9 minute read

Analysis of the CBD Oil Market [2023 update]

The story of CBD is unique. Its rise will serve as an example of how for a quick global spread, you don’t need huge marketing backed up by big multinational companies. Thanks to the internet, which forever changed the world of commerce, the word of mouth can reach the other side of the planet instantly. And it’s the good word that made it possible for CBD to spread around the globe like wildfire. 

Cannabis, which is the most widely used illicit drug, earns its fame mostly due to the psychotropic substance THC. But who could have predicted 10 years ago that CBD, the non psychoactive cousin of THC, would shoot the value of hemp to the moon?

Like smartphones slowly became a necessity in our daily lives, CBD slowly became everyone’s treat-all solution for a myriad of ailments.

In this article, we will explore how CBD jumped out of the shadow of THC and created a billion-dollar industry, we will also take a look at what the experts say about the future of CBD oil market..

CBD Oil Market Size

With the legalization of industrial cannabis (hemp) in the European Union, its cultivation was meant for industrial needs. It was grown mostly for seed and fiber, viewed by farmers like any other crop. But since the CBD regulations allowed the hemp flower, rich in cannabidiol, to be harvested, the tides have turned.

Image result for eiha hemp cultivation
Source: https://eiha.org/

As we can see in the graph above, in Europe, hemp cultivation is exponentially increasing because of the soaring demand for CBD. In which markets is this reflected?

Market Analysis And Insights

The most valuable hemp derivative remains CBD oil. 

Europe produces 1/4th of the world’s hemp, and it is also the biggest consumer of CBD products. The major upswing in hemp production shows the old continent is trying to cope with demand.

And the market for cannabinoids is just opening its doors. With minor cannabinoids like CBG, CBD, CBN, CBC.. on the rise, the popularity of hemp extracts has just begun. 

Competitive Development And Competitive Landscape:

As we have seen, the hemp cultivation and processing are widely accepted in the European Union, as it can be considered part of the European heritage. 

With the rise of CBD, the production of hemp skyrocketed, as everyone tried to meet the new found demand. 

This can be attributed to the fact that CBD spread naturally, and simultaneously, through various companies and brands aiming for the same goal. To spread something amazing that was previously unknown to most, while still making a remarkable revenue.

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CBD Oil

Key Factors Driving The CBD Oil Market:

In a free market, competition is key. Only competition can drive healthy market growth. At first glance, CBD looks like a bear market. But, when we analyze it from a different perspective, it shows unique development potential. 

Parallels may be drawn with the boom of cryptocurrencies, when something that everybody wants suddenly popped out of nowhere. Although with CBD we are not shooting for big profits in money, we are trying to profit in the wellbeing of the population!

Source: https://ww.newfrontierdata.com/europe

Challenges And Barriers That Impact The Development And Sizing Of The CBD Oil Market

But it is not all roses in the CBD oil business.

While the competition is widely welcomed in an open market, the CBD market still possesses many flaws. With the lack of CBD regulations, the industry can do whatever it wants. Many CBD companies are taking advantage of this situation, and the consequences fall on the CBD consumer. Mislabeled, untested, and overpriced products are the biggest plague of the CBD market. Such practices of which the only goal is a quick buck, are putting a bad image on the entire CBD industry. 

Nn the other hand, too much regulation or straight out prohibition on CBD products is applied in some countries, which do not allow aspiring entrepreneurs to reap the benefits of the CBD demand, nor do they allow the general public to legally enjoy the many benefits of the CBD oil, which leads to consumers turning to the gray and black market for CBD.

CBD consumers are again the victim, but this time they are exploited by the gray and black market.

With the supply of demand already being established in the market, the lack of reasonable laws and regulations is the biggest barrier to the CBD market growth, as companies and investors with major capital available are reluctant to enter the business, which is either tainted by charlatans or in which they risk legal trouble.

Image result for cbd spending in europe
Source: https://ww.newfrontierdata.com

Market Opportunities And Threats

The CBD market is a challenging one! In a way, it can be said that there are high-risks and high rewards. Nobody can really predict how CBD regulations are going to be applied in the future. But as CBD is already widely accepted by the general public, something good like this cannot be simply taken away!

There are still plenty of open questions regarding CBD regulation in Europe, however things seem to be moving in the right direction, with the EU authorities recognizing the extraordinary benefits of CBD.

CBD Industry Growth

The growth of CBD market so far has been exceptional. The European CBD market is expected to reach €2.6 billion by 2026, which is an extraordinary number.

Even though the legal regulation is still not always clear, we are seeing good signs in the industry. For example, more and more companies are embracing strict standards of production and quality control testing, similar to those in the pharmaceutical industry. The recent changes to the EU agricultural policy also mean that the European producers will have access to a wider variety of hemp to produce their CBD oil from, which means that the variety and quality of products is set to increase.

Image result for Europes cbd market
Source: https://www.newfrontierdata.com

Especially when considering the pharmaceutical industry taking foot in the market, billions become pennies. The takeover of GW Pharma, which was acquired by the Irish company Jazz Pharmaceuticals for 7.200.000.000$ in the second quarter of 2021, shows the real economic potential of CBD and cannabis.

Lorenza Romanese, the managing director of the European Industrial Hemp Association (EIHA), predicts that the question of THC limits in EU food has a high chance to be solved soon. However the novel food saga has still not been resolved – there are however numerous pending applications in the, EU, UK and Switzerland, with numerous stakeholders involved in the process. We at Essentia Pura are certain that tThe UK CBD market forecast is a tough one! With the Brexit drama final over, the UK is now free to make its own regulations. The CBD market in the UK is growing through a difficult transition, the novel food authorization is still not over and the major pharmaceutical and cosmetics players are so far staying out of the market. 

If you are considering entering the UK CBD oil market, this might be the perfect opportunity to start – the market is still not consolidated, so this means that new companies can differentiate themselves and gain an advantage in 2023!he novel food decision will benefit the consumers in the EU.

With the novel food process for CBD passed, the real breakthrough of CBD and hemp is yet to be seen!

Essentia Pura’s Analysis of the EU CBD Oil Market

Another recent victory for EIHA and the European CBD industry shows that CBD is moving in the right direction – this is the liberalization of regulation in the CBD cosmetics market. CBD was recognised as safe for adding to cosmetics, and thus increasing the requirement for organic CBD oil. This decision has definitely provided a much-needed impetus to the CBD cosmetic industry. 

CBD Oil Industry Trends

The CBD industry is fast and ever-changing. It is not exactly a survival of the fittest game, but adaptability and anticipation are obviously very important. 

The data on CBD consumer demographics are important when we try to predict future CBD trends. As we can see in the chart below, there is not much disparity in age groups when it comes to CBD consumption. On the other hand, this means the CBD market can cater to everyone, no matter their age!

Source: https://www.newfrontierdata.com
CBD by gender
Source: https://www.newfrontierdata.com

Even gender-wise, CBD usage does not vary much. But it makes sense to evaluate how we are going to position our brand and product, taking gender into account. CBD cosmetics will definitely benefit more from a female audience. And target products like CBD vape to male audiences. The CBD vape industry has seen an increase after the good outcome of KanaVape ruling in November last year, which was seen as a big victory by the sector. Be sure to also give a check about the current legal status of CBD in various countries of the European Union on our blog.

Check the chart below to find out more about the trends in CBD vaping:

Source: https://www.cbd-intel.com

CBD pet products are becoming more popular every year. Especially with CBD for dogs, a market has formed on its own. With a projected 40% annual increase for the next years, see what kind of CBD pet products are trending right now on the chart below.

Source: https://www.cbd-intel.com

Essentia Pura’s Analysis of the UK CBD Oil Market

The UK CBD market forecast is a tough one! With the Brexit drama final over, the UK is now free to make its own regulations. The CBD market in the UK is growing through a difficult transition, the novel food authorization is still not over and the major pharmaceutical and cosmetics players are so far staying out of the market. 

If you are considering entering the UK CBD oil market, this might be the perfect opportunity to start – the market is still not consolidated, so this means that new companies can differentiate themselves and gain an advantage in 2023!

Source: https://www.cbd-intel.com

CBD Insider’s Analysis Of The US CBD Oil Market

The in-depth review of consumer trends in the US shows the demands of American CBD users. The US is till without any doubt the biggest CBD market in the world and it is expected to remain so in the foreseeable future. 

The market is fueled by scientific discoveries and by ever increasing awareness about the therapeutic and medicinal benefits of cannabidiol (CBD). The market is set to further grow and reach 6.77 billion in 2032. The EU has a lot of catching up to do, if it wants to keep pace with its US counterparts!

Opportunities For CBD Businesses In 2023

Hemp is on the rise, there is no doubt about that. Food, beverage, textile, automotive, pharmaceutical industries, and others are eyeing this forgotten plant with unique potential. 

Everywhere around the world, entrepreneurs are trying to catch the buzz and get ahead of global competition. Governments are trying to establish a legal framework to ensure the safety of CBD products, while also trying to maximize the revenue from taxation of CBD products. 

At the end of the day, it’s still like every other market, where supply and demand dictate the tides of the economy. It is just that the fresh and unique CBD market has its own quirks. Being a new industry, it’s not about the companies being greedy and pushy. It is just about exploring the demands of everyday CBD users that have not formed yet.

There is no blueprint on where, when, and how to position your new or existing CBD business in 2023 and in the future. What we know for sure, is that there are plenty of opportunities and a lot of room to grow. And we also believe that in the long run, quality and transparency will win the customer’s favor.

CBD Vaping: Our Comprehensive Guide

The number of young adults vaping is increasing each year. It is relatively safer than tobacco smoking, and thus it has a much wider social acceptability and off-take.

Vaping is also enjoyable and in vogue among young adults. They may use regular CBD-infused fluids or single-use vapes that come in many flavours and different strengths, like Geek bars

Many people find it a good way to reduce stress and enjoy some moments. Thus, many manufacturers have started exploring vaping as a way of drug delivery. For example, CBD vaping has some distinct benefits over CBD oil use or gummies. It means quick action and high bioavailability; for many, it also means ease of use.

CBD Vaping: Is It Safe?

Vaping is quite safe, but not entirely. Initially, producers introduced vaping as a highly safe way to fulfil one’s urge for nicotine and give up smoking. Although this still holds true, as it is much safer than tobacco smoking, unlike tobacco, it does not contain hundreds of harmful chemicals. Even if it contains nicotine, it is not as harmful, and in many cases, it may help give up tobacco smoking.

However, vaping is now a kind of hobby, and vaping liquids do not essentially need to contain nicotine. It means that there are nicotine-free vaping fluids, too. 

Regretfully, as millions of young adults started vaping, reports of severe lung damage also started emerging. It seems that some individuals are sensitive to vaping liquids, and this causes severe lung disease in them. However, such kind of issues is rare. Thus, if you have been vaping for a long time and feel well, chances are slim that it would cause any side effects.

The safety of vaping fluids significantly depends on their content. Thus, some vaping fluids are safer than others. In addition, it appears that some people cannot tolerate the oil-based of vaping juices.

Additionally, studies show that one of the main culprits is vitamin E. Vitamin E is safe when ingested but harmful to the lungs when inhaled. Additionally, some additives like aromas, formaldehyde, and other chemicals that manufacturers use to enhance products’ flavour and stability may also cause side effects.

In short, vaping is quite safe. It is much safer than tobacco smoking. However, it isn’t completely free of side effects. Ultimately, the safety of any vaping liquid depends on its components. Hence, it is vital that producers of CBD vape fluids must know more about the safety of various ingredients added to these fluids.

What Is CBD Vaping? 

Vaping is a pretty simple thing. It is a device with a heating coil. This heating device produces inhalable vapours from the fluid. Thus, CBD vaping means inhaling CBD fluids using vaping devices or pens.

Because vapours quickly reach the lungs on vaping, CBD vaping has excellent bioavailability. In addition, almost all of the inhaled CBD reaches blood circulation almost instantly.

Of course, CBD vaping fluids may contain other chemicals to enhance their flavour. Hence, when vaping, one should also pay attention to what else has been added to any vaping liquid. Though CBD is quite good for health, however, other additives may not be.

What Does Vaping CBD Do?

Vaping CBD would do what cannabidiol or CBD is meant to do. It would provide a quick relaxing effect, improve mood, and have mild pain-reducing action. It would have all the benefits of CBD oil. Moreover, due to its excellent bioavailability, it would have more predictable effects.

Although vaping CBD results in faster action, its effect may not last as long as CBD oil. This is something that one must keep in mind when vaping CBD.

Vaping could be good for those who do not need a very high dose of CBD. Since most vaping fluids contain CBD in lower concentrations when compared to oral forms. However, a higher concentration of CBD in vaping juices is not needed in most cases due to its excellent bioavailability.

Of course, you do not essentially need to vape CBD to manage health conditions. One can also use it to relax, enjoy, and improve mood. It may also help prevent some health issues. 

Does It Get You High?

Let’s answer this most commonly asked question concisely & precisely, “no”.

It is one of the most commonly asked questions or worries. However, it is vital to understand that CBD does not cause high. This is not marijuana. 

Most vaping fluids contain CBD isolate. It means that they contain CBD in its purest form and are free from not only THC, a compound that causes high, but these vaping fluids are also free from other phytocompounds in the cannabis plant. Of course, they might contain other phytocompounds, but only in traces, which have little importance, if any.

Of course, there might be CBD vaping liquids using full-spectrum extract. In such cases, there would be THC in minute amounts. However, this amount is just too small to cause high, though it may contribute to its greater relaxing effects.

What are the Benefits of Vaping CBD?

It is vital to understand that vaping CBD would have all the health benefits characteristic of CBD oil

The main difference here is an immediate effect and relatively short-lasting impact, which makes vaping CBD a better choice in some instances. Additionally, unlike CBD oil, one may vape casually or for fun. Hence, CBD vaping may be better for certain less severe health conditions.

Good for stress relief

It is perhaps the most significant benefit of vaping CBD. It would help relieve stress quickly and help improve mood. Most people love vaping when under stress. Taking timely measures like vaping CBD may also help prevent acute stress from turning into chronic stress. Hence, it may also have some long-term health benefits. 

Antianxiety

Vaping is an excellent way to reduce anxiety, and CBD will have some added benefits for some people. It has a mild relaxing effect, reduces anxiety, and stabilizes mood. 

Pain relief

Of course, do not expect vaping CBD to help overcome severe pains. However, it may have some additive pain-relieving effects when used along with medications. It is especially good for those living with chronic pains.

Reducing the risk of seizures

In recent years, much attention has been given to CBD’s role in preventing seizures. There are even some medications containing CBD for treating resistant cases of seizures. Thus, there is a strong reason to believe that vaping CBD may help prevent epileptic seizures, especially when used along with other medications.

Anti-inflammatory

CBD reduces inflammation and thus lowers the risk of chronic ailments. It means that regular CBD vaping may also help reduce inflammation.

How Much Should I Vape?

It is a complex question due to massive individual differences. For example, some people are more sensitive to CBD than others. Thus, for some few puffs, a couple of times a day would be sufficient, while others would require far more CBD to experience its benefits. Moreover, lots would depend on the CBD’s concentration in any product.

Fortunately, most CBD juices contain low CBD concentration, as they are not for treating some severe ailment but rather for relaxing and having a good time. Thus, most would be safe to use frequently. After all, one does not need to have some illness to vape CBD.

As a Beginner:

Suppose you are getting just getting started with vaping. In that case, it is always better to use CBD vaping juices with a low concentration of CBD, THC-free, something made using CBD isolate, and one that contains a minimum number of ingredients. This will ensure a pleasant experience while minimizing the risk of any side effects.  

Keep in mind that vaping CBD is safe, and side effects occur mainly due to other ingredients and oils, aromas, and so on. Hence, fewer are the ingredients; the safer product is for beginners. Moreover, if you have some reaction to a specific vaping juice, you are more likely to understand the reason or identify an ingredient that your body cannot tolerate. 

And, of course, remember that the maximum daily dose of CBD is 75 mg. However, it is pretty unlikely that anyone can exceed dosage when vaping. 

For example, vaping juices by Koi Hemp come in 250 mg, 500 mg, and 1000 mg strength, and there are 30 ml of juice in each bottle or pack. So, it means that even if you buy 500 mg CBD juice, it would have 16.7 mg/ml. Generally, one ml lasts for about 300 puffs. So, as one can see, exceeding the dosage through vaping is not likely unless you vape continually for hours.

As an Experienced Vaper:

If you are an experienced vaper, then perhaps there is less to worry about as you know that your body can tolerate vaping juices quite well, and there is not much risk. In such cases, you can try vaping juices with higher CBD concentration for stronger relaxing and antianxiety effects. 

Additionally, experienced users can also try full-spectrum CBD vaping juices as they contain terpenes and even THC in permitted amounts (0.3% in the US or 0.2% in the EU). This might provide some additional benefits, like a greater relaxing effect. And such juices may be better for controlling pain and seizures.

Summary:

So, if you like vaping, using CBD-enriched juices could be a good way for you to enjoy all the health benefits of cannabidiol. However, if you do not vape, we recommend avoiding it, as CBD oils or gummies are healthier options. With that said, vaping CBD still has some unique benefits, like faster action and high bioavailability, making it a good choice for overcoming stress and anxiety. If you want to learn more about vape pens, we have written a detailed article about them.

Dropshipping Benefits, Challenges & Getting Started

There are many ways of starting your own CBD business, and dropshipping is one such way. One of the early decisions anyone must make is how and where to source products. One does not essentially need to manufacture CBD products. One can buy CBD wholesale, procure CBD isolate, distillate, and make products.

Even better, one can just buy private label CBD or white label CBD products. These business models require very little understanding of CBD products and only small investments.

For example, white label CBD is quite a simple way of getting started. One just needs to ask the CBD manufacturers about all the products available with them, select the products, and ask manufacturers to label and pack products as per the requirement, and that is it.

However, all the above models have one issue, they require buying some stock. For example, in private label CBD, one may need to buy at least one batch of every CBD product, which is a considerable investment. On the other hand, in the case of white label CBD, one can buy products in smaller amounts, but still, every CBD manufacturer would have a minimum order quantity (MOQ).

Pros and Cons of Dropshipping: An All-In-One Guide

So, what to do, or how to get started if one does not want to maintain any CBD stock?

Well, there is a way out. You can even start a CBD business without buying a single unit of CBD product or investing a penny in stocks. Dropshipping is the simplest way of getting started.

It is the only business model in which a person can have a massive range of products, and yet one would not need to buy any stock. One would not need any place for storage. Not only that, one is not even engaged in product supply. And, yet, consumers receive products as if they were produced and shipped by you.

dropshipping

What Is Dropshipping?

It is the only business model where one can get started with no product stock. The methods are pretty simple. There are dropshipping companies. These may be CBD manufacturers, supplement producers, or even trading companies (often offering thousands of products).

They provide the price of the CBD or other products available for dropshipping. Then, you promote, market, and sell those products like your own products or brands. Once you get the order, you forward it two the dropshipper, and they will supply the product along with your invoice.

Here the customer would make payment to you or at your website. Thus, you will need to pay the dropshipper the basic cost of the product and shipping expenses. What is left after paying the dropshipper is your profit.

This business differs significantly from affiliate marketing, though it may share some of its traits. For example, in affiliate marketing and dropshipping, you have no say in product manufacturing or quality.

However, unlike affiliate marketing, where the customer is redirected to the seller’s website, and you get a commission from every sale, dropshipping differs. In dropshipping, you sell products as if they are your products, and you decide what should be the final price of the product.

In dropshipping, you have greater control over product margins. Moreover, since you are not redirecting customers and selling products like your own products, you can develop customer loyalty over time.

However, unlike private or white labels, maintaining the stocks, storage, and shipping of the products is no hassle. The dropshipper handles everything, and you only pay for whatever sales you make via your platforms.

dropshipping benefits

Top Dropshipping Benefits

Dropshipping is not one of the most popular ways of doing business. In fact, most sellers on eBay and even many on Amazon are working this way. In addition, most sellers or resellers on these platforms are using the services of dropshipping companies. Below are some of the reasons why dropshipping is such a good business model:

  • Low start-up costs: This is the number one reason why anyone would consider dropshipping. No stock maintenance also means zero investment in product stock and storage. In the case of dropshipping, products are lying with the dropshipper, and you have no obligations. Basically, you only buy the product to be supplied after getting payment from the client.
  • Flexibility: This business model provides flexibility in many ways. You can get into the range of businesses, start selling different kinds of CBD products, and more. Since stocks are not with you, there are no pressures of selling them quickly to recover the investments.
  • Massive range of products: Your range of products is only limited by the number of products offered by dropshipper. Thus, most dropshipper would have tens, even hundreds of healthcare products. In addition, a dropshipper may offer not only CBD products but also many other health supplements. To get started, you must decide your margin and list those products on your website. After all, there are no obligations in dropshipping and no investments in product stock.

Other dropshipping benefits

  • No storage of products: In dropshipping, physical products always lie with the dropshipper, and they are also responsible for shipping the products. A good dropshipper would send your invoice along with the product so that customer has an impression as if you dispatched products. All this means there is no need to maintain a warehouse and stocks and requires less staff.
  • Minimal efforts in inventory management: In dropshipping, inventory lies with the dropshipper and not with you. However, you still need to do some inventory management. The number of products with dropshipper may keep changing, and prices may change from time to time. So, yes, you would still require to do some inventory management. However, these are minimal efforts. Moreover, man dropshipper would provide automation software that can readily integrate into most common eCommerce platforms.
  • Easy to scale up your business: Expanding product offerings is a considerable challenge in any business, but not with dropshipping. In the case of dropshipping, one can immediately start offering all the products that are with the dropshipper. Any dropshipper would have tens, hundreds, and even thousands of various products. Thus, one may start with CBD products but readily add other health supplements and even medical devices to the product profile.

 

Some Top Challenges Associated with Dropshipping

Dropshipping sounds too good to be true, and that is right. However, every business model has its downsides, and dropshipping is no exception. Here are a few of the downsides of this business model:

  • Reliance on the third party: One of the biggest issues with dropshipping is that one is over-dependent on the third party. Just imagine that you have spent much effort and money developing your platform. However, one-day dropshipper decides to change their working condition or even close their business.
  • Poor product branding: In dropshipping, you are selling products “as it is”. There is no control over how the products should look, what they must contain, and more. Dropshipper provides ready-to-sell products, but it also means no control over how the product is branded. Quite often, dropshipping products are a kind of product that has huge demand, but they would not offer niche products.
  • No control over product lifecycle: In dropshipping, you may sell the products as if they are your own. But the truth is that those are not your products, and you have no control over the product lifecycle. It means that if the dropshipper decides to change product packing, its formulation, or even discontinue the product, there is nothing you can do about it.

Additional dropshipping challenges

  • High competition: Since dropshipping does not require much investment, many people are using this model. Additionally, dropshipper offers products that are in high demand. However, such products are sold by so many other people. Therefore, you may struggle to differentiate your offering from the competition.
  • Low margins: Almost no product investment also means you will have to be satisfied with low product margins. Products offered by dropshipper are not niche products; thus, there is no scope for massive margins.
  • Low customer loyalty: Since you are offering products that are available on many other platforms, it also means low customer loyalty.
  • Difficulties in providing customer support: You are not supplying the products or maintaining stocks. It means that providing customer support would be challenging if anything goes wrong. Dropshipper may take longer to deliver products, and there might be issues in getting product replacements.

Is Dropshipping Worth It for My Business?

It is a complex question. Every business model is good in one way or another. And every business model has its pros and cons. Some business models may be better for you.

Generally, dropshipping is an excellent business model for getting started quickly with no prior experience selling CBD or other products. It is also a low-risk model. It is also an excellent way to expand the product portfolio quickly.

However, it may not be the perfect way of doing business in the long run. If your sales pick up and your online platform becomes popular, you will realize that you need better products or niche products and provide better customer services. Moreover, if sales pick up, you can make more profit by using models like private label CBD or white label CBD.

If you are unsure how to start with the CBD business, we can help you out. We are a European CBD manufacturer and also provide many other services. Contact us to learn more about dropshipping, private label CBD, white label CBD, and more.

 

Learn What It Takes to Open Up a CBD Café

As CBD gains popularity, it is also opening scope for so many different kinds of businesses like CBD shops, bars, and cafés.

It is good to consider opening a CBD café, as most people visiting the café are health-conscious. Therefore, they may find it interesting if someone offers CBD-infused coffee. Moreover, people often visit cafés, not just to have a cup of coffee, but also to relax a bit.

However, unlike bars, those visiting cafés would like to stay alert. Therefore, they often visit cafés during working hours. Or they might like to have a cup of CBD-infused coffee before closing their working day and relax.

The kind of people who would love to go to CBD café is coffee nerds, freelancers, socially conscious hipsters,  anxious ones, those who love socializing, social media influencers, avid readers, or just tea and coffee lovers. All of them would love to have CBD-infused drinks.

How To Open Up A CBD Cafe: Our Comprehensive Guide

CBD café is still a kind of new idea, and very few have taken it up. But, on the other hand, it means that there is much scope for it. However, many people are wary of opening such a café, as they are unsure of how to get started. Thus, we have prepared a comprehensive guide to getting you started and understanding how to open a CBD café.

cbd cafe

What Is A CBD Cafe?

As already mentioned, this is a special place mainly focusing on young people and individuals looking for a special kind of environment, from freelancers to social media influencers. It is where people predominantly come to have a cup of coffee, tea, or smoothies and some snacks like healthy sandwiches.

Thus, such a place focuses on providing comfortable interiors, a calm atmosphere, range of healthy drinks and snacks.

Step One: Check Whether It’s Legal

Before getting started, ensure that it is legal to open such a café. First, you must ensure that CBD is legal in your nation. If CBD use is still not legally permitted, there is no way that a CBD café may be legal to open.

However, even if CBD is legal, it does not automatically mean that opening CBD café and selling CBD coffee would be legal. Selling CBD products and making CBD coffee are two very different things.

Generally, it is a good idea to confirm the legality of CBD cafés from local authorities. This is essential, as local laws may differ from national laws. Quite often, states, counties, or districts decide if they would allow CBD cafés or not.

There is still a lot of misunderstanding regarding CBD. Many people are unaware that it is quite a different product from marijuana. Some people in authorities still believe that CBD may encourage marijuana use, and so on. So, start by ensuring that CBD café is legal to open in your area.

Additionally, it is good to know that even if CBD café is legal, CBD advertising is mostly not. Not only that, those looking to open such a café must understand that they cannot make any health claims on their menu, promotional materials, or websites. So, yes, there is a lot to be learned before deciding to open a CBD café.

Step Two: Do Your Research

The next step would be to dive deeper into the subject. But, again, it is more about a market survey. You would need to know about the local demand for CBD, CBD coffee, and CBD-infused foods.

There are countries and places where people are still not aware of CBD health benefits, or they are misinformed. Thus, make sure that there is some real demand for the product before getting started.

Learning more about local lifestyle, demographics, and other similar things is also good. For example, opening a CBD café where there are many offices, IT companies, and service centres may be a better idea than in some industrial areas focused on mining.

Step Three: Get Your Bricks & Mortar Together

Once you have done market research, it is time to get ready to open the café. First, it means finding the right location. Then, it means investing in various equipment and also in the interior.

Although opening a café does not require much investment compared to a high-end restaurant, nonetheless, one needs to invest in interior design, furniture, and equipment.

Additionally, make sure that there is a good Wi-fi connection, as many people these days love to work in cafés.

Step Four: Decide on Your CBD Product Range

The final step before getting started is to decide on the CBD product range. This is one of the most critical steps, as ultimately, more so in the long run, how well any business would do depends on the product offering.

CBD Coffee & Tea

A range of CBD-infused coffees and teas is a must. Thus, you can have a regular expresso, latte, or cappuccino, but CBD infused.

Another strategy could be to come up with a completely original range of products like coffee or tea for relaxing, energizing, and so on. For example, one may infuse teas with different herbs like lavender, peach, berries, peppermint, and more.

Where can I buy CBD coffee & tea

Here again, there are two options. The first option is to buy CBD-infused coffee and tea that is ready to make, and you have to do nothing. Instead, you can prepare them like you would make a regular coffee or tea.

For example, you can buy CBD-infused coffee at natures health box in the UK. Similarly, one can purchase various CBD-infused teas, and they come in many flavours like that with lemon, ginger, lavender, chamomile, rose, and other herbs.

However, if you are serious about the quality of your products, it is much better to buy CBD in bulk. One can readily buy CBD isolate (pure CBD), which is either lipid or water-soluble.

One of the problems with buying CBD-infused coffees and teas is that then you have little control over the quality of tea or coffee you are serving in your café. Moreover, these ready-made solutions, that is CBD infused coffee or teas, have very minute amounts of CBD, which may not do much good to the client. Additionally, some of these teas and coffees may not be of the quality that you and your clients are used to.

Thus, it is a much better idea to come up with a range of coffees and different herbal teas and then just add CBD to them. This way, you would know the exact dosage of CBD that goes into each cup. Not only that, you can then offer tea or coffee with different amounts of CBD. Your clients would find such an offer much more attractive.

CBD-Based Edibles

The café would generally have many snacks like sandwiches, muffins, pastries, doughnuts, and more. You also offer CBD-based edibles. CBD edibles are pretty easy to make. You prepare these things as usual, but add CBD oil or CBD isolate to these items.

Here it is vital to understand that since you add just a few milligrams of CBD isolate or a few drops of CBD oil to each food item, it will not result in any changes in the flavour of those foods. So people would be able to experience the benefits of CBD but enjoy the taste or flavours of their favourite snacks.

open cbd cafe

What Are Some of The Common Pitfalls with CBD Businesses?

When getting started with a CBD business or CBD café, here are a few pitfalls to avoid:

  • Ignoring the legal side of the business: It may happen where CBD is completely legal and readily available. This may make some people think that they can just buy CBD oil and add it to their foods. However, laws regulating cafés differ. Therefore, if CBD is legal, it does not essentially mean that the law allows you to open a CBD café or sell CBD-infused tea or coffee.
  • Making health claims: Remember that you are opening a café and not some clinic. So never make any health claims about your products, foods, or drinks. Instead, focus on experience, like tea with lavender and CBD to help you relax or lemon tea with CBD for refreshing your mood.
  • Being unclear about the target audience: Generally, young professionals, students, geeks, and freelancers, love going to cafés. However, lots would depend on the location of your café. So, keep in mind what audience you are targeting.
  • Not considering local culture and influences: Although there are lots of similarities in cafes in different locations. Nonetheless, food preferences vary. So what works in London may not essentially work in Athens.
  • Copying competitors: By copying some popular café, you get some or even no results. However, remember that at the end of the day, the secret to success is how you can differentiate your business from others. Thus, the key word here is “differentiation”.
  • Ignoring online marketing: Many people wrongly think that if they are opening a brick-and-mortar store or café, online marketing is not that relevant. However, local online influencers can bring loads of business. These days people first check online reviews before going anywhere.

Still With Us? Here’s Some Inspiration from Around the World

Now that you know all the ins and out of getting started, you can look at the different online sources for inspiration. Learn what others are doing, how they are running their CBD café, what kind of products they are offering, and how they promote their business.

You can check out the information about some of the best CBD cafes in Vienna. Or here is a website to explore places that serve CBD-infused food and drinks in London. Or get your dose of inspiration from restaurants in France, where you can eat CBD.

If you have decided to go forward and open a CBD café, we can provide you with CBD in bulk to add to your foods and drinks.

5 minute read

Is CBD legal in London?

London is the financial capital of the world. Thus, no surprise that it is among the most vibrant and lively cities. However, it also means that living in London is associated with much stress and using CBD may help.

London is the capital of the United Kingdom (UK). It means that all the laws that apply to the UK are also applicable to London.

The UK has been traditionally quite strict with cannabis. However, things have been changing fast in the last few decades. CBD is now legal in London. Nonetheless, there are few things to know, considering that the UK isn’t part of the EU.

Quite like in the EU, health authorities classify CBD as a Novel Food. It means that one can only sell CBD legally in London after getting Novel Food approval Food Standards Agency. As per UK law, any food is Novel that British people have not consumed traditionally before May 1997.

CBD in london

No, you cannot smoke weed or marijuana in the UK or London since the UK does not allow recreational use of cannabis. It means that smoking weed or its possession may result in severe penalties, and even it may lead to prison for a maximum of up to five years.

The UK has some severe issues related to cannabis abuse, and thus it has been hesitant to legalize recreational marijuana.

However, it is worth understanding that medical marijuana or cannabis is legal in the US. One can get medical cannabis only through a medical prescription by a registered doctor. Medical use of cannabis was legalized in the UK in 2018.

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Why Is CBD Exempt

CBD use in London is legal and exempt, though not entirely. Like other food supplements, one can buy CBD without a prescription and use it without supervision. However, there are some restrictions regarding the free sale of CBD products. From March 2021 onwards, all CBD products must undergo approval as Novel Food.

Novel Food regulation may be an issue for CBD manufacturers or businesses, but it benefits consumers. For manufacturers, it means preparing a dossier, going through a tedious approval process, and proving the quality and safety of the product with the help of lab tests and supporting documents.

However, for consumers, the inclusion of CBD in the Novel Food registry means that all CBD products available in the UK or London are of the highest quality. It also means that one gets exactly the same thing as mentioned on the product label. Since the classification of CBD as a Novel Food, only high-quality products could remain on the market.

Why is CBD exempt and not controlled as cannabis? Well, science now understands that CBD is altogether a different thing. Marijuana causes many side effects due to its content of THC, a potent mind-altering substance. However, CBD products in London are THC-free. Thus, they are safe and suitable for health.

Science has proven beyond doubt that CBD is safe for regular and prolonged use. Not only that, but it may also help manage many health conditions. Although extracted from the cannabis plant, but CBD is no comparison to marijuana.

is cbd legal in london

Yes, CBD is totally legal to consume, even in public places. Of course, vaping may not be allowed in public places, but one can use CBD oil and gummies, eat CBD ingested foods, and more.

Here it is vital to understand that Food and Standards Agency (FSA) classifies CBD as a Novel Food. Here the primary term is “food”. It means that one can ingest CBD, quite like other foods and snacks, even in public.

Novel Foods are just those foods that Londoners did not consume traditionally. Other examples of Novel Foods could be imported chia seeds, probiotics, noni fruit juice, and more. Thus, quite like these food items, it is legal to consume CBD in public.

Top CBD Shops in London

Origin 40

It is a store that has a wide range of CBD products like CBD oil and skincare products. However, it is incredible that they also sell delicious CBD-infused foods like jellies, coffee, tea, and more. In addition, many of their products contain multiple herbal extracts, thus resulting in more significant health benefits.

Hemp Botanics

They have really high-quality CBD products for those looking for more potent formulations that may help in various health conditions. Thus, they have high-dose broad spectrum CBD oils, pain relief CBD creams, CBD patches, CBD bath salts, and even suppositories. Therefore, if you are looking to use CBD to manage some health conditions, visiting this store is a must.

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Otherside Cannabinoid Dispensary

Suppose you are looking for CBD products containing hemp oil, MCT, and terpenes, then this store has a good range of products. They also have a range of products for vaping.

Green House CBD Specialist

It is interesting to note that every CBD store in London has quite a unique approach. This particular store is perfect for those looking for CBD-infused teas with other herbs. Thus, one can select from CBD teas that come in flavours like turmeric, orange, lemon & ginger, lavender, peppermint, and many more.

Summary

London is among the best places to buy CBD. There are many stores selling a range of CBD products. Moreover, most products available in London are of high quality. CBD use is legal in London, and it has the status of Novel food.

However, it is worth understanding that recreational cannabis use is not legal in London.

If you are interested in starting a CBD business in the UK or selling CBD products in London, we have white label CBD, and private label CBD, with numerous products for various usages.

PPC for CBD Everything You Need to Know

So, you have finally set up your eCommerce website, started selling the products, done SEO optimization as per the best industry standards and recommendations, and loaded tons of informative materials. PPC for CBD is one of the tools that may provide a much-needed boost to your business

However, this is not enough. It will take months, if not years, of continuous efforts to ensure that your website starts appearing among the top pages on google research. Till then, you will get only a limited amount of traffic.

Seeing traffic growing at the turtle’s pace can be pretty painful, especially when you have put on so much effort and spent many resources developing your online CBD website.

Hence, many people ask if there is a faster way to get more traffic. Well, there is one way of getting tons of traffic in a very short time, which is using PPC (pay per click) advertising. One may use either Google Ads or Facebook Ads to generate traffic to the website.

Google Ads and Facebook Ads are paid services. However, investing in paid advertising makes sense as it can bring much traffic in a short time.

PPC for cbd

The ABCs of PPC for CBD: What You Should Know

So, what exactly is the PPC (pay per click). As the name suggests, it means that Google or Facebook does not charge you a penny for showing your ads. Instead, you only pay when someone clicks your ads and thus brings that person to your website. This is undoubtedly one of the most cost-effective and efficient ways of advertising.

Once the person clicks your advert, they are redirected to your landing webpage. Whether a person buys your product will now depend on the quality of the landing page.

How much do you pay for each click? It depends on the keywords you target. Google has a free tool called “keyword planner”, which informs the approximate cost of each click. Generally, the cost is a dynamic thing and keeps changing. It means that any keyword may become cheaper or more expensive over time. Google just shows the average price of that particular keyword.

Thus, running on a low budget can choose low-volume keywords, generally costing much less. Some keyword clicks cost several dollars, while others may cost just a few pennies. In Google or Facebook campaigns, one can automate most tasks and even decide the daily budget. Thus, there is no risk that the platform would overcharge you.

What Do We Mean By ‘PPC’?

As already explained that PPC is “pay per click”. It means that Google or Facebook shows your ads for free, but you pay if someone clicks your ad. Once the person clicks your ad, that person is redirected to your website.

Whether you get sales or not will ultimately depend on the quality of the landing page. Studies show that, on average, 3% of people will click your ad on Google, though experts recommend that your target must be 10% or above. If very few people click your ads, it means they did not find your ads exciting or informative enough.

To understand how it looks in practice, let’s say that you start a PPC campaign on Google ads and have a conversion rate of 5%, which is more or less normal. It means that if 100 people saw your ad, out of them, 5 clicked your ad and visited your website.

However, it is worth understanding that not everyone visiting your website will buy the product. So, let’s say that only 10% of those who visit your website buy your product, then the actual conversion rate comes down to 0.5% only.

This means that though PPC campaigns might not be very expensive to run if the landing page is not attractive, one may lose more money than make gains.

What Are Some of The Benefits of Pay Per Click?

Going for a PPC campaign is a difficult choice. However, it does almost guarantee some traffic to your website. How much traffic can you drive from such a campaign would depend on your choice of keywords and budget.

The main benefit of PPC is that you can get a massive amount of traffic almost immediately after starting the campaign. Unlike organic growth, which occurs slowly over the period of months and even years.

Thus, for example, it may take you two years to get 50 000 visitors (a day) to your website without PPC, that is, by maintaining a high-quality website and continually updating it with quality content. In contrast, you may get the same number of visitors through PPC in just about a month or two.

It means that PPC, to some degree, is essential for faster business growth as attracting more traffic to the website through other means is a very slow and prolonged process.

PPC and CBD

PPC Ads for CBD Products: Top Things to Consider

So, now that you have understood the amazing benefits of PPC Ads, you might like to get started? But, wait, things are not as straightforward as they might sound. Though setting up a PPC campaign is a breeze, one can do it in a few minutes. Even a newbie can learn to set up a PPC campaign after a few hours of online tutorials, but neither Google nor Facebook allows the advertising of CBD products!

Google not only prohibits advertising CBD but even hemp. The process of PPC campaign approval is automated. Thus, it will get disapproved whenever you set up a PPC campaign. Thus, the question arises of why we are discussing the PPC at all if CBD or hemp are not even allowed to advertise on Google or Facebook Ads?

Well, because there is a way out. The only way to advertise your CBD products and bring traffic is through indirect ways. It means that you do not promote or focus on keywords like CBD or hemp. Instead, you focus on health conditions like anxiety, pain, relaxation, natural health, and more.

You cannot use terms like CBD or Hemp anywhere in Google or Facebook Ads. But you can create ads, like “looking for natural anti-stress remedy?” or “Here is the best way to get rid of pain without medications”.

But, wait, there is one more obstacle. Google not only looks at the content of ads, but Google bots will also check the landing page! So, it means that even your landing page should not mention the term CBD or Hemp anywhere in the text.

Thus, the only way to get started with Google Ads and Facebook Ads for CBD products are by creating an ad that discusses various health conditions. Similarly, a landing page should not contain any text suggesting that you sell CBD or Hemp products. However, once the campaign has been approved, you can add images or hyperlinks to your landing pages that take your visitors to the main page of your CBD store.

So, yes, it is complicated but possible to get started with PPC for CBD products. However, it will require some practice and learning through trial and error.

Should I Explore PPC As an Option for My CBD Business?

Though it is difficult for CBD sellers to use PPC to generate traffic and sales, it is possible with some effort. Thus, exploring PPC to boost your business is a good idea. If you cannot do it by yourself, many professionals out there know how to create the right kind of PPC campaigns.

If you are looking for CBD Manufacturers in Europe, we can help you out.

CBD Website Hosting: Which Is Best for Me?

There are many ways of selling CBD and other natural health products. Nevertheless, it is no secret that most sales come from different online platforms these days. Therefore, anyone looking to start a CBD business must have a dedicated online presence.

Although having an online store is not essential to get started, it would be difficult to get considerable sales without an online store. Moreover, some leading eCommerce platforms still do not allow the sales of CBD products.

Therefore, it would be correct to say that having a dedicated online store for your CBD products is absolutely essential.

Starting Up a CBD Website: What You Need to Know

To start an online store, one needs two things: registration of a website and finding a hosting to host an online store. Registering a website is not an issue. However, finding a good hosting service could be a challenge.

Many popular hosting platforms like Wix, Shopify, and WordPress.com are simple to set up. However, most of these platforms either do not allow the sales of CBD products or they have unclear policies.

Thus, you may get banned or blocked anytime if you choose some of these popular platforms. Moreover, some of these platforms use payment processors that would not work with CBD products.

cbd website hosting

Why Would I Need a website to Sell CBD?

The traditional way of doing business is getting the product ready, distributing it to brick-and-mortar stores, and advertising the products through various channels like television, radio, print media, etc. However, this way of doing business is quickly becoming outdated.

New studies show that about 70% of all sales of health supplements now occur through online platforms. Thus, it is the single most important reason for having a website.

Another reason to have a website for your CBD products is that most traditional health supplement distributors would not work with a new company or CBD brand. It means that doing business in a conventional way is highly challenging for those new to the business of natural health supplements.

When it comes to online sales, there are many ways of doing it. One may even sell health supplements through social media platforms. However, again things are pretty challenging as most social media platforms still do not allow advertising CBD products. However, one can readily sell hemp oil products in this way.

Considering all the reasons above, it is almost essential to have a dedicated website for selling CBD. Moreover, the website must be hosted on a server that allows for selling CBD products. This would provide stability to the business. Furthermore, it will also ensure that a person has maximum control over their business and less dependence on others.

cbd website setup

Is It Legal to Sell CBD Online?

Yes, it is legal in most parts of the world, though not everywhere. A lot would depend on the local laws of the nation. For example, selling CBD online in the US and EU is legal. However, CBD is still not legal in many parts of the developing world. Fortunately, most leading web hosting services have their servers located in the US or EU; thus, selling CBD online through a dedicated website is not an issue.

Regarding platforms like Wix, Shopify, and WordPress.com, they have just been slow to update their policies. Some of these platforms, like Shopify, do allow the sales of CBD products, but regretfully their payment gateway would not allow payment processing for CBD products. It is quite possible that in the coming few years, things may change.

However, since the laws regarding CBD are constantly changing, thus it is always better to have a website hosted on a platform that is known to provide outstanding services to CBD sellers. Furthermore, this will ensure that one would not need to worry about account suspension in the future due to various changes in the regulatory laws.

Selling CBD Online: What Are Some Things to Look Out For?

When choosing website hosting for online selling, there are many things to consider. However, among the various factors, the most important thing is to understand if the web hosting service allows hosting website that sells CBD products.

Other factors to consider are the cost of hosting, uptime, scalability, backups, and customer support.

These days, most hosting services are optimized for WordPress; thus, installing WooCommerce is not an issue.

Regarding scalability, though one can start with shareable hosting, one may require either a virtual private server (VPS) or even dedicated hosting as the business expands.

Additionally, one should also see if the hosting provides an SSL certificate or connections, as this service is essential for secure financial transactions and securely storing customer data. Unfortunately, many shared hosting services may not provide an SSL certificate.

Further, it is also good to have a dedicated IP, instead of shared IP, for higher security and stability of the website.

Above are some of the technical things that one would need to clarify before making any decisions. One would also need to find a payment gateway to process CBD product payments. Remember that PayPal or many commonly used payment gateways do not work with CBD sellers.

What Are Some Bad Solutions to CBD Website Hosting?

Many website hosting services are principally against CBD sellers. However, remember that they may not mention that on the main page. Thus, it is always a good idea to contact customer support to clarify these issues.

Additionally, some services like Shopify may allow selling CBD products, but getting payment may be an issue since their partner companies that process payments do not work with CBD companies.

Thus, one should generally avoid easy setup solutions like Wix, Shopify, or even WordPress.com. Instead, one should get hosting on some of the reliable servers that work with CBD companies and then set up a WooCommerce store from scratch, which in fact, is not as complicated as it may sound.

What Are Some Better Solutions and Why?

There are many fantastic hosting solutions that are perfect for any CBD website. Some of the examples are WooCart, which specialize in hosting CBD websites, and thus there could be no issues hosting website with them. In addition, the company uses Google cloud servers, making it blazingly fast, though it may be relatively more expensive.

Another good CBD hosting service is Kinsta which provides WordPress hosting. This service is outstanding because it uses special technology called CDN (Content Delivery Network) to improve website loading speeds, which may help in better Google rating.

Summary

If you are planning to get into the CBD business, it is essential to have a dedicated online store. However, unlike other websites, things are a bit more complicated with CBD, as not all hosting services may allow hosting website that sells CBD products or CBD manufacturers.

Fortunately, many hosting services specialize in providing services to CBD organizations. These organizations can help meet legal requirements for CBD sellers and may also help find the right payment processing companies.

If you still have questions about getting started with CBD business or White Label CBD Products and finding the right CBD website hosting, please feel free to contact us. We can help you with everything from product selection to coming up with the right type of sales strategy for your CBD products.

Sustainability in the CBD Industry

CBD is now a multi-billion dollar industry and thus the question regarding its sustainability. Moreover, it is growing at a tremendous rate. In fact, very few industries are growing as fast as the CBD industry. It means that this is the right time to question the sustainability of the CBD industry.

People are increasingly using CBD as it is a natural health product. However, if something is natural, it does not essentially make it environment-friendly or good for society as a whole.

Additionally, it is worth understanding that in producing any product, many steps are involved. It is not just about growing or cultivation. It is also about CBD extraction, logistics, and the broader impact of various CBD business practices on the environment and society.

Sustainable CBD: What’s The Deal?

Before we continue our discussion about the CBD industry’s sustainability, we need to understand precisely what sustainability means.

As per the experts at Harvard business school, sustainability mainly means two things: the impact of any business on the environment and its effect on society.

Every business or industry has some positive and negative effects on the environment and society, and the CBD industry is no exception.

However, if we want to live in a healthy environment and care about the society we live in, it is essential to consider the sustainability of any industry. Fortunately, when it comes to CBD, there is strong evidence that its benefits outnumber the downsides.

is cbd eco friendly

Is CBD Eco-Friendly?

It would be correct to say that CBD is quite good for the environment. There are some firm reasons to make such a statement. Of course, cultivating, harvesting hemp, and producing CBD would cause some harm to the environment. However, the benefits of hemp cultivation outnumber. The total effect of the CBD industry is positive on the environment.

All parts of the plant are usable

When considering the environmental effect of CBD, it is vital to understand that hemp is not just cultivated for CBD oil production. What is impressive is that every part of the hemp plant is usable. Thus, its leaves and flowers may be used for CBD extract, seeds for producing omega-3 fatty-acid-rich oil, and its fibrous stalk to make ropes, papers, textiles, and more.

Since almost every part of the plant is usable, it means minimal wastage. Moreover, one can even use hemp seed cake as animal feed after oil extraction.

Good for soil and air

This is not to say that hemp cultivation does not cause any harm to the environment, but such damages are very few. Hemp grows quite quickly, does not demand much water, and does not need extensive use of fertilizers and pesticides.

Additionally, hemp leaves are pretty good at removing carbon from the air. Experts estimate that one ton of hemp may remove more than 1.6 tons of carbon from the air. Thus, the hemp plant is among the best plants for air purification.

Harvesting and extraction

When it comes to harvesting, it will cause some ill effects on the environment. Nonetheless, these ill effects are not more than any other crop.

As far as extraction is concerned, some of the extraction methods, like the use of supercritical CO2, are a more environmentally friendly way of CBD extraction. But on the other hand, using solvents or hydrocarbon gases is among the less environmentally friendly methods.

Helps produce ecofriendly products

Hemp fiber is widely used to produce textiles and paper. In addition, hemp textiles are readily biodegradable, unlike nylon or other synthetic fibers. Thus, a fabric made from hemp is entirely environmentally friendly.

Similarly, hemp help reduces deforestation or the cutting of trees. Using hemp for paper production is among the greener ways of paper production.

Impact on society

Sustainability is not just about the environment but also about the industry’s impact on society. Hemp cultivation does not cause harm to society in any way. On the contrary, studies have established beyond doubt that CBD is entirely safe for human consumption. It can help reduce the pain and suffering of people.

Ways to Limit the Environmental Impact of CBD Manufacturing

It is one of the less-discussed topics. Nevertheless, considering the ever-increasing demand for CBD products, it is the right time to understand more about sustainability issues. Below are a few of the things CBD manufacturing must consider to protect the environment.

  • Source hemp from local farms that do not extensively use fertilizers and pesticides.
  • Buy hemp from producers that actively practice crop rotation.
  • Produce CBD from non-GMO varieties of hemp only.
  • Use environment-friendly ways of extraction like supercritical CO2 instead of ethanol and hydrocarbon.
  • Use recyclable product packaging like glass bottles, recyclable papers, and more.

Additionally, for the well-being of society, manufacturers must ensure that their products are free of heavy metals, pesticides, and solvents. Thus, people should prefer CBD products that have been tested by reliable third-party labs.

There are other less-discussed ways of improving sustainability, as CBD manufacturers must invest in research regarding the safety and efficacy of various CBD products. It is vital to ensure that this multi-billion dollar industry fulfills its promise of good health.

Consumers can also play their role in promoting sustainability by buying high-quality and certified products only. For those living in the EU, it is good to buy CBD products that have been approved as a Novel Food by the EU commission. EU commission approval is one of the most reliable indicators of product quality.

cbd sustainability

The Best CBD Manufacturers for Sustainability:

There are many CBD manufacturers in Europe. However, Essentia Pura stands out due to its high focus on sustainability. Essentia Pura manufactures white-label CBD and private-label CBD products, which include full-spectrum CBD oil, and CBD skin care among others. In addition, Essentia Pura supplies CBD in bulk such as broad-spectrum CBD distillates, water-soluble CBD, CBG isolate, and CBD isolate among others.

Essentia Pura pays particular attention to sustainability. Below are some of the factors that Essentia Pura considers during its production processes to ensure sustainability:

  • Using only high-quality hemp – To make this happen, EU-certified industrial hemp, which is grown and cultivated without herbicides and pesticides, is used in our CO2 extraction process. The hemp plants are chosen carefully, grown organically, and harvested by hand with the utmost care from local farmers. This way, all of its CBD products are free of heavy metals, mycotoxins, and pesticides.
  • Traceability – The company pays particular attention to the origins of raw materials and ingredients used in the manufacturing process. It is vital to know the place of hemp cultivation and the methods used in cultivation.
  • Right kind of extraction process – Essentia Pura utilizes supercritical CO2 extraction, which is a highly environment-friendly extraction process. Unlike most other CBD manufacturers that use hydrocarbons due to their higher yield, Essentia Pura uses supercritical CO2 extraction not to damage the environment.
  • Certificate of Analysis (COA) – All Essentia Pura products, either in CBD in bulk, white-label CBD, or private-label CBD products, come with COA from dependable third-party labs. This ensures the quality of ingredients and confirms that the product is free from harmful impurities.

Surely, Essentia Pura is not alone in doing so. There are other companies producing high-quality CBD products. Nevertheless, according to testimonials, it would be confident to say that Essentia Pura is among one the best CBD manufacturers in Europe.

Contact us to learn more about our wholesale CBD products and how Essentia Pura ensures sustainability in the CBD industry.

8 minute read

CBD Market Analysis: Germany

If you are into the CBD business and still not working in Germany, it is a country that should be on your radar. Germany is attractive for numerous reasons.

Germany is the largest economy in the EU zone. Therefore, no surprise that it is also the biggest market for many products, including CBD.

Germany is also a highly dynamic market that is consistently among the first to accept new ideas. Thus, it is no surprise that it has also quickly changed its regulations and legalized CBD.

Even more interesting is that Germany is considering legalizing recreational cannabis, and its government has already taken some initial steps. Legalizing it would also become the largest recreational cannabis and CBD market in the EU zone.

Additionally, many people do not know that Germans prefer natural remedies. Compared to the US or UK, it is relatively easier to get regulatory approval for herbal remedies. All this means that German society more readily accepts natural preparations. Germans would often prefer something natural over pharmacological drugs.

These and many other factors make the German market truly attractive. Moreover, it has one of the best investment climates. It means that German laws generally remain consistent over time, and there are fewer chances of quick regulatory changes that may threaten CBD business or any kind of business.

cbd in germany

A Market Analysis of CBD in Germany

German CBD market is quite vibrant, with numerous CBD products available on the market. CBD products are sold at brick-and-mortar stores, online platforms, and more. One can readily buy CBD oil, gummies, creams, and balms.

Though the EU-wide changes in the regulations, that is, a classification of CBD as a Novel Food, have slowed down the CBD market growth a bit, it will regain momentum as companies start meeting the new regulatory requirements.

Like all other healthy and vibrant markets, the German market is expected to grow at a CAGR (compound annual growth rate) above 40%. Industry experts believe that by 2024, Germany will be 50% of the EU cannabis market.

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Germany is an industrial nation, and hemp has many industrial uses. Therefore, no surprise that it is a country with a long history of hemp cultivation. It was among the first European nations to legalize hemp cultivation in 1996.

It also amended its laws regarding the sales of low THC cannabis products in 2017, and since then German CBD market has been booming.

So, yes, CBD is legal in Germany. One can sell any CBD product in Germany with THC content below 0.2%.

Further things changed in 2019, when the EU commission made some regulatory changes, thus classifying CBD as a Novel Food. Unfortunately, this means that one can only sell or commercialize CBD products in the German market after getting Novel Food approval from the EU commission.

Getting approval as a Novel Food from the EU commission may be a complex task, but it is worth it. Obtaining such approval means one can sell CBD products almost in any EU nation.

Can I Take CBD Oil to Germany

Theoretically, yes, you can take CBD oil to Germany. However, there are a few things to know beforehand.

Firstly, one can only take small amounts of CBD oil for personal use. Thus, a bottle or two may be fine, as such a quantity is justifiable. However, larger amounts are almost impossible to justify.

Secondly, one should preferably take a product that is certified and known to contain THC below 0.2%. It is even better not to take THC-containing products at all. Thus, better take CBD isolate or similar products.

Additionally, it is worth understanding that what is legal in the US may not essentially be legal in Germany. For example, the upper limit for THC content in the US is 0.3%, while in Germany or the EU, it is 0.2%. Hence taking broad-spectrum or full-spectrum CBD oil with high THC to Germany may be illegal and get you in trouble.

Thus, it is always a good idea to take only CBD oil that is entirely THC-free, made from isolate, and certified to be THC free. In addition, it is generally safer to carry CBD products produced in another EU nation and sold legally in that nation.

When it comes to recreational cannabis, it is still illegal in Germany. However, the German government has already started legalizing the limited use of recreational cannabis. But these are still early days, and it may still take a few years before recreational cannabis becomes legal in Germany.

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Germany’s CBD Oil Market Size

When it comes to the total CBD market in Germany, data is a bit sketchy. Hence, it is difficult to say how much is the total CBD market in Germany or the CBD oil market size.

Nevertheless, most data indicate that the total European market for CBD products is approximately 2 billion USD, and thus German market is around 1 billion USD strong. But, of course, this is the whole market, including CBD oil, edibles, topicals, and so on. Hence, it would be correct to say that the CBD oil market may be approximately 200-300 million USD.

cbd market break up germany

There are some surveys indicating what kind of products German people want. Studies show that people are most interested in CBD oil, followed by food, capsules, drinks, vapes, topicals, and herbals.

cbd demand in germany

The Top 3 CBD Manufacturers in Germany

By looking at the product profile of some of the leading CBD manufacturers in Germany, one can get a better picture of the German CBD market. Furthermore, looking at these manufacturers’ websites, one can understand what is in demand and what is not.

Below are the three highly reputed CBD manufacturers in Germany:

Nordic oil

It is a German manufacturer with a wide range of CBD products like CBD oil, pills, various CBD combination products like CBD with melatonin, and more. They produce high-quality products that go through extensive testing in third-party labs.

Sanity care

It is a company that focuses on producing CBD products of medicinal quality and thus supplying to pharmacies and institutions. In addition, they also make CBD-based wellness products and even topicals.

Breathe Organics

It is another German company with a wide range of CBD products, oils, cosmetics, liquids, and more. They produce liquids for vapes, cosmetics, CBD for ingestion, aromatic oils containing CBD, hemp oil for hair and massage, and more.

How Spas Are Incorporating CBD Into Their Treatments

Spas are essentially wellness centres and they are increasingly using CBD in their treatment. Their primary focus is stress and tension relief. Spa treatments may also help reduce body aches. Ultimately spas help reduce stress, prevent various disease conditions, and improve the feeling of wellness.

As the diseases associated with chronic stress are rising, so is the significance of spas. It is a place where one can get a range of non-pharmacological treatments like massage, hydrotherapy, aromatherapy, and more to reduce stress and help people feel better.

CBD provides many health benefits that are generally associated with spas. Thus, it is logical for spas to incorporate CBD in their treatments.

How Spas Are Incorporating CBD Into Their Treatments

Spas are incorporating CBD in their treatments in many ways. What is good is that incorporating CBD into their treatment does not pose many challenges. CBD’s health and wellness benefits are similar to what one expects from spas.

Moreover, CBD oil is relatively easy to incorporate in common spa treatments like massage, aromatherapy, deep muscle pain relief, stress management, and more.

Why Use CBD in Spas?

Incorporating CBD in Spa therapy is helpful as both the treatments may have an additive effect. In addition, both CBD and Spa therapies are suitable for a range of conditions like stress management, pain reduction, and help relax.

Below are some of the reasons to use CBD in Spas:

  • Better stress relief– The main reason why people go to Spas is for stress relief and thus prevent stress-related ailments. CBD is also quite good for improving mood. Due to CBDs’ impact on the endocannabinoid system, using CBD oil for massage may have a higher stress relief effect than other massage oils.
  • Higher anxiety relief– Almost everyone would suffer from episodes of severe anxiety in their lifetime. Sometimes, anxiety may be severe and prevent a person from functioning adequately. Adding CBD to Spa treatments may help reduce anxiety quickly, and such therapy may also have a prolonged effect.
  • Deep muscle pain management– Massage therapy helps improve blood flow to muscles and get rid of muscle pains. CBD is also good for pain relief and is one of the most common reasons for using CBD oils. Thus, combining both therapies would have added benefits.
  • Mood elevating effect– Massage and other Spa treatments have mood-elevating effects. Adding CBD to various Spa treatments may further have a mood-elevating benefit.
  • Improved feeling of wellness– Science now understands that being healthy is not enough. Many people are relatively healthy, and yet they feel unwell most of the time. Spa treatments, alternative therapies, and CBD can all help boost the feeling of wellness, ensuring both physical and spiritual health.
  • Higher client retention rate for Spas– CBD is a new buzzword, and adding CBD to Spa treatments can help increase clientage, enhance client retention rate, and expand the business. Thus, adding CBD to various Spa treatments is commercially attractive.

CBD in spas

What CBD Spa Treatments Are There?

There are almost innumerable ways of incorporating CBD with Spa treatments. The reason is simple, most of the health benefits of CBD are exactly the same for which people visit Spas. Moreover, CBD products are available in many different forms, making them easy to incorporate into various treatments.

CBD Massage Therapy

The number one reason for people visiting Spas is to have different kinds of massage therapies. Generally, any Spa would offer numerous kinds of massage therapies like full body, Thai, Japanese massage, Deep muscle pain relief massage, and more. Using CBD-infused oils during massage therapy may add to its relaxing and pain relief effects.

CBD Facial Treatment

Facial massage is another common reason for people to visit Spas. It is not only for relaxation, but also to improve facial skin, reduce inflammation, exfoliation, and more. In addition, CBD is known to have a sebostatic effect and is thus especially good for those living with oily skin or acne.

CBD bath

Almost all Spas would offer different kinds of water therapies. Quite often, they would offer baths infused with various herbs. It seems that adding CBD to these baths can have added health benefits. Moreover, CBD mixes quite well with other herbs.

CBD aromatherapy

In recent years, there has been increasing interest in aromatherapy, which is quite good for reducing stress and improving sleep quality. One can use CBD oil as a part of aromatherapy. It may be even better to combine multiple herbs like lemongrass, lavender, ginger, jasmine, and CBD for added benefits. With some experimentation and better knowledge of various essential oils, Spas can even develop some unique offerings.

CBD Teas, Hot Chocolates & other Refreshments

It is wrong to believe that Spa treatment is just about massage or water treatments. Most Spas would offer other treatments like yoga, reflexology, acupuncture, herbals, and more. In addition, almost all Spas would offer relaxing beverages like lavender, ginger tea, and more.

Therefore, adding CBD teas, hot chocolates, and other CBD-based products to Spa treatments would be an excellent option. Moreover, studies show that CBD may be more effective in some conditions than many well-known herbal remedies.

CBD in spa treatment

What Are Some of The Top CBD Spas to Visit in 2022?

Are you a Spa owner looking to incorporate CBD therapy in your treatments? Or is someone interested in the broader health benefits of CBD? Learning more about Spas that use CBD along with various treatments may help you understand better what to expect from multiple therapies. This may also provide different business insights to Spa owners.

Below are some top-rated Spas that have incorporated CBD in their treatments.

The best in Asia

When it comes to Asia, Thailand is the Spa capital of the continent. Some of the best Spas in Bangkok, Chiang Mai, Ko Samui, and Phuket are now offering CBD-infused teas, baths, and even CBD oil massage. So, next time you consider visiting Thailand, learn more about the Spas that have incorporated CBD treatments.

The best in Europe

Europe is leading when it comes to using various CBD therapies. Thus, there is little surprise that many Spas throughout Europe have incorporated CBD into their treatments. Thus, SchlossSpa in Switzerland was among the first to offer such treatments. Or Aman Spa in the UK provides a range of treatments using CBD. Finally, soul Spa in Malta is among the few that have an extensive focus on the various CBD therapies.

The best of the US

The US has always been a leader in adopting new treatments, research, and innovation. Thus, no surprise that it was among the first nations to legalize CBD. There are just innumerable options in the US like Simply massage, idlipekar wellness studio, Spa Solage at Auberge Resort, and many more.

Surely, it is impossible to cover thousands of Spas offering various CBD treatments, and by doing some Google search, one can always find such a Spa nearby.

If you are in the CBD business or Spa owner and want to know more about how to incorporate CBD into various treatments, contact us.

8 minute read

How to promote CBD on Instagram?

We are now living in the age of social media and thus, a necessity to promote CBD on Instagram. Having a website or using Google Ads to promote your product is just not enough.

The reason is simple: people spend much more time on social media than surfing websites. Consequently, they are increasingly looking for information on various social media platforms.

Some people even seem to trust social media more than websites. This could be due to the personal touch provided by social media platforms. Social media is also much more interactive.

Another benefit of social media is the ease of setup, with no upfront costs. Though most platforms offer sponsored ads or paid advertising, one can still achieve outstanding results through free advertising or regular information posting.

Statistics show that more than half of the global population is using social media now. But more important is the fact that people use social media daily. And they appear to spend more than 2 hours a day. Time spent on social media is several times greater than browsing websites.

When it comes to the choice of social media platforms, Instagram is among the top 5 most popular platforms. It primarily attracts adolescents and young adults. It is said that a picture is worth a thousand words, and Instagram is mostly about sharing images and is less about the text. It seems that ease of use is one of the factors of its popularity.

CBD and Instagram

Our Guide to Promoting CBD on Instagram in 2022

These days, it is possible to start any business solely through social media platforms, even without a website. If one can generate enough followership, it is possible to generate hefty revenues without spending a penny on advertising. Though, yes, getting a considerable number of genuine followers may take much effort and time.

When considering Instagram for the CBD business, it is vital to understand that the platform is highly popular among young adults, especially those below the age of 30. More than half of young adults regularly use Instagram. However, its popularity is also increasing in the older generation, that is, in people aged 40-65.

Instagram could be an excellent place to promote CBD products to health-conscious young adults. However, Meta, the owner company of Instagram and Facebook, also understands its social responsibility. Thus, advertising health products is relatively complex compared to other products like cosmetics or kitchenware.

When we ask about the legality of CBD, we need to understand that though health products are legal to promote on Instagram, but the healthcare industry is relatively more regulated. It means that promoting healthcare products is much more complex than other products. This is true not only for Instagram but other social medial platforms and even for Google Ads.

Instagram and other platforms are so strict about healthcare product promotion because of the health risk posed by some of the products.

So, is it legal to promote CBD on Instagram? Unfortunately, there is no straightforward answer to this. Promoting CBD products on Instagram is possible, but there is a caveat. One cannot mention the word CBD in their posts or hashtags.

The reason is that CBD is related to the marijuana plant. Thus, some wrong people can use the term for advertising high THC products used for recreation.

However, Instagram does allow the use of the term “Hemp” or “Hemp oil,” as it is naturally free of THC. Moreover, laws regarding hemp oil are more transparent, and it is legal almost in every nation.

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What Are Instagram’s CBD Advertising Guidelines

To date, Instagram does not allow the use of the term CBD in posts or hashtags. These limitations are due to its association with the cannabis plant, relation to marijuana, and the ability of some poorly made CBD products to cause euphoria.

Thus, if you mention CBD in Instagram Ads and target young adults, this would generally result in an account block. However, if you mention only CBD but do not target any specific age group, it would result in a warning for violation of privacy policy.

However, using the word Hemp or the term Hemp seed is legal and safe. Moreover, one can promote products in many other ways without mentioning the term CBD. For example, one can share tips regarding overcoming anxiety and provide more information on the website. Thus, gradually taking visitors to the CBD product page.

In short, using the term hemp, talking about various health conditions in which CBD may work (without using the term “CBD”), and other ways of soft selling work.

CBD and Insta

How To Start a CBD Business on Instagram

So, yes, you can start a CBD business on Instagram if you understand the limitations and know the right way to do it. Just avoid a direct mention of CBD, and focus on soft selling. It means creating posts related to health conditions in which CBD may help—using the term Hemp instead of CBD. Additionally, one can use Instagram to drive traffic to their CBD-related website.

Below are some of the tips or effective ways of getting started with Instagram when selling CBD products:

Non-paid advertisements

It means regular Instagram posts that make the backbone of the platform. One can create content related to the CBD, but without mentioning the term CBD anywhere. Additionally, one can tag people. One can also consider using the term Hemp instead of CBD. Finally, one can tag up to 10 people to increase the outreach of the post.

Another way to increase the outreach is to use hashtags. This helps people find your post when looking for specific topics.

The above are the two ways to promote your posts, but make sure that it should by no means indicate that you are selling CBD products. Once someone is interested in your post, they will find a way to buy your products.

Repost relevant content

It is another way of promoting products. Just share the posts that are relevant to the health effects of CBD. Additionally, you can add a hyperlink to your website to get customers.

Post CBD-related images

It is one of the most effective ways of promoting CBD products. One can create attractive images and infographics related to CBD products. For example, one can share information about the endocannabinoid system and how it helps in various health conditions. Or one can share information about hemp oil, its benefits, and more. One may also use an indirect approach, like sharing tips for overcoming pain and anxiety, and so on.

Hire influencers

Just any influencer would not work. One must find a person with a significant number of followers, a high trust level, and one who is known to promote natural remedies.

Here it is worth understanding again that even influencers cannot use the term CBD but can help bring traffic to your website by recommending your products.

Use brand name/organization name in advertising

Every business has a name. Similarly, giving your CBD products some brand name is a good idea. Thus, for example, you may have a company called “Nature remedies LLC” and a CBD oil product called “Canoil.” Thus, in your posts, you may promote your organization “Nature remedies LLC” or some of its brand names like “Canoil,” but without making any direct reference to the CBD.

Once people learn more about your company or brand, they will naturally understand that you sell a range of excellent CBD products. This will ultimately result in business growth.

Be social

Social media marketing is for those who are social and who love posting, sharing information, and participating in various discussions. Therefore, social media advertising is not just about a specific number of daily posts. It is also about engaging with people or the community.

Below is the summary of how to promote CBD on Instagram:

  • Never use the term CBD in your posts.
  • Avoid targeting any specific age group.
  • Share informative posts that do not indicate that you are selling CBD.
  • Provide health tips, especially discussing health conditions in which CBD can help, but do not mention CBD.
  • Do not use paid advertising, as early or later. Instagram will discover that you are selling CBD, which may result in an account ban.
  • You can use the word hemp in your Insta posts.
  • Use images related to your products.
  • Use the right kind of hashtags to grab the attention of your target audience.
  • Go live on Instagram, and share stories regarding natural remedies and even Hemp oil benefits.
  • Tie up with Instagram influencers.

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How to Find a CBD Influencer for social media

Finding the Instagram influencer who can help promote your product must not be an issue; there are many ways to do it. Moreover, you do not essentially need someone who specializes in promoting CBD products. You can also find someone who promotes natural remedies, supplements, health tips, and more.

Below are some of the ways of finding CBD influencers for social media:

  • Check for the most popular posts for certain hashtags. For example, if your focus is on promoting your CBD product for managing anxiety, look for hashtags like #anxietyhelp, #anxietyrelief, #anxietyfighter, and so on.
  • Start creating a list of people active on Instagram and promoting natural remedies, and then check the number of followers. Anyone with followers of more than 100 000 may work.
  • Search for influencers on the Explore page of the Instagram app.
  • Use paid tools like Shout to search for influencers.
  • Use google search! It is getting better and can suggest and help identify some of the top influencers in the region.

Where Can I Buy Wholesale White Label CBD

If you have decided to start your CBD business, the next logical question would be where to source CBD products. The most straightforward way of getting started with the CBD business is buying white label CBD products. These are products ready to be sold.

An excellent white-label manufacturer can provide you with a range of products they have ready for supply. Then, after your order, they can just put your label or pack according to your requirement so that the products meet your organization’s needs and look as if your company produced them.

One such organization with a massive range of CBD products is Essentia Pura. Essentia Pura produces all CBD products using supercritical CO2 extraction, and these products are rich in terpenes and flavonoids.

So, if you want to get started with the CBD business, look no further, and contact Essentia Pura.

5 minute read

A Guide to CBD Pens: Do They Work?

Vaping is on the rise worldwide and is growing in popularity day by day. It is especially popular among young adults. It has helped many quit smoking, and what is good is that now many vaping liquids are also enriched with ingredients good for health. CBD pens are just an excellent example of this.

There is a reason why the wellness industry must pay greater attention to vaping. The prime benefit of vaping is the instant effect of any ingredient and excellent bioavailability. In addition, it means that vaping CBD has the advantage of faster action.

For example, consider using CBD oil, which has good sublingual bioavailability but not so good bioavailability when ingested. This is because the intestines take a long time to absorb CBD, which also results in much wastage. Consequently also takes a long time to start acting. However, in the case of vaping, it works almost instantly, and the lungs directly and immediately absorb CBD vapors.

It is worth understanding that people often use CBD for health conditions requiring quick action. For example, more and more people use CBD products to manage conditions like anxiety and seizures. However, if a person takes a CBD capsule, it will start working quite slowly and may not prevent anxiety or seizure in its early stages. So, why not consider vaping?

CBD vaping

First Off What Are CBD Pens

CBD pen is just another name for a vaping device. However, there is some difference, as manufacturers make these devices more specifically for CBD e-juices. These pens are quite like regular vaping devices with some minor differences to ensure better availability of CBD.

Additionally, there is something called disposable CBD vape pens. These pens come pre-filled with CBD e-juice, and one can simply discard them once the CBD has finished.

Generally, disposable pens contain a higher quality of CBD e-juice, and they are also simpler to use. However, they are slimmer and often represent a cigarette.

Nevertheless, both disposable and refillable devices or CBD pens are equally good with their own pros and cons.

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How Do CBD Pens Make You Feel

CBD pens do not contain THC, and thus they would not cause a high. However, this does not mean that CBD does not affect mood or the brain’s working. People use CBD for its various effects on mood. However, most of the effects of CBD are quite mild.

Thus, most people who use CBD pens report feeling relaxed, experiencing a sense of calmness, pain relief, and reduced fatigue. Additionally, frequent use may also prevent mood swings and reduce inflammation.

Here it is vital to understand that the effect of CBD pen also depends on the other ingredients. Most CBD e-juices would have some aroma, essential oils, terpenes, and other beneficial compounds.

Should I Use CBD Vape Pens for Anxiety

It is perhaps a good idea to use CBD vape pens for anxiety. Some people are highly prone to anxiety attacks, and seven a small threat may make them so nervous that they may find it difficult to cope with it.

However, the problem with medications is that they start acting too late. In many instances, an acute anxiety attack is over by the time medications start working.

It is best to prevent anxiety attacks in their early stages as soon as one starts feeling unusually worried. CBD vape pens are good because they might provide an almost instant relaxing effect. In fact, many people start smoking tobacco to overcome stress and anxiety. However, vaping CBD is a much healthier and more effective way to control anxiety.

CBD vape pens can help control anxiety and anxiety-related physical signs and symptoms. Thus, it may help reduce pain sensation and even reduce anxiety-associated gastrointestinal issues.

What Are Some of The Best CBD Vape Pens

Theoretically, one can simply buy CBD enriched vaping liquid and use it with just any vaping device. However, it is better to use devices specifically created for the purpose, as they have the right kind of heating filament to ensure maximum CBD bioavailability.

When it comes to choosing the devices, there is a choice between disposable and refillable. Disposable devices come pre-filled with CBD and are ready to use. They are also cheaper to procure. However, disposable may be more expensive over the long run.

Refillable CBD vape pens, on the other hand, are made to last long, and thus they are relatively more expensive. However, they are a better option who vape frequently. Additionally, one can also buy different kinds of CBD e-juices for such devices.

CBD vape pens

What Are Some of The Best Disposable CBD Vape Pens

There are numerous options in the market, and here we introduce some of the best-known brands. This would help both the consumers and business owners looking to introduce vaping products understand how the good vaping products must look like.

Secret Nature CBD Vape produces a range of premium products, both disposable and refill cartilages. This company specializes in full-spectrum CBD oil containing different cannabinoids and terpenes for the best vaping experience. This also helps provide the true plant aroma.

Cheef Botanicals CBD Pen is another example of a company producing an excellent range of CBD vaping products, from disposable vape pens to cartilages. What is good about this company is that it produces CBD vaping products in every imaginable flavor like lime, pine, blackberry, pineapple, mango, and many more. In addition, they have a nice and colorful product packing and provide an aromatic experience.

Funky Farms Reserve, as the name suggests, it produces a range of CBD vaping products that particularly focuses on young adults. And, yes, they also share numerous ideas about using CBD, like adding to various recipes and more.

Farmacy Bliss Vape Pen is good because it contains a moderately good dose of CBD. They have full-spectrum CBD oil that is free from solvents and rich in terpenes. Terpenes provide both aroma and flavor to the products.

PCKT One Plus, their products are for experienced users, as they have ultra-long batter life. However, this also means that their device is bulkier and does not look like a pen or cigarette. But, then larger size often means faster heating, long-lasting battery life, and a better product experience in many cases.

To conclude, there are many CBD vaping devices available. However, for those starting vaping and looking for something relatively affordable and for casual use, disposable CBD pens might be the best option. Moreover, they are quite slim and discreet.

if you are interested in the CBD e-juices business or CBD pens, we can help you come up with the right product idea.

6 minute read

The Best CBD Payment Processors

So, you have probably done many studies about CBD and are interested in getting started. Most likely, you know where to source the products and how to meet the country’s regulatory requirements.

The next logical step would be micro-business planning. It would be about deciding where to sell, how to sell, setting up the sales platform, and more.

Many would like to have a dedicated online store for their products. However, it is generally not very challenging, as setting up an online store using different platforms is pretty simple and does not cost much. There are many options here, from WooCommerce to Shopify, and all are pretty simple ways of getting started.

However, when people start setting up the online store, many may suddenly hit the wall as they realize that most payment processors are not ready to accept payments for CBD products. It is true that CBD is legal. Nonetheless, regulations are still evolving.

In addition, many payment processing services consider CBD business as a high-risk business, quite like pornography, dating, or online gambling. Thus, they are not ready to manage payments of CBD companies.

The payment processor is a third party, a financial institute, that can process or accept payments via various means like debit and credit cards. Then, after taking their small commission or service charges, they transfer the rest of the amount into your business account.

payment processing

How To Choose a CBD Payment Processor

As mentioned, most payment processing gateways still regard CBD as a high-risk business. It is true that CBD is now entirely legal in most parts of the world. However, the problem is with the continually changing legal environment.

Some of the reputed payment processors worry that they might also get into trouble for not following specific regulations. Thus, they prefer to stay away from high-risk businesses like CBD, pharmaceuticals, online dating, or gambling.

The problem is not only in the unclear legal framework or regulatory hurdles, but experience shows that people buying such products are also more likely to engage in fraudulent activities.

Thus, not every payment processing company would be ready to work with CBD merchants. However, here are some things to know when opening a merchant account with payment processing companies.

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Must be ready to process high-risk transactions

When you start your business, make clear to the payment processing company that they are ready to process CBD-related transactions. Generally, these are companies with much experience in processing high-risk transactions and experience working with websites that provide services like online dating, gaming, travel services, and more.

Here it is vital, to be honest about your products. The Internet is full of information when someone working with low-risk products like selling gift cards also decided to start selling CBD products. And suddenly, they realized that their account got suspended as their payment processing company would not work with CBD products.

Easy to integrate with common platforms

Once you have found the right kind of company that is ready to work with CBD products, another thing to look at is that their services must be easy to integrate with the most common platforms.

So, let’s say that if you have a WordPress website with a WooCommerce store, then the software solution provided by the company must be easy to set up and should not pose any challenges. Otherwise, you may need to spend lots of money on setup costs and may also experience frequent problems.

POS availability

This factor only counts if you are planning to have an offline store. In such a case, you would also need POS system integration. Though most payment processing companies may provide this service, however pay extra attention to the quality of software, ease of use, and reporting functions. Therefore, even if you are not planning to have an offline store, it is good to have a payment processor that provides this option, just in case your plans change in the future.

Low transaction fees

Let’s be honest, most payment processors working with high-risk businesses have higher fees. For example, they may charge a hefty upfront fee and massive commissions for processing every transaction. Thus, try to learn about all the service fees, including setup, statement, terminal, monthly or annual charges, and more.

Of course, it is also essential to understand how they charge a fee. Generally, most good payment processing companies would just deduct a small percentage from each transaction. This is quite a convenient option for beginners, as you are paying from the profit and not out of pocket.

Does PayPal Process CBD Payments

No, PayPal does not handle CBD payments. If you have other stores and have been working with PayPal, be very clear about it.

There are many cases when people did not know about it, just because they have been working for PayPal for so long and have been using PayPal as a payment processor for years. But, when they started selling CBD products, they got into trouble.

Using PayPal for CBD may result in account suspension, or the company may hold funds for a large amount of time. For example, there are reports when PayPal held the funds for six months or more!

CBD payment

Are There Any High-Risk Payment Processors for CBD

Yes, there are many. Things are now much better than they used to be even a decade back. There is not considerable competition in the financial sector. Thus, tens of companies, banks, and other organizations provide payment processing services. Therefore, one must carefully understand the pros and cons of each payment processing company.

Which Is the Best CBD Payment Processor for Me

Though there are many payment processors, here are a few of the better ones known to work with CBD sellers.

USAePay

One of the oldest payment processing companies was founded way back in 1988 and thus has been in the business from quite an early day of eCommerce. Over the years, their tools have become much better and easy to integrate with many custom features. They also provide excellent customer support. The only downside is that they might be a bit slow to respond to queries.

NMI

It is quite a dynamic and fast-growing company, with many reputed customers. Therefore, they are a good choice for more extensive platforms as they have excellent experience in handling large clients. Moreover, they support different kinds of credit and debit cards. However, on the downside, they have a small monthly fee for their services, which is apart from a small fee per transaction.

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PayKings

It is a company that prides itself as a provider of high-risk merchant accounts. They are ready to work with different industries, from porn, and gaming, to CBD, without any issues. For them working with regulated products like CBD is not an issue. It means that they have a fast account approval process.

Easy Pay Direct

Last but the most reputed payment processor in this list is Easy Pay Direct. It is quite an old company, established in the year 2000. They have experience in working with both high-risk clients and large, well-established eCommerce stores. They are handling the business transactions of many reputed CBD companies.

Thus, Easy Pay Direct has quite a good software solution that can handle all kinds of transactions with almost zero complaints. They have one of the best payment gateways in the industry. However, it also means that they have some setup fees and descent monthly fees, along with high processing rates.

Surely, the above list is not comprehensive, and many more payment processors can work with the CBD industry. Moreover, the CBD industry is not risky compared to online gaming, dating websites, etc. Therefore, though most of them would be able to handle financial transactions securely, nonetheless, one should choose any payment processors after due diligence.

If you have any questions regarding payment processing for CBD products, we would be glad to help you with it.

CBD Dropshipping vs. Wholesale: What’s The Difference?

When thinking of starting a CBD business, many people wrongly believe that they would need to start with production. Manufacturing products and then marketing them is a primitive model of doing business. In modern times, some companies mainly specialize in manufacturing, while others mostly create brands and do marketing.

If you do not understand what we mean, just go, and check the list of Fortune 500 companies, and you will be surprised that some of the most expensive brands in the world have no in-house manufacturing. For example, Amazon to Apple have their brands and product range, but they do not own factories.

It means that manufacturing and selling are regarded as two separate specialties these days. This is unlike a century back when manufacturers did everything from making products to selling and providing post-sales services.

So, you want to start a CBD business? You do not need to think about manufacturing the products and not even about the logistics. Instead, you can solely focus on the selling.

Of course, many business models are possible, like getting a product manufactured under your brand name or just selling the brands of other companies.

Product wholesaling and dropshipping both means selling products made by some company. It also may mean that the brand name may not essentially belong to the seller. In both the models, one focuses just on selling the product and getting their margins. However, these models differ in logistics significantly.

CBD dropshipping

What Is CBD Dropshipping?

Dropshipping is one of the simplest models of getting started with any business. Moreover, it is one of the new ways of doing business, mainly made possible by the internet.

In this model, one does not need to hold any stock or supply the product. Instead, all one has to do is create some kind of online sales channel, which may be a dedicated website or even sales through platforms like Amazon.

There are many companies that provide products for dropshipping. Thus, all one has to do is get a list of CBD products, decide the pricing of the product and hence margin, add those products to the shop, and start selling. Once the person gets an order, the dropshipper, who holds the product stock for you and even ships that product to the client. A dropshipper may even pack products as per your requirement so that the client feels as if the product is coming directly from your warehouse.

As one can see, in this business model, the seller does not hold any stock and neither ships the product. The dropshipping agency does all these things as per pre-agreed terms. What is amazing is that the client can never know that product was not shipped from your shop, as dropshipper can even mention the name of your online store on the packaging.

This model is very different from affiliate marketing. Firstly, in dropshipping, you decide the product margin and pricing. Secondly, the buyer is not redirected to the seller’s website and places an order directly on your website. Thirdly, the product is dispatched on your order and often in a packing mentioning your company’s name.

How Can You Dropship CBD?

Dropshipping business is one of the easiest businesses to get started. It can help you get your feet wet in the CBD business without taking any significant financial risk. Thus, the first and most important thing you need to do is find a dropshipping company that can offer a range of CBD products.

After that, all you need to do is create your online store, and that is it. Theoretically, there are no more steps involved in starting this kind of business.

Of course, there are a few other things to know in practice, such as the quality of products, how fast the dropshipping company can ship the products, product replacement policies, confidentiality of the information, and other services like software for business automation, and more.

What Do We Mean by CBD Wholesale?

Wholesale is a relatively very old model of doing business. In this model, you buy finished products from the manufacturer. These products are ready to sell, and thus manufacturer provides all the documents and sometimes even advertising support like templates, packing material, and more.

However, you have to buy and hold the stock in this business model, which means some initial investment. Moreover, the product’s price would depend on how many products you buy from the wholesaler.

After getting the stock and relevant supporting documents, you can start selling the product on your online store. Quite like in dropshipping, the brand name here also belongs to the wholesaler. Nonetheless, you get to make a hefty margin on the product.

In wholesaling, products lie in your warehouse. Thus, the stock of the product is with you. Furthermore, it means that you carry out the product delivery after the order. Therefore, logistics from your warehouse to the end client are managed by you.

How To Buy CBD Oil Wholesale

There are many companies that offer their products at a really good or wholesale price. However, pricing is not the only factor. One should only buy products from companies with in-house production and quality control. It should also be a company that can provide legal and regulatory support.

Thus, essentiapura offers a range of products at wholesale pricing. An organization with tremendous experience in manufacturing herbal extract, equipment, and finished products. The company can help anyone get started with the CBD business.

CBD wholesale or dropshipping

What’s The Difference Between CBD Wholesale & Dropshipping?

The difference between the two business models is huge. Wholesale is about buying the stock, storing it in your dedicated warehouse, and then selling it to end consumers or other retailers. Additionally, some organizations provide an option of white-labeling. That is, they can supply products under your brand name.

However, in the case of dropshipping, you do not buy a product or maintain stock and do not even supply it to the buyers. In dropshipping, everything is handled by the dropshipping company. All you do is forward your order to the dropshipping company. From stock maintenance to logistics, everything is done by dropshipper.

Pros & Cons of CBD Wholesale for Your Business

Generally, wholesale is a better business model compared to dropshipping. This is because wholesale products have a lower price, which means greater margins for sellers. In addition, maintaining the stock and carrying out logistics means an ability to serve clients better and with greater confidence.

Additionally, one may also carry out product branding according to their liking. Thus, one has the freedom to create product packing, brand names, and more.

However, on the downsides, it means logistical hassles. Additionally, it means greater investment, as one needs to maintain a stock of each product. It also means more investments in infrastructure.

Pros of wholesale

  • Products always in stock
  • Better control over logistics or supply chain
  • Product branding
  • Ability to own the product brand name
  • Better business perspectives in the long run
  • Better post sales service to the client

Cons of wholesale

  • Higher initial investment, as need to buy the stock
  • Greater investment in infrastructure like storage facilities
  • Higher legal and legal responsibilities
  • Need to supply product to end consumers, and thus handling all the logistics by self

Pros & Cons of CBD Dropshipping For Your Business

Dropshipping is one of the simplest ways of starting any business. In this model, all one has to do is select a range of products and start selling. Rest is all handled by the dropshipper. However, it also means very little control over the business.

Pros of dropshipping

  • Most beginner friendly business model
  • No need to maintain stock or invest in the stock
  • All logistics from product storage to shipment to the buyers are handled by dropshipper
  • Minimal legal hassles, as it is a dropshipper who needs to get all product approvals

Cons of dropshipping

  • Very low margins or profitability and low pricing flexibility
  • No option for product branding
  • Little control over logistics and difficulty in providing post-sales services like product replacement
  • Little control over the product lifecycle. If dropshipper decides to discontinue the product, one cannot do much about it
  • Unstable prices, as dropshipper may frequently change pricing

To conclude, there are many ways of getting started with the CBD business. When it comes to simplicity and minimal investment, dropshipping is the best business model. However, in dropshipping, one has almost no control over the product branding and supply. It is a highly beginner-friendly model but may not be a good model in the long run.

On the other hand, wholesale CBD is perhaps a perfect model for those ready to invest a bit. It is a much better business model in the long run. It means that one can get products according to their specifications, and such products are branded according to the business needs. Moreover, wholesale CBD also provides greater margins and is a more stable and reliable business model over the long run.

Want to buy CBD wholesale, we are ready to supply an extensive range of high-quality products.

CBD in France: A Market Analysis

France is one of the oldest and most ethnically diverse countries in the EU. It is a nation that has profoundly influenced human civilization through its culture, wine-making, philosophy, arts, music, and politics. It is also one of the most prospective markets for starting any business. Thus, considering France is a must if anyone wants to expand their CBD business in the EU.

France has been initially a bit reluctant to legalize it when it comes to CBD business. There is a cause for concern. France has a significant problem with illegal drugs, and French authorities were worried that CBD might somehow promote the use of illicit cannabis. However, finally, French authorities understand that it is not the case and CBD is a safe and beneficial health product.

Though there have been many ups and downs in the nation, CBD is finally completely legal in France and has very clear laws.

Like in many nations, the road to CBD legalization in France has not been smooth. France has been quite reluctant to allow broader use of CBD. Initially, it even disapproved of CBD import from other EU member states. Further, France has been slow to allow CBD sales in stores.

In 2019, when the European Commission regularized the CBD market by classifying it as a Novel Food, French authorities remained hesitant. As a result, some individuals got into trouble for importing CBD products. This led to prolonged lawsuits that CBD importers ultimately won. And finally, the highest court in France ruled that people can import and stores can legally sell CBD in the country.

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Some of the lawsuits related to the actions of French authorities even reached the European Court, which ultimately helped legalize CBD not only in France but the rest of the EU zone. In addition, the European court ruled that French or other EU member states should not ban the import of CBD products that were legally produced in other member states.

So, now France is fully following the European Commission norms. It means that CBD oil for ingestion must get novel food authorization, and then it can be sold legally in the nation. Authorized or registered CBD products can be sold freely by the stores.

Here it is vital to understand that one can receive novel food authorization in France or even in other EU member states. This means almost no legal hurdles for CBD products legally produced in other EU nations.

When it comes to topical CBD products, they do not need novel food authorization. Similarly, hemp oil is not a novel food and can be readily imported and sold in the nation as a food product.

cbd in france

Can I Bring CBD Into France

As already mentioned, one can bring CBD into France without any significant issues if the product has been legally produced in other EU member states.

Of course, the product must have undergone novel food authorization by the European Commission’s department of food safety and authority. If one is unsure about what novel food is, one can learn more about it on the website of the European Food Safety Authority (EFSA) website.

From a business point of view, getting this authorization is far easier if the product has been produced in EU nations. However, the procedure is much more complex for those making CBD products outside the EU zone, as there are more significant concerns about the safety and purity of such products.

For those looking to get into the CBD business in France quickly, white-label products from reputed European CBD manufacturers could be an excellent option. It is because such a manufacturer can provide all the necessary advice and documentation needed for the novel food authorization.

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CBD Market Analysis: How Does the French Market Stack Up

France is definitely one of the most attractive markets for healthcare products in the EU zone. If anyone is serious about doing CBD business, France should be on the top of their list. It is one of the biggest CBD markets in the region. Moreover, the acceptability of CBD products in France is excellent.

Although data regarding the CBD market size is still not very reliable, nonetheless, experts estimate that the total CBD market in France stood at about 131 million Euros in 2020. This makes France one of the largest CBD markets in the EU zone, perhaps only next to Germany.

At present French CBD market is dominated by ingestible CBD products, that is, CBD oil and CBD capsules. However, there is a significant market for vaping products, too.

France has dominated the global cosmetics market and fashion industry. Thus, though the CBD cosmetics market in the country is small, it may change considerably in the coming years.

Experts project that the French CBD market will grow at about 250% each year till 2030, which sounds fantastic. Moreover, there is a reason to believe that this trend will continue as France is a 2.5 trillion economy and has a population of above 60 million. Thus, it is one of the most perspective markets for CBD.

france CBD market data

The Top 3 CBD Manufacturers in France

As now the legal status of CBD is clear in France, many companies are jumping into the CBD business in the nation. Some of the CBD producers in the countries are:

NOTO

It is an organization that produces mostly THC-free CBD products. It has quite a diverse range of products, and the company focuses a lot on various health conditions like CBD for improving sleep, helping with menstruation pain pains, post-menopausal syndrome, and more. The company also produces products with added terpenes.

Divie

Yet another budding company with an excellent product range of CBD oil products comes in excellent packing.

Essentia Pura

Yes, we can help start a CBD business in France. We are based in Slovenia. However, Essentia Pura is a pan-European company with extensive experience in assisting businesses that want to enter the CBD business in any part of the world.

Essential Pura can help businesses of any size. We have our own in-house CBD extraction and CBD-based product manufacturing. However, we also produce CBD extraction machines and provide the necessary technology or expertise for startups.

If you are interested in starting a CBD business in France or any part of the world, just contact us.