9 minute read

Analysis of the CBD Oil Market [2023 update]

Updated January 27, 2024

Written by

Simon Šfiligoj

CBD Manufacturing

Reviewed by

Preet Pal Singh Bhinder

The information provided in our articles has undergone a thorough research process by a team of writers, editors, legal advisors, and medical experts to guarantee accuracy. Only reputable sources have been cited.

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

The story of CBD is unique. Its rise will serve as an example of how for a quick global spread, you don’t need huge marketing backed up by big multinational companies. Thanks to the internet, which forever changed the world of commerce, the word of mouth can reach the other side of the planet instantly. And it’s the good word that made it possible for CBD to spread around the globe like wildfire.

Cannabis, which is the most widely used illicit drug, earns its fame mostly due to the psychotropic substance THC. But who could have predicted 10 years ago that CBD, the non psychoactive cousin of THC, would shoot the value of hemp to the moon?

Like smartphones slowly became a necessity in our daily lives, CBD slowly became everyone’s treat-all solution for a myriad of ailments.

In this article, we will explore how CBD jumped out of the shadow of THC and created a billion-dollar industry, we will also take a look at what the experts say about the future of CBD oil market..

CBD Oil Market Size

With the legalization of industrial cannabis (hemp) in the European Union, its cultivation was meant for industrial needs. It was grown mostly for seed and fiber, viewed by farmers like any other crop. But since the CBD regulations allowed the hemp flower, rich in cannabidiol, to be harvested, the tides have turned.

Image result for eiha hemp cultivation — Source: https://eiha.org/

As we can see in the graph above, in Europe, hemp cultivation is exponentially increasing because of the soaring demand for CBD. In which markets is this reflected?

Market Analysis And Insights

The most valuable hemp derivative remains CBD oil.

Europe produces 1/4th of the world’s hemp, and it is also the biggest consumer of CBD products. The major upswing in hemp production shows the old continent is trying to cope with demand.

And the market for cannabinoids is just opening its doors. With minor cannabinoids like CBG, CBD, CBN, CBC.. on the rise, the popularity of hemp extracts has just begun.

Competitive Development And Competitive Landscape:

As we have seen, the hemp cultivation and processing are widely accepted in the European Union, as it can be considered part of the European heritage.

With the rise of CBD, the production of hemp skyrocketed, as everyone tried to meet the new found demand.

This can be attributed to the fact that CBD spread naturally, and simultaneously, through various companies and brands aiming for the same goal. To spread something amazing that was previously unknown to most, while still making a remarkable revenue.

Key Factors Driving The CBD Oil Market:

In a free market, competition is key. Only competition can drive healthy market growth. At first glance, CBD looks like a bear market. But, when we analyze it from a different perspective, it shows unique development potential.

Parallels may be drawn with the boom of cryptocurrencies, when something that everybody wants suddenly popped out of nowhere. Although with CBD we are not shooting for big profits in money, we are trying to profit in the wellbeing of the population!

Source: https://ww.newfrontierdata.com/europe

Challenges And Barriers That Impact The Development And Sizing Of The CBD Oil Market

But it is not all roses in the CBD oil business.

While the competition is widely welcomed in an open market, the CBD market still possesses many flaws. With the lack of CBD regulations, the industry can do whatever it wants. Many CBD companies are taking advantage of this situation, and the consequences fall on the CBD consumer. Mislabeled, untested, and overpriced products are the biggest plague of the CBD market. Such practices of which the only goal is a quick buck, are putting a bad image on the entire CBD industry.

Nn the other hand, too much regulation or straight out prohibition on CBD products is applied in some countries, which do not allow aspiring entrepreneurs to reap the benefits of the CBD demand, nor do they allow the general public to legally enjoy the many benefits of the CBD oil, which leads to consumers turning to the gray and black market for CBD.

CBD consumers are again the victim, but this time they are exploited by the gray and black market.

With the supply of demand already being established in the market, the lack of reasonable laws and regulations is the biggest barrier to the CBD market growth, as companies and investors with major capital available are reluctant to enter the business, which is either tainted by charlatans or in which they risk legal trouble.

Image result for cbd spending in europe — Source: https://ww.newfrontierdata.com

Market Opportunities And Threats

The CBD market is a challenging one! In a way, it can be said that there are high-risks and high rewards. Nobody can really predict how CBD regulations are going to be applied in the future. But as CBD is already widely accepted by the general public, something good like this cannot be simply taken away!

There are still plenty of open questions regarding CBD regulation in Europe, however things seem to be moving in the right direction, with the EU authorities recognizing the extraordinary benefits of CBD.

CBD Industry Growth

The growth of CBD market so far has been exceptional. The European CBD market is expected to reach €2.6 billion by 2026, which is an extraordinary number.

Even though the legal regulation is still not always clear, we are seeing good signs in the industry. For example, more and more companies are embracing strict standards of production and quality control testing, similar to those in the pharmaceutical industry. The recent changes to the EU agricultural policy also mean that the European producers will have access to a wider variety of hemp to produce their CBD oil from, which means that the variety and quality of products is set to increase.

Image result for Europes cbd market — Source: https://www.newfrontierdata.com

Especially when considering the pharmaceutical industry taking foot in the market, billions become pennies. The takeover of GW Pharma, which was acquired by the Irish company Jazz Pharmaceuticals for 7.200.000.000$ in the second quarter of 2021, shows the real economic potential of CBD and cannabis.

Lorenza Romanese, the managing director of the European Industrial Hemp Association (EIHA), predicts that the question of THC limits in EU food has a high chance to be solved soon. However the novel food saga has still not been resolved - there are however numerous pending applications in the, EU, UK and Switzerland, with numerous stakeholders involved in the process. We at Essentia Pura are certain that tThe UK CBD market forecast is a tough one! With the Brexit drama final over, the UK is now free to make its own regulations. The CBD market in the UK is growing through a difficult transition, the novel food authorization is still not over and the major pharmaceutical and cosmetics players are so far staying out of the market.

If you are considering entering the UK CBD oil market, this might be the perfect opportunity to start - the market is still not consolidated, so this means that new companies can differentiate themselves and gain an advantage in 2023!he novel food decision will benefit the consumers in the EU.

With the novel food process for CBD passed, the real breakthrough of CBD and hemp is yet to be seen!

Essentia Pura’s Analysis of the EU CBD Oil Market

Another recent victory for EIHA and the European CBD industry shows that CBD is moving in the right direction - this is the liberalization of regulation in the CBD cosmetics market. CBD was recognised as safe for adding to cosmetics, and thus increasing the requirement for organic CBD oil. This decision has definitely provided a much-needed impetus to the CBD cosmetic industry.

CBD Oil Industry Trends

The CBD industry is fast and ever-changing. It is not exactly a survival of the fittest game, but adaptability and anticipation are obviously very important.

The data on CBD consumer demographics are important when we try to predict future CBD trends. As we can see in the chart below, there is not much disparity in age groups when it comes to CBD consumption. On the other hand, this means the CBD market can cater to everyone, no matter their age!

CBD by gender — Source: https://www.newfrontierdata.com

Even gender-wise, CBD usage does not vary much. But it makes sense to evaluate how we are going to position our brand and product, taking gender into account. CBD cosmetics will definitely benefit more from a female audience. And target products like CBD vape to male audiences. The CBD vape industry has seen an increase after the good outcome of KanaVape ruling in November last year, which was seen as a big victory by the sector. Be sure to also give a check about the current legal status of CBD in various countries of the European Union on our blog.

Check the chart below to find out more about the trends in CBD vaping:

CBD pet products are becoming more popular every year. Especially with CBD for dogs, a market has formed on its own. With a projected 40% annual increase for the next years, see what kind of CBD pet products are trending right now on the chart below.

Essentia Pura’s Analysis of the UK CBD Oil Market

The UK CBD market forecast is a tough one! With the Brexit drama final over, the UK is now free to make its own regulations. The CBD market in the UK is growing through a difficult transition, the novel food authorization is still not over and the major pharmaceutical and cosmetics players are so far staying out of the market.

CBD Insider’s Analysis Of The US CBD Oil Market

The in-depth review of consumer trends in the US shows the demands of American CBD users. The US is till without any doubt the biggest CBD market in the world and it is expected to remain so in the foreseeable future.

The market is fueled by scientific discoveries and by ever increasing awareness about the therapeutic and medicinal benefits of cannabidiol (CBD). The market is set to further grow and reach 6.77 billion in 2032. The EU has a lot of catching up to do, if it wants to keep pace with its US counterparts!

Opportunities For CBD Businesses In 2023

Hemp is on the rise, there is no doubt about that. Food, beverage, textile, automotive, pharmaceutical industries, and others are eyeing this forgotten plant with unique potential.

Everywhere around the world, entrepreneurs are trying to catch the buzz and get ahead of global competition. Governments are trying to establish a legal framework to ensure the safety of CBD products, while also trying to maximize the revenue from taxation of CBD products.

At the end of the day, it’s still like every other market, where supply and demand dictate the tides of the economy. It is just that the fresh and unique CBD market has its own quirks. Being a new industry, it’s not about the companies being greedy and pushy. It is just about exploring the demands of everyday CBD users that have not formed yet.

There is no blueprint on where, when, and how to position your new or existing CBD business in 2023 and in the future. What we know for sure, is that there are plenty of opportunities and a lot of room to grow. And we also believe that in the long run, quality and transparency will win the customer’s favor.

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CBD Vaping: Our Comprehensive Guide

Updated January 15, 2024

Written by

Tadej Glavan

Staff Writer

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

The number of young adults vaping is increasing each year. It is relatively safer than tobacco smoking, and thus it has a much wider social acceptability and off-take.

Vaping is also enjoyable and in vogue among young adults. They may use regular CBD-infused fluids or single-use vapes that come in many flavours and different strengths, like Geek bars.

Many people find it a good way to reduce stress and enjoy some moments. Thus, many manufacturers have started exploring vaping as a way of drug delivery. For example, CBD vaping has some distinct benefits over CBD oil use or gummies. It means quick action and high bioavailability; for many, it also means ease of use.

CBD Vaping: Is It Safe?

Vaping is quite safe, but not entirely. Initially, producers introduced vaping as a highly safe way to fulfil one’s urge for nicotine and give up smoking. Although this still holds true, as it is much safer than tobacco smoking, unlike tobacco, it does not contain hundreds of harmful chemicals. Even if it contains nicotine, it is not as harmful, and in many cases, it may help give up tobacco smoking.

However, vaping is now a kind of hobby, and vaping liquids do not essentially need to contain nicotine. It means that there are nicotine-free vaping fluids, too.

Regretfully, as millions of young adults started vaping, reports of severe lung damage also started emerging. It seems that some individuals are sensitive to vaping liquids, and this causes severe lung disease in them. However, such kind of issues is rare. Thus, if you have been vaping for a long time and feel well, chances are slim that it would cause any side effects.

The safety of vaping fluids significantly depends on their content. Thus, some vaping fluids are safer than others. In addition, it appears that some people cannot tolerate the oil-based of vaping juices.

Additionally, studies show that one of the main culprits is vitamin E. Vitamin E is safe when ingested but harmful to the lungs when inhaled. Additionally, some additives like aromas, formaldehyde, and other chemicals that manufacturers use to enhance products’ flavour and stability may also cause side effects.

In short, vaping is quite safe. It is much safer than tobacco smoking. However, it isn’t completely free of side effects. Ultimately, the safety of any vaping liquid depends on its components. Hence, it is vital that producers of CBD vape fluids must know more about the safety of various ingredients added to these fluids.

What Is CBD Vaping?

Vaping is a pretty simple thing. It is a device with a heating coil. This heating device produces inhalable vapours from the fluid. Thus, CBD vaping means inhaling CBD fluids using vaping devices or pens.

Because vapours quickly reach the lungs on vaping, CBD vaping has excellent bioavailability. In addition, almost all of the inhaled CBD reaches blood circulation almost instantly.

Of course, CBD vaping fluids may contain other chemicals to enhance their flavour. Hence, when vaping, one should also pay attention to what else has been added to any vaping liquid. Though CBD is quite good for health, however, other additives may not be.

What Does Vaping CBD Do?

Vaping CBD would do what cannabidiol or CBD is meant to do. It would provide a quick relaxing effect, improve mood, and have mild pain-reducing action. It would have all the benefits of CBD oil. Moreover, due to its excellent bioavailability, it would have more predictable effects.

Although vaping CBD results in faster action, its effect may not last as long as CBD oil. This is something that one must keep in mind when vaping CBD.

Vaping could be good for those who do not need a very high dose of CBD. Since most vaping fluids contain CBD in lower concentrations when compared to oral forms. However, a higher concentration of CBD in vaping juices is not needed in most cases due to its excellent bioavailability.

Of course, you do not essentially need to vape CBD to manage health conditions. One can also use it to relax, enjoy, and improve mood. It may also help prevent some health issues.

Does It Get You High?

Let’s answer this most commonly asked question concisely & precisely, “no”.

It is one of the most commonly asked questions or worries. However, it is vital to understand that CBD does not cause high. This is not marijuana.

Most vaping fluids contain CBD isolate. It means that they contain CBD in its purest form and are free from not only THC, a compound that causes high, but these vaping fluids are also free from other phytocompounds in the cannabis plant. Of course, they might contain other phytocompounds, but only in traces, which have little importance, if any.

Of course, there might be CBD vaping liquids using full-spectrum extract. In such cases, there would be THC in minute amounts. However, this amount is just too small to cause high, though it may contribute to its greater relaxing effects.

What are the Benefits of Vaping CBD?

It is vital to understand that vaping CBD would have all the health benefits characteristic of CBD oil.

The main difference here is an immediate effect and relatively short-lasting impact, which makes vaping CBD a better choice in some instances. Additionally, unlike CBD oil, one may vape casually or for fun. Hence, CBD vaping may be better for certain less severe health conditions.

Good for stress relief

It is perhaps the most significant benefit of vaping CBD. It would help relieve stress quickly and help improve mood. Most people love vaping when under stress. Taking timely measures like vaping CBD may also help prevent acute stress from turning into chronic stress. Hence, it may also have some long-term health benefits.

Antianxiety

Vaping is an excellent way to reduce anxiety, and CBD will have some added benefits for some people. It has a mild relaxing effect, reduces anxiety, and stabilizes mood.

Pain relief

Of course, do not expect vaping CBD to help overcome severe pains. However, it may have some additive pain-relieving effects when used along with medications. It is especially good for those living with chronic pains.

Reducing the risk of seizures

In recent years, much attention has been given to CBD’s role in preventing seizures. There are even some medications containing CBD for treating resistant cases of seizures. Thus, there is a strong reason to believe that vaping CBD may help prevent epileptic seizures, especially when used along with other medications.

Anti-inflammatory

CBD reduces inflammation and thus lowers the risk of chronic ailments. It means that regular CBD vaping may also help reduce inflammation.

How Much Should I Vape?

It is a complex question due to massive individual differences. For example, some people are more sensitive to CBD than others. Thus, for some few puffs, a couple of times a day would be sufficient, while others would require far more CBD to experience its benefits. Moreover, lots would depend on the CBD’s concentration in any product.

Fortunately, most CBD juices contain low CBD concentration, as they are not for treating some severe ailment but rather for relaxing and having a good time. Thus, most would be safe to use frequently. After all, one does not need to have some illness to vape CBD.

As a Beginner:

Suppose you are getting just getting started with vaping. In that case, it is always better to use CBD vaping juices with a low concentration of CBD, THC-free, something made using CBD isolate, and one that contains a minimum number of ingredients. This will ensure a pleasant experience while minimizing the risk of any side effects.

Keep in mind that vaping CBD is safe, and side effects occur mainly due to other ingredients and oils, aromas, and so on. Hence, fewer are the ingredients; the safer product is for beginners. Moreover, if you have some reaction to a specific vaping juice, you are more likely to understand the reason or identify an ingredient that your body cannot tolerate.

And, of course, remember that the maximum daily dose of CBD is 75 mg. However, it is pretty unlikely that anyone can exceed dosage when vaping.

For example, vaping juices by Koi Hemp come in 250 mg, 500 mg, and 1000 mg strength, and there are 30 ml of juice in each bottle or pack. So, it means that even if you buy 500 mg CBD juice, it would have 16.7 mg/ml. Generally, one ml lasts for about 300 puffs. So, as one can see, exceeding the dosage through vaping is not likely unless you vape continually for hours.

As an Experienced Vaper:

If you are an experienced vaper, then perhaps there is less to worry about as you know that your body can tolerate vaping juices quite well, and there is not much risk. In such cases, you can try vaping juices with higher CBD concentration for stronger relaxing and antianxiety effects.

Additionally, experienced users can also try full-spectrum CBD vaping juices as they contain terpenes and even THC in permitted amounts (0.3% in the US or 0.2% in the EU). This might provide some additional benefits, like a greater relaxing effect. And such juices may be better for controlling pain and seizures.

Summary:

So, if you like vaping, using CBD-enriched juices could be a good way for you to enjoy all the health benefits of cannabidiol. However, if you do not vape, we recommend avoiding it, as CBD oils or gummies are healthier options. With that said, vaping CBD still has some unique benefits, like faster action and high bioavailability, making it a good choice for overcoming stress and anxiety. If you want to learn more about vape pens, we have written a detailed article about them.

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Dropshipping Benefits, Challenges & Getting Started

Updated January 5, 2023

Written by

dr. Preet Sal SB

CBD Health Benefits

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

There are many ways of starting your own CBD business, and dropshipping is one such way. One of the early decisions anyone must make is how and where to source products. One does not essentially need to manufacture CBD products. One can buy CBD wholesale, procure CBD isolate, distillate, and make products. Even better, one can just buy private label CBD or white label CBD products. These business models require very little understanding of CBD products and only small investments. For example, white label CBD is quite a simple way of getting started. One just needs to ask the CBD manufacturers about all the products available with them, select the products, and ask manufacturers to label and pack products as per the requirement, and that is it. However, all the above models have one issue, they require buying some stock. For example, in private label CBD, one may need to buy at least one batch of every CBD product, which is a considerable investment. On the other hand, in the case of white label CBD, one can buy products in smaller amounts, but still, every CBD manufacturer would have a minimum order quantity (MOQ).

Pros and Cons of Dropshipping: An All-In-One Guide

So, what to do, or how to get started if one does not want to maintain any CBD stock? Well, there is a way out. You can even start a CBD business without buying a single unit of CBD product or investing a penny in stocks. Dropshipping is the simplest way of getting started. It is the only business model in which a person can have a massive range of products, and yet one would not need to buy any stock. One would not need any place for storage. Not only that, one is not even engaged in product supply. And, yet, consumers receive products as if they were produced and shipped by you.

What Is Dropshipping?

It is the only business model where one can get started with no product stock. The methods are pretty simple. There are dropshipping companies. These may be CBD manufacturers, supplement producers, or even trading companies (often offering thousands of products). They provide the price of the CBD or other products available for dropshipping. Then, you promote, market, and sell those products like your own products or brands. Once you get the order, you forward it two the dropshipper, and they will supply the product along with your invoice. Here the customer would make payment to you or at your website. Thus, you will need to pay the dropshipper the basic cost of the product and shipping expenses. What is left after paying the dropshipper is your profit. This business differs significantly from affiliate marketing, though it may share some of its traits. For example, in affiliate marketing and dropshipping, you have no say in product manufacturing or quality. However, unlike affiliate marketing, where the customer is redirected to the seller’s website, and you get a commission from every sale, dropshipping differs. In dropshipping, you sell products as if they are your products, and you decide what should be the final price of the product. In dropshipping, you have greater control over product margins. Moreover, since you are not redirecting customers and selling products like your own products, you can develop customer loyalty over time. However, unlike private or white labels, maintaining the stocks, storage, and shipping of the products is no hassle. The dropshipper handles everything, and you only pay for whatever sales you make via your platforms.

Top Dropshipping Benefits

Dropshipping is not one of the most popular ways of doing business. In fact, most sellers on eBay and even many on Amazon are working this way. In addition, most sellers or resellers on these platforms are using the services of dropshipping companies. Below are some of the reasons why dropshipping is such a good business model:

Low start-up costs: This is the number one reason why anyone would consider dropshipping. No stock maintenance also means zero investment in product stock and storage. In the case of dropshipping, products are lying with the dropshipper, and you have no obligations. Basically, you only buy the product to be supplied after getting payment from the client.
Flexibility: This business model provides flexibility in many ways. You can get into the range of businesses, start selling different kinds of CBD products, and more. Since stocks are not with you, there are no pressures of selling them quickly to recover the investments.
Massive range of products: Your range of products is only limited by the number of products offered by dropshipper. Thus, most dropshipper would have tens, even hundreds of healthcare products. In addition, a dropshipper may offer not only CBD products but also many other health supplements. To get started, you must decide your margin and list those products on your website. After all, there are no obligations in dropshipping and no investments in product stock.

Other dropshipping benefits

No storage of products: In dropshipping, physical products always lie with the dropshipper, and they are also responsible for shipping the products. A good dropshipper would send your invoice along with the product so that customer has an impression as if you dispatched products. All this means there is no need to maintain a warehouse and stocks and requires less staff.
Minimal efforts in inventory management: In dropshipping, inventory lies with the dropshipper and not with you. However, you still need to do some inventory management. The number of products with dropshipper may keep changing, and prices may change from time to time. So, yes, you would still require to do some inventory management. However, these are minimal efforts. Moreover, man dropshipper would provide automation software that can readily integrate into most common eCommerce platforms.
Easy to scale up your business: Expanding product offerings is a considerable challenge in any business, but not with dropshipping. In the case of dropshipping, one can immediately start offering all the products that are with the dropshipper. Any dropshipper would have tens, hundreds, and even thousands of various products. Thus, one may start with CBD products but readily add other health supplements and even medical devices to the product profile.

Some Top Challenges Associated with Dropshipping

Dropshipping sounds too good to be true, and that is right. However, every business model has its downsides, and dropshipping is no exception. Here are a few of the downsides of this business model:

Reliance on the third party: One of the biggest issues with dropshipping is that one is over-dependent on the third party. Just imagine that you have spent much effort and money developing your platform. However, one-day dropshipper decides to change their working condition or even close their business.
Poor product branding: In dropshipping, you are selling products “as it is”. There is no control over how the products should look, what they must contain, and more. Dropshipper provides ready-to-sell products, but it also means no control over how the product is branded. Quite often, dropshipping products are a kind of product that has huge demand, but they would not offer niche products.
No control over product lifecycle: In dropshipping, you may sell the products as if they are your own. But the truth is that those are not your products, and you have no control over the product lifecycle. It means that if the dropshipper decides to change product packing, its formulation, or even discontinue the product, there is nothing you can do about it.

Additional dropshipping challenges

High competition: Since dropshipping does not require much investment, many people are using this model. Additionally, dropshipper offers products that are in high demand. However, such products are sold by so many other people. Therefore, you may struggle to differentiate your offering from the competition.
Low margins: Almost no product investment also means you will have to be satisfied with low product margins. Products offered by dropshipper are not niche products; thus, there is no scope for massive margins.
Low customer loyalty: Since you are offering products that are available on many other platforms, it also means low customer loyalty.
Difficulties in providing customer support: You are not supplying the products or maintaining stocks. It means that providing customer support would be challenging if anything goes wrong. Dropshipper may take longer to deliver products, and there might be issues in getting product replacements.

Is Dropshipping Worth It for My Business?

It is a complex question. Every business model is good in one way or another. And every business model has its pros and cons. Some business models may be better for you. Generally, dropshipping is an excellent business model for getting started quickly with no prior experience selling CBD or other products. It is also a low-risk model. It is also an excellent way to expand the product portfolio quickly. However, it may not be the perfect way of doing business in the long run. If your sales pick up and your online platform becomes popular, you will realize that you need better products or niche products and provide better customer services. Moreover, if sales pick up, you can make more profit by using models like private label CBD or white label CBD. If you are unsure how to start with the CBD business, we can help you out. We are a European CBD manufacturer and also provide many other services. Contact us to learn more about dropshipping, private label CBD, white label CBD, and more.

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Learn What It Takes to Open Up a CBD Café

Updated January 15, 2024

Written by

Mag. Valentin Mis, LL.M.

CBD Legal

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

As CBD gains popularity, it is also opening scope for so many different kinds of businesses like CBD shops, bars, and cafés. It is good to consider opening a CBD café, as most people visiting the café are health-conscious. Therefore, they may find it interesting if someone offers CBD-infused coffee. Moreover, people often visit cafés, not just to have a cup of coffee, but also to relax a bit. However, unlike bars, those visiting cafés would like to stay alert. Therefore, they often visit cafés during working hours. Or they might like to have a cup of CBD-infused coffee before closing their working day and relax. The kind of people who would love to go to CBD café is coffee nerds, freelancers, socially conscious hipsters, anxious ones, those who love socializing, social media influencers, avid readers, or just tea and coffee lovers. All of them would love to have CBD-infused drinks.

How To Open Up A CBD Cafe: Our Comprehensive Guide

CBD café is still a kind of new idea, and very few have taken it up. But, on the other hand, it means that there is much scope for it. However, many people are wary of opening such a café, as they are unsure of how to get started. Thus, we have prepared a comprehensive guide to getting you started and understanding how to open a CBD café.

What Is A CBD Cafe?

As already mentioned, this is a special place mainly focusing on young people and individuals looking for a special kind of environment, from freelancers to social media influencers. It is where people predominantly come to have a cup of coffee, tea, or smoothies and some snacks like healthy sandwiches. Thus, such a place focuses on providing comfortable interiors, a calm atmosphere, range of healthy drinks and snacks.

Step One: Check Whether It’s Legal

Before getting started, ensure that it is legal to open such a café. First, you must ensure that CBD is legal in your nation. If CBD use is still not legally permitted, there is no way that a CBD café may be legal to open. However, even if CBD is legal, it does not automatically mean that opening CBD café and selling CBD coffee would be legal. Selling CBD products and making CBD coffee are two very different things. Generally, it is a good idea to confirm the legality of CBD cafés from local authorities. This is essential, as local laws may differ from national laws. Quite often, states, counties, or districts decide if they would allow CBD cafés or not. There is still a lot of misunderstanding regarding CBD. Many people are unaware that it is quite a different product from marijuana. Some people in authorities still believe that CBD may encourage marijuana use, and so on. So, start by ensuring that CBD café is legal to open in your area. Additionally, it is good to know that even if CBD café is legal, CBD advertising is mostly not. Not only that, those looking to open such a café must understand that they cannot make any health claims on their menu, promotional materials, or websites. So, yes, there is a lot to be learned before deciding to open a CBD café.

Step Two: Do Your Research

The next step would be to dive deeper into the subject. But, again, it is more about a market survey. You would need to know about the local demand for CBD, CBD coffee, and CBD-infused foods. There are countries and places where people are still not aware of CBD health benefits, or they are misinformed. Thus, make sure that there is some real demand for the product before getting started. Learning more about local lifestyle, demographics, and other similar things is also good. For example, opening a CBD café where there are many offices, IT companies, and service centres may be a better idea than in some industrial areas focused on mining.

Step Three: Get Your Bricks & Mortar Together

Once you have done market research, it is time to get ready to open the café. First, it means finding the right location. Then, it means investing in various equipment and also in the interior. Although opening a café does not require much investment compared to a high-end restaurant, nonetheless, one needs to invest in interior design, furniture, and equipment. Additionally, make sure that there is a good Wi-fi connection, as many people these days love to work in cafés.

Step Four: Decide on Your CBD Product Range

The final step before getting started is to decide on the CBD product range. This is one of the most critical steps, as ultimately, more so in the long run, how well any business would do depends on the product offering.

CBD Coffee & Tea

A range of CBD-infused coffees and teas is a must. Thus, you can have a regular expresso, latte, or cappuccino, but CBD infused. Another strategy could be to come up with a completely original range of products like coffee or tea for relaxing, energizing, and so on. For example, one may infuse teas with different herbs like lavender, peach, berries, peppermint, and more.

Where can I buy CBD coffee & tea

Here again, there are two options. The first option is to buy CBD-infused coffee and tea that is ready to make, and you have to do nothing. Instead, you can prepare them like you would make a regular coffee or tea. For example, you can buy CBD-infused coffee at natures health box in the UK. Similarly, one can purchase various CBD-infused teas, and they come in many flavours like that with lemon, ginger, lavender, chamomile, rose, and other herbs. However, if you are serious about the quality of your products, it is much better to buy CBD in bulk. One can readily buy CBD isolate (pure CBD), which is either lipid or water-soluble. One of the problems with buying CBD-infused coffees and teas is that then you have little control over the quality of tea or coffee you are serving in your café. Moreover, these ready-made solutions, that is CBD infused coffee or teas, have very minute amounts of CBD, which may not do much good to the client. Additionally, some of these teas and coffees may not be of the quality that you and your clients are used to. Thus, it is a much better idea to come up with a range of coffees and different herbal teas and then just add CBD to them. This way, you would know the exact dosage of CBD that goes into each cup. Not only that, you can then offer tea or coffee with different amounts of CBD. Your clients would find such an offer much more attractive.

CBD-Based Edibles

The café would generally have many snacks like sandwiches, muffins, pastries, doughnuts, and more. You also offer CBD-based edibles. CBD edibles are pretty easy to make. You prepare these things as usual, but add CBD oil or CBD isolate to these items. Here it is vital to understand that since you add just a few milligrams of CBD isolate or a few drops of CBD oil to each food item, it will not result in any changes in the flavour of those foods. So people would be able to experience the benefits of CBD but enjoy the taste or flavours of their favourite snacks.

What Are Some of The Common Pitfalls with CBD Businesses?

When getting started with a CBD business or CBD café, here are a few pitfalls to avoid:

Ignoring the legal side of the business: It may happen where CBD is completely legal and readily available. This may make some people think that they can just buy CBD oil and add it to their foods. However, laws regulating cafés differ. Therefore, if CBD is legal, it does not essentially mean that the law allows you to open a CBD café or sell CBD-infused tea or coffee.
Making health claims: Remember that you are opening a café and not some clinic. So never make any health claims about your products, foods, or drinks. Instead, focus on experience, like tea with lavender and CBD to help you relax or lemon tea with CBD for refreshing your mood.
Being unclear about the target audience: Generally, young professionals, students, geeks, and freelancers, love going to cafés. However, lots would depend on the location of your café. So, keep in mind what audience you are targeting.
Not considering local culture and influences: Although there are lots of similarities in cafes in different locations. Nonetheless, food preferences vary. So what works in London may not essentially work in Athens.
Copying competitors: By copying some popular café, you get some or even no results. However, remember that at the end of the day, the secret to success is how you can differentiate your business from others. Thus, the key word here is “differentiation”.
Ignoring online marketing: Many people wrongly think that if they are opening a brick-and-mortar store or café, online marketing is not that relevant. However, local online influencers can bring loads of business. These days people first check online reviews before going anywhere.

Still With Us? Here’s Some Inspiration from Around the World

Now that you know all the ins and out of getting started, you can look at the different online sources for inspiration. Learn what others are doing, how they are running their CBD café, what kind of products they are offering, and how they promote their business. You can check out the information about some of the best CBD cafes in Vienna. Or here is a website to explore places that serve CBD-infused food and drinks in London. Or get your dose of inspiration from restaurants in France, where you can eat CBD. If you have decided to go forward and open a CBD café, we can provide you with CBD in bulk to add to your foods and drinks.

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5 minute read

Is CBD legal in London?

Updated January 15, 2024

Written by

Mag. Valentin Mis, LL.M.

CBD Legal

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

London is the financial capital of the world. Thus, no surprise that it is among the most vibrant and lively cities. However, it also means that living in London is associated with much stress and using CBD may help.

London is the capital of the United Kingdom (UK). It means that all the laws that apply to the UK are also applicable to London.

The UK has been traditionally quite strict with cannabis. However, things have been changing fast in the last few decades. CBD is now legal in London. Nonetheless, there are few things to know, considering that the UK isn’t part of the EU.

Quite like in the EU, health authorities classify CBD as a Novel Food. It means that one can only sell CBD legally in London after getting Novel Food approval Food Standards Agency. As per UK law, any food is Novel that British people have not consumed traditionally before May 1997.

Is It Legal to Smoke Weed in the UK?

No, you cannot smoke weed or marijuana in the UK or London since the UK does not allow recreational use of cannabis. It means that smoking weed or its possession may result in severe penalties, and even it may lead to prison for a maximum of up to five years.

The UK has some severe issues related to cannabis abuse, and thus it has been hesitant to legalize recreational marijuana.

However, it is worth understanding that medical marijuana or cannabis is legal in the US. One can get medical cannabis only through a medical prescription by a registered doctor. Medical use of cannabis was legalized in the UK in 2018.

Why Is CBD Exempt?

CBD use in London is legal and exempt, though not entirely. Like other food supplements, one can buy CBD without a prescription and use it without supervision. However, there are some restrictions regarding the free sale of CBD products. From March 2021 onwards, all CBD products must undergo approval as Novel Food.

Novel Food regulation may be an issue for CBD manufacturers or businesses, but it benefits consumers. For manufacturers, it means preparing a dossier, going through a tedious approval process, and proving the quality and safety of the product with the help of lab tests and supporting documents.

However, for consumers, the inclusion of CBD in the Novel Food registry means that all CBD products available in the UK or London are of the highest quality. It also means that one gets exactly the same thing as mentioned on the product label. Since the classification of CBD as a Novel Food, only high-quality products could remain on the market.

Why is CBD exempt and not controlled as cannabis? Well, science now understands that CBD is altogether a different thing. Marijuana causes many side effects due to its content of THC, a potent mind-altering substance. However, CBD products in London are THC-free. Thus, they are safe and suitable for health.

Science has proven beyond doubt that CBD is safe for regular and prolonged use. Not only that, but it may also help manage many health conditions. Although extracted from the cannabis plant, but CBD is no comparison to marijuana.

Is CBD Legal in London in Public?

Yes, CBD is totally legal to consume, even in public places. Of course, vaping may not be allowed in public places, but one can use CBD oil and gummies, eat CBD ingested foods, and more.

Here it is vital to understand that Food and Standards Agency (FSA) classifies CBD as a Novel Food. Here the primary term is “food”. It means that one can ingest CBD, quite like other foods and snacks, even in public.

Novel Foods are just those foods that Londoners did not consume traditionally. Other examples of Novel Foods could be imported chia seeds, probiotics, noni fruit juice, and more. Thus, quite like these food items, it is legal to consume CBD in public.

Top CBD Shops in London

Origin 40

It is a store that has a wide range of CBD products like CBD oil and skincare products. However, it is incredible that they also sell delicious CBD-infused foods like jellies, coffee, tea, and more. In addition, many of their products contain multiple herbal extracts, thus resulting in more significant health benefits.

Hemp Botanics

They have really high-quality CBD products for those looking for more potent formulations that may help in various health conditions. Thus, they have high-dose broad spectrum CBD oils, pain relief CBD creams, CBD patches, CBD bath salts, and even suppositories. Therefore, if you are looking to use CBD to manage some health conditions, visiting this store is a must.

Otherside Cannabinoid Dispensary

Suppose you are looking for CBD products containing hemp oil, MCT, and terpenes, then this store has a good range of products. They also have a range of products for vaping.

Gre e n House CBD Specialist

It is interesting to note that every CBD store in London has quite a unique approach. This particular store is perfect for those looking for CBD-infused teas with other herbs. Thus, one can select from CBD teas that come in flavours like turmeric, orange, lemon & ginger, lavender, peppermint, and many more.

Summary

London is among the best places to buy CBD. There are many stores selling a range of CBD products. Moreover, most products available in London are of high quality. CBD use is legal in London, and it has the status of Novel food.

However, it is worth understanding that recreational cannabis use is not legal in London.

If you are interested in starting a CBD business in the UK or selling CBD products in London, we have white label CBD, and private label CBD, with numerous products for various usages.

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PPC for CBD Everything You Need to Know

Updated January 15, 2024

Written by

dr. Preet Sal SB

CBD Health Benefits

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

So, you have finally set up your eCommerce website, started selling the products, done SEO optimization as per the best industry standards and recommendations, and loaded tons of informative materials. PPC for CBD is one of the tools that may provide a much-needed boost to your business However, this is not enough. It will take months, if not years, of continuous efforts to ensure that your website starts appearing among the top pages on google research. Till then, you will get only a limited amount of traffic. Seeing traffic growing at the turtle’s pace can be pretty painful, especially when you have put on so much effort and spent many resources developing your online CBD website. Hence, many people ask if there is a faster way to get more traffic. Well, there is one way of getting tons of traffic in a very short time, which is using PPC (pay per click) advertising. One may use either Google Ads or Facebook Ads to generate traffic to the website. Google Ads and Facebook Ads are paid services. However, investing in paid advertising makes sense as it can bring much traffic in a short time.

The ABCs of PPC for CBD: What You Should Know

So, what exactly is the PPC (pay per click). As the name suggests, it means that Google or Facebook does not charge you a penny for showing your ads. Instead, you only pay when someone clicks your ads and thus brings that person to your website. This is undoubtedly one of the most cost-effective and efficient ways of advertising. Once the person clicks your advert, they are redirected to your landing webpage. Whether a person buys your product will now depend on the quality of the landing page. How much do you pay for each click? It depends on the keywords you target. Google has a free tool called “keyword planner”, which informs the approximate cost of each click. Generally, the cost is a dynamic thing and keeps changing. It means that any keyword may become cheaper or more expensive over time. Google just shows the average price of that particular keyword. Thus, running on a low budget can choose low-volume keywords, generally costing much less. Some keyword clicks cost several dollars, while others may cost just a few pennies. In Google or Facebook campaigns, one can automate most tasks and even decide the daily budget. Thus, there is no risk that the platform would overcharge you.

What Do We Mean By ‘PPC’?

As already explained that PPC is “pay per click”. It means that Google or Facebook shows your ads for free, but you pay if someone clicks your ad. Once the person clicks your ad, that person is redirected to your website. Whether you get sales or not will ultimately depend on the quality of the landing page. Studies show that, on average, 3% of people will click your ad on Google, though experts recommend that your target must be 10% or above. If very few people click your ads, it means they did not find your ads exciting or informative enough. To understand how it looks in practice, let’s say that you start a PPC campaign on Google ads and have a conversion rate of 5%, which is more or less normal. It means that if 100 people saw your ad, out of them, 5 clicked your ad and visited your website. However, it is worth understanding that not everyone visiting your website will buy the product. So, let’s say that only 10% of those who visit your website buy your product, then the actual conversion rate comes down to 0.5% only. This means that though PPC campaigns might not be very expensive to run if the landing page is not attractive, one may lose more money than make gains.

What Are Some of The Benefits of Pay Per Click?

Going for a PPC campaign is a difficult choice. However, it does almost guarantee some traffic to your website. How much traffic can you drive from such a campaign would depend on your choice of keywords and budget. The main benefit of PPC is that you can get a massive amount of traffic almost immediately after starting the campaign. Unlike organic growth, which occurs slowly over the period of months and even years. Thus, for example, it may take you two years to get 50 000 visitors (a day) to your website without PPC, that is, by maintaining a high-quality website and continually updating it with quality content. In contrast, you may get the same number of visitors through PPC in just about a month or two. It means that PPC, to some degree, is essential for faster business growth as attracting more traffic to the website through other means is a very slow and prolonged process.

PPC Ads for CBD Products: Top Things to Consider

So, now that you have understood the amazing benefits of PPC Ads, you might like to get started? But, wait, things are not as straightforward as they might sound. Though setting up a PPC campaign is a breeze, one can do it in a few minutes. Even a newbie can learn to set up a PPC campaign after a few hours of online tutorials, but neither Google nor Facebook allows the advertising of CBD products! Google not only prohibits advertising CBD but even hemp. The process of PPC campaign approval is automated. Thus, it will get disapproved whenever you set up a PPC campaign. Thus, the question arises of why we are discussing the PPC at all if CBD or hemp are not even allowed to advertise on Google or Facebook Ads? Well, because there is a way out. The only way to advertise your CBD products and bring traffic is through indirect ways. It means that you do not promote or focus on keywords like CBD or hemp. Instead, you focus on health conditions like anxiety, pain, relaxation, natural health, and more. You cannot use terms like CBD or Hemp anywhere in Google or Facebook Ads. But you can create ads, like “looking for natural anti-stress remedy?” or “Here is the best way to get rid of pain without medications”. But, wait, there is one more obstacle. Google not only looks at the content of ads, but Google bots will also check the landing page! So, it means that even your landing page should not mention the term CBD or Hemp anywhere in the text. Thus, the only way to get started with Google Ads and Facebook Ads for CBD products are by creating an ad that discusses various health conditions. Similarly, a landing page should not contain any text suggesting that you sell CBD or Hemp products. However, once the campaign has been approved, you can add images or hyperlinks to your landing pages that take your visitors to the main page of your CBD store. So, yes, it is complicated but possible to get started with PPC for CBD products. However, it will require some practice and learning through trial and error.

Should I Explore PPC As an Option for My CBD Business?

Though it is difficult for CBD sellers to use PPC to generate traffic and sales, it is possible with some effort. Thus, exploring PPC to boost your business is a good idea. If you cannot do it by yourself, many professionals out there know how to create the right kind of PPC campaigns. If you are looking for CBD Manufacturers in Europe, we can help you out.

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CBD Website Hosting: Which Is Best for Me?

Updated January 15, 2024

Written by

dr. Preet Sal SB

CBD Health Benefits

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

There are many ways of selling CBD and other natural health products. Nevertheless, it is no secret that most sales come from different online platforms these days. Therefore, anyone looking to start a CBD business must have a dedicated online presence. Although having an online store is not essential to get started, it would be difficult to get considerable sales without an online store. Moreover, some leading eCommerce platforms still do not allow the sales of CBD products. Therefore, it would be correct to say that having a dedicated online store for your CBD products is absolutely essential.

Starting Up a CBD Website: What You Need to Know

To start an online store, one needs two things: registration of a website and finding a hosting to host an online store. Registering a website is not an issue. However, finding a good hosting service could be a challenge. Many popular hosting platforms like Wix, Shopify, and WordPress.com are simple to set up. However, most of these platforms either do not allow the sales of CBD products or they have unclear policies. Thus, you may get banned or blocked anytime if you choose some of these popular platforms. Moreover, some of these platforms use payment processors that would not work with CBD products.

Why Would I Need a website to Sell CBD?

The traditional way of doing business is getting the product ready, distributing it to brick-and-mortar stores, and advertising the products through various channels like television, radio, print media, etc. However, this way of doing business is quickly becoming outdated. New studies show that about 70% of all sales of health supplements now occur through online platforms. Thus, it is the single most important reason for having a website. Another reason to have a website for your CBD products is that most traditional health supplement distributors would not work with a new company or CBD brand. It means that doing business in a conventional way is highly challenging for those new to the business of natural health supplements. When it comes to online sales, there are many ways of doing it. One may even sell health supplements through social media platforms. However, again things are pretty challenging as most social media platforms still do not allow advertising CBD products. However, one can readily sell hemp oil products in this way. Considering all the reasons above, it is almost essential to have a dedicated website for selling CBD. Moreover, the website must be hosted on a server that allows for selling CBD products. This would provide stability to the business. Furthermore, it will also ensure that a person has maximum control over their business and less dependence on others.

Is It Legal to Sell CBD Online?

Yes, it is legal in most parts of the world, though not everywhere. A lot would depend on the local laws of the nation. For example, selling CBD online in the US and EU is legal. However, CBD is still not legal in many parts of the developing world. Fortunately, most leading web hosting services have their servers located in the US or EU; thus, selling CBD online through a dedicated website is not an issue. Regarding platforms like Wix, Shopify, and WordPress.com, they have just been slow to update their policies. Some of these platforms, like Shopify, do allow the sales of CBD products, but regretfully their payment gateway would not allow payment processing for CBD products. It is quite possible that in the coming few years, things may change. However, since the laws regarding CBD are constantly changing, thus it is always better to have a website hosted on a platform that is known to provide outstanding services to CBD sellers. Furthermore, this will ensure that one would not need to worry about account suspension in the future due to various changes in the regulatory laws.

Selling CBD Online: What Are Some Things to Look Out For?

When choosing website hosting for online selling, there are many things to consider. However, among the various factors, the most important thing is to understand if the web hosting service allows hosting website that sells CBD products. Other factors to consider are the cost of hosting, uptime, scalability, backups, and customer support. These days, most hosting services are optimized for WordPress; thus, installing WooCommerce is not an issue. Regarding scalability, though one can start with shareable hosting, one may require either a virtual private server (VPS) or even dedicated hosting as the business expands. Additionally, one should also see if the hosting provides an SSL certificate or connections, as this service is essential for secure financial transactions and securely storing customer data. Unfortunately, many shared hosting services may not provide an SSL certificate. Further, it is also good to have a dedicated IP, instead of shared IP, for higher security and stability of the website. Above are some of the technical things that one would need to clarify before making any decisions. One would also need to find a payment gateway to process CBD product payments. Remember that PayPal or many commonly used payment gateways do not work with CBD sellers.

What Are Some Bad Solutions to CBD Website Hosting?

Many website hosting services are principally against CBD sellers. However, remember that they may not mention that on the main page. Thus, it is always a good idea to contact customer support to clarify these issues. Additionally, some services like Shopify may allow selling CBD products, but getting payment may be an issue since their partner companies that process payments do not work with CBD companies. Thus, one should generally avoid easy setup solutions like Wix, Shopify, or even WordPress.com. Instead, one should get hosting on some of the reliable servers that work with CBD companies and then set up a WooCommerce store from scratch, which in fact, is not as complicated as it may sound.

What Are Some Better Solutions and Why?

There are many fantastic hosting solutions that are perfect for any CBD website. Some of the examples are WooCart, which specialize in hosting CBD websites, and thus there could be no issues hosting website with them. In addition, the company uses Google cloud servers, making it blazingly fast, though it may be relatively more expensive. Another good CBD hosting service is Kinsta which provides WordPress hosting. This service is outstanding because it uses special technology called CDN (Content Delivery Network) to improve website loading speeds, which may help in better Google rating.

Summary

If you are planning to get into the CBD business, it is essential to have a dedicated online store. However, unlike other websites, things are a bit more complicated with CBD, as not all hosting services may allow hosting website that sells CBD products or CBD manufacturers. Fortunately, many hosting services specialize in providing services to CBD organizations. These organizations can help meet legal requirements for CBD sellers and may also help find the right payment processing companies. If you still have questions about getting started with CBD business or White Label CBD Products and finding the right CBD website hosting, please feel free to contact us. We can help you with everything from product selection to coming up with the right type of sales strategy for your CBD products.

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Sustainability in the CBD Industry

Updated January 15, 2024

Written by

Mag. Valentin Mis, LL.M.

CBD Legal

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

CBD is now a multi-billion dollar industry and thus the question regarding its sustainability. Moreover, it is growing at a tremendous rate. In fact, very few industries are growing as fast as the CBD industry. It means that this is the right time to question the sustainability of the CBD industry. People are increasingly using CBD as it is a natural health product. However, if something is natural, it does not essentially make it environment-friendly or good for society as a whole. Additionally, it is worth understanding that in producing any product, many steps are involved. It is not just about growing or cultivation. It is also about CBD extraction, logistics, and the broader impact of various CBD business practices on the environment and society.

Sustainable CBD: What's The Deal?

Before we continue our discussion about the CBD industry's sustainability, we need to understand precisely what sustainability means. As per the experts at Harvard business school, sustainability mainly means two things: the impact of any business on the environment and its effect on society. Every business or industry has some positive and negative effects on the environment and society, and the CBD industry is no exception. However, if we want to live in a healthy environment and care about the society we live in, it is essential to consider the sustainability of any industry. Fortunately, when it comes to CBD, there is strong evidence that its benefits outnumber the downsides.

Is CBD Eco-Friendly?

It would be correct to say that CBD is quite good for the environment. There are some firm reasons to make such a statement. Of course, cultivating, harvesting hemp, and producing CBD would cause some harm to the environment. However, the benefits of hemp cultivation outnumber. The total effect of the CBD industry is positive on the environment.

All parts of the plant are usable

When considering the environmental effect of CBD, it is vital to understand that hemp is not just cultivated for CBD oil production. What is impressive is that every part of the hemp plant is usable. Thus, its leaves and flowers may be used for CBD extract, seeds for producing omega-3 fatty-acid-rich oil, and its fibrous stalk to make ropes, papers, textiles, and more. Since almost every part of the plant is usable, it means minimal wastage. Moreover, one can even use hemp seed cake as animal feed after oil extraction.

Good for soil and air

This is not to say that hemp cultivation does not cause any harm to the environment, but such damages are very few. Hemp grows quite quickly, does not demand much water, and does not need extensive use of fertilizers and pesticides. Additionally, hemp leaves are pretty good at removing carbon from the air. Experts estimate that one ton of hemp may remove more than 1.6 tons of carbon from the air. Thus, the hemp plant is among the best plants for air purification.

Harvesting and extraction

When it comes to harvesting, it will cause some ill effects on the environment. Nonetheless, these ill effects are not more than any other crop. As far as extraction is concerned, some of the extraction methods, like the use of supercritical CO2, are a more environmentally friendly way of CBD extraction. But on the other hand, using solvents or hydrocarbon gases is among the less environmentally friendly methods.

Helps produce ecofriendly products

Hemp fiber is widely used to produce textiles and paper. In addition, hemp textiles are readily biodegradable, unlike nylon or other synthetic fibers. Thus, a fabric made from hemp is entirely environmentally friendly. Similarly, hemp help reduces deforestation or the cutting of trees. Using hemp for paper production is among the greener ways of paper production.

Impact on society

Sustainability is not just about the environment but also about the industry's impact on society. Hemp cultivation does not cause harm to society in any way. On the contrary, studies have established beyond doubt that CBD is entirely safe for human consumption. It can help reduce the pain and suffering of people.

Ways to Limit the Environmental Impact of CBD Manufacturing

It is one of the less-discussed topics. Nevertheless, considering the ever-increasing demand for CBD products, it is the right time to understand more about sustainability issues. Below are a few of the things CBD manufacturing must consider to protect the environment.

Source hemp from local farms that do not extensively use fertilizers and pesticides.
Buy hemp from producers that actively practice crop rotation.
Produce CBD from non-GMO varieties of hemp only.
Use environment-friendly ways of extraction like supercritical CO2 instead of ethanol and hydrocarbon.
Use recyclable product packaging like glass bottles, recyclable papers, and more.

Additionally, for the well-being of society, manufacturers must ensure that their products are free of heavy metals, pesticides, and solvents. Thus, people should prefer CBD products that have been tested by reliable third-party labs. There are other less-discussed ways of improving sustainability, as CBD manufacturers must invest in research regarding the safety and efficacy of various CBD products. It is vital to ensure that this multi-billion dollar industry fulfills its promise of good health. Consumers can also play their role in promoting sustainability by buying high-quality and certified products only. For those living in the EU, it is good to buy CBD products that have been approved as a Novel Food by the EU commission. EU commission approval is one of the most reliable indicators of product quality.

The Best CBD Manufacturers for Sustainability:

There are many CBD manufacturers in Europe. However, Essentia Pura stands out due to its high focus on sustainability. Essentia Pura manufactures white-label CBD and private-label CBD products, which include full-spectrum CBD oil, and CBD skin care among others. In addition, Essentia Pura supplies CBD in bulk such as broad-spectrum CBD distillates, water-soluble CBD, CBG isolate, and CBD isolate among others. Essentia Pura pays particular attention to sustainability. Below are some of the factors that Essentia Pura considers during its production processes to ensure sustainability:

Using only high-quality hemp - To make this happen, EU-certified industrial hemp, which is grown and cultivated without herbicides and pesticides, is used in our CO2 extraction process. The hemp plants are chosen carefully, grown organically, and harvested by hand with the utmost care from local farmers. This way, all of its CBD products are free of heavy metals, mycotoxins, and pesticides.
Traceability - The company pays particular attention to the origins of raw materials and ingredients used in the manufacturing process. It is vital to know the place of hemp cultivation and the methods used in cultivation.
Right kind of extraction process - Essentia Pura utilizes supercritical CO2 extraction, which is a highly environment-friendly extraction process. Unlike most other CBD manufacturers that use hydrocarbons due to their higher yield, Essentia Pura uses supercritical CO2 extraction not to damage the environment.
Certificate of Analysis (COA) - All Essentia Pura products, either in CBD in bulk, white-label CBD, or private-label CBD products, come with COA from dependable third-party labs. This ensures the quality of ingredients and confirms that the product is free from harmful impurities.

Surely, Essentia Pura is not alone in doing so. There are other companies producing high-quality CBD products. Nevertheless, according to testimonials, it would be confident to say that Essentia Pura is among one the best CBD manufacturers in Europe. Contact us to learn more about our wholesale CBD products and how Essentia Pura ensures sustainability in the CBD industry.

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8 minute read

CBD Market Analysis: Germany

Updated January 15, 2024

Written by

dr. Preet Sal SB

CBD Health Benefits

Furthermore, to ensure the most recent and relevant data, the content is consistently evaluated against current scientific literature and expert recommendations.

If you are into the CBD business and still not working in Germany, it is a country that should be on your radar. Germany is attractive for numerous reasons.

Germany is the largest economy in the EU zone. Therefore, no surprise that it is also the biggest market for many products, including CBD.

Germany is also a highly dynamic market that is consistently among the first to accept new ideas. Thus, it is no surprise that it has also quickly changed its regulations and legalized CBD.

Even more interesting is that Germany is considering legalizing recreational cannabis, and its government has already taken some initial steps. Legalizing it would also become the largest recreational cannabis and CBD market in the EU zone.

Additionally, many people do not know that Germans prefer natural remedies. Compared to the US or UK, it is relatively easier to get regulatory approval for herbal remedies. All this means that German society more readily accepts natural preparations. Germans would often prefer something natural over pharmacological drugs.

These and many other factors make the German market truly attractive. Moreover, it has one of the best investment climates. It means that German laws generally remain consistent over time, and there are fewer chances of quick regulatory changes that may threaten CBD business or any kind of business.

A Market Analysis of CBD in Germany

German CBD market is quite vibrant, with numerous CBD products available on the market. CBD products are sold at brick-and-mortar stores, online platforms, and more. One can readily buy CBD oil, gummies, creams, and balms.

Though the EU-wide changes in the regulations, that is, a classification of CBD as a Novel Food, have slowed down the CBD market growth a bit, it will regain momentum as companies start meeting the new regulatory requirements.

Like all other healthy and vibrant markets, the German market is expected to grow at a CAGR (compound annual growth rate) above 40%. Industry experts believe that by 2024, Germany will be 50% of the EU cannabis market.

First Off, Is CBD Legal in Germany?

Germany is an industrial nation, and hemp has many industrial uses. Therefore, no surprise that it is a country with a long history of hemp cultivation. It was among the first European nations to legalize hemp cultivation in 1996.

It also amended its laws regarding the sales of low THC cannabis products in 2017, and since then German CBD market has been booming.

So, yes, CBD is legal in Germany. One can sell any CBD product in Germany with THC content below 0.2%.

Further things changed in 2019, when the EU commission made some regulatory changes, thus classifying CBD as a Novel Food. Unfortunately, this means that one can only sell or commercialize CBD products in the German market after getting Novel Food approval from the EU commission.

Getting approval as a Novel Food from the EU commission may be a complex task, but it is worth it. Obtaining such approval means one can sell CBD products almost in any EU nation.

Can I Take CBD Oil to Germany?

Theoretically, yes, you can take CBD oil to Germany. However, there are a few things to know beforehand.

Firstly, one can only take small amounts of CBD oil for personal use. Thus, a bottle or two may be fine, as such a quantity is justifiable. However, larger amounts are almost impossible to justify.

Secondly, one should preferably take a product that is certified and known to contain THC below 0.2%. It is even better not to take THC-containing products at all. Thus, better take CBD isolate or similar products.

Additionally, it is worth understanding that what is legal in the US may not essentially be legal in Germany. For example, the upper limit for THC content in the US is 0.3%, while in Germany or the EU, it is 0.2%. Hence taking broad-spectrum or full-spectrum CBD oil with high THC to Germany may be illegal and get you in trouble.

Thus, it is always a good idea to take only CBD oil that is entirely THC-free, made from isolate, and certified to be THC free. In addition, it is generally safer to carry CBD products produced in another EU nation and sold legally in that nation.

When it comes to recreational cannabis, it is still illegal in Germany. However, the German government has already started legalizing the limited use of recreational cannabis. But these are still early days, and it may still take a few years before recreational cannabis becomes legal in Germany.

Germany's CBD Oil Market Size

When it comes to the total CBD market in Germany, data is a bit sketchy. Hence, it is difficult to say how much is the total CBD market in Germany or the CBD oil market size.

Nevertheless, most data indicate that the total European market for CBD products is approximately 2 billion USD, and thus German market is around 1 billion USD strong. But, of course, this is the whole market, including CBD oil, edibles, topicals, and so on. Hence, it would be correct to say that the CBD oil market may be approximately 200-300 million USD.

There are some surveys indicating what kind of products German people want. Studies show that people are most interested in CBD oil, followed by food, capsules, drinks, vapes, topicals, and herbals.

The Top 3 CBD Manufacturers in Germany

By looking at the product profile of some of the leading CBD manufacturers in Germany, one can get a better picture of the German CBD market. Furthermore, looking at these manufacturers' websites, one can understand what is in demand and what is not.

Below are the three highly reputed CBD manufacturers in Germany:

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