oil also serve as potent anti-inflammatories while promoting the proliferation of the skin cells. This dual action helps to soothe inflammation and irritation on the skin, while keeping it nourished and hydrated.

Coconut Oil

Coconut oil's emollient properties can help repair the skin's protective barrier, making it a valuable addition to skincare routines for those with dry, sensitive skin or atopic dermatitis. Additionally, it forms a protective layer on the skin's surface, locking in moisture and preventing water loss. According to studies, coconut oil has anti-inflammatory and antioxidant properties, which, when combined with its hydrating and emollient properties, may accelerate wound healing.

Vitamin E and Grapeseed Oil

Vitamin E offers multiple benefits for your skin. By encouraging cell turnover and regeneration, it accelerates the emergence of new cells on dry skin faster and prevents further irritation. Grapeseed oil, rich in vitamin E as well as omega-6 and omega-3 fatty acids, effectively fights inflammation, hydrates the skin, and reduces the appearance of scars.

Lanolin

Lanolin, known for its emollient properties, is highly moisturizing, making it effective in softening the skin and improving the appearance of rough, dry, or flaky areas. Unlike some ingredients that sit on top of the skin, lanolin can penetrate deeper, enabling the skin to breathe and aiding in the relief of psoriasis or eczema flare-ups.

Peppermint Essential Oil

Last, but not least, peppermint essential oil, when applied topically, alleviates itching, offers antimicrobial properties, and imparts a mild cooling effect on the skin.

Function of the CBD Balm and Instructions on How to Use It

As mentioned earlier, CBD Balm is designed for topical application on the problematic or sensitive skin, as well as to treat injuries and specific skin conditions such as psoriasis, eczema, and atopic dermatitis.

The recommended use involves applying a small amount of the balm to the affected area of the skin, gently massaging it for a few minutes, and allowing it to absorb into the skin. Reapply as necessary, every few hours or multiple times per day, as needed.

Warnings and Storage Conditions

CBD Balm is intended for external use only. It is important to avoid direct contact with eyes and mucosa, and to store it in a cool, dry place away from heat or direct sunlight, at a temperature range from 5 to 25 degrees Celsius.

What do our Customers Think of the CBD Balm?

Essentia Pura's CBD Balm is among the most popular CBD skincare items, having delivered numerous benefits to our customers. These benefits range from reducing dryness, itchiness, and flakiness, to promoting wound healing and reducing the visibility of scars. 

Below, you'll find some Before & After images demonstrating the transformative effects of using our CBD Balm, providing clear evidence of its effectiveness.

Before

After

                   

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9 MINUTES read

Our CBD Manufacturing Process | From Start to Finish

The manufacturing process of CBD begins with the cultivation of hemp plants and ends with the extraction and refinement of CBD oil. Through this article, we aim to provide you with a comprehensive understanding of our CBD manufacturing process, showcasing our commitment to sustainable practices and the positive impact hemp-based products can have on both the environment and society.

From the careful preparation of the soil to the quality testing of the dried hemp, we take you through each step with a focus on sustainable approaches and the potential health benefits associated with CBD oil.

How is CBD Oil manufactured?

When it comes to manufacturing CBD, the process begins with extracting the compound from the plant. This extraction can be done using various methods, such as CO2 hemp extraction or other solvent extraction.

It is important to note that CBD is predominantly derived from hemp plants, as they have a higher concentration of the compound compared to other cannabis plants.

Additionally, CBD is considered a natural compound, as it is extracted from the plant without any synthetic additives.

How is CBD extracted from the plant?

CBD is extracted from the hemp plant using various methods, such as ethanol extraction, CO2 extraction, and water extraction, each with its own advantages and considerations. 

  • Alcohol extraction involves soaking the plant material in ethanol or high-proof alcohol to draw out cannabinoids and other beneficial compounds. This method is efficient for extracting CBD but it requires refinement and filtration to remove the residuals solvents used in the extraction. If not removed properly, the solvents can be health-damaging.
  • CO2 extraction, on the other hand, is the most advanced and widely used method. It uses pressurized carbon dioxide to extract desired compounds, allowing for the isolation, capture, and research of cannabinoids. It is the safest method for the consumer.
  • Water extraction, which can use water vapor or ice, is an inexpensive method with high yield if done correctly, but it can be time-consuming. The industry is moving towards cleaner extraction methods.
Extraction MethodAdvantagesConsiderations
Alcohol ExtractionEfficient, Cost-Effective, Simple, VersatilePurity issues, Flammability, Residual solvents
CO2 ExtractionPure extracts, Safe, Scalable, Environmentally friendlyHigh cost, Complex, Time-consuming
Water ExtractionSafe, Environmentally friendly, High purityLess efficient, Complex, Risk of microbial growth

Does all CBD come from hemp?

CBD can be derived from both hemp and marijuana plants, but the majority of CBD products on the market are made from hemp-derived CBD. Hemp is a variety of the cannabis plant that contains low levels of THC, the psychoactive compound found in marijuana.

CBD manufacturers typically extract CBD from the flowers, leaves, and stems of hemp plants through extraction methods mentioned above.

Is CBD synthetic or natural?

Manufacturing CBD involves the extraction and refinement of cannabinoids from hemp plants, resulting in a natural and potent product. CBD extraction processes typically involve using methods like CO2 extraction, which is known for its efficiency and ability to preserve the integrity of the cannabinoids.

This process involves using pressurized carbon dioxide to extract the CBD from the hemp plant, resulting in a pure and concentrated oil. 

It is important to note that CBD can be both synthetic and natural. Synthetic CBD is a chemical-based formula that mimics the effects of real CBD but can have unwanted side effects. On the other hand, natural CBD oil is derived from hemp plants and contains all the beneficial compounds found in the plant, offering a more holistic approach to CBD consumption.

Are CBD products profitable?

The profitability of CBD products is a topic of interest for many aspiring entrepreneurs. Starting a CBD business can be lucrative, but it requires careful consideration and strategic planning.

Key factors to consider include the type of business model (white label or private label), selecting a reputable CBD manufacturer, and understanding the market demand and competition.

Can I start my own CBD business?

Starting your own CBD business can be a lucrative venture in today’s rapidly growing market. Here are four reasons why starting a CBD business can be profitable:

  • Increasing consumer demand: CBD products have gained popularity due to their potential health benefits and natural properties. With more people seeking alternative remedies and wellness products, the demand for CBD is on the rise.
  • Growing market: According to The Globe and Mail, CBD market is expected to reach $16 billion by 2025, indicating significant growth opportunities for businesses in this industry.
  • Diverse product offerings: Products come in various forms such as oils, edibles, topicals, and more. This allows you to cater to a wide range of customer preferences and needs.
  • Strong customer loyalty: CBD users often report positive experiences and results, leading to strong customer loyalty. Building a loyal customer base can contribute to the long-term success of your CBD business.

What is the difference between White label and Private Label CBD?

With the increasing demand and profitability of CBD products, you definitely need to understand the difference between white-label and private label CBD in order to make informed business decisions. 

White label CBD products allow multiple businesses to sell the same CBD products under their own branding, providing an easy market entry with low overhead costs and access to manufacturing expertise. 

On the other hand, private label CBD products are based on a unique formulation specific to a brand, offering control over the manufacturing process, flexibility in product formulation, and a higher potential for brand loyalty compared to white labelling. 

The table below summarizes the key differences between white label and private label CBD products:

White Label CBD ProductsPrivate Label CBD Products
Identical formulas sold by multiple companiesUnique formulations specific to a brand
Easy market entry with low overhead costsControl over manufacturing process
Access to manufacturing expertiseFlexibility in product formulation
Compliance guidance for CBD productsAbility to cater to customer preferences
Higher potential for brand loyalty

How to choose best CBD Manufacturer

In order to ensure  quality and profitability of your CBD products, you need to Choose a high quality CBD manufacturer, who follows a reliable manufacturing process. 

Here are five key factors to consider when choosing a CBD manufacturer:

  1. Certification and quality of raw materials: Look for manufacturers with ISO, cGMP, and GMP certifications, which indicate standardized practices and quality management. These certifications ensure that your manufacturer follows strict guidelines for production transparency and safety.
  2. Extraction methods: Different extraction methods, such as CO2 extraction, distillation, and isolate extraction, have their advantages and considerations. Choose a manufacturer that uses a safe and efficient extraction method, so the quality and purity of your end product is best possible.
  3. Third-party lab testing: Ensure that the manufacturer conducts third-party lab testing to comply with regulations and provide transparent information about the product’s quality and potency.
  4. Supply chain transparency: Familiarize yourself with the manufacturer’s supply chain to understand where the raw materials are sourced from and how they are processed. This will help you ensure the reliability and consistency of the products.
  5. Reputation and customer reviews: Research the manufacturer’s reputation in the industry and read customer reviews to gauge the satisfaction of their previous clients. This will give you insights into the manufacturer’s reliability and the quality of their products.

How do you label CBD products?

The label of CBD products should include important information such as the brand name, business address, product identification, ingredient list, date tested, lab name and test number confirmation, net weight, CBD and THC percentages, and warning statements.

Additionally, packaging for CBD products should be designed to be tamper-evident and child-resistant.

What is on the label of CBD ingredients

While CBD labels may vary in format, there are key elements to look for.

  • Third-party verification is an important factor, as reputable companies often provide a QR code on their label that can be scanned to view a certificate of analysis. This analysis confirms the contents of the CBD product, ensuring that the listed ingredients and quantities are accurate.
  • The label may also indicate the type of CBD oil used, such as full spectrum CBD, broad spectrum CBD, or CBD isolate. It is crucial to know whether the CBD is hemp or marijuana derived, as marijuana-derived products may contain higher levels of THC, which can have legal implications and show up on drug tests.
  • Additionally, it should clearly state the amount of CBD in the entire product as well as the amount per serving. Pay attention to the serving size to accurately calculate the CBD intake.
  • The ingredients list is also important, as it reveals any additional components, such as carrier oils or sweeteners, that may be present.
  • Lastly, the manufacturing date provides information on the freshness of the product.

How do you package CBD?

When it comes to packaging CBD, there are several important considerations to keep in mind:

  • Choose the right packaging materials: Different CBD products may require different types of packaging materials. For example, glass containers are often used for preserving oils and tinctures, while metal cans are suitable for energy drinks and carbonated beverages.
  • Ensure product freshness and integrity: Proper sealing and packaging techniques are crucial to maintain the quality and freshness of CBD products. Vertical seal packaging solutions can be used to ensure the integrity of the products.
  • Comply with legal regulations: CBD packaging should comply with FDA regulations and avoid making unsubstantiated health claims. It is important to include general label information, such as contents, ingredients, batch codes, and usage instructions.
  • Reflect the brand image: The packaging design should align with the brand image and target audience. It should convey a sense of quality and professionalism to instill confidence in consumers.
  • Provide clear and accurate information: Clear and accurate labeling is essential for CBD products. This includes providing information about the product’s CBD content, whether it is pure CBD or a full-spectrum extract, and any additional ingredients or additives.

Can CBD products be mailed?

CBD products can be mailed as long as they comply with legal regulations and labeling requirements. When shipping CBD products, it is crucial to ensure that they contain less than 0.3% THC, as mandated by US federal law.

Additionally, the products should be sourced from licensed growers and undergo third-party testing to determine their chemical makeup, including CBD and THC levels. Proper labeling is also essential for compliance and transparency. Labels should clearly indicate the CBD content, THC content, and other ingredients, as well as provide information such as the batch number, manufacturing date, and expiration date.

Adhering to these regulations and labeling requirements ensures that CBD products can be safely and legally mailed to consumers.

Reach out we will be excited to talk about the project!

10 minute read

The Ultimate Guide to Private Label CBD: Unveiling Best 5 Manufacturers in Europe [2024]

The CBD market is growing rapidly, with more businesses seeking to capitalize on the demand for high-quality CBD products. One of the most effective ways to establish a unique brand presence in this competitive market is through private label CBD. In this article, we will explore what private label CBD is, the benefits of private label CBD oil, and highlight the top private label CBD manufacturers in Europe.

What is Private Label CBD?

Private label CBD refers to products that are manufactured by one company and sold exclusively under another company's brand name. Unlike white label CBD, which offers pre-made products with customizable branding, private label CBD products are tailored specifically to a company’s unique specifications. This includes custom formulations, packaging, and labeling, providing businesses with a distinct product that reflects their brand identity.

custom formulations

Benefits of Private Label CBD Oil

Opting for private label CBD oil provides numerous advantages for businesses aiming to create a unique market presence:

1. Brand Differentiation:

Private label CBD allows companies to offer products that are uniquely formulated and branded, helping them stand out in a crowded market.

2. Complete Customization:

Businesses have control over the product’s ingredients, concentration, packaging, and labeling, ensuring the end product aligns perfectly with their brand vision.

3. Exclusive Product Lines:

Private label CBD products are exclusive to your brand, meaning they cannot be found under any other label, fostering brand loyalty and customer trust.

4. Quality Assurance:

Partnering with reputable manufacturers ensures that your private label CBD products meet high standards of quality and compliance.

5. Flexibility and Innovation:

Private label CBD allows businesses to innovate and adapt their product offerings based on market trends and customer feedback.

Top Private Label CBD Manufacturers in Europe

Europe is home to some of the best private label CBD manufacturers, known for their quality standards and ability to create unique, market-ready products. Here are the top manufacturers to consider:

1. Essentia Pura

Essentia Pura is the number one private label CBD manufacturer in Europe. They offer unparalleled expertise in CBD extraction and formulation, allowing businesses to create unique products that stand out in the market. Essentia Pura provides comprehensive services, including custom formulations, packaging, and labeling, ensuring that your private label CBD products meet your exact specifications. Their commitment to quality and innovation makes them the ideal partner for businesses looking to establish a strong brand presence.

2. PureKana

PureKana is a well-regarded private label CBD manufacturer, known for their high-quality, organically grown hemp products. They offer a wide range of CBD products, including tinctures, gummies, and topicals, all customizable to your brand's needs. PureKana’s dedication to quality and compliance ensures that your private label products are effective and trustworthy.

3. CBDfx

CBDfx is a leading name in the CBD industry, offering extensive private label services. They provide a variety of CBD products, including vape juices, capsules, and skincare items. CBDfx focuses on using high-quality ingredients and advanced extraction methods to produce premium CBD products tailored to your specifications.

4. PharmaHemp

PharmaHemp is a prominent European CBD manufacturer specializing in private label services. They offer a comprehensive range of products, including CBD oils, edibles, and cosmetics, all customizable to reflect your brand’s identity. PharmaHemp’s commitment to rigorous testing and quality assurance ensures that your products meet the highest standards.

5. Biobloom

Biobloom is known for its organic, full-spectrum CBD products and offers a robust private label service. They provide a variety of CBD products, such as oils, balms, and capsules, all tailored to meet your brand’s unique requirements. Biobloom’s focus on sustainability and natural ingredients makes them a preferred partner for businesses seeking high-quality, eco-friendly CBD products.

Why Choose Private Label CBD from Europe?

European private label CBD manufacturers are often preferred for several reasons:

1. Regulatory Compliance:

European manufacturers adhere to strict regulations, ensuring that CBD products are safe, effective, and of high quality.

2. Innovation:

Europe is at the forefront of CBD research and development, leading to innovative products and formulations.

3. Quality Assurance:

European manufacturers often use state-of-the-art technology and rigorous testing to ensure the highest quality standards are met.

Conclusion

Entering the CBD market through private label CBD products is an excellent strategy for businesses looking to create a unique and recognizable brand. By partnering with reputable private label CBD manufacturers like Essentia Pura, businesses can ensure they offer high-quality, compliant, and custom-tailored products. Whether you're a startup or an established brand looking to expand your product line, private label CBD provides a flexible and innovative solution to meet your business goals.

Reach out we will be excited to talk about the project!

12 minutes read

CBD Market Analysis | Fresh 2024 Update

The CBD market is constantly expanding, with 2024 promising new insights and updates that could reshape the industry. From shifting regulations to emerging trends, the dynamics influencing this sector are multifaceted and important.

In this ever-changing environment, staying informed and adaptable is not just an advantage but a necessity for those looking to succeed in this very competitive market.

What Is CBD?

Cannabidiol, or CBD, is a compound that comes from hemp plants. Hemp is a type of cannabis plant, but unlike its cousin marijuana, hemp contains very low levels of THC, the compound that gets people high. So, when we talk about CBD, we're talking about a substance that can offer some of the benefits associated with cannabis but without the high.

Why Is CBD Oil So Popular?

CBD oil's rising popularity has a lot to do with its benefits for the mind and its potential in treating health issues. Here's why more and more people are turning to it:

  • Mental Health Benefits: A big reason for CBD oil's fame is its effect on mental health. Studies have found that with 51% of adults, it can help lessen feelings of anxiety and depression. Why? - CBD works with our brain's receptors which manage our mood and stress levels.
  • Neurological Benefits: Beyond just helping with mood, CBD oil has properties that could protect the brain. It acts as an antioxidant by preventing damage to cells (helpful for diseases such as Parkinson's and Alzheimer's)
  • FDA Approval and Research: For something pretty specific, the FDA (Food and Drug Administration) has approved CBD for certain types of epilepsy. This shows they also believe CBD has real, recognized medical benefits. Plus, researchers are looking into how it might help with other serious issues like PTSD (post-traumatic stress disorder) and even opioid addiction.
  • Side Effects vs. Benefits: Sure, CBD isn't without its side effects, like making some people feel sleepy, so for some, it is not best to use them in the morning. But for many, the potential health benefits outweigh these downsides.

From Hemp to CBD: The Production Process

Making CBD starts with growing hemp plants and ends with extracting the CBD to make products. Each step is super important for making sure the final CBD product you get is top-notch. 

Farming Hemp

Before anything, farmers test the soil and pick the best hemp strains to grow. The right environment and genetics mean healthier plants and higher-quality CBD products.

Using smart farming methods, like regenerative practices and experimenting with different help varieties, helps us grow our hemp strong and healthy. 

Getting the CBD Out of Hemp

There are a few ways to pull CBD out of the hemp plant. We are one of the very few facilities in Europe that uses CO2, while others might use a method like ethanol or n-pentane, which can be harmful if not used properly. The method chosen is crucial because it affects how pure and effective the CBD will be.

After extraction, our products are checked by an independent lab, which is key. This allows us to double-check that our CBD products meet strict standards and are safe to use.

Who Uses CBD Products?

When we look at who's reaching for CBD products, we find some interesting patterns based on age, how often they use it, and how many people are expected to start using it.

Demographics of CBD Consumers

While CBD usage spans across various age groups, younger adults (18-34) and middle-aged individuals (35-54) are often more inclined to use CBD products. Younger adults might use CBD for reasons such as stress relief, anxiety management, or as part of their wellness routines. Middle-aged individuals might use CBD for pain management, inflammation reduction, or to improve sleep quality.

Gender

CBD usage is fairly evenly distributed between genders, with both men and women incorporating CBD products into their lifestyles. However, some products may appeal more to specific genders based on marketing and formulation (e.g., skincare products targeting women or sports recovery products targeting men).

Health Conditions

People with certain health conditions or symptoms may be more inclined to use CBD products. These conditions include chronic pain, anxiety disorders, insomnia, arthritis, migraines, and epilepsy. Some individuals may also use CBD as a preventive measure to support overall wellness.
Right now, about 1 in 4 people are expected to use CBD this year, but that's predicted to increase to 1 in 3 by 2024.

Exploring Consumer Buying Behavior and Preferences

For companies working in this field, understanding who is buying and how they're using CBD can really help tailor their products and marketing. Here's how:

  • Understanding Consumers: Knowing the age groups and usage habits helps companies create products that appeal directly to their main customers.
  • Staying Ahead: By looking at how many people are starting to use CBD, companies can plan their purchasing quantities more efficiently. 
  • Marketing Wisely: Nutraceutical and food supplement companies use current customer base to sell their CBD products and acquire new customers via social media and market research to figure out what people want. This helps them make products that meet consumer needs and stay relevant in a fast-growing market.

How Do Regulations Affect the CBD Market?

Regulations play a critical role in CBD market, impacting accessibility and market dynamics. Legalization movements have a direct influence on the availability of CBD products, affecting consumer reach and market expansion.

The Impact of Legalization Movements on CBD Accessibility

When we talk about the impact of legalization movements on CBD accessibility, we're looking at how changes in laws and regulations affect how easily people can get CBD products. CBD, or cannabidiol, is a substance found in cannabis plants, and its legal status varies around the world. 

Here’s how legalization movements play a role:

  • Market Expansion: When a country or state legalizes CBD, it essentially opens the doors for new businesses to enter the market. This means more CBD products become available, and people have easier access to them. 
  • Regulatory Compliance: On the flip side, even when CBD is legal, there can be strict rules about how it's sold, marketed, and distributed. These rules can affect the cost of CBD products and how easily companies can sell them. 
  • Innovation and Competition: Legalization also sparks competition among companies, which can lead to better, more innovative products.

Key Trends Shaping the Future of CBD

The CBD market is changing fast and growing a lot because of two main things: changes in laws and more people accepting it. This is creating lots of opportunities to make money in the industry.

Here are the other 3 major trends shaping the industry:

  1. Integration of Cannabinoids with Functional Ingredients: CBD is increasingly being combined with other botanical extracts, vitamins, minerals, and supplements to create products with enhanced benefits. For example, CBD-infused products may include ingredients like melatonin for sleep support, eucalyptus for anti-inflammatory properties, or adaptogens for stress relief. This trend reflects a growing consumer demand for holistic wellness solutions that target specific health concerns.
  2. Emergence of Full-Spectrum CBD Products: While CBD isolate products dominated the market initially, there's a shift towards full-spectrum CBD and broad-spectrum CBD formulations. Full-spectrum CBD contains other beneficial cannabinoids and terpenes found in the hemp plant, including THC within legal limits, offering what's known as the "entourage effect" yet without the psychoactive effects of THC. Broad-spectrum CBD refers to hemp extracts from which THC has been completely removed. This type of product is particularly popular among professional athletes who may fail drug tests if using full-spectrum CBD products but is not as popular among the mass market as it is missing the health benefits of the entourage effect.
  3. Focus on Transparency, Quality, and Sustainability: As the CBD market matures, consumers are becoming more discerning about product quality, safety, and sustainability practices. Companies are increasingly investing in third-party testing, transparent labelling, and sustainable sourcing methods to build trust with consumers. This includes providing detailed information about sourcing, extraction methods, and product testing results to ensure purity and potency. Additionally, there's a growing emphasis on eco-friendly packaging and sustainable cultivation practices to minimize environmental impact. This trend reflects the evolving expectations of conscious consumers who prioritize both personal wellness and environmental stewardship.

Size and Growth of the CBD Market

The CBD market is experiencing significant growth, with a projected value of USD 7.71 billion by 2023 and an expected CAGR of 15.8% from 2024 to 2030. Factors such as the increasing legalization of hemp-based products and the development of a wide range of CBD offerings, including edibles and topicals, are driving this expansion.

Additionally, the rise of e-commerce platforms is enhancing market accessibility and contributing to increased sales in the industry.

The Role of Manufacturers in Ensuring Quality

We, as manufacturers need to play a very important role in maintaining the quality of CBD products. This begins with close oversight of the production process and careful attention to the origin of our ingredients. They ensure that each product contains the right amount of CBD, is pure, and accurately reports its THC content.  Quality isn't just about the end product; it's about being open with customers regarding what's inside and having those claims verified by third-party labs. The methods and materials used in producing CBD, such as the extraction process, are really important when we maintain our product purity.

By prioritizing quality, we uphold the integrity and trustworthiness of our CBD products and align with present regulatory standards.

The Distribution Channels of CBD

When it comes to selling CBD products, figuring out the best way to get those products to people who want to buy them is super important. This process involves a lot of planning on how to spread the product far and wide, reaching as many customers as possible. Here’s a simple breakdown of what companies need to think about:

  • Diverse Ways to Sell: CBD products can be sold through various methods. Some companies sell directly to customers (B2C), and businesses as wholesale (B2B), while others offer them as white label or private label CBD products. Each method has its pros and cons, and companies need to think carefully about which one works best for them.
  • Choosing the Best Plan: There are several strategies for how to distribute products, like distributing them through your existing network, selling them online, in pharmacies or in specific stores. Ask yourself - who are you trying to sell and how you want your products to be viewed.
  • What Influences Sales: Lots of things can affect how well a CBD product sells, such as how good the product is, how much people trust the brand, the marketing behind it, how customers are treated, and what’s currently trending in the industry.

The Financial Side of the CBD Market

The financial side of the CBD market presents both promising investment opportunities and significant risks.

With the sector expected to reach $23 billion in sales by 2023 at a remarkable CAGR of 107%, the potential for growth is evident.

However, managing the complex legal environment, payment processing challenges, and the scarcity of CBD-friendly banking services require a strategic approach to financial management within the industry.

Investing in the CBD Industry: Opportunities and Risks

Investing in the CBD industry presents a unique blend of promising financial opportunities and intricate risks that demand thorough evaluation and strategic planning. The global cannabidiol market was valued at $4.6 billion in 2018, with a projected CAGR of 15.8% from 2024 to 2030.

When considering investment in this market, it’s important to weigh the following factors:

  1. Market Research: Understand the current market dynamics, trends, and growth projections.
  2. Players in the Market: Identify key industry participants, their market share, and competitive strategies.
  3. CBD Oils: Assess the demand for specific products like CBD Oils and their market potential.

Strategies for CBD Brands to Stand Out in a Crowded Market

In today’s crowded CBD market, it’s super important for brands to stand out by being different and creative, especially when it comes to marketing. Here’s a simple breakdown you can do it:

  • Grassroots and Experiential Marketing: Since there are some restrictions on digital platforms, going grassroots and creating real-world experiences can make a big difference. Think about having a presence at expos or health events. These places let brands meet customers face-to-face and help create genuine content including for social media. Plus, when attendees share their experiences online, it builds trust with potential customers and gives brands valuable feedback to keep improving.
  • Working with Influencers: Partnering with influencers, like athletes, celebrities, or social media personalities, is another smart move. Even those with smaller audiences can be very effective because their followers are often more engaged. This strategy can help you tap into new groups of customers.
  • Smart Social Media Use: Having a strategy for social media that’s about more than just selling can set your brand apart. Supporting a cause and showing it through social media will built a deeper connection with your customers. Collaborating with charities, posting content that speaks directly to the brand’s audience, running contests, and partnering with brands that complement each other are all ways to boost how visible and engaging your brand is on platforms like Instagram.

Reach out we will be excited to talk about the project!

10 MINUTES read

CBD Health Benefits

In recent years, the conversation surrounding CBD’s potential health benefits has expanded greatly. Anecdotal reports and some preliminary studies suggest a range of promising applications for this compound, but the scientific community is still working towards a thorough understanding of its effects and limitations.

As more and more products containing CBD become available, people are trying to figure out how much of it to use, whether it's good quality, and if it's safe to use over a long time. Before we can say for sure how beneficial CBD really is for health and treating different health issues, we need to do more research to understand its effects fully.

Understanding CBD’s Non-Psychoactive Nature

CBD is a substance that comes from the hemp plant or can be made in a lab. It's different from THC, another component found in cannabis because it doesn't make you feel high. This is a key reason why people are interested in CBD; it has potential health benefits without the psychoactive effects that THC brings.

Studies have shown that CBD isn't addictive and doesn't lead to abuse, making it an appealing choice for those looking for relief without worrying about addiction. Furthermore, using pure CBD hasn't been connected to any major public health issues, which is why it is an attractive natural treatment option.

With CBD, it's possible to get relief from various symptoms while still being able to think clearly and maintain normal cognitive functions. This non-psychoactive property of CBD opens up new avenues for people seeking to deal with their health problems without the negative aspects often associated with using cannabis.

CBD’s Health Benefits

CBD is known for its wide array of potential health benefits and has been found to help with a variety of issues, including reducing anxiety, managing pain, improving sleep quality, treating epilepsy, and decreasing inflammation. 

Anxiety Relief

The idea of using CBD as a way to manage anxiety is gaining interest among people who prefer natural and alternative treatments. Studies suggest that CBD could help improve life quality and lessen the symptoms of anxiety. People who have used CBD have reported finding it helpful for dealing with general anxiety, social anxiety disorder (SAD), and post-traumatic stress disorder (PTSD).

Although CBD is typically safe and doesn't cause severe side effects, it's important to note that some people might experience mild side effects like feeling sleepy or having changes in their appetite. That's why it's crucial to talk to a doctor before starting to use CBD, especially for those who are pregnant, breastfeeding, or on other medications.

To ensure safety and effectiveness, it's also important to buy CBD products from reliable sources. At Essentia Pura, all our products undergo third-party testing to ensure the highest quality possible. This helps us to make sure that the products contain what they say they do and are free from harmful substances.

Pain Management

Research is increasingly focusing on how CBD can be used in managing pain. According to the National center of Complementary and integrative health, it does offer some relief, especially for chronic and neuropathic pain, which is pain coming from nerve damage. Scientists are still working to fully understand how safe and effective CBD is for pain relief in general.

CBD's potential in pain management isn't just about reducing pain. It also includes helping people sleep better, reducing inflammation, and providing relief from various kinds of pain. Concerning legality, It's important to remember that CBD products are considered federally legal in the United States as long as they contain less than 0.3% THC. We also put together a big guide about the legal status of CBD in Europe that you might find interesting.

The growing interest highlights the need for more research to confirm its benefits and establish it as a reliable option for managing pain.

Sleep Improvement

For those of you, who don’t sleep well, CBD might be a great solution. It has shown potential in addressing several issues that can interfere with sleep, such as insomnia, anxiety, chronic pain, and certain sleep disorders like REM sleep behaviour disorder. The success of CBD in improving sleep can vary greatly depending on individual factors like a person's unique body chemistry, their weight, and the quality of the product they're using.

To get the most out of CBD for sleep, it's important to find the right dose and timing that works for you, as the impact can differ from person to person. Generally, it might take around a month of consistent use to really start noticing improvements in sleep quality and reductions in anxiety.

When choosing a CBD product for sleep we strongly suggest our sleep well CBD oil, which is formulated specifically for improving sleep.

Epilepsy Treatment

Studies have shown that CBD is getting noticed for its ability to help reduce seizures, especially in people with certain types of epilepsy like Lennox-Gastaut and Dravet syndrome. This is largely due to how CBD interacts with the body's endocannabinoid system, which plays a part in various functions, including those related to seizures. 

A notable milestone in acknowledging CBD's effectiveness for seizure disorders is the FDA's approval of Epidiolex, a CBD-based medication, specifically for treating certain seizure conditions. This approval highlights the potential in epilepsy treatment, though it's important to remember that not all CBD products are FDA-approved for this purpose. 

The promise of CBD in epilepsy treatment continues to be a subject of research, aiming to better understand how it can prevent seizures and possibly improve treatment options for epilepsy patients. Further studies are needed to fully grasp CBD's interaction with other seizure medications and to explore its full potential in this field.

Anti-inflammatory

Studying how CBD might help with inflammation is a big step forward in understanding all the ways it can be good for health, not just in treating epilepsy. Research shows that CBD could also help with anxiety, depression, and psychotic disorders, which is promising for conditions linked to inflammation and cell damage. 

Its molecular structure allows it to act as an antioxidant, which means it can protect the body by stopping harmful chain reactions caused by free radicals and boosting the body's natural defense enzymes.

Furthermore, it can affect various receptors in the body, leading to indirect antioxidant benefits, helping maintain a healthy balance in cell health and inflammatory responses. 

The fact that CBD and its related natural compounds can be tailored to address specific inflammatory issues shows how versatile it could be as a treatment option.

Therapeutic Use of CBD

The use of CBD in medical treatments has attracted a lot of attention for its potential to help with a variety of health issues. 

  • It can reduce long-term pain and inflammation, providing relief for people with severe conditions.
  • It may help ease the symptoms of anxiety and depression, offering a natural option besides traditional medicine.
  • CBD can improve the quality of sleep and help with relaxation, which is good for overall health and mental well-being.
  • It supports people in substance abuse treatment by lowering cravings and easing withdrawal symptoms, giving hope to those fighting addiction.

Figuring out the correct amount of CBD to take is key to making the most of its health benefits. Knowing how well CBD is absorbed and used by your body can help you get the best results from it. Choosing the way you take CBD based on what works best for you can also empower its overall advantages.

How to Determine the Right CBD Dosage

To establish the appropriate CBD dosage for an individual, it is important to take into account various factors such as body weight, body chemistry, and the specific medical condition being addressed. When you are determining the right CBD dosage:

  • Start with a low dosage and gradually increase until the desired effects are achieved.
  • Consider the concentration of CBD in the product to adjust dosage accurately.
  • Consult a healthcare professional, especially if you are currently on prescription medications

Bioavailability: Maximizing CBD’s Effect

To make the most out of taking CBD, it's important to pick methods that increase its bioavailability, which is just a fancy term for how much of it your body can actually use. The way you take CBD can greatly affect how well it's absorbed into your body, changing how effective it can be. 

Here's a breakdown of different methods for taking CBD and how efficiently each one gets absorbed:

CBD Consumption MethodBioavailability Rate
Oral (capsules, gummies)13-19%
Sublingual (tinctures, oils, sprays)Up to 35%
Inhaled (vapes, smokeable)Up to 56%
Rectal (suppositories)25-50%

Side Effects and Considerations

Being aware of when CBD might not be the right choice for someone is key to making smart decisions about using it. Looking into the potential risks and side effects of CBD helps to get a well-rounded view of what to expect with its use. This approach ensures that individuals can weigh the benefits against any negatives, leading to safer and more effective use of CBD.

Common Side Effects of CBD

Pointing out the usual side effects of CBD is important for recognizing how it might affect you.

  1. Some people might feel sleepy or sedated, which is common. 
  2. Stomach problems, such as upset stomach or diarrhoea, can also happen. 
  3. Another possible side effect is dry mouth, sometimes called a cotton mouth. 

These effects are generally not severe and don't last long, but knowing about them is important when you're using products. Watching how your body reacts to CBD can help you figure out if you need to change how much you're taking or try a different way of using it.

When CBD Might Not Be Right for You

For some people, specific factors might suggest that CBD isn't the best option for their health concerns. Despite the many potential benefits, it's important to think about the possible side effects and interactions it may have. Factors like pre-existing medical conditions, how well it goes together with other medications, and how an individual's body tolerates it are critical in deciding if CBD is suitable. 

Here's a brief overview of some key considerations:

ConsiderationDescriptionImplication
Pre-existing ConditionsIndividuals with liver or kidney issues may experience altered CBD metabolismCBD effects may be intensified
Medication InteractionsCBD can interact with certain medications, affecting their efficacyConsult a healthcare provider
Allergic ReactionsSome individuals may be allergic to components in CBD productsMonitor for allergic symptoms

The Future of CBD: Therapeutic Uses and Research Directions

The future of CBD is looking promising as more research uncovers its potential benefits and therapeutic uses. Studies continue to reveal new ways CBD might help improve various health conditions. Essentia Pura is cooperating with research institutes and universities to discover and research further the health benefits of CBD.

Ongoing Research and Emerging Benefits of CBD

Current research is exploring CBD's role in treating neurological disorders, leading to innovative treatment options and better outcomes for patients. It is being investigated for its protective effects on brain cells and its ability to manage inflammation in the nervous system. 

A significant focus is on how CBD interacts with neurotransmitter systems and inflammation pathways, which are critical for its effects on health.

In addition, there's an ongoing investigation about CBD’s ability to reduce seizures, ease muscle stiffness, and slow cognitive decline in conditions like epilepsy, multiple sclerosis (MS), Parkinson's, and Alzheimer's disease. These studies highlight the importance of continued research in unlocking CBD's complete potential for neurological conditions, offering hope for more effective treatments and improved patient quality of life.

Reach out we will be excited to talk about the project!

9 minute read

Meet Nejc Rusjan, the Founder of Essentia Pura

Introduction

In the world of CBD, where countless brands compete for attention, Essentia Pura stands out for its premium products and the passion and vision of its founder and CEO, Nejc Rusjan.

From Management Consultant to CBD Pioneer

From a management consultant in Ljubljana to the helm of a pioneering CBD company, Nejc's journey is a blend of serendipity and strategic decision-making. 

Nejc's introduction to the world of supercritical CO2 extraction happened over a business lunch in 2018. While he had a promising career in management consulting ahead of him, this meeting became a turning point. 

The botanical extracts industry, especially the segment focusing on hemp extraction, presented a world of opportunities. Nejc recognized the potential of merging his expertise with this emerging field.

The Creation of Essentia Pura

Upon further exploration, Nejc and his partners stumbled upon a company that had been specializing in hemp extraction since 2002. 

While the company had a noble aim of connecting industry stakeholders for the benefit of end-users, it lacked the commercial expertise to truly make its mark. 

Nejc and his team saw this as an opportunity. By infusing their business knowledge and resources, they transformed this company, creating what we now know as Essentia Pura.

Essentia Pura: A Mission of Well-being

Essentia Pura isn't just another CBD manufacturer. It's a company with a mission: to develop practical solutions for real-life problems.

With issues like anxiety, depression, and inflammation becoming increasingly prevalent, Essentia Pura aims to combat these challenges with high-quality CBD products.

But what sets them apart? Nejc believes it's their commitment to consistency and quality. They manufacture proprietary products and ensure consumers have a consistently good experience with their offerings.

Customer-Centric Approach

One of the most memorable moments for Nejc was when a customer called to express their amazement at the superior quality of Essentia Pura's CBD oil. Such feedback reinforces the company's commitment to delivering top-notch products.

The Future of CBD and Essentia Pura's Role

Nejc envisions two distinct markets for CBD in the future. One will be for standard CBD Oil, while the other will focus on high-quality CBD oil enriched with additional cannabinoids and extracts. Essentia Pura aims to lead in the latter category, focusing on research, innovation, and delivering efficient CBD products.

A CEO's Perspective

For Nejc, the most rewarding aspect of being a CEO is threefold:

  • Hearing about the positive impact of Essentia Pura's products on consumers.
  • Helping customers grow their businesses.
  • Ensuring that employees at Essentia Pura realize their full potential.

In essence, it's the relationships, collaborations, and partnerships that fuel Nejc's passion and drive.

Conclusion

Nejc's journey from a management consultant to the CEO of Essentia Pura is a story of passion, dedication, and a desire to make a difference. With a clear vision for the future and a commitment to quality, Essentia Pura is poised to remain at the forefront of the CBD industry.

8 minute read

CBD Business Opportunities in the UK: Navigating the Green Gold Rush

CBD Business Opportunities in the UK: Navigating the Green Gold Rush or How to Start a CBD Business

The world has witnessed a seismic shift in the perception of CBD (cannabidiol). Its journey is remarkable, from being a controversial remedy to a celebrated wellness product. 

With a rapidly growing market for CBD in the UK and globally, many are jumping at the chance to start a CBD business. As of now, the demand for CBD products has skyrocketed, positioning the UK CBD market to potentially reach £1 billion by 2025.

With the global trend pointing upwards, the UK has quickly capitalized on this green gold. Let’s delve into the growth of the CBD market in the UK and the numerous opportunities it brings to the entrepreneurial table.

So, You Want to Start a CBD Business in the UK?

If you want to start a CBD business, you're not alone. Many business owners in the UK are exploring CBD business opportunities, excited by the growth of the CBD market. The rewards are tempting, but starting a business, especially a CBD business in the UK, demands understanding the laws and regulations around CBD.

CBD Market in the UK

Reports suggest that the UK's CBD market is one of Europe's largest, with projections pointing to significant growth over the next few years. The demographics are diverse, with millennials leading the charge and baby boomers turning to CBD for potential relief from age-related ailments. Such a diverse clientele base offers myriad possibilities for product diversification and targeted marketing.

Types of CBD Products

The UK offers a wide range of CBD products. CBD edibles like gummies infuse delightful treats with the benefits of CBD. Meanwhile, UK CBD oil drops and sprays for aches and pains are reaching many homes. 

CBD business opportunities in the UK with cbd oil products

CBD Business Ideas and Opportunities

Business ideas in the realm of CBD are vast. If you’re considering business opportunities, you might:

  1. Launch a CBD brand focusing on a specific category of CBD.
  2. Explore online business models, like CBD websites.
  3. Venture into selling CBD products containing unique blends or focus on CBD food infused with flavors.

Retailing and Wholesale

The UK's high streets and online marketplaces have a growing demand for CBD products. With a strategic approach, entrepreneurs can establish brick-and-mortar stores or e-commerce platforms to cater to this demand.

Manufacturing and Production 

With a keen focus on quality and adherence to UK regulations, businesses can venture into producing an array of CBD-infused products. Given the consumers' discerning taste, premium quality can command higher market prices.

CBD-infused Food and Beverages 

The fusion of culinary arts with CBD has given birth to a tempting range of edibles and beverages. Cafes offering CBD-infused teas, coffees, or bakeries showcasing CBD-laced pastries are making waves in major cities.

CBD-based Wellness and Spa Services 

The wellness industry is booming, and integrating CBD into therapeutic and beauty treatments seems logical. Spas offering CBD massages or facials are attracting a niche clientele.

Research and Development 

Investing in R&D can position a business as an industry leader. Collaborating with universities and institutions to develop innovative products can also be a significant differentiator.

CBD-related Events and Tourism 

There's potential in hosting CBD workshops, seminars, or even themed tours. Such experiences can cater to both residents and tourists curious about CBD.

Steps You Need to Take to Start a CBD Business in the UK

Starting a CBD business, like any venture, requires meticulous planning:

Market Research 

Understand the local demand, identify gaps, and recognize trends. Knowledge is power.

Legal Framework 

The UK has stringent regulations around CBD. Ensure compliance with the latest laws to avoid potential pitfalls.

Business Plan & GTM Strategy

A well-structured business plan and a robust Go-to-Market strategy will help secure funding and serve as a roadmap for your venture.

Networking 

Building relationships with suppliers, distributors, and other industry stakeholders can be pivotal for success.

Marketing 

A strong brand presence, both online and offline, can give your business the edge it needs. 

What’s Holding Back CBD in the UK?

Despite the enormous potential, the CBD industry in the UK faces challenges:

Regulatory Hurdles 

The ever-changing CBD laws by the UK's Medicines and Healthcare Products Regulatory Agency can be complex. UK's regulations around CBD are in flux, and businesses need to remain adaptable.

Public Perception 

While improving, some segments of the population still harbor misconceptions about CBD, often confusing it with THC, the psychoactive compound in cannabis.

Market Saturation 

Differentiation becomes crucial as more businesses jump onto the CBD bandwagon.

Quality Assurance 

Reports of counterfeit or low-quality products can undermine the industry's credibility.

How to Start Your Own CBD Business

For those ready to dive into this green wave, remember that starting a CBD business in the UK requires preparation:

Knowledge

Dive deep into CBD's effects and understand everything you need to know about its uses. Familiarize yourself with different CBD offerings, from CBD edibles to oil drops.

Ideation & Business Plan

Identify a unique selling proposition. What makes your CBD business different?

Regulatory Adherence 

Understand local laws. Collaborate with legal experts if necessary. Opening a bank account for your CBD business can be tricky due to its association with the cannabis industry, so research is vital.

Supplier Agreements 

Ensure your suppliers adhere to quality and ethical standards.

Branding and Marketing

Carve out a niche and effectively communicate your brand's ethos to your target audience.

Conclusion

The CBD industry in the UK is a vibrant tapestry of opportunities interwoven with challenges. For those willing to navigate the complexities, the rewards can be immense. With the market still in its relative infancy, now might be the right moment to join the UK’s green gold rush. With the correct approach, your brand can be among the many CBD companies carving a niche in the cannabidiol market. Remember, products are generally well-received when they meet the consumer's needs, so always prioritize quality and compliance.

3 minute read

Inside the Lab with Manca Bolčina: The Science Behind Essentia Pura’s Exceptional CBD Products

When producing high-quality CBD products, the magic, or rather the science, happens behind the scenes. At Essentia Pura, our commitment to quality, innovation, and well-being has always been unwavering. We believe in transparency, and what better way to delve deeper into our production processes and quality assurance than a conversation with our Head of R&D, Manca Bolčina?

From Seed to Shelf: Ensuring Quality at Every Step

Manca began by explaining the ethos of Essentia Pura, “We are aiming for consistent quality and practically applicable products.” Our company's dedication to quality assurance is evident at every stage of the supply chain. From cultivating a proprietary EU-certified variety of industrial hemp organically in Italian regions to a closed-loop supercritical CO2 process for solvent-free hemp extract – every step is meticulously handled to ensure exceptional quality.

Manca shared that to ensure every product meets the high standards set by the company, the manufacturing takes place in a controlled environment, managed by a team of experts from the pharmaceutical, cosmetic, and food industries. She emphasized, “We subject both our extracts and products to numerous tests to ensure that Essentia Pura’s standards are met and we are happy with the products. The whole process might take a bit longer, but that way, we can stand behind our products and values.”

On Sourcing and Consistency

Raw materials sourcing is another critical aspect. Our company's attention to detail ensures we work with suppliers that meet rigorous criteria. Especially when it comes to sourcing hemp biomass, consistency is paramount. As Manca put it, “For us, this is of great importance in order to manufacture high-quality and consistent CBD products.”

A Commitment to Innovation

The R&D department, under Manca's leadership, has been at the forefront of introducing breakthroughs in extractions and new formulations. At Essentia Pura, science, dedication, and passion intertwine to create genuinely effective products that solve everyday problems like sleep issues, anxiety, or pain. Our goal is to tangibly improve people's lives.

The Sleep Well Oil

The Sleep Well oil is the latest testament to this commitment. A broad-spectrum CBD oil with 5% CBD and 5% CBN, it caters to those seeking improved sleep quality. And the best part? It's available in two varieties – one enhanced with melatonin and the other with valerian essential oil. When asked about the product, Manca said confidently, “I really can't wait for people to try it.”

Conclusion

Consistency in quality and a genuine desire to improve well-being is at Essentia Pura's heart. As we await the launch of the Sleep Well oil, the insights shared by Manca reaffirm our commitment to these principles. We hope our partners and customers feel as excited and confident in its efficacy as we do. Dive deeper, ask questions, and join us on this well-being journey.