...
10 Minutes read

What’s the best CBD Oil for my business? Impact and differences of Full Spectrum, Broad Spectrum, and CBD Isolate oils explained

The many forms of CBD and how to choose the best CBD Oil for your business?

As the CBD market continues to expand rapidly, businesses in the nutraceutical, pharmaceutical, food supplement, and wellness industries are increasingly exploring the potential of CBD-infused products. Whether you’re an SME looking to diversify your product line or an established brand seeking white label CBD opportunities or private label CBD opportunities for a range of CBD options including full-spectrum and broad spectrum CBD oil selecting the right type of CBD oil is crucial. So, what's the best CBD oil for your business? Understanding the impact and differences between Full Spectrum, Broad Spectrum, and CBD Isolate oils can help you make the right choice and elevate your product offerings.

So, what's the difference between Full Spectrum, Broad Spectrum, and CBD Isolate oils?

Among the options available—full-spectrum, broad-spectrum, and isolate—full-spectrum CBD oil stands out for its comprehensive benefits and broad consumer appeal, making it a preferred choice for those looking to use CBD. Understanding these differences will help you make informed decisions, ensuring you choose the best CBD oil to meet your business goals and regulatory requirements.

What is Full Spectrum CBD Oil?

Full-spectrum CBD oil includes all cannabinoids from the hemp plant, providing an entourage effect that enhances the benefits of CBD and THC. Full-spectrum CBD oil is often regarded as the gold standard in the CBD industry. It contains all the naturally occurring cannabinoids, terpenes, flavonoids, and other beneficial compounds found in the cannabis plant, including trace amounts of THC (tetrahydrocannabinol), typically less than 0.3%. This small THC content is within legal limits in many regions.

Full-spectrum CBD oil benefits

The primary advantage of full-spectrum CBD oil is the “entourage effect” —a phenomenon where the various compounds in cannabis work together synergistically to enhance the therapeutic effects of CBD. 

“The synergy between cannabinoids and terpenes can produce more therapeutic effects than any single compound alone.”

For businesses in the nutraceutical and pharmaceutical sectors, this translates into more effective, potent products that appeal to health-conscious consumers seeking natural, holistic solutions, especially in bulk.

Full-spectrum CBD oil is particularly attractive to those who prefer hemp-derived CBD products that stay as close to the natural plant as possible. The combination of cannabinoids, terpenes, and flavonoids offers a rich, robust product that stands out in a crowded market.

Interested in offering the most comprehensive CBD products? Discover how our full-spectrum CBD oil can give your brand a competitive edge. Learn more about full-spectrum CBD .

Considerations for Your Business

While full-spectrum CBD oil offers unparalleled benefits, some businesses may be concerned about the presence of THC. However, it’s important to note that with THC content below 0.3%, regulatory issues are typically minimal, and broad spectrum CBD products remain compliant in most of the EU countries and US states. This threshold ensures that you can offer a powerful, legally sound product similar to broad spectrum CBD without compromising on quality or efficacy.

What is Broad Spectrum CBD Oil?

Broad-spectrum CBD oil is a popular choice among consumers looking for a different type of CBD experience. offers a balanced alternative by containing multiple cannabinoids, terpenes, and flavonoids, while removing all traces of THC. This makes it an appealing choice for businesses looking to cater to consumers who want the benefits of CBD without any THC.


Broad-spectrum CBD oil benefits

Broad-spectrum CBD oil also leverages the entourage effect, though to a slightly lesser extent due to the absence of THC. Dr. Raphael Mechoulam, a pioneer in cannabis research, notes, “Even without THC, broad-spectrum CBD oils can provide a wide range of therapeutic effects due to the presence of other cannabinoids and terpenes.”

It is particularly useful in regions with strict THC regulations or among consumers who are especially sensitive to THC.

For businesses that operate across various regions or target markets with stringent THC regulations, broad spectrum CBD oil provides a safe, widely accepted product that still offers a range of benefits associated with multiple cannabinoids and terpenes.

Considerations for Your Business

While broad spectrum CBD oil is a versatile option that appeals to a broad audience, it may not fully match the efficacy of full-spectrum CBD oil due to the removal of THC, which is a crucial difference between full spectrum and broad spectrum products. However, it remains a strong choice for manufacturers looking to offer a THC-free product that still delivers many of the benefits of a full cannabinoid profile, especially in comparison to broad spectrum vs isolate options.

What is Isolate CBD Oil?

Isolate CBD oil is the purest form of CBD, containing 99% or more of cannabidiol (CBD) with all other plant compounds removed from the hemp plant. This makes it a highly versatile ingredient, perfect for products requiring precise control over dosage and formulation.

Benefits of Isolate CBD Oil

Isolate CBD oil offers unparalleled flexibility, particularly for businesses focused on creating products with exact dosages or targeting markets with strict THC regulations. As Dr. Yasmin Hurd, a neuroscientist and CBD researcher, states, “Isolate CBD can be incredibly effective for targeting specific conditions, particularly when a high degree of precision is required, but broad spectrum CBD may offer additional benefits.”

With no THC present, it is a safe option for consumers who are sensitive to THC or concerned about drug testing.

Isolate CBD oil is ideal for products where high purity and exact dosing are essential, such as in pharmaceuticals or specific wellness products that emphasize CBD’s isolated benefits.

Considerations for Your Business

The primary drawback of isolate CBD oil is the absence of the entourage effect, which limits its efficacy compared to full-spectrum and broad spectrum products. For businesses looking to deliver the most potent and effective CBD products, full-spectrum CBD oil remains the top choice, with isolate serving niche markets that prioritize purity.

Table: A quick look at full-spectrum, broad-spectrum CBD and isolate CBD oils

FeatureFull-Spectrum CBD OilBroad-Spectrum CBD OilIsolate CBD Oil
Cannabinoid ContentContains all cannabinoids, including CBD, CBDa, THC (<0.3%), CBG, CBGa, CBN, etc.Contains multiple cannabinoids (CBD, CBG, CBN, etc.), but no THCContains only CBD (99%+ pure), no other cannabinoids
THC ContentTrace amounts (0,1 < 0,3%)0% (THC completely removed)0% (THC completely removed)
PsychoactiveNoNoNo
Legal and regulatory complianceGenerally legal in most US states and EU countries and compliant with most regulations if THC is <0.3%Easier compliance in regions with THC restrictionsEasiest compliance, no THC or additional compounds
Entourage EffectYes, due to the presence of all cannabinoids and terpenesYes, but with less than full-spectrum CBD oil due to absence of THCNo, lacks other cannabinoids and terpenes
Best ForConsumers seeking holistic, full-plant benefitsConsumers wanting benefits of multiple cannabinoids without THCConsumers requiring pure CBD with no THC or other compounds
Market AppealAppeals to consumers who prefer natural, unprocessed optionsAppeals to those concerned about THC but still want multiple cannabinoidsAppeals to those needing high purity and precision, such as in pharmaceuticals
Product ApplicationsSuitable for oils, tinctures, topicals, and edibles that emphasize natural benefitsSuitable for a broad range of products, including edibles and topicals without THCIdeal for products requiring exact dosing, such as capsules, edibles, or cosmetics
DrawbacksMay cause legal concerns or consumer hesitation due to THCMight be less effective than full-spectrum due to absence of THCLacks the entourage effect, potentially less effective than other forms

Not sure which CBD oil, such as full spectrum or broad spectrum, is right for your business? Consider the difference between full spectrum and broad spectrum options. Our experts can help you choose the best option to meet your needs. Get in touch with us today.

Applications for Different Industries

For Nutraceuticals: Full-Spectrum CBD Oil

Full-spectrum CBD oil is highly favored in the nutraceutical industry due to its potential therapeutic benefits and holistic health approach. The combination of cannabinoids, terpenes, and flavonoids creates a powerful synergy known as the “entourage effect,” which many health-conscious consumers prefer. By offering full-spectrum CBD products, nutraceutical companies can differentiate themselves with a product that closely mirrors the natural benefits of the cannabis plant, appealing to those seeking natural wellness solutions.

For Pharmaceuticals: Isolate CBD Oil

In the pharmaceutical industry, precision and purity are paramount. Isolate CBD oil, which contains 99% or more pure CBD, is ideal for products requiring exact dosages and stringent regulatory compliance. Isolate allows pharmaceutical companies to focus on the specific effects of CBD without the influence of other cannabinoids or terpenes, making it suitable for targeted therapies. As Dr. Yasmin Hurd, a leading researcher, states, “Isolate CBD can be incredibly effective for targeting specific conditions, particularly when a high degree of precision is required.”

For Food Supplements: Broad-Spectrum CBD Oil

Broad-spectrum CBD oil is particularly popular in the food supplement industry, especially in regions like the UK, Netherlands and Sweden, where THC regulations are strict and the THC has to be below 0,05%. This type of CBD oil contains multiple cannabinoids and terpenes, providing a range of benefits similar to full-spectrum but without any THC. This makes broad-spectrum CBD an excellent choice for supplement products aiming to offer the benefits of multiple cannabinoids without the risk of THC, catering to a broad audience while maintaining compliance with local regulations.

For eCommerce: Broad-Spectrum CBD Oil

Broad-spectrum CBD oil is an ideal choice for eCommerce businesses due to its versatility and THC-free profile. It appeals to a broad range of consumers seeking the benefits of cannabinoids, and it is especially attractive to businesses aiming to sell CBD oil across the EU and in the UK without the need to navigate complex regulations in each country. This flexibility makes broad-spectrum CBD easier to market and distribute in regions with varying legal requirements. eCommerce businesses can capitalize on its wide appeal to attract customers who are cautious about THC but still desire the therapeutic benefits of multiple cannabinoids and terpenes.

Expand your product line with high-quality CBD products tailored to your industry. Whether it's nutraceuticals, food supplements, or ecommerce, we have the perfect solution. Request a free consultation to learn more about how to use CBD effectively in your wellness routine.

Regulatory and Compliance Considerations

Understanding the legal landscape for each type of oil, including broad spectrum vs isolate, is essential. Full-spectrum oil may be subject to stricter regulations due to its THC content, but when kept below 0.3%, it typically complies with most regulations. Broad spectrum and isolate CBD oils generally have fewer regulatory hurdles, making them easier to market across different regions.

When selecting a CBD supplier, ensure they offer detailed third-party lab testing and certifications for their CBD isolate and full spectrum products. This will not only ensure product quality but also protect your brand from potential legal issues.

Which Type of CBD Oil is Best for my business?

Selecting the right type of CBD oil—full spectrum, broad spectrum, or isolate—depends on your business goals, target market, and regulatory environment. While all three have their place in the market, full-spectrum CBD oil offers the most comprehensive benefits, making it the top choice for businesses looking to deliver the most effective products.

You Ask. We Answer.

References

Russo, E. (2011). "Taming THC: potential cannabis synergy and phytocannabinoid-terpenoid entourage effects." British Journal of Pharmacology, 163(7), 1344–1364. doi:10.1111/j.1476-5381.2011.01238.x.

Mechoulam, R., & Parker, L. A. (2013). "The endocannabinoid system and the brain." Annual Review of Psychology, 64(1), 21–47. doi:10.1146/annurev-psych-113011-143736.

Hurd, Y. L., Yoon, M., Manini, A. F., Hernandez, S., Olmedo, R., Ostman, M., & Jutras-Aswad, D. (2015). "Early phase in the development of cannabidiol as a treatment for addiction: Opioid relapse takes initial center stage." Neurotherapeutics, 12(4), 807–815. doi:10.1007/s13311-015-0373-7.

Izzo, A. A., Borrelli, F., Capasso, R., Di Marzo, V., & Mechoulam, R. (2009). "Non-psychotropic plant cannabinoids: new therapeutic opportunities from an ancient herb." Trends in Pharmacological Sciences, 30(10), 515–527. doi:10.1016/j.tips.2009.07.006.

Pertwee, R. G. (2006). "The pharmacology of cannabinoid receptors and their ligands: an overview." International Journal of Obesity, 30(S1), S13-S18. doi:10.1038/sj.ijo.0803272.

6 minutes read

Top 5 White Label CBD Manufacturers in Europe [2024]

Introduction

The CBD industry in Europe is flourishing, with a rapidly growing market fueled by increasing consumer awareness and demand for natural wellness products. As businesses look to capitalize on this trend, white label CBD manufacturing offers a strategic pathway to enter the market efficiently. In this article, we’ll explore what white label CBD manufacturing entails, the benefits it offers, and highlight some of the top manufacturers in Europe. Whether you are an entrepreneur, a nutraceutical company, or an established business in the health and wellness sector, understanding the landscape of white label CBD manufacturing can be crucial for your growth strategy.

What is White Label CBD Manufacturing?

Unlike Private Label CBD Manufacturing, which refers to products that are manufactured by one CBD company and sold exclusively under another company's brand name, White label manufacturing offers pre-made CBD products with customizable branding that can be rebranded and sold under your own company’s label. This approach allows businesses to offer high-quality products without the need to invest in the infrastructure and expertise required for production.

Pros and Cons:

ProsCons
Cost-EffectivenessLimited Control Over Production
By partnering with an established manufacturer, businesses can save on production costs.Since manufacturing is outsourced, businesses may have less control over the production process and product quality.
ExampleRisk mitigation
Instead of investing hundreds of thousands in a manufacturing facility, the minimal order size at Essentia Pura starts at 2.500 EURMake sure you do proper due diligence on your manufacturer. Visit the facility if possible. Ensure all products are tested and adhere to industry standards and EU regulations.
Speed to MarketDependency on Manufacturer
With ready-made products, companies can launch faster, capitalising on market trends.Reliance on a single manufacturer can pose risks, such as supply chain disruptions, causing delays in deliveries or changes in the manufacturer’s business practices.
ExampleRisk Mitigation
The lead time at Essentia Pura for white labelled CBD products is on average 10 working days.Ask the manufacturer for features and output. Sign a supply agreement if possible.
Focus on Branding and SalesLack of Unique Differentiation
Businesses can concentrate on marketing and selling their products while leaving the production to experts.Using standard white label products may limit the ability to differentiate your brand from competitors offering similar products.
ExampleRisk Mitigation
You sell only science-backed products that have been on the market for several years and used by thousands of consumers. Use your strengths of branding and network of your clients and offer them the highest quality, market-approved consumers without betting on a completely new product with an unsure outcome.

Why Choose White Label CBD Products from Europe?

European CBD manufacturers are renowned for their stringent quality standards and regulatory compliance. Choosing white label CBD products from Europe offers several advantages:

  • High-Quality Standards: European manufacturers often adhere to strict GMP and ISO guidelines, ensuring product safety and efficacy.
  • Advanced Technology: Europe is home to some of the most advanced CBD extraction and production technologies, such as supercritical CO2 extraction, resulting in superior product purity and consistency.
  • Regulatory Compliance: European countries have well-established regulations for CBD products, providing an additional layer of assurance regarding product legality and quality.
  • Sustainability Practices: Many European manufacturers prioritize eco-friendly and sustainable practices, appealing to environmentally conscious consumers.
  • Market Reputation: Products made in Europe often carry a reputation for quality and reliability, enhancing brand trust and consumer confidence.

Market Overview: CBD Industry in Europe

The CBD market in Europe is diverse and rapidly expanding. According to recent statistics, the European CBD market is projected to reach €1.5 billion by 2023, driven by increasing consumer interest in natural health products. However, navigating this market requires an understanding of the regulatory landscape, which varies across countries. For instance, while CBD products are widely accepted in countries like the UK and Germany, other nations have stricter regulations.

Key Regulatory Considerations:

  • EU Standards: Ensure compliance with EU-wide regulations, such as the Novel Foods Regulation.
  • Local Regulations: Each country may have additional requirements, so it’s essential to stay informed about local laws.
  • Quality Standards: Certifications or compliance with GMP (Good Manufacturing Practice) and ISO (International Organization for Standardization) are critical for product credibility.

Top White Label CBD Manufacturers in Europe

Choosing the right white label CBD manufacturer is crucial for ensuring product quality and business success. Here are some top manufacturers to consider:

  1. Essentia Pura
    • Background: Based in Slovenia, Essentia Pura is a leading European manufacturer known for its innovative extraction methods and high-quality CBD products.
    • Manufacturer: Yes
    • Products: Offers a comprehensive range of CBD products, including oils, capsules, and skincare items.
    • Certifications/Compliance: GMP (ISO 22000 and ISO 22716), third-party lab tested.
  2. Nordic Oil
    • Background: One of Europe’s leading CBD brands, known for offering high-quality products.
    • Manufacturer: No
    • Products: Offers a wide range of CBD products, including oils, capsules, and skincare items.
    • Certifications/Compliance: GMP, ISO, 
  3. HemPoland
    • Background: A pioneer in the Polish CBD market, known for its innovative approach.
    • Manufacturer: Yes
    • Products: Specializes in CBD oils and extracts.
    • Certifications: ISO certified, eco-friendly practices.
  4. Swiss Organic Partners
    • Background: A reputable Swiss company focused on organic CBD products.
    • Manufacturer: No
    • Products: Offers a range of organic CBD oils, cosmetics, and pet products.
    • Certifications: Organic certified, third-party lab tested.
  5. Formula Swiss
    • Background: Based in Switzerland, Formula Swiss is renowned for its high-quality, Swiss-made CBD products.
    • Manufacturer: No
    • Products: Offers a diverse product range, including CBD oils, creams, and vape products.
    • Certifications: GMP certified, third-party lab tested, organic certified.

Key Considerations When Choosing White Label CBD Manufacturers in Europe

Selecting the right partner involves evaluating several critical factors:

  • Quality Assurance: Ensure the manufacturer provides comprehensive lab testing and quality certifications.
  • Product Range: Look for a manufacturer with a diverse product portfolio that meets your business needs.
  • Customization Options: Assess product customization and brand flexibility.
  • Minimum Order Quantities: Understand the MOQ requirements to ensure they align with your budget and sales projections.
  • Compliance: Verify that the manufacturer complies with local and international regulations.
  • Customer Support: Evaluate the level of support provided, from initial contact to post-sales service.

How to Get Started with a White Label CBD Manufacturer

  1. Initiate Contact: Reach out to potential manufacturers to discuss your needs and gather information.
  2. Ask Questions: Inquire about their production processes, quality control measures, and customization options.
  3. Request Samples: Obtain product samples to evaluate quality firsthand.
  4. Negotiate Terms: Discuss pricing, MOQs, lead times, and any other contractual terms.
  5. Finalize Partnership: Once you’re satisfied, formalize the partnership and start the production process.

Conclusion

Partnering with a white label CBD manufacturer offers a streamlined path to entering the burgeoning CBD market in Europe. By leveraging the expertise and infrastructure of established manufacturers, businesses can focus on building their brand and expanding their product offerings. As you explore this opportunity, consider the key factors and top manufacturers highlighted in this article to make an informed decision. Ready to take the next step? Reach out to these manufacturers and start your journey in the thriving CBD industry today.

You Ask. We answer.

9 MINUTES read

Do You Need A License To Sell CBD?

No, you do not need a license to sell CBD, just make sure your CBD manufacturer has one. Licensing bodies like the European Food Safety Authority (EFSA) and the European Commission play key roles. They ensure vendors meet stringent rules, aligning with both the broad European Union guidelines and specific national laws.

For instance, CBD, classified as a ‘new food’ category, must pass through the EFSA registration process. This procedure guarantees that products comply with safety norms and provide accurate product information.

The legal landscape varies across countries so for example, the regulations in France might differ significantly from those in Germany or Spain. 

Interestingly, despite these hurdles, Europe’s CBD market is predicted to grow by 400% over the next five years. So, while the process may seem daunting, the potential rewards are substantial

Key Takeaways you need to remember

No, to sell CBD products, a license is not required. It is only necessary for CBD manufacturers as this step helps meet the standards set by bodies like the European Food Safety Authority (EFSA) for safety, quality, and legality. Every CBD product must undergo EFSA registration and be classified as a novel food item. 

The regulations may seem daunting, but they ensure you’re selling safe and quality items to your customers. Keep it simple, stay informed, and ensure your CBD business is in full compliance.

Which Regulatory Authority issues CBD Licence in Europe?

In Europe, the issuance of Cannabidiol (CBD) licences falls under the purview of the European Food Safety Authority (EFSA) and the European Commission. These institutions govern the CBD industry, specifically by overseeing CBD products under the novel food regulation.

For businesses, such as local start-up ’Green Leaf Naturals', aiming to foray into Europe’s CBD market, compliance with the regulatory requirements set by these bodies is mandatory. Additionally, aligning with the legal frameworks of individual EU member states is crucial.

Despite there being a lot of complicated rules and regulations around the selling and growing of CBD in Europe, the business is booming, especially in Spain where a lot of hemp is grown. When dealing with licensing in the EU, it’s a game of understanding and aligning with the rules set by multiple bodies

Role of the European Commission and EFSA in CBD Product Authorization

The European Commission (EC) and the European Food Safety Authority (EFSA), key regulators in the EU, oversee the approval of Cannabidiol (CBD) products. They classify CBD as a novel food, starting an exacting assessment process. This ensures CBD products’ safety and alignment with EU standards.

The EC and EFSA work together, committed to protecting public health. They make sure only CBD products passing tough safety standards reach the market.

This careful method shows the EU’s innovative approach to regulating new food products, setting a high standard for CBD product approval. 

Fun fact: The EU’s novel food category was established in 1997 and includes foods that were not widely consumed in the EU before May 15, 1997.

What is required to obtain a CBD license?

Obtaining a CBD license in the European Union requires applicants to submit a comprehensive dossier. This dossier must demonstrate the product’s innovative food status, supported by a meticulous scientific safety assessment.

The application process is rigorous, aiming to ensure that CBD products conform to the safety and quality benchmarks outlined by the European Food Safety Authority (EFFA) and the European Commission.

Documentation

To get a license for selling CBD products in the European Union, you need a comprehensive dossier. This document, under the umbrella of novel food regulation, should cover everything about the product. This includes the origin of the product, manufacturing process, safety measures, and its intended uses.

The European Food Safety Authority, the governing body, scrutinizes every bit of information you provide to ensure the safety of consumers and compliance with regulations. The dossier should detail the production methods and toxicology studies to prove the product’s safety.

Application process

To apply for a CBD license in the European Union, you need to follow a specific set of steps. 

  1. First, compile a comprehensive dossier for your novel food application, which includes CBD products. This detailed file must include administrative information, specifics about your product, and safety assessments, all strictly adhering to guidelines set by the European Food Safety Authority (EFSA) and the European Commission.
  2. Upon submission, your application will undergo a thorough scientific review by EFSA. They will ensure the safety of your CBD product through a careful authorization process
  3. If your application is successful, you’ll move on to post-market monitoring. This is key for maintaining the safety standards of your product.

Did you know that the CBD industry in Europe is expected to grow by over 400% by 2023? So, while the application process may seem frightening, the potential rewards are significant.

Your application dossier is like a business plan for your product. It’s your opportunity to prove that your CBD product is safe and beneficial. 

How do regulatory authorities conduct inspections of CBD vendors and manufacturers in Europe?

CBD vendors and manufacturers in Europe undergo rigorous inspections by regulators like the European Food Safety Authority (EFSA) and national bodies to ensure they adhere to EU and individual country laws. These inspections, a vital part of the CBD business landscape, focus on checking product safety, quality, and labeling accuracy.

These inspections ensure that CBD products on the market are safe, of high quality, and accurately labelled.

For instance, a CBD oil supplier like Endoca must meet the EFSA’s stringent standards in order to operate. The inspections also extend to local businesses such as the Amsterdam-based CBD manufacturer, Dutch Natural Healing. Beyond the commercial sphere, these inspections also play a crucial role in managing non-compliance; vendors and manufacturers who fail to meet the standards face serious consequences.

Which type of operations require a CBD license?

You need a CBD license for specific actions in the CBD market in Europe. These actions include cultivating hemp plants, manufacturing CBD merchandise, or selling such products. The governing bodies issue these permits to ensure businesses adhere to the ever-changing rules and regulations.

This adherence is essential for businesses like Holland & Barrett or Love Hemp to function legally, avoid fines, and meet safety and quality norms. Interestingly, CBD oil is one of the fastest-growing wellness trends in the UK, showing the importance of appropriate licensing.

Who issues the authority for a business to operate within the CBD market in a country?

In the CBD market, the authority to operate comes collectively from several entities. It’s a dynamic balance of regulators who keep an eye on different elements of CBD, from seed to sale.

  • Hemp Authorities: Think of them as the starting point. They oversee the hemp cultivation and ensure the THC content is within limits.
  • Health and Food Safety Bodies: They are the guardians of CBD in food supplements and novel foods.
  • Medicine and Pharmaceutical Regulators: They put a stamp of approval on medicinal CBD products after digging deep into their safety and efficacy.
  • Consumer Product and Cosmetic Regulators: They manage the inclusion of CBD in cosmetics under specific norms.
  • Trade and Commerce Departments: The last but not least, they handle the general business licensing, a step beyond CBD-specific rules.

This multi-tiered system ensures a structured approach to the CBD industry. For instance, in the US, the Agriculture Department, the Food and Drug Administration, and the Trade and Commerce Department are key players. In the UK, it’s the Medicines and Healthcare products Regulatory Agency and the Food Standards Agency.

Did you know, as per a study by Grand View Research, the global CBD market size was valued at USD 2.8 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 21.2% from 2021 to 2028?

How to maintain Compliance with CBD Regulations

Compliance with CBD regulations is achieved through a comprehensive understanding of licensing requirements for various operations such as cultivation, manufacturing, distribution, and retail.

 It’s important to keep track of THC limits and ensure strict quality control, sticking to ethical manufacturing practices.  The CBD market is continuously evolving with new laws and standards. In essence, knowledge, adaptation, and vigilance are key to maintaining compliance with CBD regulations.

What defines the approved use, product type, and CBD content under EU regulations?

CBD-based products in the European Union (EU) follow guidelines set by the Novel Food Regulation. This rule sets the standard for approved use, type, and CBD content in these products. It’s important for businesses and consumers, ensuring safe, high-quality, and properly labeled goods.

Here’s what you need to understand:

  • Novel Food Regulation: This rule needs to be followed for CBD products that are eaten. It ensures they’re safe to consume.
  • Product Type: Different types of products have different rules. These include food supplements, cosmetics, medicinal products, and vaping products.
  • THC Levels: The EU sets strict limits on THC content in CBD products from hemp. 
  • Quality and Purity: Makers have to stick to Good Manufacturing Practices (GMP). They must make sure their products are free from harmful substances and the CBD content is accurately labeled.
  • Labeling: The EU requires clear and correct labels on CBD products. These labels should detail CBD content and follow the rules for the specific product type.

How do EU regulations affect the market size and availability of CBD products?

EU regulations, particularly the ‘novel food’ classification for CBD, directly impact the market size and product availability in the European Union. These rules demand novel food authorization before launching any new CBD products.

On the bright side, these regulations place a strong emphasis on safety standards, such as limiting THC content and ensuring purity. This approach not only safeguards consumers but also helps build trust in CBD products, potentially broadening the market. Furthermore, the focus on quality can spur innovation within the industry, prompting companies to create novel, compliant CBD products that appeal to a health-conscious audience.In simple terms, while EU regulations present challenges for CBD market growth, they also encourage safety, quality, and innovation, creating opportunities for compliant and resourceful companies.

Reach out we will be excited to talk about the project!

12 minute read

CBD Store licenses: Do You Need a License to Sell CBD?

Introduction to the CBD market and its growing popularity

The popularity of CBD has skyrocketed in recent years. With its numerous health benefits, the CBD market is expanding rapidly. Entrepreneurs worldwide are eager to tap into this market and offer CBD products online. But do you actually need CBD store licenses to operate and sell CBD products?

Addressing the misconception: You don't need a license to sell CBD products

Contrary to popular belief, offering CBD in the UK and many other EU countries does not require a specific business license. However, it's crucial for sellers to ensure that their CBD products retail adhere to the legal THC limit and are derived from hemp, not marijuana.

Importance of adhering to local regulations and guidelines

While you might not require a license to sell CBD products, compliance with local regulations is important. Sellers must ensure that the products they offer meet quality standards and are safe for consumption. 

In the UK, for instance, CBD as a novel food is regulated by the UK's Food Standards Agency (FSA). Since 2020, you need a Novel Food authorization to offer CBD products. Obtaining this authorization, which involves a comprehensive review of toxicological data, can take over a year and may cost upwards of £50,000.

If you want to sell it as a medicinal product, you need to have approval from the Medicines and Healthcare Products Regulatory Agency (MHRA). So, while no specific license is required, ensuring that your products comply with these regulations is needed. 

Overview of CBD's legal status across the European Union

The European Union is a significant market for CBD products. While recent regulations on novel foods might seem restrictive, they could lead to a more unified and growing CBD market in the EU.

Since the regulation is subject to change, we invite you to follow this page, which is updated yearly with new regulations.

Differences in regulations among EU member states

Countries like Germany and the UK have embraced the CBD business, while others have stricter regulations. It's essential to understand whether it's legal to offer CBD products in specific regions.

The EU introduced a revised Common Agricultural Policy (CAP) on 1 January 2023. This policy is foundational to the EU, outlining standards for importing specific agricultural products and the benefits farmers can receive, especially for crops like hemp.

CAP now governs hemp imports into the EU, setting the quality standards required. A notable change is the increase in the allowed THC level in imported raw hemp, moving from 0.2% to 0.3%, reverting to pre-1999 levels. Additionally, EU farmers can now access grants for hemp cultivation, provided the THC content remains under 0.3%. This aims to deter the growth of hemp for illegal drug use.

This is an improvement from the past CAP, which restricted benefits to hemp with THC levels below 0.2%. While countries like Italy and the Czech Republic might permit higher THC hemp cultivation, other member states might opt for stricter THC limits.

Potential implications for businesses operating in multiple EU countries

For businesses looking to start selling CBD across multiple EU countries, staying updated with the varying regulations is necessary to ensure compliance. The legal status of cannabidiol-based products varies by individual countries.

The CBD market in Europe significantly relies on the regulatory authorities for its legalization, licensing, and monitoring level.

The Court of Justice of the European Union in November 2020 stated that CBD is not a narcotic substance. This move allows CBD products to be sold freely across the countries of the European Union. However, what’s legal in one country might be illegal in another.

What Else Do You Need to Start Selling CBD products?

CBD Business considerations 

Starting a CBD business goes beyond just having products available.  

In the European Union, hemp is gaining recognition as a pivotal crop, with a growing emphasis on its role in economic and environmental progress. However, the extent to which member states adhere to this judgment remains inconsistent.

While CBD undergoes a transformation within EU regulations, there exists no uniform, EU-wide regulatory framework for medicinal cannabis at present. As the region grapples with evolving attitudes and policies, staying informed about this complex regulatory terrain is important.

Quality suppliers and third-party lab testing

Ensuring product quality is important. Collaborating with reputable suppliers and investing in third-party lab testing can help businesses guarantee the purity and safety of their products. You can find a list of Europe's top CBD suppliers and manufacturers here.

Here are some  key factors to consider when selecting a reputable CBD supplier

  • Qualifications: Check the supplier’s qualifications. This includes their licensing and compliance with regulations.
  • Product Range: Consider the type of products they offer. Some suppliers may specialize in certain types of CBD products.
  • Hemp Source: Find out how they source their hemp. The quality of hemp can greatly affect the quality of the CBD product.
  • Certificate of Analysis (CoA): Reputable CBD companies provide batch-specific lab results, which you can usually find on the company’s website. If the product you’re buying doesn’t come with a CoA, it is not reputable.
  • Third-Party Lab Results: They should offer third-party lab results. This ensures that the product has been tested for safety and efficacy by an independent laboratory.
  • Testing for Contaminants: The products should be tested for contaminants, pesticides, and heavy metals. This ensures that you’re getting a safe product.
  • Customer Service: Ask about their customer service – how responsive are they to questions, complaints, or feedback?
  • Online Presence: Pay attention to your preferred supplier’s online presence. A strong online presence can be a good indicator of a reputable supplier.

Developing an effective marketing strategy

Given the competitive nature of the CBD market, a strong marketing strategy is essential.

Finding the right payment processor

Some payment processors do not work with CBD businesses due to the industry’s association with cannabis. Therefore, finding a payment processor that accepts CBD businesses is important.

Ensuring product safety

All CBD products sold must be safe for consumption and meet all relevant safety standards.

Insurance in the CBD Industry

Given the evolving nature of the CBD market, having business insurance can protect sellers from potential legal disputes.

Insurance for the cannabis industry in Europe is still a developing topic. Here's a breakdown:

Health Insurance

The main debate is whether health insurance should cover cannabis. Germany tried to offer national coverage, but Dutch insurers stopped covering it.

Business Insurance

It's progressing slowly. The focus is on the construction of cannabis facilities and the products they produce. Big players like Munich Re were hesitant to join the conversation in Europe as of 2018.  

There are some private insurance companies that cover the Hemp Industry. Some of them even specialize in the field.

Building Insurance

This area, which covers places of business and employee spaces, hasn't been addressed yet.

Physical store vs. online store considerations.

While a physical store offers the advantage of face-to-face customer interaction, an online store provides a broader reach. Sellers must weigh the pros and cons of each to determine the best fit for their business model.

Do you need custom private or white-label products for your CBD business?

What is private labeling vs. white labeling

White Label CBD Products

  • White labeling allows businesses to purchase pre-made products from a manufacturer and sell them under their brand name.
  • The manufacturer produces a generic product, which is then labeled by the purchasing company.
  • This method is cost-effective and allows businesses to quickly launch a product without the need for extensive research and development.

Private Label CBD Products:

  • Private labeling involves a closer partnership between the manufacturer and the business.
  • The business provides specific requirements, formulations, or ingredients they want in the product.
  • This method offers more control over the product's quality, ingredients, and overall branding.

Key Differences

Customization

Private label offers more customization options compared to white label.

Time to Market

White-label products can be launched faster as they are pre-made, while private-label products may require more time for development.

Cost

White labeling is generally more cost-effective, but private labeling offers more control over the product.

Which is Better?

The choice between white label and private label depends on the business's goals, budget, and desired level of control over the product.

Best selling products

Overview of popular CBD products in the market

The market is diverse, with products ranging from oils and tinctures to edibles and topicals.

Oils and tinctures

CBD oils are among the most popular products, known for their versatility and ease of use. They are typically made by extracting CBD from the cannabis plant and then diluting it with a carrier oil like coconut or hemp seed oil. The main advantage of CBD oils is that they can be taken sublingually (under the tongue) for faster absorption or added to food and drinks. They come in various concentrations, allowing users to tailor their dosage according to their needs.

Edibles like gummies

CBD-infused gummies offer a tasty and discreet way to consume CBD, making them a favorite among many consumers. They provide a pre-measured dose of CBD in a chewable form, which can be particularly appealing to those who dislike the taste of CBD oil. Gummies can come in a variety of flavors, shapes, and potencies. They are also portable, making them convenient for on-the-go consumption.

Topicals and creams

Ideal for localized relief, CBD topicals and creams are perfect for addressing pain, inflammation, and skin issues. They are applied directly to the skin, allowing for targeted relief. The skin absorbs the CBD, which then interacts with nearby cannabinoid receptors. This makes topicals an excellent choice for conditions like arthritis, muscle pain, and skin conditions like eczema.

Pet products

The benefits of CBD aren't just limited to humans. Products for pets, especially oils and treats, have seen a surge in popularity. Pet owners have reported that CBD can help with issues like anxiety, pain, and seizures in pets. It's essential to choose products specifically formulated for pets and to consult with a veterinarian before administering CBD to animals.

Marketing CBD Products

Introduction to the unique challenges of marketing CBD.

The CBD industry, despite its rapid growth, faces a unique set of challenges when it comes to marketing. The primary challenge stems from the regulatory landscape that varies by region and country. In many places, the promotion of CBD products is heavily restricted, limiting the avenues through which businesses can advertise. Additionally, misconceptions surrounding CBD, often confusing it with THC (the psychoactive compound in cannabis), can make consumers wary.

Effective marketing strategies tailored for the CBD industry

Content Marketing

One of the most effective ways to market CBD is through content marketing. This involves creating informative articles, blogs, and videos that educate the audience about the benefits of CBD, its uses, and its differences from other cannabis compounds. By offering valuable content, businesses can position themselves as industry experts and attract organic traffic to their websites.

Influencer Partnerships

Collaborating with influencers, especially those in the health and wellness sector, can help brands reach a broader audience. Influencers can provide authentic reviews and testimonials, helping to demystify CBD products and their benefits.

Affiliate Marketing

This strategy involves partnering with individuals or businesses to promote CBD products. In return, these affiliates earn a commission for every sale made through their referral. It's a win-win situation, as businesses increase their sales and reach while affiliates earn for their promotional efforts.

Importance of transparency and building customer trust

In an industry riddled with skepticism, building customer trust is essential. Consumers are often concerned about CBD products' purity, quality, and efficacy. To address these concerns, you should do the following.

Provide Lab Test Results

Offering third-party lab test results can assure customers of the product's quality and purity. These tests can confirm the CBD concentration and ensure that the product is free from harmful contaminants.

Educational Resources

Providing resources that educate consumers about CBD, its benefits, and its safety can help dispel myths and misconceptions. This could be in the form of blog posts, FAQs, webinars, or e-books.

Customer Testimonials

Sharing testimonials and reviews from satisfied customers can offer social proof, further building trust.

Clear Labeling

Product labels should clearly indicate the amount of CBD, list all ingredients, and provide usage instructions. This transparency ensures that customers know exactly what they are consuming.

While marketing CBD products presents its unique challenges, businesses can effectively reach their target audience and build lasting trust with the right strategies and a focus on transparency.

How to Offer CBD in an Online Store

Advantages of offering CBD online.

In today's digital era, selling products online has become the norm rather than the exception. Here are some advantages of offering CBD online:

Global Reach

Unlike brick-and-mortar stores that are limited by their geographical location, online stores can reach customers worldwide.

24/7 Accessibility

Online stores are always open, allowing customers to shop at their convenience, be it day or night.

Reduced Overheads

Without the need for physical storefronts, businesses can save on rent, utilities, and in-store staff, translating to potentially higher profit margins.

Data Collection

Online platforms allow businesses to gather data on customer preferences, buying habits, and feedback, enabling them to tailor their offerings and marketing strategies more effectively.

Setting up an online store - start selling CBD online

Website Design

A well-designed website is important. It should be visually appealing, easy to navigate, and mobile-responsive. High-quality images, clear product descriptions, and an intuitive checkout process can enhance the user experience.

Payment Gateways

Security is also very important when dealing with online transactions. Integrating trusted payment gateways that offer encrypted transactions will assure customers of their financial safety.

SEO (Search Engine Optimization)

To increase visibility, businesses should optimize their website content for search engines. This includes using relevant keywords, creating quality content, and ensuring fast website loading speeds.

Navigating online advertising restrictions on platforms like Facebook and Google

Promoting CBD products can be tricky due to advertising restrictions on major platforms. Here's how businesses can navigate these challenges:

Stay Updated

Rules and regulations can change. It's essential to stay updated with the advertising policies of platforms to avoid violations.

Content Marketing

Instead of direct advertising, businesses can focus on creating educational and informative content about CBD, its benefits, and its uses.

Influencer Partnerships

Collaborating with social media influencers can be an effective way to promote products without directly advertising them.

Alternative Platforms

Consider advertising on platforms that are more CBD-friendly or industry-specific forums and websites.

Importance of customer reviews and testimonials

Building Trust

Positive reviews can instill confidence in potential customers, assuring them of the product's quality and efficacy.

Feedback Loop

Reviews provide valuable feedback, helping businesses improve their products and services.

SEO Benefits

User-generated content, like reviews, can improve search engine rankings, driving more organic traffic to the website.

Social Proof

Testimonials and reviews act as endorsements, influencing undecided customers and nudging them toward making a purchase.

Conclusion

The CBD industry presents a world of opportunities, especially within the European Union. As the market continues to evolve, staying informed and compliant with regulations is important. 

While the path to establishing a successful CBD business may seem complex, the rewards, both financially and in terms of contributing to the well-being of consumers, are significant. 

Businesses can navigate the challenges and thrive in this burgeoning industry by focusing on quality, transparency, and customer trust. As always, continuous learning and adaptation are key to ensuring that businesses meet and exceed the expectations of their customers.

8 minute read

Grow your Business: Product Diversification and a Robust GTM Strategy

The CBD Market's Evolution

The CBD market is rapidly changing. As awareness grows, people are seeking holistic solutions to practical problems. Sleep disturbances, anxiety episodes, attention lapses – the list goes on. These aren't just fleeting concerns; they impact the quality of life for millions worldwide.

This trend offers an excellent opportunity for businesses to align their offerings with the genuine needs of the market, delivering all-natural, effective remedies.

At Essentia Pura, we aim to provide nature-based solutions and partner with businesses to amplify our reach and impact. We use product diversification to cater to diverse consumer needs, leading to a shared vision of a healthier world.

The Power of Product Diversification

Diversifying products isn’t just about expanding offerings; it's about resonating with a diverse audience. This approach ensures businesses remain indispensable. Simply put, it's about embracing the saying that variety is the spice of life, especially in business.

Benefits of Diversifying Products

Diversification is a business strategy and a growth mindset. It embodies a brand's commitment to adapt, evolve, and listen to its diverse customer base. For Essentia Pura, it represents our promise to innovate continuously, ensuring we meet and exceed our customers' expectations.

Risk Reduction

The business world faces many uncertainties. Markets shift, consumer preferences evolve, and global events can dramatically alter demand dynamics. Diversifying products ensures a safety net. If one product faces a downturn, another might rise, balancing the scales and ensuring sustained profitability. In essence, diversification acts as a buffer against unpredictable market tides.

Reaching New Customer Segments

By broadening the product offering, businesses can appeal to new customer demographics. A diversified lineup allows a brand to resonate with various age groups, cultural backgrounds, and lifestyle choices. It's about acknowledging and celebrating consumer diversity.

Optimizing Marketing Share 

Diversification isn't just about expanding horizontally by adding more products. It's also about deepening roots in existing markets. Companies can strengthen their foothold by offering various products, making it harder for competitors to trespass upon their territory.

Stabilizing Revenue Streams

Every product has a life cycle; factors like seasonality, economic cycles, or cultural events can influence sales. With a diversified product range, when one product's sales dip due to external factors, another might peak, ensuring a steadier and more predictable revenue stream.

Steps to Implement Product Diversification

Successful diversification of a product line starts with a good idea and a good knowledge of the market. It must then be followed by precise execution and an eye on the financials. These are the steps we take when diversifying a product line:

Market Research

Market research is the backbone of any product development. Understanding what customers want, identifying gaps in the market, and recognizing potential opportunities is vital.

At Essentia Pura, our R&D team's insights guide our decisions. We research and forecast the future landscape for us and our partners.

Financial Analysis

The numbers need to make sense. It's crucial to weigh the costs of diversification against the potential returns to ensure financial viability.

We believe in empowering our partners. Therefore, we've analyzed the financial metrics for you. We provide a recommended pricing strategy with each product to ensure you derive maximum value and remain competitive.

Product Launch Strategy 

The culmination of all efforts is the product launch. But a launch isn't just about introducing a product; it's about making a statement in the market. 

We acknowledge the complexities of launching a new product. The marketplace is competitive, and first impressions matter. That is why it's not just a product you receive when you order Essentia Pura’s Sleep Well Oil. 

You receive a comprehensive package. We equip you with a complete go-to-market strategy, ensuring a successful launch that resonates.

A Comprehensive Go-to-Market Strategy

When launching a new product, having a fantastic product isn't enough. How you introduce it to the market, who you target, and how you communicate its value can make the difference between a successful launch and a missed opportunity. That is where a go-to-market (GTM) strategy comes into play.

What is a Go-to-Market Strategy?

A GTM strategy is a blueprint that outlines how a company will sell its products or services to customers. It's an action-driven marketing strategy that identifies the best way to connect with your audience, position your offering, and ensure its successful adoption in the market.

Steps to a Successful Go-to-Market Strategy:

Define Target Audience and Understand Their Needs

The foundation of any successful GTM strategy lies in understanding who your customers are and what they truly want. Dive deep into market research, conduct surveys, and engage in conversations. Ask yourself who your customers are. What challenges do they face? What are their buying habits? The better your understanding, the more customized and impactful your strategy becomes.

Define the Final Product

Your product should be the answer to your customer’s needs. It's essential to have a good understanding of its features, benefits, and differentiators. Ask yourself what makes your product stand out. How does it address the pain points of your target audience? These answers will help shape every other aspect of your GTM strategy.

Define the Pricing Strategy

Price isn't just a number; it reflects the value you're offering. Consider factors like production costs, competitor pricing, perceived product value, and market demand. Pricing should cover costs, ensure profitability, and resonate with your target audience's willingness and ability to pay.

Define Positioning and Messaging

How you position your product in the market can define its success. Crafting a compelling story and clear messaging tells the value proposition of your product. Customers don't just buy products; they buy stories, solutions, and experiences. 

Launch

The launch is the culmination of all your efforts. Ensure that you have a well-defined plan. Consider aspects like launch channels (online, retail, events), promotional strategies, and post-launch support. A successful launch introduces your product, creates a buzz, generates interest, and drives initial sales and reviews.

The Sleep Well Oil is not just a product; it's an entire business solution

Pairing a product with the right strategy is essential. That's why we've partnered with marketing expert Andrej Persolja. With your order, you receive more than just a product—you gain a comprehensive strategy, positioning you for success.

Our Exclusive Offer Includes:

The Sleep Well Oil

A product crafted after intensive research and feedback, ensuring it aligns with contemporary market needs.

A Tried & Tested Marketing Strategy

Navigate the intricate market landscape with a GTM strategy designed to elevate your brand and optimize sales. 

Marketing Templates

Kickstart your promotional campaigns with ready-to-use templates. Adapt them per your needs, ensuring brand consistency.

Website Copy

Convert visitors with compelling content that resonates.

Partnership for Success

At Essentia Pura, our focus goes beyond just selling. We are committed to your growth. Our Sleep Well oil, combined with our GTM strategy, aims for mutual growth and success. With us, you're addressing consumer problems and delivering solutions that resonate deeply.

9 minute read

Analysis of the CBD Oil Market [2023 update]

The story of CBD is unique. Its rise will serve as an example of how for a quick global spread, you don’t need huge marketing backed up by big multinational companies. Thanks to the internet, which forever changed the world of commerce, the word of mouth can reach the other side of the planet instantly. And it’s the good word that made it possible for CBD to spread around the globe like wildfire. 

Cannabis, which is the most widely used illicit drug, earns its fame mostly due to the psychotropic substance THC. But who could have predicted 10 years ago that CBD, the non psychoactive cousin of THC, would shoot the value of hemp to the moon?

Like smartphones slowly became a necessity in our daily lives, CBD slowly became everyone’s treat-all solution for a myriad of ailments.

In this article, we will explore how CBD jumped out of the shadow of THC and created a billion-dollar industry, we will also take a look at what the experts say about the future of CBD oil market..

CBD Oil Market Size

With the legalization of industrial cannabis (hemp) in the European Union, its cultivation was meant for industrial needs. It was grown mostly for seed and fiber, viewed by farmers like any other crop. But since the CBD regulations allowed the hemp flower, rich in cannabidiol, to be harvested, the tides have turned.

Image result for eiha hemp cultivation
Source: https://eiha.org/

As we can see in the graph above, in Europe, hemp cultivation is exponentially increasing because of the soaring demand for CBD. In which markets is this reflected?

Market Analysis And Insights

The most valuable hemp derivative remains CBD oil. 

Europe produces 1/4th of the world’s hemp, and it is also the biggest consumer of CBD products. The major upswing in hemp production shows the old continent is trying to cope with demand.

And the market for cannabinoids is just opening its doors. With minor cannabinoids like CBG, CBD, CBN, CBC.. on the rise, the popularity of hemp extracts has just begun. 

Competitive Development And Competitive Landscape:

As we have seen, the hemp cultivation and processing are widely accepted in the European Union, as it can be considered part of the European heritage. 

With the rise of CBD, the production of hemp skyrocketed, as everyone tried to meet the new found demand. 

This can be attributed to the fact that CBD spread naturally, and simultaneously, through various companies and brands aiming for the same goal. To spread something amazing that was previously unknown to most, while still making a remarkable revenue.

Key Factors Driving The CBD Oil Market:

In a free market, competition is key. Only competition can drive healthy market growth. At first glance, CBD looks like a bear market. But, when we analyze it from a different perspective, it shows unique development potential. 

Parallels may be drawn with the boom of cryptocurrencies, when something that everybody wants suddenly popped out of nowhere. Although with CBD we are not shooting for big profits in money, we are trying to profit in the wellbeing of the population!

Source: https://ww.newfrontierdata.com/europe

Challenges And Barriers That Impact The Development And Sizing Of The CBD Oil Market

But it is not all roses in the CBD oil business.

While the competition is widely welcomed in an open market, the CBD market still possesses many flaws. With the lack of CBD regulations, the industry can do whatever it wants. Many CBD companies are taking advantage of this situation, and the consequences fall on the CBD consumer. Mislabeled, untested, and overpriced products are the biggest plague of the CBD market. Such practices of which the only goal is a quick buck, are putting a bad image on the entire CBD industry. 

Nn the other hand, too much regulation or straight out prohibition on CBD products is applied in some countries, which do not allow aspiring entrepreneurs to reap the benefits of the CBD demand, nor do they allow the general public to legally enjoy the many benefits of the CBD oil, which leads to consumers turning to the gray and black market for CBD.

CBD consumers are again the victim, but this time they are exploited by the gray and black market.

With the supply of demand already being established in the market, the lack of reasonable laws and regulations is the biggest barrier to the CBD market growth, as companies and investors with major capital available are reluctant to enter the business, which is either tainted by charlatans or in which they risk legal trouble.

Image result for cbd spending in europe
Source: https://ww.newfrontierdata.com

Market Opportunities And Threats

The CBD market is a challenging one! In a way, it can be said that there are high-risks and high rewards. Nobody can really predict how CBD regulations are going to be applied in the future. But as CBD is already widely accepted by the general public, something good like this cannot be simply taken away!

There are still plenty of open questions regarding CBD regulation in Europe, however things seem to be moving in the right direction, with the EU authorities recognizing the extraordinary benefits of CBD.

CBD Industry Growth

The growth of CBD market so far has been exceptional. The European CBD market is expected to reach €2.6 billion by 2026, which is an extraordinary number.

Even though the legal regulation is still not always clear, we are seeing good signs in the industry. For example, more and more companies are embracing strict standards of production and quality control testing, similar to those in the pharmaceutical industry. The recent changes to the EU agricultural policy also mean that the European producers will have access to a wider variety of hemp to produce their CBD oil from, which means that the variety and quality of products is set to increase.

Image result for Europes cbd market
Source: https://www.newfrontierdata.com

Especially when considering the pharmaceutical industry taking foot in the market, billions become pennies. The takeover of GW Pharma, which was acquired by the Irish company Jazz Pharmaceuticals for 7.200.000.000$ in the second quarter of 2021, shows the real economic potential of CBD and cannabis.

Lorenza Romanese, the managing director of the European Industrial Hemp Association (EIHA), predicts that the question of THC limits in EU food has a high chance to be solved soon. However the novel food saga has still not been resolved - there are however numerous pending applications in the, EU, UK and Switzerland, with numerous stakeholders involved in the process. We at Essentia Pura are certain that tThe UK CBD market forecast is a tough one! With the Brexit drama final over, the UK is now free to make its own regulations. The CBD market in the UK is growing through a difficult transition, the novel food authorization is still not over and the major pharmaceutical and cosmetics players are so far staying out of the market. 

If you are considering entering the UK CBD oil market, this might be the perfect opportunity to start - the market is still not consolidated, so this means that new companies can differentiate themselves and gain an advantage in 2023!he novel food decision will benefit the consumers in the EU.

With the novel food process for CBD passed, the real breakthrough of CBD and hemp is yet to be seen!

Essentia Pura’s Analysis of the EU CBD Oil Market

Another recent victory for EIHA and the European CBD industry shows that CBD is moving in the right direction - this is the liberalization of regulation in the CBD cosmetics market. CBD was recognised as safe for adding to cosmetics, and thus increasing the requirement for organic CBD oil. This decision has definitely provided a much-needed impetus to the CBD cosmetic industry. 

CBD Oil Industry Trends

The CBD industry is fast and ever-changing. It is not exactly a survival of the fittest game, but adaptability and anticipation are obviously very important. 

The data on CBD consumer demographics are important when we try to predict future CBD trends. As we can see in the chart below, there is not much disparity in age groups when it comes to CBD consumption. On the other hand, this means the CBD market can cater to everyone, no matter their age!

Source: https://www.newfrontierdata.com
CBD by gender
Source: https://www.newfrontierdata.com

Even gender-wise, CBD usage does not vary much. But it makes sense to evaluate how we are going to position our brand and product, taking gender into account. CBD cosmetics will definitely benefit more from a female audience. And target products like CBD vape to male audiences. The CBD vape industry has seen an increase after the good outcome of KanaVape ruling in November last year, which was seen as a big victory by the sector. Be sure to also give a check about the current legal status of CBD in various countries of the European Union on our blog.

Check the chart below to find out more about the trends in CBD vaping:

Source: https://www.cbd-intel.com

CBD pet products are becoming more popular every year. Especially with CBD for dogs, a market has formed on its own. With a projected 40% annual increase for the next years, see what kind of CBD pet products are trending right now on the chart below.

Source: https://www.cbd-intel.com

Essentia Pura’s Analysis of the UK CBD Oil Market

The UK CBD market forecast is a tough one! With the Brexit drama final over, the UK is now free to make its own regulations. The CBD market in the UK is growing through a difficult transition, the novel food authorization is still not over and the major pharmaceutical and cosmetics players are so far staying out of the market. 

If you are considering entering the UK CBD oil market, this might be the perfect opportunity to start - the market is still not consolidated, so this means that new companies can differentiate themselves and gain an advantage in 2023!

Source: https://www.cbd-intel.com

CBD Insider’s Analysis Of The US CBD Oil Market

The in-depth review of consumer trends in the US shows the demands of American CBD users. The US is till without any doubt the biggest CBD market in the world and it is expected to remain so in the foreseeable future. 

The market is fueled by scientific discoveries and by ever increasing awareness about the therapeutic and medicinal benefits of cannabidiol (CBD). The market is set to further grow and reach 6.77 billion in 2032. The EU has a lot of catching up to do, if it wants to keep pace with its US counterparts!

Opportunities For CBD Businesses In 2023

Hemp is on the rise, there is no doubt about that. Food, beverage, textile, automotive, pharmaceutical industries, and others are eyeing this forgotten plant with unique potential. 

Everywhere around the world, entrepreneurs are trying to catch the buzz and get ahead of global competition. Governments are trying to establish a legal framework to ensure the safety of CBD products, while also trying to maximize the revenue from taxation of CBD products. 

At the end of the day, it’s still like every other market, where supply and demand dictate the tides of the economy. It is just that the fresh and unique CBD market has its own quirks. Being a new industry, it’s not about the companies being greedy and pushy. It is just about exploring the demands of everyday CBD users that have not formed yet.

There is no blueprint on where, when, and how to position your new or existing CBD business in 2023 and in the future. What we know for sure, is that there are plenty of opportunities and a lot of room to grow. And we also believe that in the long run, quality and transparency will win the customer’s favor.

Nano-Emulsion vs Liposomal CBD: Which Is Best?

CBD oil and CBD gummies are the two most commonly used forms of CBD. People prefer both forms due to their affordability and comfort. However, there are some problems associated with oral CBD use. Studies suggest that oral CBD has an extremely low bioavailability.

Low bioavailability means very little is reaching your bloodstream or circulation after oral ingestion. That is why people are not getting promised health effects or need to ingest CBD in higher dosages. 

Studies suggest that the bioavailability of orally ingested regular CBD products varies between 13-19%. This means that barely one-fifth of CBD reaches your bloodstream, and the rest is just lost. Although, of course, these statistics must be interpreted cautiously, the bioavailability of CBD can be increased, and it depends much on the carrier oil. For example, using olive oil or MCTs may boost the bioavailability of CBD oils.

There are various ways of boosting bioavailability. For example, one way could be changing the intake route. Vaping may increase stability, but it shortens CBD’s half-life and increases the risk of lung disorders.

Another way is to find novel solutions that are safe and could yet considerably improve CBD’s bioavailability. Thus, some of the ways are producing water soluble CBD. For example, one may create nano-emulsion or liposomal CBD.

These technologies have been around for quite a while, and their pros and cons are well known. However, it appears that creating nano-emulsion is better, as it results in higher solubility, bioavailability, and more stable products—a way preferred by Essentia Pura.

Different Ways to Produce Water-Soluble CBD:

Cannabidiol (CBD) is naturally lipid soluble, which is the prime reason for its poor bioavailability. However, there are many ways of improving its bioavailability. For example, using MCTs as carrier oils may help boost their bioavailability.

Another way could be making it water-soluble. Yes, it is possible to make fats water-soluble. Milk is an excellent example of a naturally occurring emulsion, a water-based produced with suspended fat particles.

The human body absorbs water more readily, as it needs one and a half to two litres of water a day. Therefore, more than 60% of the human body is water. 

There are many ways of making CBD water-soluble, like using liposome technology or creating nano-emulsified liquid CBD concentrate.

Both liposomal technology and nano-emulsions have been well-studied by science, as pharmaceutical manufacturers have extensively tested these methods. 

Studies suggest that liposomal is quite a good technology for some specific medications, though it may not be a good choice for CBD. 

In both these technologies, manufacturers encapsulate lipid soluble CBD in a water-soluble structure, thus creating an amphipathic structure. It means that both of these technologies create structures with a water-soluble outer layer. 

Nano-emulsions have better bioavailability in many cases due to smaller particle sizes and are simpler to produce. Hence, using this technology is a better choice for CBD. On the other hand, liposomal technology is more complex and is better suited for specific drugs.

In nano-emulsion, the liquid lipid core is covered by a surfactant monolayer, making it readily absorbable by the body and yet stable. It is the way in which nature tries to boost the bioavailability of some fat-soluble vitamins and other vital nutrients. Thus, milk is an excellent example of nano-emulsion.

Liposomal technology is a relatively more complex and new way of encapsulating complex pharmaceutical drugs. Nevertheless, it is a good choice when creating nano-emulsion is not an option. This is because it binds drug molecules in a lipid bilayer.

Key Similarities in Nano-Emulsion and Liposomes:

  • Both are water-soluble or amphipathic carriers resulting in improved bioavailability
  • Both are non-toxic and biodegradable, as they do not use any toxic chemicals in the production process
  • Both technologies are widely used for drug delivery
  • Considerably improved absorption
  • Prolonged CBD’s half-life

Some of the Downsides of Liposomal Technology are:

Liposomes are more complex to produce; thus, products using such technology are more expensive and have other downsides.

  • Larger particles that are >150nm (nano-emulsion particles are generally a few times smaller), and hence relatively poor bioavailability
  • Lesser solubility due to dual lipid layer
  • Shorter half-life
  • Liposomes are quite complex and tend to be unstable, and thus may undergo oxidation or hydrolysis-like reactions
  • Leakage of encapsulated molecules, and thus reduced efficacy
  • High production costs

Essentia Pura Nano-Emulsified Liquid CBD

Before we further discuss why to consider non-emulsion CBD, it is worth understanding that it is not to replace CBD oil but rather to compliment it. CBD oil is still one of the most popular CBD products due to its ease of production, low cost, and high consumer trust level. However, nano-emulsion may help better when someone needs faster-acting products and when higher CBD blood concentration is needed.

There are some good studies comparing CBD oil with nano-emulsions. Those studies show that 50 mg or nano-emulsion may be comparable to 100 mg of CBD oil. However, nano-emulsion would still have some benefits over the regular CBD oil, like almost three times faster absorption and almost 65% bioavailability

It means that if someone uses these products at equal dosages, then the difference would be even greater, and nano-emulsion would not only act faster, achieve health benefits faster, but would have almost thrice greater benefit.

Here are the Reasons Why We Chose Nano-Emulsion:

  • Water-soluble and small particle size.
  • We use special technology to ensure that droplet size remains small and thus ensures high and consistent bioavailability - since droplet size matters, and not all nano-emulsions are produced equally.
  • Faster absorption. 
  • Higher bioavailability when compared to regular CBD oil and even liposomes.
  • More stable molecules mean products continue to have high efficacy during their shelf-life.
  • Bile juices are less likely to influence CBD absorption.
  • Lower first-pass metabolism, as it is vital to know that CBD is metabolized in the liver.

As we have already mentioned, nano-emulsion is not about replacing CBD oil or gummies; it is about complimenting your existing product range with higher efficacy CBD products. 

We believe it is a good idea to have a range of CBD products using regular lipid soluble CBD isolate or broad-spectrum distillate

However, at the same time, it is a good idea to consider water-soluble CBD. It may be especially good for producing certain kinds of products like CBD-infused drinks, making high-potency CBD products, or producing products with more predictable pharmacokinetics that absorb faster, work quickly, and have greater health benefits. For such products, one can use water-soluble nano-emulsified liquid CBD concentrate.

Dropshipping Benefits, Challenges & Getting Started

There are many ways of starting your own CBD business, and dropshipping is one such way. One of the early decisions anyone must make is how and where to source products. One does not essentially need to manufacture CBD products. One can buy CBD wholesale, procure CBD isolate, distillate, and make products. Even better, one can just buy private label CBD or white label CBD products. These business models require very little understanding of CBD products and only small investments. For example, white label CBD is quite a simple way of getting started. One just needs to ask the CBD manufacturers about all the products available with them, select the products, and ask manufacturers to label and pack products as per the requirement, and that is it. However, all the above models have one issue, they require buying some stock. For example, in private label CBD, one may need to buy at least one batch of every CBD product, which is a considerable investment. On the other hand, in the case of white label CBD, one can buy products in smaller amounts, but still, every CBD manufacturer would have a minimum order quantity (MOQ).

Pros and Cons of Dropshipping: An All-In-One Guide

So, what to do, or how to get started if one does not want to maintain any CBD stock? Well, there is a way out. You can even start a CBD business without buying a single unit of CBD product or investing a penny in stocks. Dropshipping is the simplest way of getting started. It is the only business model in which a person can have a massive range of products, and yet one would not need to buy any stock. One would not need any place for storage. Not only that, one is not even engaged in product supply. And, yet, consumers receive products as if they were produced and shipped by you. dropshipping

What Is Dropshipping?

It is the only business model where one can get started with no product stock. The methods are pretty simple. There are dropshipping companies. These may be CBD manufacturers, supplement producers, or even trading companies (often offering thousands of products). They provide the price of the CBD or other products available for dropshipping. Then, you promote, market, and sell those products like your own products or brands. Once you get the order, you forward it two the dropshipper, and they will supply the product along with your invoice. Here the customer would make payment to you or at your website. Thus, you will need to pay the dropshipper the basic cost of the product and shipping expenses. What is left after paying the dropshipper is your profit. This business differs significantly from affiliate marketing, though it may share some of its traits. For example, in affiliate marketing and dropshipping, you have no say in product manufacturing or quality. However, unlike affiliate marketing, where the customer is redirected to the seller’s website, and you get a commission from every sale, dropshipping differs. In dropshipping, you sell products as if they are your products, and you decide what should be the final price of the product. In dropshipping, you have greater control over product margins. Moreover, since you are not redirecting customers and selling products like your own products, you can develop customer loyalty over time. However, unlike private or white labels, maintaining the stocks, storage, and shipping of the products is no hassle. The dropshipper handles everything, and you only pay for whatever sales you make via your platforms. dropshipping benefits

Top Dropshipping Benefits

Dropshipping is not one of the most popular ways of doing business. In fact, most sellers on eBay and even many on Amazon are working this way. In addition, most sellers or resellers on these platforms are using the services of dropshipping companies. Below are some of the reasons why dropshipping is such a good business model:
  • Low start-up costs: This is the number one reason why anyone would consider dropshipping. No stock maintenance also means zero investment in product stock and storage. In the case of dropshipping, products are lying with the dropshipper, and you have no obligations. Basically, you only buy the product to be supplied after getting payment from the client.
  • Flexibility: This business model provides flexibility in many ways. You can get into the range of businesses, start selling different kinds of CBD products, and more. Since stocks are not with you, there are no pressures of selling them quickly to recover the investments.
  • Massive range of products: Your range of products is only limited by the number of products offered by dropshipper. Thus, most dropshipper would have tens, even hundreds of healthcare products. In addition, a dropshipper may offer not only CBD products but also many other health supplements. To get started, you must decide your margin and list those products on your website. After all, there are no obligations in dropshipping and no investments in product stock.

Other dropshipping benefits

  • No storage of products: In dropshipping, physical products always lie with the dropshipper, and they are also responsible for shipping the products. A good dropshipper would send your invoice along with the product so that customer has an impression as if you dispatched products. All this means there is no need to maintain a warehouse and stocks and requires less staff.
  • Minimal efforts in inventory management: In dropshipping, inventory lies with the dropshipper and not with you. However, you still need to do some inventory management. The number of products with dropshipper may keep changing, and prices may change from time to time. So, yes, you would still require to do some inventory management. However, these are minimal efforts. Moreover, man dropshipper would provide automation software that can readily integrate into most common eCommerce platforms.
  • Easy to scale up your business: Expanding product offerings is a considerable challenge in any business, but not with dropshipping. In the case of dropshipping, one can immediately start offering all the products that are with the dropshipper. Any dropshipper would have tens, hundreds, and even thousands of various products. Thus, one may start with CBD products but readily add other health supplements and even medical devices to the product profile.
 

Some Top Challenges Associated with Dropshipping

Dropshipping sounds too good to be true, and that is right. However, every business model has its downsides, and dropshipping is no exception. Here are a few of the downsides of this business model:
  • Reliance on the third party: One of the biggest issues with dropshipping is that one is over-dependent on the third party. Just imagine that you have spent much effort and money developing your platform. However, one-day dropshipper decides to change their working condition or even close their business.
  • Poor product branding: In dropshipping, you are selling products “as it is”. There is no control over how the products should look, what they must contain, and more. Dropshipper provides ready-to-sell products, but it also means no control over how the product is branded. Quite often, dropshipping products are a kind of product that has huge demand, but they would not offer niche products.
  • No control over product lifecycle: In dropshipping, you may sell the products as if they are your own. But the truth is that those are not your products, and you have no control over the product lifecycle. It means that if the dropshipper decides to change product packing, its formulation, or even discontinue the product, there is nothing you can do about it.

Additional dropshipping challenges

  • High competition: Since dropshipping does not require much investment, many people are using this model. Additionally, dropshipper offers products that are in high demand. However, such products are sold by so many other people. Therefore, you may struggle to differentiate your offering from the competition.
  • Low margins: Almost no product investment also means you will have to be satisfied with low product margins. Products offered by dropshipper are not niche products; thus, there is no scope for massive margins.
  • Low customer loyalty: Since you are offering products that are available on many other platforms, it also means low customer loyalty.
  • Difficulties in providing customer support: You are not supplying the products or maintaining stocks. It means that providing customer support would be challenging if anything goes wrong. Dropshipper may take longer to deliver products, and there might be issues in getting product replacements.

Is Dropshipping Worth It for My Business?

It is a complex question. Every business model is good in one way or another. And every business model has its pros and cons. Some business models may be better for you. Generally, dropshipping is an excellent business model for getting started quickly with no prior experience selling CBD or other products. It is also a low-risk model. It is also an excellent way to expand the product portfolio quickly. However, it may not be the perfect way of doing business in the long run. If your sales pick up and your online platform becomes popular, you will realize that you need better products or niche products and provide better customer services. Moreover, if sales pick up, you can make more profit by using models like private label CBD or white label CBD. If you are unsure how to start with the CBD business, we can help you out. We are a European CBD manufacturer and also provide many other services. Contact us to learn more about dropshipping, private label CBD, white label CBD, and more.  

Learn What It Takes to Open Up a CBD Café

As CBD gains popularity, it is also opening scope for so many different kinds of businesses like CBD shops, bars, and cafés. It is good to consider opening a CBD café, as most people visiting the café are health-conscious. Therefore, they may find it interesting if someone offers CBD-infused coffee. Moreover, people often visit cafés, not just to have a cup of coffee, but also to relax a bit. However, unlike bars, those visiting cafés would like to stay alert. Therefore, they often visit cafés during working hours. Or they might like to have a cup of CBD-infused coffee before closing their working day and relax. The kind of people who would love to go to CBD café is coffee nerds, freelancers, socially conscious hipsters,  anxious ones, those who love socializing, social media influencers, avid readers, or just tea and coffee lovers. All of them would love to have CBD-infused drinks.

How To Open Up A CBD Cafe: Our Comprehensive Guide

CBD café is still a kind of new idea, and very few have taken it up. But, on the other hand, it means that there is much scope for it. However, many people are wary of opening such a café, as they are unsure of how to get started. Thus, we have prepared a comprehensive guide to getting you started and understanding how to open a CBD café. cbd cafe

What Is A CBD Cafe?

As already mentioned, this is a special place mainly focusing on young people and individuals looking for a special kind of environment, from freelancers to social media influencers. It is where people predominantly come to have a cup of coffee, tea, or smoothies and some snacks like healthy sandwiches. Thus, such a place focuses on providing comfortable interiors, a calm atmosphere, range of healthy drinks and snacks.

Step One: Check Whether It’s Legal

Before getting started, ensure that it is legal to open such a café. First, you must ensure that CBD is legal in your nation. If CBD use is still not legally permitted, there is no way that a CBD café may be legal to open. However, even if CBD is legal, it does not automatically mean that opening CBD café and selling CBD coffee would be legal. Selling CBD products and making CBD coffee are two very different things. Generally, it is a good idea to confirm the legality of CBD cafés from local authorities. This is essential, as local laws may differ from national laws. Quite often, states, counties, or districts decide if they would allow CBD cafés or not. There is still a lot of misunderstanding regarding CBD. Many people are unaware that it is quite a different product from marijuana. Some people in authorities still believe that CBD may encourage marijuana use, and so on. So, start by ensuring that CBD café is legal to open in your area. Additionally, it is good to know that even if CBD café is legal, CBD advertising is mostly not. Not only that, those looking to open such a café must understand that they cannot make any health claims on their menu, promotional materials, or websites. So, yes, there is a lot to be learned before deciding to open a CBD café.

Step Two: Do Your Research

The next step would be to dive deeper into the subject. But, again, it is more about a market survey. You would need to know about the local demand for CBD, CBD coffee, and CBD-infused foods. There are countries and places where people are still not aware of CBD health benefits, or they are misinformed. Thus, make sure that there is some real demand for the product before getting started. Learning more about local lifestyle, demographics, and other similar things is also good. For example, opening a CBD café where there are many offices, IT companies, and service centres may be a better idea than in some industrial areas focused on mining.

Step Three: Get Your Bricks & Mortar Together

Once you have done market research, it is time to get ready to open the café. First, it means finding the right location. Then, it means investing in various equipment and also in the interior. Although opening a café does not require much investment compared to a high-end restaurant, nonetheless, one needs to invest in interior design, furniture, and equipment. Additionally, make sure that there is a good Wi-fi connection, as many people these days love to work in cafés.

Step Four: Decide on Your CBD Product Range

The final step before getting started is to decide on the CBD product range. This is one of the most critical steps, as ultimately, more so in the long run, how well any business would do depends on the product offering.

CBD Coffee & Tea

A range of CBD-infused coffees and teas is a must. Thus, you can have a regular expresso, latte, or cappuccino, but CBD infused. Another strategy could be to come up with a completely original range of products like coffee or tea for relaxing, energizing, and so on. For example, one may infuse teas with different herbs like lavender, peach, berries, peppermint, and more.

Where can I buy CBD coffee & tea

Here again, there are two options. The first option is to buy CBD-infused coffee and tea that is ready to make, and you have to do nothing. Instead, you can prepare them like you would make a regular coffee or tea. For example, you can buy CBD-infused coffee at natures health box in the UK. Similarly, one can purchase various CBD-infused teas, and they come in many flavours like that with lemon, ginger, lavender, chamomile, rose, and other herbs. However, if you are serious about the quality of your products, it is much better to buy CBD in bulk. One can readily buy CBD isolate (pure CBD), which is either lipid or water-soluble. One of the problems with buying CBD-infused coffees and teas is that then you have little control over the quality of tea or coffee you are serving in your café. Moreover, these ready-made solutions, that is CBD infused coffee or teas, have very minute amounts of CBD, which may not do much good to the client. Additionally, some of these teas and coffees may not be of the quality that you and your clients are used to. Thus, it is a much better idea to come up with a range of coffees and different herbal teas and then just add CBD to them. This way, you would know the exact dosage of CBD that goes into each cup. Not only that, you can then offer tea or coffee with different amounts of CBD. Your clients would find such an offer much more attractive.

CBD-Based Edibles

The café would generally have many snacks like sandwiches, muffins, pastries, doughnuts, and more. You also offer CBD-based edibles. CBD edibles are pretty easy to make. You prepare these things as usual, but add CBD oil or CBD isolate to these items. Here it is vital to understand that since you add just a few milligrams of CBD isolate or a few drops of CBD oil to each food item, it will not result in any changes in the flavour of those foods. So people would be able to experience the benefits of CBD but enjoy the taste or flavours of their favourite snacks. open cbd cafe

What Are Some of The Common Pitfalls with CBD Businesses?

When getting started with a CBD business or CBD café, here are a few pitfalls to avoid:
  • Ignoring the legal side of the business: It may happen where CBD is completely legal and readily available. This may make some people think that they can just buy CBD oil and add it to their foods. However, laws regulating cafés differ. Therefore, if CBD is legal, it does not essentially mean that the law allows you to open a CBD café or sell CBD-infused tea or coffee.
  • Making health claims: Remember that you are opening a café and not some clinic. So never make any health claims about your products, foods, or drinks. Instead, focus on experience, like tea with lavender and CBD to help you relax or lemon tea with CBD for refreshing your mood.
  • Being unclear about the target audience: Generally, young professionals, students, geeks, and freelancers, love going to cafés. However, lots would depend on the location of your café. So, keep in mind what audience you are targeting.
  • Not considering local culture and influences: Although there are lots of similarities in cafes in different locations. Nonetheless, food preferences vary. So what works in London may not essentially work in Athens.
  • Copying competitors: By copying some popular café, you get some or even no results. However, remember that at the end of the day, the secret to success is how you can differentiate your business from others. Thus, the key word here is “differentiation”.
  • Ignoring online marketing: Many people wrongly think that if they are opening a brick-and-mortar store or café, online marketing is not that relevant. However, local online influencers can bring loads of business. These days people first check online reviews before going anywhere.

Still With Us? Here’s Some Inspiration from Around the World

Now that you know all the ins and out of getting started, you can look at the different online sources for inspiration. Learn what others are doing, how they are running their CBD café, what kind of products they are offering, and how they promote their business. You can check out the information about some of the best CBD cafes in Vienna. Or here is a website to explore places that serve CBD-infused food and drinks in London. Or get your dose of inspiration from restaurants in France, where you can eat CBD. If you have decided to go forward and open a CBD café, we can provide you with CBD in bulk to add to your foods and drinks.
5 minute read

CBD Paste What It Is, Uses, Benefits & More

As CBD's popularity rises, so does the demand for different products. Some people prefer CBD oil, others gummies, while others love CBD-infused foods and drinks. As a result, many companies are now introducing the so-called CBD paste.

CBD is just one of the more than 400 known cannabinoids in the cannabis or hemp plant. It is one of the most well-known among various cannabinoids, along with THC. CBD is an acronym for cannabidiol.

Unlike THC, CBD does not cause high and is relatively safe. Therefore, many health benefits of the cannabis plant are associated with its content of CBD. Furthermore, since CBD is the most abundant cannabinoid, it is also relatively easier to extract from the plant.

However, people do not use pure CBD. Instead, they use different CBD products or supplements. There are some distinct benefits of using CBD products, as they are easier to use and have better bioavailability than pure CBD.

CBD paste

CBD Paste: The New(ish) Kid on The Block

CBD  paste is the new kind of presentation. Unlike oil, it is thicker and contains oil, wax, butter, and so on. In addition, CBD is naturally soluble in different fats. Thus, the paste is mainly made by adding CBD to the oily and thicker fat base to produce a paste.

There are some distinct benefits of using paste when compared to CBD oil. Since it is thicker, it is relatively easier to handle. One does not need to use a dropper. Quite often, manufacturers sell CBD paste in a syringe for easier dosing.

It is not essential to sell CBD paste in a syringe; however, then it would be quite challenging to use it in a precise dosage.

What Is CBD Paste?

As already mentioned, CBD paste is nothing but a different form of CBD supplement. It is something that is thicker in consistency. Therefore, some may prefer paste over oil or other forms of CBD.

Generally, CBD manufacturers make it by mixing CBD isolate or distillate in a thick oil base containing oil, butter, and wax. However, in theory, it is also possible to produce a water-based paste.

Generally, paste has a higher CBD concentration when compared to CBD oil or other CBD products. However, it is not always the case. Thus, those looking to use CBD paste must always read the product label or information before buying any such product.

What Is It Used For?

CBD paste is rising in popularity, as many find it easier to use. People are finding different ways to use CBD. When it comes to the indication, it has a similar health benefit to CBD oil.

Nonetheless, users find CBD paste more versatile. It may have some additional benefits, but that would depend on the other ingredients and oily base. For example, using coconut oil as a base may improve its use case scenarios and result in a highly effective product.

People may use paste sub-lingually quite like oil, and they might add it to various foods and even rub it on the skin.

Some of the common reasons to use CBD paste are:

  • Boost brain health
  • Help prevent seizures or reduce their severity
  • Boost immunity and help manage allergies
  • Help prevent digestive issues like irritable bowel syndrome, inflammatory bowel disease, and more
  • Reduce anxiety and stabilize mood
  • Help manage painful conditions
  • Good for premenstrual syndrome
  • Help with acne and is good for the skin
  • Reduce nausea
  • Provide symptomatic relief in conditions like multiple sclerosis, Parkinson's, and more
  • May help with COPD
benefits of cbd paste

How To Take CBD Paste

It is pretty simple to use, and some people find it easier to take than other forms of CBD supplements. If you are starting using CBD, always start with a minimum dose. Generally, one can start with 2.5 to 5 mg.

It is good to rub CBD paste on the tongue or below the tongue for a faster effect. However, one can also ingest paste and add it to various foods.

CBD would act faster when rubbed on the tongue or consumed sub-lingually. However, not everyone may like using CBD in that way. Therefore, if you decide to add the paste to various foods, then remember that you may need to use it at a higher dosage.

When added to foods, it may take longer to act. It is good to use CBD paste twice a day for a week, and once the desired effect has been experienced, a maintenance dose of once a day is sufficient for most.

CBD Paste Dosage: How Much Should I Take?

Experts recommend starting CBD with a minimum dosage of 2.5 or 5 mg twice daily for a week. After that, one may switch to a daily dose. After one week, peak plasma level is achieved, and thus once a day is sufficient.

From the third week onward, one may slowly increase the dose if the initial dosage fails to help. For example, one may increase the dosage by 2.5 mg to 5 mg weekly. However, one should avoid using CBD paste at a dosage of more than 70 mg a day.

Generally, a person would measure dosage in milligrams, though paste is supplied in the syringe. This is because concentration may vary. In addition, different CBD manufacturers produce products of varying strength. Hence, it is not possible to say how much of it will suffice. It is always a good idea to read the product label for more information.

Summary

CBD paste is a new kind way of using CBD for health benefits. CBD manufacturers make it by mixing CBD with a thick oily base containing oil, wax, and butter. They generally supply CBD butter in a syringe for easier dosing.

There are generally two kinds of CBD pastes, one that is made of CBD isolate or a broad spectrum that mainly contains CBD distillate.

CBD paste is either THC free or contains less than 0.2%. Thus, it is quite safe and does not cause euphoria. However, unlike CBD oils, CBD paste may have a higher concentration of an active ingredient, though not necessarily.

Finally, it is worth understanding that if living in the EU, one should prefer products approved by the EU Commission and registered as Novel Food. This would ensure that the product is of the highest quality.

If you are a CBD manufacturer or looking for private label CBD manufacturers, write to us, we can provide products of the highest quality.